pet marketing – Pawjourr | Blog contributors

Starting your journey as a pet influencer?

Here at Pawjourr powered by The Woof Agency, we work to support and create job opportunities for pet influencers. We have taken the liberty of breaking down our resources to provide you with a comprehensive look at what we have to offer for every budding influencer.

Not sure what a pet influencer is? Check out our previous articles on pet influencers and pet marketing here.

1. Finding your Community

Joining a community of like-minded influencers can help you connect and work with people (and pets!) that share similar interests.

You can also gain ideas for your posts by interacting and checking out what your furfriends are up to! Having content that builds upon, or speaks to pre-existing influencers can also help to boost your follower count.

Further tips!

Connect with our pet influencers by joining our network here.
Find your community on Instagram by commenting and following pet accounts that you resonate with!

2. Discover your Pet’s Taste

Pet influencers also help to educate pet owners on the list of available Brands the pet industry has to offer. In order to educate and advise, it is important you are well-versed in the products available in the pet industry and know what works best for your pet.

If you deem a product suitable, you can definitely promote it and help other pet owners discover new Brands for their darling furkids!

We currently offer a Sampling program, in which you can redeem free samples for your pet! All you have to do is cover the delivery fee, which ranges from $2-3 and leave an informative review for each redemption!

Our range of samples are updated weekly, so you can continually try out new things.

Further tips

You can also establish your pet’s taste profile on their social media, attracting pet owners whose pets share the same preferences.

3. Collaborate with Brands

Once you are able to generate a sizeable audience for your content, it’s time to take the next big step– working with Brands via paid OR product partnerships!

It is every influencer’s dream to gain Brand recognition. Working with the Brands you love can also help you get products for free! Talk about a Win-Win situation. Representing these Brands will also help you to educate your audience on their benefits, and help you present a well-detailed review for each product.

Boost your pet’s social media presence by working hard to promote only the best for these animals!

Further Tips

Check out our list of ongoing campaigns here. Do take note of the eligibility criteria before applying.
Brands are likely to engage with social media accounts that have excellent photos and large followings. Keep an eye out for our upcoming articles on pet photography tips!

4. Become a Paw-del

Lastly, once your pet has grown accustomed to the influencer lifestyle, you can attempt to register them as paw-dels.

Paw-dels are pet models who can be called upon to participate in photoshoots be it for film, marketing or even a TV commercial. Although this process does involve a stringent auditioning process, the results will be well worthwhile for you and your pet!

So remember the essential 4 Steps

Find Community
Discover Pet’s Taste
Collaborate with Brands
Lastly, become a Paw-del!!

Wherever you are, we will work with you to ensure that your Pet Influencer journey is as smooth as possible.

Stay tuned for more Pet Influencer resources.

Pet marketing is taking over the pet industry!

Since the rise of social media influencers in 2006, more and more personalities have emerged to vie for their chance at starting a career as an influencer.

The most unexpected contender? Your pets!

Pet Parenting

COVID-19 lockdowns have led to a rise in pet ownership. Many find themselves with ample time at their disposal, and as such, has taken the opportunity to fill their time by pampering and raising furkids of their own. As such, the total pet revenue growth has grown to 63% since COVID-19 (commonthreadco, 2021)

The rise in pet ownership has also led to a demand for pet parenting. Many new pet owners scour the internet for useful insight and advice from pre-existing pet owners.

Photo Credit: Instagram @cocopomsky

As such, pet influencers who utilise their platform to endorse pre-loved Brands or to provide tips into pet parenting are a hot spot for these new paw-rents. Many new paw-rents look up to these pet influencers and are likely to interact with their content in hopes of discovering more about their furkids.

Marketing for Brands?!

However, that’s not all!

Pet influencers are not limited to the pet industry alone hence the term pet marketing.

Under pet marketing, every day (non-pet related) Brands can utilise the demand for these cute and fluffy animals in their product releases or marketing campaigns.

Most notably, makeup brand Perfect Diary worked with Li Jiaqi and his ‘insta-famous’ dog Never to promote their palette collaborations with the Discovery Channel.

Photo Credit: Perfect Diary

Their marketing tactic was a massive success– garnering 85,000 monthly sales for the palettes, 156,000 pre-sale orders and most importantly, a trending hashtag “Li Jiaqi Never Eyepalette” (JingDaily, 2020).

Their success owes to the Brand’s strategic and successful partnership with Never. Using the dog’s cute image garnered excitement over their eye palettes. Choosing to add a fluffy and cute twist to their promotional material was also an innovative way to engage the beauty industry– which is heavily populated with human models.

How can I Use Pet Marketing?

Working with Pet Marketing does require you to be strategic.

For example, Mercedes Benz worked with @loki, a pet influencer known for travelling the world with his owner. His love for travel and spontaneous road trip drives made Mercedes Benz a relevant Brand to collaborate with. Through these stories of travel, the efficiency of the vehicle is highlighted upon. As such, engaging via pet stories might be a beneficial way for you to partake in Pet Marketing.

Photo Credit: Instagram @tunameltsmyheart

However, you can also use Pet Marketing to boost the ethical image of your company. The Body Shop uses Pet Marketing to promote its company’s belief in non-animal tested products.

Additionally, you can also consider Dyson’s collaboration with pet influencers to promote their Dyson Cyclone V10 vacuums. They related to the pet owner struggle of having to clean up after your pet– such as the shedding of fur or ransacking of the house to showcase the Vacuum’s efficiency in cleaning up after such messes.

Photo Credit: Instagram @franky_goes_to_dogywood

Regardless, there’s always a way for those brave enough to try.

Whether you are a Brand or a consumer, these cute animals are guaranteed to grip and entice your heart!