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Brand Highlights Community Stories

We tried Singapore’s first gently cooked & freeze-dried dog food, here’s how it went!

This article is in partnership with YoDoggo.

Say hello to Loki

This Pembroke Welsh Corgi goes by the name of Loki and is no different from his namesake. This poster child of mischief is always roaring for adventure, especially eyeing some delicious treats. 

Three-year-old Loki has been on a raw diet since maturing. Though he enjoys fresh food, there are some challenges faced, when sticking to a raw diet:

  1. Sourcing for the right ingredients
  2. Ensuring a complete and balanced meal
  3. The difficulty when it comes to handling raw food
  4. Hours spent on meal preparation each time
Photo credit: @lokithetoast

Starting the YoDoggo journey

YoDoggo began its humble journey with a mission to reimagine dog food here in Singapore. We all know the importance of choosing pet food made with premium ingredients, all for the well-being of our doggos. But these premium quality foods are typically very expensive, making the search for premium food to screeching halts.

However, with YoDoggo, you no longer have to break the bank to provide your fur kids with the best! All you have to do is fill up a form, and YoDoggo does the rest — getting high-quality food has never been easier!

Through this form, they’re able to assess the nutrients that your pet needs, based on its age, breed, size, etc. With this information, the experts at YoDoggo are able to recommend the perfect plan for your fur kid. So you don’t have to worry about a thing.

Benefits of choosing YoDoggo

  1. COMPLETE AND BALANCED DIET

YoDoggo’s gently cooked, freeze-dried fresh food is formulated with your dogs’ well-being in mind. Simply feed your doggos the meals just as it is, and enjoy its benefits — the same nutrients as fresh food, just without the hassle and mess!

Additionally, YoDoggo’s meals are developed based on the dog’s ancestral diets, which contain high levels of proteins, balanced fats, and low carbohydrates. All recipes have 90% fresh human-grade ingredients!

  1. CONVENIENCE

With their mission to provide easier access to premium quality food, their food packs are portable in all occasions. Especially since their food packs mustn’t always be frozen! You can even bring it outdoors while going on a hike, or chasing some ocean waves with your fur pal.

  1. MONTHLY SUBSCRIPTION

Subscribe to one of their many plans and you’ll receive monthly meals delivered directly to your doorstep. So you no longer have to stock up which compromises the freshness and quality of your pet’s food.

Final thoughts

Loki really enjoyed YoDoggo’s gently cooked, freeze-dried food packs — devouring them in a matter of seconds. Hence, we’d usually serve it in a slow-feed bowl, to prevent Loki from eating it too quickly and throwing up afterward.

The convenience YoDoggo food packs bring is endless! Now you can save time on meal prep, while your fur kids enjoy tasty, nutritious food, anytime and anywhere.

A treat just for you

Always wanted to get started on your YoDoggo journey? Now’s the time as YoDoggo has a surprise for you!

They are giving away a 30-day food pack to ONE lucky winner, part of their giveaway till 2 December 2022. Head over to our Instagram for more information!

But wait there’s more! Before you go and participate in the exclusive giveaway, YoDoggo is also having a promotion; 10% off  for first month new users! So what are you waiting for? Start your YoDoggo journey today.

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Community Stories

Meet The Grateful Dog: A company dedicated to fresh meals for all pups

Have you ever considered changing your dog’s diet to something more natural and fresh? If your answer is a resounding yes, then this article is perfect for you!

More dog owners have been seen switching their pups to a primarily fresh meal diet. And it’s no wonder, given that there’s a host of benefits associated with doing so, such as healthier skin, smoother coats and less trips to the vet.

We had the exciting opportunity to have a chat with the founders of The Grateful Dog (TGD), Rachel and Sandee. The Grateful Dog is a company that specialises in fresh meals for dogs of all kinds. Read along as they share their motivations, challenges, and opinions when it comes to feeding your dogs fresh meals.

Q: Tell us a little bit more about The Grateful Dog!

TGD: We’re a fresh food company for dogs in Singapore that focuses on providing great tasting, highly nutritious, and easy-to-serve meals that are suitable for dogs of all shapes and sizes—created with busy, modern-day dog owners in mind.

The Grateful Dog Fresh Meals

Q: What’s the motivation and reason for starting The Grateful Dog? Did you self learn when it comes to feeding fresh meals?

TGD: The Grateful Dog was born out of our passion and huge love for dogs. My co-founder, Rachel Pereira and I found ourselves at a cross roads at the same time in our career; it was a question of whether to move on to another ‘conventional’ job within our respective industries, or to embark on a brand-new adventure that could potentially help lots of dogs? The answer then (and till today) was very clear to us.

At the initial stage, we spent a long-time brainstorming on impactful ways we would be able to serve the local dog community in Singapore while making a living, and with most Singaporeans, our thoughts veered to food!

As dog owners ourselves, we also understand that people take their role of being their pet’s guardian very seriously. That’s why we know that empathy, transparency and attention to details are things that dog owners will care about, and these values are what The Grateful Dog is built on.

Together with the help of experts in the fields of nutrition and veterinary care, we poured through industry journals, articles, in-depth interviews, and tweaks along the way.

In 2017, we launched our clean label, human-grade, lean animal protein meals with the intention to help dog owners cut through the clutter and jargon of commercial dog food. In addition, we wanted to give them peace of mind, knowing that their best friend are enjoying the best quality of food for them to thrive.

Q: How does a typical day look like for you at The Grateful Dog?

TGD: I would say that we spend a large majority of time advising dog owners who are either entirely new to fresh food, or want to find out about our products (especially if their dog has specific dietary restrictions due to a health condition). We also share advice about the proper combination of food and supplements, and other knowledge resources that could help a dog owner who might feel at loss of how to manage their dog’s health and wellbeing.

We also devote time during the day to dig into trends on dog nutrition or research in detail about certain ingredients. Of course, there’s our guilty pleasure of scrolling through IG for a mid-day break to catch up on our favourite dogs online.

Q: What is one of the top challenge when it comes to running a business in Singapore? (E.g. delivery, securing fresh ingredients)

Staying relevant and making sure that we’re providing the right product/service at a competitive price for our customer is our priority. We know that schools of thought can adapt and change, which is why being nimble and open to feedback is important to us.

Good feedback motivates us and constructive feedback helps us improve! That’s why we always encourage dog owners not to be afraid to share their thoughts with us.

Preparation of Fresh Food

Q: What are your thoughts about the different available diets (Kibbles, Freeze-Dried, Raw) available out there for dogs?

TGD: There’s no right or wrong diet for a dog. The age, biology and genes of the dog have a role to play on deciding which diet works better for a dog during that specific time point in its life whether it’s freeze-dried, dehydrated, raw, or gently cooked.

Q: What has been your proudest The Grateful Dog moment so far?

TGD: In June this year, we celebrated our third-year anniversary. And this year has been an exceptionally challenging one for everyone which is why I’m truly appreciative of all the amazing support our dog owners have given us, and we’re proud to be serving more dog owners all over Singapore as we move into 2021.

Q: What is your ultimate vision and goal for The Grateful Dog?

TGD: Our vision is for The Grateful Dog to fit into every pet owner’s lifestyle. 2021 will see us evolving as a brand to provide more high quality, fresh meal options to pet owners, as we continue to develop innovative and thoughtful products.

Ready Meals: Grass-Fed Beef

Check The Grateful Dog’s website, Facebook and Instagram pages to keep up with their journey!

Enjoying our feature stories? Let us know who else you’d like us to interview in the comments below!