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Brand Highlights Community Stories

We tried Singapore’s first gently cooked & freeze-dried dog food, here’s how it went!

This article is in partnership with YoDoggo.

Say hello to Loki

This Pembroke Welsh Corgi goes by the name of Loki and is no different from his namesake. This poster child of mischief is always roaring for adventure, especially eyeing some delicious treats. 

Three-year-old Loki has been on a raw diet since maturing. Though he enjoys fresh food, there are some challenges faced, when sticking to a raw diet:

  1. Sourcing for the right ingredients
  2. Ensuring a complete and balanced meal
  3. The difficulty when it comes to handling raw food
  4. Hours spent on meal preparation each time
Photo credit: @lokithetoast

Starting the YoDoggo journey

YoDoggo began its humble journey with a mission to reimagine dog food here in Singapore. We all know the importance of choosing pet food made with premium ingredients, all for the well-being of our doggos. But these premium quality foods are typically very expensive, making the search for premium food to screeching halts.

However, with YoDoggo, you no longer have to break the bank to provide your fur kids with the best! All you have to do is fill up a form, and YoDoggo does the rest — getting high-quality food has never been easier!

Through this form, they’re able to assess the nutrients that your pet needs, based on its age, breed, size, etc. With this information, the experts at YoDoggo are able to recommend the perfect plan for your fur kid. So you don’t have to worry about a thing.

Benefits of choosing YoDoggo

  1. COMPLETE AND BALANCED DIET

YoDoggo’s gently cooked, freeze-dried fresh food is formulated with your dogs’ well-being in mind. Simply feed your doggos the meals just as it is, and enjoy its benefits — the same nutrients as fresh food, just without the hassle and mess!

Additionally, YoDoggo’s meals are developed based on the dog’s ancestral diets, which contain high levels of proteins, balanced fats, and low carbohydrates. All recipes have 90% fresh human-grade ingredients!

  1. CONVENIENCE

With their mission to provide easier access to premium quality food, their food packs are portable in all occasions. Especially since their food packs mustn’t always be frozen! You can even bring it outdoors while going on a hike, or chasing some ocean waves with your fur pal.

  1. MONTHLY SUBSCRIPTION

Subscribe to one of their many plans and you’ll receive monthly meals delivered directly to your doorstep. So you no longer have to stock up which compromises the freshness and quality of your pet’s food.

Final thoughts

Loki really enjoyed YoDoggo’s gently cooked, freeze-dried food packs — devouring them in a matter of seconds. Hence, we’d usually serve it in a slow-feed bowl, to prevent Loki from eating it too quickly and throwing up afterward.

The convenience YoDoggo food packs bring is endless! Now you can save time on meal prep, while your fur kids enjoy tasty, nutritious food, anytime and anywhere.

A treat just for you

Always wanted to get started on your YoDoggo journey? Now’s the time as YoDoggo has a surprise for you!

They are giving away a 30-day food pack to ONE lucky winner, part of their giveaway till 2 December 2022. Head over to our Instagram for more information!

But wait there’s more! Before you go and participate in the exclusive giveaway, YoDoggo is also having a promotion; 10% off  for first month new users! So what are you waiting for? Start your YoDoggo journey today.

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Brand Highlights Community Stories

Why premium food is important for your pets!

This article is brought to you by Pets Club SG.

Pet foods come in various shapes and sizes. Our furry friends may be blessed with an array of options, but for our pet owners, it can be daunting to choose the ‘perfect’ one, faced with countless brands out there claiming to be the best for your pets.

Why is premium better?

Pet foods that are certified ‘complete and balanced, containing all the essential nutrients, vitamins, and minerals to meet your pets’ daily nutritional needs. When picking premium quality foods, you will see that they are often formulated functionally to reduce the risk of stomach upsets, vomiting, and diarrhea.

Additionally, they are exceptional value for money! You get what you pay for, and paying for better quality food equates to paying for nutritionally richer, cleaner, and more effective formulas for your pets to absorb nutrients effectively for their long-term health.

Lesser quality foods are often made with fillers like grains, weeds, straw, low-grade fibers, etc. All these ingredients are bad for your pet’s health. They provide almost no nutritional value for your furry companion. In the long run, they’ll be chronically deprived of the number of nutrients they need. 

Poor quality ingredients can lead to:

  • Increased shedding
  • Intermittent vomiting
  • Gassiness 
  • Chronically loose stools
  • Obesity

What is high-quality?

High-quality pet food consists of unrefined, minimally processed foods like vegetables, fruits, whole grains, healthy fats, and plenty of proteins. It should not contain any by-products, fillers, or gum — only the good stuff!

These diets may contain natural supplements like omega-3 fatty acids and omega-6 fatty acids. The best part about these diets is that they’re rich in nutrients. Hence, it is important to check the labels for the ingredients list, because when it comes to pet food, quality is everything.

NUTRIPE Pure’s signature ingredient, green tripe, is a prime example of high quality.

What makes NUTRIPE premium?

NUTRIPE’s products only contain free-range tripe from New Zealand and Australia, working with ethical and sustainable farms to ensure the quality of their ingredients. They are gently rinsed with cold water, unprocessed, and unbleached, retaining their rich nutrients.

Green tripe is a premium superfood for cats and dogs as it contains an impressive range of proteins, vitamins, minerals, essential fatty acids, and digestive enzymes, designed to support your pets with a healthy gut microbiome which is essential to their well-being!

This is why NUTRIPE Pure specializes in maximizing the benefits of green tripe as their signature ingredient. A healthy gut accounts for 70% of their immune system, and with a healthy gut microbiome, your pets’ health is in good hands.

Available for both cats and dogs, NUTRIPE Pure is designed to make a difference in your furkid’s health and diet. So what’s stopping you from trying out some premium food? Try it out today!

Things to note

There are no strict rules when it comes to commercial pet foods as it comes in various forms, dry and wet. However, it is important to read the label, and check the ingredients listed. You should find out where the products are made, including the source of their ingredients. Ethically sourced ingredients guarantee the quality of the product!

So, opt for higher quality products because your pets do not just deserve the best, they need it!

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Brand Highlights

Bronco Pâté a Day for a Happy Doggy

Here at Pawjourr, we offer a variety of free samples for our pet influencers to try.

Recently, we released a collection of Bronco Pâté, offering up to 7 different flavours. 

Bronco Pâté recipes are formulated without any grains, artificial preservatives or added colouring. Plus, their use of organic ingredients provides the necessary nutrients to your dog’s diet. 

We reached out to jr.boyboy and his owner to find out more about their experience with Bronco Pâté.

Jr. Wong Boyboy is an adorable Shih Tzu dog who currently has over 1k followers on Instagram.

Interview with Jr.Boyboy

Hi there! I would love to know more about Jr’s mealtime habits. What would you consider your top concerns regarding Jr’s diet?

Jr usually has home-cooked food for his meals, boiled meat with vegetables (with the broth/soup because he doesn’t drink often from his water bowl hahaha).

Luckily, he doesn’t really have any preference because he is very food driven! My top concerns are mostly centred around his meat allergies because his skin is very sensitive.

Alongside his meals, there are supplements we add on such as glucosamine & coconut oil with his breakfast and fish oil, vitamin E, and rosehip with dinner.

How did you first hear about Bronco Pâté and what drew you to acquire said product?

I first heard of it through TWA/Pawjourr and it interested me because of the ingredient list. I liked that the pates have limited ingredients because many other affordable wet food brands contain unhealthy components such as salt, baking soda, etc.

Some even have vague terms like “meat flavour” which usually contains chicken.

What was your impression of Bronco Pâté?

Aside from the beneficial ingredients, I like that the portion is just right for Jr because I prefer to purchase wet food in smaller packaging since he doesn’t eat wet foods often.

The design is also simple yet effective, the colours and visuals complement each other.

How did Jr take to Bronco Pâté?

Jr loved it when he first had it! Hahaha he gets very excited about wet food.

How does Bronco Pâté help to address the concerns you had for Jr?

I like that the ingredient list contains the specific proteins so, I need not worry about triggering his skin.

We understand that you have since converted to Bronco Pâté. How has Jr improved since feeding Bronco Pâté? 

Jr still gets very excited when we feed him Bronco on the weekends as ‘fast food’, haha! He runs after us when we take out the pates and scarfs down the entire bowl.

Would you recommend this product to pet owners? Why or why not?

Yes! I would recommend this to other pet owners because it is a healthier alternative to other brands that contain vague and/or unhealthy ingredients. It is convenient and affordable, especially for small dogs.

For bigger dogs, I’d suggest for them to get the canned versions since it has more.


We would love to know your thoughts and opinions on our Pawjourr samples. If you are a pet owner who feels strongly about a product, reach out to us via Instagram and get a chance to be featured in our articles!

We once again thank jr.boyboy and his owner for their time and effort in answering our questions.

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Brand Highlights

Reviewing Fish4Dogs – Yummy, Fuss-Free and Full of Protein Dog Treats

Many dog owners are looking for alternative sources of protein. Fish is a great easy to digest protein, as it boasts incredible benefits such as improving your dog’s eyesight, maintaining coat health and strengthening their joints and bones. 

Fish4Dogs is fish-based dog food and dog treat brand. Founded by a community of dog owners who care deeply about their pet’s health, the brand promises products that are:

  • Contains Omega 3
  • Grain-free recipe
  • Assist with Puppy development
  • Maintain Skin and Coat support
  • Strengthen joint health
  • Regulate weight control

We recently worked with pet influencers and invited them to review Fish4Dogs’ selection. Each pet influencer received a customised selection of treats that catered to their dog’s needs.

We reached out to @dear.dexter and his owner, Shermaine, to hear their overall thoughts and comments on our Fish4Dogs campaign. Through this, we heard more about the Brand’s suitability for dogs, and how its individual variants catered to Dexter’s needs.

@dear.dexter poses with his selection of Fish4Dogs products

How did you find out about this campaign?

Shermaine: I found out about the campaign through TWA’s Instagram – They were looking for toy breed applicants so I applied to find out more!

Through the course of our campaign, we provided Fish4Dogs products that catered to the specific needs of dog size breeds. Fish4Dogs food and treats come in a variety of sizes to best accommodate the dietary needs of your pup.

What products did you receive from the campaign?

Shermaine: Dexter and I received Finest Salmon Complete Toy Breed Kibbles, Training Super Stars Sardine, and Training Freeze Dried Whitefish.

What was your dog’s favourite product and why?

Shermaine: Dexter appears to have enjoyed both the Training Superstars Sardine and Training Freeze-Dried Whitefish! The smell of the treats really got to him.

In order to assess the Brands’ palatability for dogs, we also reached out to inquire about Dexter’s mealtime experience with said treats.

With regards to the Salmon kibble, how did you find the size of the biscuits, and was it easy for your dog to eat it?

Shermaine: The size of the kibbles was just nice for him. They were similar to his usual kibbles hence it was not difficult to introduce the new kibbles to him.

With regards to the Training Super Stars Sardine and Training Freeze-Dried Whitefish, did your dog struggle to break off or chew said treats?

Shermaine: For Training Super Stars Sardine – it had a similar texture to kibble and was on the tougher side compared to the Training Freeze-Dried White Fish variant.

I fed him these treats as a reward for doing tricks. However, I soon realised that he was not chewing the treats properly due to his excitement. 

As such, I made the decision to switch to the Freeze-dried White Fish which were a lot softer and easier to chew. It had more of a crispy texture. Dexter much prefers this variant. Each treat came in a bite-sized cube which was easy to feed. Very convenient for trick learning! The fish smell is quite strong however I do not really mind it.

@dear.dexter’s favourite treats– Fish4Dogs’ Training Freeze Dried Whitefish

Any additional observations with regards to Fish4Dogs products?

Shermaine: As mentioned, the products from Fish4Dogs has quite a strong smell. I don’t mind it – just got to wash my hands after feeding him the treats. Plus, I believe the smell helps me get dexter’s attention since he is a very easily distracted pup.

A definite highlight for me is that the Freeze-Dried Whitefish is made out of 100% white fish!!! Very happy that it contains no other weird ingredients – I can feed Dexter with peace of mind.

Through our campaigns, we hope that pet owners are better able to assess the taste and preference of their pets by trying out different types of foods. Hence, we also inquired about Shermaine’s decision to re-purchase the products after the campaign. This helps us gain a better understanding of our target audience- the dogs, and their interest in certain products.

Did you continue to purchase Fish4Dogs? What was the main reason why you decided to do so?

Shermaine: I’m really satisfied with the freeze-dried products so I continued to re-purchase those. In fact, I have 3 bottles with me on hand now.

The main few reasons I’m a convert is because: 

  1. Dexter enjoys it. 
  2. Small bite-size makes it easy to eat – I don’t have to worry about Dexter not chewing well or choking 
  3. It comes in a convenient bottle.
  4. It’s affordable!! Plus, a bottle lasts me about a month or so because I don’t feed it to him every day. For pet owners that choose to feed regularly, it might not be that worth it.

Would you recommend this product to other pet owners?

Shermaine: Yes! Dexter absolutely loves it and he is a really fussy boy. I would also recommend it to other small dog owners. Moreover, the ingredient list is very wholesome!

We would like to thank Shermaine and Dexter for their invaluable input. Our Fish4Dogs campaign has since ended. However, do continue to check out other pet owners who participated in this campaign. 

Featured below @oolongmilkytea. Milky received a customised set for larger breeds.

Photo Credit: Instagram @oolongmilkytea

Stay tuned for more campaigns, or sign up to receive products as a Pet Influencer here.