pawfluencer – Pawjourr | Blog contributors

I’ve always heard hoomans complaining about how they’ve had to “work like a dog”. As a dog, I kinda like my work. You’ve probably heard of the term “Pet Influencer”, aka Pawfluencer, from the other dogs in the park. It’s the job everyone can put their paw in and start with no fuss. But you might not really know what we do, so let me tell you more about Pawfluencing and why you can dip your toebeans into this!

Spending time together

Whenever my pawmom heads out to work, I definitely feel a little sad inside. I don’t see her as much as a few years ago, when she had to stay home for days on end. Becoming a Pawfluencer really opened up the ways we spend our quality time together. Every new pet job is a chance at trying new pet toys, grooming products, and pet food I wouldn’t have been able to find at the local pet store.

One of my paid partnerships gave me the chance to play with a ball — with treats inside! I could smell the kibbles hiding in there so I had to boop my snout on it until the treats could fall out for me to munch on. I was all tuckered out from all that moving, it felt like a mini-workout!

From trying out new toys and treats, to getting dressed up and posing for pictures together, there’s never a dull day.

You can call it work, but really, it’s about having fun and spending time together.

Becoming a pawfluencer makes staying at home even more fun than usual! There have been many times now that a night in means being together with my human and trying something new together. Because content creation comes from almost anything, it’s usually a ball of fun.

It also makes me happy that I am working from home now, just like my pawparents did.

Getting That Coin

If there’s anything I need to say to convince you, it’s this. You earn money for your favourite treats!

When you become a pawfluencer, you get to keep all that you’ve earned from the content you’re creating. After earning my first paycheck, my pawparents realised that earning while having fun together was possible.

Even if you’re camera shy, it’s really not that hard. Our humans are taking photos of us all the time anyway. Just wait for them to prepare their lights and props, sit pretty for the camera, and smile! Watch your treat jar fill up just like that.

My human is calling me over to try out this new brand of dog food, and after we’ll head out for some fun at the nearby park. You know what they say – work hard, have fun, make history. Trust me, you have what it takes to become a content creator and I promise that it’ll be worth it!

1. Having your own style

Every content creator has their own way of doing things. When you’re an influencer, your social media page is your brand – no matter if you’re a human or pawpal! Whether you’re just embarking on your journey in social media, or you’ve already established a good following and online presence, take time to reevaluate what your style is. It could be anything from the types of pictures you post, the tone your captions have or a whole concept that you and your pawpal are going for. Get creative and have fun. The most important thing is finding a style that represents you. Think authentic and real. We love it when creators get genuine and honest – it doesn’t hurt that your pawpal will look cute doing anything!

2. Engage your audience even when no one is looking

No one likes one-sided relationships. If your followers leave comments, questions, or even message you just to say hi, reply to them! When you step into the world of influencing, you aren’t doing it for the fame or popularity, you’re doing it to create a community of like-minded people (and pawpals) and form genuine connections. I created my dog’s Instagram a year ago, and I’ve made so many new friends from all walks of life.

From learning about the best walking routes to sharing common struggles, it’s the community that eventually keeps you going when the going gets tough. Don’t stress about statistics or clinching partnerships with reputable brands, engaging your audience and finding out why they care about the content you create will get you there in due time.

3. Be reliable

When you’re working with brands and sponsorships, it’s a major red flag if you aren’t keeping up with communication. Running an Instagram account is no different from running a ‘brand’ of your own – your pawpals! Having a good channel of healthy communication builds a good relationship between you and your sponsors, ensuring that the content creation gets done successfully.

It also doesn’t reflect well if you ignore briefs or take more than one working day to respond to emails or messages. Let companies know what you and your furry friend are struggling with. Is your pet under the weather? Does he have mixed reactions to the sponsored products? Communicate that. This ensures that the needs of both you and your pet are taken seriously.

4. Sincerity goes a long way

Authenticity matters. It shouldn’t matter how many followers you have, how many campaigns you’ve done or how successful you’ve been. Every job matters. Go the extra mile to understand what the company’s vision is for content curation, what exactly they need from your page and how you can best achieve that. Trust me, brands will remember your sincerity and earnest interest in the campaign. In fact, they’ll probably want to work with you again or even recommend you to other brands for different projects.

5. Make everyday moments magical

It’s a common misconception that an influencer’s life needs to be luxurious or fashionable. Go with real. I’ve seen many accounts of pets in private planes, eating the best foods and wearing customised fits. You don’t need all of that. Your followers on your page very likely don’t have access to such things and making relatable content goes a long way. A walk in the park? A scuffle in the mud with your dog? A little scratch on your arm from your kitten? Share it! Chances are, everyone will love it.

Being a pawfluencer isn’t meant to be stressful or challenging. It’s about having fun with your furkid and creating a community where you can be yourself! Pawjourr exists to help you and your furkid have the best time creating content you both love. From taking your pick of the jobs (you never need to take on something you don’t like), to getting help throughout the whole process – it’s as easy as getting your dog to come over when you have food in your hands. Plus, it’s extra sweet when all compensation from every job is yours to keep. All we ask for is that you have fun and stay true to what you’re creating. Do all that and you’re already the best kind of pawfluencer you can be.