Tag: pet influencer

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Community Stories

Aon’s Happy Tales: Little.coco.beans

Every pawrent would know all too well of the love and joy their fur kid brings. Which is why they’d want to provide the best, and only the best, to ensure they lead a healthy and happy life — something Coco Beans’ “hooman slave”, Helen, believes wholeheartedly.

Meet Coco Beans the Toy Poodle

Coco Beans was blessed to have found a forever home with Helen after being rehomed at the age of one. Since then, she has been the little angel of the family, charming everyone with her bright personality.

As an important member of the family, she has been included in their getaway trips, having been to 5 different countries like the Top of Europe in Switzerland where she was able to experience snow for the first time. 

To Helen, Coco Beans always come first, where adventures like this are worth it, no matter the trouble of bringing a pet overseas. 

The Beginning of a Fashionista Lifestyle

Helen thoroughly enjoys spending time with Coco, doing absolutely everything and anything. Their favorite pastime includes, café hopping, car rides, trying out delicious snacks and pet accessories.

“We also like to bring her to the parks. Our favorite parks are Gardens by the Bay and Botanic Gardens because these two parks have a host of eateries nearby for Coco!”

As she gets to try new snacks every now and then, Coco has grown to become a foodie, with a dedicated compartment in the fridge which stores her fresh food and homemade treats — sounds like heaven!

Amidst the adventures, Helen never forgets to capture down the moment! And thanks to Coco’ peaceful temperament, Helen can easily get the perfect shot she needs.

Where Coco Beans shines the most; in front of the camera

Always Staying On The Safe Side

Toy Poodles are prone to health problems like Cataracts, Bladder Stones, Hip Dysplasia, and Thyroid issues — among many others. Coupled with friends whose fur kids contracted cancer and Luxating Patella, Helen was determined to get Coco protected and insured. 

“Singapore is a small country where vet care and pet facilities are easily accessible but they are relatively expensive. So one of our concerns is the cost of vet care especially for long term medical treatment, such as hereditary illnesses or cancer which is quite common nowadays.” She added. 

Coco Beans showing off her newest kicks

“How did you decide on Aon’s Happy Tails?”

When it comes to pet insurance, Helen knows what she wants for Coco; medical and lifetime coverage. Most insurance plans strictly cover accidents and injuries only, which is not enough for Helen. 

Thankfully, Aon’s Happy Tails covers the treatment of any illnesses, injury or accident including post surgical follow-up during the policy term. Aon, known for their comprehensive coverages, also covers specified hereditary, congenital conditions and most importantly, offering lifetime coverage. 

“Do you think pawrents should consider insuring their fur kids?”

“If we humans have insurance coverage for health and accidents, I think pet owners should also consider pet insurance for their fur babies. This will allow us to have a peace of mind and defray the expenses of the medical expenses especially for long term medical conditions.”

*Bonus Content*

If Coco Beans could speak hooman for 7 days, what would you say to her, and do with her?

“If Coco Beans could speak hooman for 7 days, we would tell her that we love her to the moon and back. And would ask her what all her favorite foods and places were. Then, we would bring her to all her favorite places with her favorite food (of course in moderation). If time permits, we would bring her overseas again and spend some happy family time during these 7 days.”

**All information found within this article is subject to the terms and conditions of Aon Happy Tails

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Community Stories

Aon’s Happy Tales: Thepianocats

Healthcare can be tricky, especially when it comes to insurance. After spending hours and hours searching for the best plan out there, you might end up with more questions than before. But there is a reason why we go through this ‘struggle’; all for the sake of our furkid’s health. 

This is especially so for Michelle, pawmom to four domestic shorthairs – Toothless, Milkshake, Cupcake, and Chopin. As a talent developer, harpist, and an avid kayaker, Michelle is all types of busy. However, her passion for nurturing pets has always been her number one priority. 

Brought Together By Fate

Michelle adopted both siblings Toothless and Milkshake together; she chanced upon an adoption notice for Toothless, and Milkshake was just rejected by a potential adopter, hence she took both in. 

During the circuit breaker of 2020, she once again chanced upon another adoption notice by Toa Payoh North Strays for help to rescue an abandoned kitten, and that’s how she met Cupcake. 

Chopin, was part of a litter from a pregnant cat at a car workshop – and that completes the family!

POV: Toothless and Milkshake judging you.

Four’s Never A Crowd

You must be thinking: Wow amazing, four cats in one household? Well, that’s actually not all. Michelle also fosters many cats, even multiple at once. 

Her journey as a fosterer is not an easy one. She has encountered many of them battling certain illnesses such as Urine Tract Infection (UTI), Feline Coronavirus (FIP), Chronic Kidney Disease (CKD), and Hypertrophic Cardiomyopathy (HCM) among senior cats. Unfortunately, all these illnesses are more common than you think, which is a huge concern for Michelle. But thankfully, they’re all covered* under Aon Happy Tails’ Purrfect plan! 

*Pre-existing conditions are not covered and such exclusion is typical with health insurance. Click here for more information.

Michelle with one of her foster kitty.

Preparing For The “What-Ifs”

With so many fur babies under her care, she would have to spend a hefty amount on treatment if they all fall critically ill at the same time, which is the last thing Michelle wants to worry about. 

That’s when she chanced upon Aon Happy Tails! Upon looking at their coverage and plan, she felt that it was the perfect idea to get insured for peace of mind in the event of an emergency.

“I like Aon Happy Tails. It has a low deductible and covers most of the medical expenses such as vet’s fee, diagnostic tests and medication which can be quite costly.”

Chopin looking as majestic as ever.

*Bonus Content*

If they could speak hooman for 7 days, what would you say to them, or do with them?

“If they could speak hooman for 7 days, I would convince them to go kayaking with me! I’ve seen some pets going paddling with their owners, which I thought was pretty cool and fun.”

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Creator's Academy

How to pitch a brand as a content creator

Pitching yourself to other brands can be intimidating, especially if you’re just starting your #PawjourrCreator journey. As a new face, you may be wondering “How do I secure partnerships?”, “Am I good enough for the job?” Well, all you have to do is ask!

How do you ask? Through pitch emails and even decks! While creators with larger profiles are commonly approached by these brands for partnerships, partnerships can form the other way round.

What is a brand pitch?

A brand pitch is designed to convince a brand to work with you. It should include:

  • A brief introduction of yourself including statistics of your profile audience 
  • What you love about their brand/product 
  • Media kit with your own rates
  • Past partnerships/experience

How do you pitch to brands as a creator?

The importance of these pitches is to convey what you can offer and why you’re the perfect influencer for the job. Less on how badly you want the job. Remember to keep the pitch brief – within 2 to 3 paragraphs – as an overview of your performance in achieving various campaign objectives; building awareness or increasing conversions.

While 2 to 3 paragraphs might seem very short, a proper structure can help make the most of your “word count”:

  1. The perfect hook
  2. Introduce yourself 
  3. Why you love the brand/product 
  4. Include your media kits and quote your rates
  5. Call-to-action (CTA)

#1: The perfect hook

Whenever you’re applying for the campaign, remember that the person receiving it is probably receiving hundreds of applications too. So make sure yours stands out among hundreds by keeping it short, direct, and memorable.

It should also include the benefits to the brand, and including emojis or small greetings helps to grab attention. 

The goal here is to convince the reader to read the entirety of your pitch. 

#2: Introduce yourself

This section can be kept as short as possible! The quickest way is to direct them to your profile. So don’t forget to add in links straight away. Highlight and showcase your personal brand by focusing on information that really matters – what makes you stand out from the crowd. 

#3: Why you love the brand/product

Brands gravitate towards influencers who have used their products, and loving them is a bonus! Working with a brand that you love makes the partnership a lot more genuine, allowing you to come up with content easily.

While writing your pitch, use these prompts to get the ball rolling:

  • What about their product/service that stands out to you?
  • Has the brand done anything specific that resonated with you?
  • Does the brand value and mission align with yours?

Show them that there’s a reason you’re reaching out to them, and you’ve done your research. Give them an outline on how you want to work together within a sentence or two.

Pro-tip: by focusing on shared values, brands are more likely to view you as a perfect fit. 

#4: Include a media kit and quote your rates

When pitching to brands, having a media kit helps to highlight your work. Think of it like a CV or portfolio! Important information to include:

  • Your bio and contact information
  • Your audience’s demographic – age, country, gender, and interests
  • Previous partnerships and testimonies (optional but appreciated)
  • Overview of your rates

By including your rates, brands are able to save time by gauging whether they have enough budget to partner with you. 

With Pawjourr, you can save the hassle with the Creator Dashboard. As a #PawjourrCreator, your details are automatically saved in your profile where brands can view them in an instant. While applying for campaigns, you can also  quote your own rates depending on the job!

#5: Call-to-action (CTA)

You may think that your write-up has ended here, but remember what you want your reader to do, after reading your pitch. Don’t forget to let them know how to contact you in the future, especially if they plan to continue the conversation.  And always give your pitch a second read, to avoid any spelling mistakes which can form a bad impression.

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Creator's Academy

How to boost your personal branding as a freelancer

How to boost your personal branding as a freelancer

There are millions of freelancers out there who are just as ready as you to take on what comes their way. And here comes the dreadful question, “What makes you special?” Then comes the spiraling of coming up with a list of reasons that makes you… you.

Building your personal branding can be intimidating and confusing when you don’t know where to begin. But you’re in luck! Here’s a guide to how you can boost your own branding — simplified of course.

Find A Niche & Create Your Mission Statement 

Personal branding is for everybody. However, oftentimes creators are too focused on becoming “everything” and “everyone”. The first step to making unique branding is to find your key message. 

  • What type of content are you creating? 
  • What do you want people to know about you? 
  • What do you plan to achieve by creating such content?

“I want to recommend products, especially brands that I trust, to help hoomans out there!” – @Benjithechicky, content creator with Pawjourr

It might seem strange to craft a statement, but it helps to keep you focused on what makes your brand stand out among others.

Networking & Partnerships 

Embrace networking. Building partnerships and reaching out to brands is a key indicator that you’re ready to take your brand to the next level. Partnerships tend to form when brands reach out for collaborations, but who’s to stop you from contacting them

Some key questions that you should answer in your brand pitch are: 

  • Why should brands work with you?
  • What can you offer them?

Besides collaborating with brands, you should also partner with other freelancers out there. Remember, expanding your network leads to a larger reach. Reaching a larger audience helps to make your brand much more recognizable. 

Additionally, having personalized merchandise helps your associates to remember you and your brand better. Just starting your freelance journey and don’t have the budget for it? Well, you can always start small with budget-friendly merchandise like postcards and stickers!

SingaPrinting, an online custom sticker printing provider here in Singapore, offers a variety of products for branding needs. This one-stop shop offers stickers, labels, hang tags, and many more, suitable for marketing, events, special promotions — you name it!

With their affordable prices and an array of options, you’re bound to find excitement in expressing your unique style and personality through your very own merchandise. Check them out today!

Don’t Follow Cookie-Cutter Solutions 

It can be tempting to jump on trend, and replicate what others are doing, all for the sake of going viral. But before you jump on the bandwagon, consider how the content might impact your brand and image.

If you’re planning to leverage visuals for your feed or websites, avoid using existing templates. Unless you’re starting your freelance journey, we highly advise against using commonly found templates that make your branding just like many others out there. 

Alternatively, you can use these templates as references or the basis of your final design. It’s important to come up with a distinct style so that brands are able to form a unique impression of your service/skill. You don’t need to be skilled to come up with eye-catching designs. All you need is to showcase your personality and just have fun!

Things you should keep in mind

There are no hard rules to being a freelancer. As the name suggests, it should be liberating and invigorating. Don’t be afraid to try out various ventures when you’re just starting out. Explore to find what fits you and your brand, and never stop developing your personal brand!

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Brand's Resources

How customer reviews can help your brand

You probably read the title and hoped to find some answers. But before we dive into what you’re here for, let me ask you this: How many times have you looked up something and gone straight to the customer reviews section?

Exactly. In this day and age, online shopping is so convenient, and checking out is just a few clicks away. But before completing our purchase, we as consumers, feel the need to check out existing reviews — a second nature to us. 

But why are customer reviews so important to us?

Boost credibility & social proof

It is true when they say “your reputation precedes you” because even tech giants like Apple and Microsoft have based their success on credibility. They are able to amass huge sales numbers, thanks to their ability to increase their social proof. 

Product reviews are powerful testimonies that can be featured on all your marketing touchpoints, from your e-commerce platform to social media pages. So, why do consumers trust these reviews so much?

Because they are able to gain a greater insight into the business’s service and the brand’s product. 88% of potential consumers trust reviews as much as personal recommendations. After all, consumers are spoilt for choices, and these reviews serve as simple guidance that differentiates countless products and services out there.

Photo credit: @stanleytuccithedog

Better understand your consumers 

Reviews left behind by consumers provide insight into the overall customer experience and satisfaction. With access to such opinions, you’ll know what are the gaps in your service/product. And by implementing changes and improvements, your consumers will know that their voices are heard.

Therefore, collecting and analyzing consumer reviews can help improve your business, increase brand awareness, and more. 

Photo credit: @kojiandme

Generates more SEO & Improves SEO ranking

Customer reviews don’t just provide feedback and boost your brand’s credibility among consumers. They also generate more searches and sales. Search Engine Optimization (SEO) is all about what people are searching for online, the answers they’re seeking, and the products/services they need. 

The words they’re using matter a lot to your brand. For example, if your business sells pet shampoo and you have great reviews, when someone searches for ‘great pet shampoo’, Google will bump up your website. With a better perspective of the product, potential consumers are more susceptible to take action after reading a positive review. 

Pawjourr is here to help

By choosing Pawjourr, we bring you closer to the pet community. And this doesn’t just consist of well-known pet influencers. I’m talking about your day-to-day pet owners that would offer genuine insights into the brand’s product or service. 

Followers of these creators also trust them more. However, these nano influencers are not just trustworthy, they are also much more excited and willing to work with you! 

A US-based treat brand used Pawjourr to engage product testers for all their products. The goal? To gain insights among the pet community, and improve their formulations and packaging. Ultimately, they were able to increase sales by 70%!

Photo credit: @duffy.anya_thetoypoodle

Stay ahead with customer reviews

They’re a great way to grab the attention of potential customers. By failing to encourage them to leave reviews of their own, your band loses out as they’re simply a great avenue to increase sales. 

Online customer reviews are here to stay. As the number of internet users grows, the importance of customer reviews will continue to grow as well.

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Community Stories

Aon’s Happy Tales: Bailey_japspitz

It goes without saying that a pawrent’s biggest wish is to provide a healthy and comfortable life for their fur kid. It can be difficult at times, but to Joanne, pawmom to her two-years-old Japanese Spitz Bailey, it’s all worth it!

Working as a real estate agent, Joanne’s flexible working schedule allows her to spend more time with her loved ones, especially Bailey.

Forever floofy

Japanese Spitz are known to be energetic fur balls who are faithful, affectionate, and well-behaved — with Bailey checking all the boxes. Bailey can always be seen with a smile on his face. He is super friendly with other dogs and even strangers!

And that’s not all! Bailey is also the master of peace; small baby hoomans could be picking at him, and smaller fur friends could be barking incessantly in his face, and he will remain unfazed, waiting patiently for his hoomans to save him.

Another interesting fact about Bailey is that he treasures cleanliness the most! He does not dirty the house even with the worst tummy aches, “the sweetest boy,” says pawmom Joanne.

“Can we eat now?”

The perfect Spitz

Joanne had been searching for a new dog from Australian and New Zealand breeders for a long time, but it took a pause when her previous dog of 14 years had passed on. 8 years later, with the intention of getting a new fur kid, Joanne was recommended by fellow dog owners to search for breeders under Dogz Online.

One of the breeders reached out, with the intention of rehoming seven-month-old Bailey within New Zealand, and with much assurance and convincing, Bailey eventually became the breeder’s first and only export out of New Zealand!

Bailey came from a niche kennel in South New Zealand that breeds Japanese Spitz to perfection mainly for dog shows. The breeders do it out of passion, with the aim of achieving pristine breed standards — not for mass breeding and sale.

As Bailey has a lower confidence level and a larger build that exceeds maximum entry size, he was put for adoption. But, he still makes a perfect house pet!

Bailey wandering around dreamland.

Preparations for the future

Japanese Spitz are known to be prone to Luxating Patella. However, by choosing to import Bailey from an ethical breeder, it allows Joanne to be at ease knowing Bailey was bred to perfection in terms of looks and health. That’s why it was important to Joanne not to get a new dog from backyard breeders.

“Dogs are paired ethically to avoid health issues inherent to the breed as much as possible,” added Joanne.

That said, the best preparation for the worst is always assurance. As a pawrent to a silky terrier before Bailey, Joanne had to spend a bomb to fly in a specialist that manages canine cataracts. In times of emergencies, she hopes to reduce her worry about medical bills and focus more on Bailey’s recovery.

Joanne was introduced to Aon Happy Tails through a recommendation from other pet owners. With a couple Google searches and reviews, Joanna was enticed by their comprehensive coverage and benefits! 

“We are on the Furball plan because my take is to either do it or not do it. Once decided and committed to do so, then it is nothing short of the best within the category!”

Bailey looks trendy as ever.

*Bonus Content*

If Bailey could speak hooman for 7 days, what would you say to him, or do with him?

“If Bailey could speak hooman for 7 days… then he better use that 7 days to tell us all his likes and dislikes across all categories that will affect his life!”

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Creator's Academy

Pawjourr’s Creators: Allthatauss

Have you ever come across a mother-daughter pawdel duo? Uncommon, but not a rare sight. Let me introduce you to Scarlett and Penne!

The AUSSventures begins

Scarlett is a two and a half years old Red Merle Mini American Shepherd, also known as Mini Aussie. Penne, a Red Tri Mini American Shepherd, is her four-month-old daughter.

Their story began in May when Scarlett gave birth to a litter of eight puppies*; four boys and four girls. The entire litter of puppies was named after Pasta noodles — voted via Instagram polls — with Penne being the second pup to enter the world!

*Check out their Instagram Stories to watch Scarlett’s entire pregnancy journey.

The litter has since gone their separate ways, renamed, and taken into different families. However, the puppies would appear on their social media now and then for a mini-reunion, staying connected forever!

Zeus (left) spending time with his mom, Scarlett (right)

Thrill-seeking Aussies

Miniature Shepherds are active and athletic, and our two Aussies are no exception! Scarlett is the master of tricks — knowing 10 — Penne, on the other hand, is still a work in progress. But one day she will know just as many as her mom!

Their parents love making reels of all the crazy things they do, especially documenting all the AUSSventures they partake in on Instagram and TikTok. They can be frequently spotted taking boat rides, swimming, hiking, and playing tug of war with each other — what an adventure!

Scarlett becomes a #PawjourrPetCreator 

It’s a dog life

Our favorite Aussies appeared in many campaigns this year, which allows their hooman to put their skills to the test.

Since joining Pawjourr as a pet creator, Scarlett has been a part of two campaigns. As Scarlett tends to get anxious easily, it only makes sense that our creators worked with Finn and Tailspring. Scarlett has benefited a lot from Finn supplements and Tailspring goat milk toppers, these calming aids have helped Scarlett in more than one way; these calming aids do not just soothe Scarlett, they also serve as nutritious treats!

Daughter Penne was featured in her first campaign this past August – yay! Unlike her mom Scarlett, Penne isn’t suitable for all the campaigns available. However, Aroma Paws pet shampoo is perfect for young pups like her. This is because their coats are softer and more delicate, which requires more care.

Scarlett and Penne hoping to join their hoomans in Italy

Versatile creators 

The brands that Scarlett and Penne have worked with this year all share one thing in common: pet wellness and health.

Our creators do not just share the action-packed adventures they take on. They also use their experience and exposure to good use, showcasing brands that aim to improve the lives of pets.

As doggos of different ages, Scarlett and Penne would require different products that meet their different needs. This would come in handy as it allows our creators to showcase a variety of products to target a wide range of audiences — the perfect fit if you’re looking for creators that are versatile. 

Want to connect with creators like Scarlett and Penne? Reach out via hello@pawjourr.com now!

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Community Stories

Aon’s Happy Tales: Gimmegizmothecorgi

Life is full of surprises, ups and downs, and in-betweens. But never fear, your doggo companion is here! The growing pains of being a dog owner are so rewarding when seeing your fur kid prancing around with its fellow furiends. That is what Xinyi, pawmom to her Pembroke Welsh Corgi, Gizmo, believes in.

A Corgi’s odyssey

Xinyi first saw Gizmo from an Australian breeder, Nireno Kennels. Due to COVID-19 restrictions last year, she wasn’t able to meet him physically. However, the distance didn’t stop her from finding ‘the one’! 

Named after the 1984 movie Gremlins, Gizmo is just as adorable as his namesake. Attention-seeking by nature, he craves all the scratches and cuddles that he can get, and has grown to love his hoomans much more than his fur friends. “He is living true to his name!”, says Xinyi. 

@gimmegizmothecorgi having the time of his life playing tug of war

Gizmo is a true fighter, and he channels that fighting spirit when it comes to his favorite game, tug of war. He’ll go at it with anyone — even if they’re twice his size!

While he loves to play rough, that doesn’t mean he can’t relax and have a good time. Beyond all that roughhousing, he really enjoys long walks at the park or getting all dirty and muddy at the beach. 

Every week, Xinyi looks forward to planning social events for her rambunctious fur kid. “We try to let him experience new things and activities as much as we can so that we can create many happy memories with him.”

@gimmegizmothecorgi loving his water activities

Pushing through the rainy days

When Gizmo was taken for a DNA test, he was found to be at an increased risk for Intervertebral Disc Disease (IVDD) which is a common health issue amongst Corgis. Other serious health issues include hip dysplasia, epilepsy and degenerative myelopathy.

A pawrent’s biggest fear is to see their fur kid(s) getting sick — and this came true when Gizmo had a health scare last year. He has since made a full recovery but the incident convinced Xinyi to get Gizmo insured due to his hefty hospitalization bills.

“Most comprehensive in terms of his needs”

Xinyi went on a hunt for the best insurance plan out there and found AON Happy Tails, known for their comprehensive insurance policy for pets!

Happy Tails is the only pet insurance company that covers specified hereditary and congenital conditions — “which is helpful for us as Gizmo is at risk of IVDD and prone to congenital conditions like Hip Dysplasia,” said Xinyi.

Additionally, pups between the age of sixteen weeks and four years enjoy a lifetime co-insurance of 20%. This means 80% of the incurred expenses are covered. Enrolling your pups at a young age means they get to enjoy better co-insurance coverage – isn’t that fantastic?

“I think it provides us with a peace of mind, and means that our fur babies get to enjoy their life to the fullest without us having to worry about the ‘what-ifs’,” Xinyi added.

*Bonus Content*

If Gizmo could speak hooman for 7 days, what would you say to him? Or do with him?

“I would love to be able to travel overseas with him, and to let him explore the different sights, attractions, and food other countries have to offer. If he can speak hooman he will definitely be talking non-stop about his favorite country and food, and also making a lot of friends all around the world!”

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Creator's Academy

Pawjourr’s Creators: Lillygirlthegolden

Meet SoCal’s fearless duo

Amanda and her one-year-old Golden Retriever pup, Lilly, are roaring for adventures as they spend most of their time in the Atlantic Ocean.

If Moana was a four-legged canine, she would be Lilly! When owner Amanda says the word “swimming”, electrified Lilly can be seen waiting by the door to jump straight in the car, ready to chase some ocean waves.

Golden Retrievers are said to be active by nature and playful by heart. At the beach, Lilly proves them right by frolicking around, making pit holes, getting all wet and muddy. Lilly can always be seen chasing after anything: seagulls, crows, pelicans — you name it!

@lillygirlthegolden soaking up the SoCal sun

A company of two

Amanda, with her flair for creative writing and video editing, loves to share their water adventures with their followers — originally an Instagram exclusive, they have since expanded to platforms like TikTok and their new blog, ‘The Golden Life of Lilly’!

By sharing their oceanic escapades online, it allows Amanda to showcase her skills in writing, composing and editing. From high-quality photos to product reviews, Amanda got it covered!

She immersed herself in the online community in hopes to inspire others, and also learn from creators like herself. This exposure introduced Amanda to a lot of fur-ever friends where she picked up numerous tips and tricks on pet ownership and content creation.

@lillygirlthegolden looking playful with her tennis ball

Always putting Lilly first

As a hooman working for Beach Patrol, Amanda and her pup would spend the entire day at the beach — a win for Lilly! But the long hours could take a toll on Lilly, causing Amanda to be more aware of her fur kid’s well-being.

With that, Amanda is always on the hunt for the best products that seeks to improve Lilly’s health through community recommendations or even branded collaborations. 

@lillygirlthegolden loving Oxyfresh’s water additive dental care

For instance, our golden duo has recently partnered with Oxyfresh, to showcase their Premium Pet Dental Water Additive on Instagram. Brands like Oxyfresh, who strives to improve the lives of pets, are exactly what Amanda looks out for! 

Experts of their craft 

Our golden duo incorporates products they love into their everyday lives and most of their content features brings a fresh ocean breeze to the niche community of pet-product reviews! 

@lillygirlthegolden winding down at the beach

Their potential is endless! Our California girls can certainly spice up your campaign with the right amount of sand and waves.   

Whether your objective is to raise brand awareness or creating curated content, their ability to feature authentic and engaging content can provide numerous opportunities to give your brand the edge you seek. 

Ready to work with creators like Amanda and Lilly? Reach out to us at hello@pawjourr.com today! 

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Brand's Resources

A quick guide to compensating influencers!

Negotiating a mutually beneficial collaboration with content creators can be a daunting task – Must I really pay? How much should I pay? What if I’m on a limited budget?

Well, creators don’t work for free so it’s important to understand the different types of incentives that brands can offer — and how you can make use of a combination in order to make your partnerships work.

Read on to find out how you can keep your influencers engaged and excited about your brand with our handy guide to incentivizing your influencers the right way. 

Ways to incentivize influencers

1. #Gifted (Product Sponsorships)

Image Credit: @huckleberryandmiley_mncorgis

When we think about influencer marketing, the first thing that comes to mind is product sponsorships/gifting; providing free products or services in exchange for a shoutout.

Product sponsorships are one of the most budget-friendly ways to reach your target audience effectively, when approached with realistic expectations.


For small campaigns on a limited budget, this is definitely a good starting point to reach out to audiences through micro or nano influencers, who are more receptive to gifting partnerships. Albeit a smaller audience size, these influencers make it up with higher engagement rates. 

Pro tip: 

Top-level creators still seek out gift-only collaborations to build their portfolio and create long-term relationships. Hence, it’s important to establish a valuable partnership: Influencers these days may not get too excited to post about a free sample pack or work with brands that are not respectful towards the creators they’re working with. 

While product sponsorships are a great way to get your brand out there, they can only go so far and as with all marketing strategies, it does not guarantee returns. 

Nonetheless, when coupled with other incentivization methods, product sponsorships can help to build on your brand’s relationship with influencers — a crucial factor if you want to maximize your brand’s fullest potential when it comes to influencer marketing!

2. Paid Campaigns / Pay per post 

Image Credit: @maiathemeow

Like product sponsorships, paid campaigns are also a very common way of incentivizing influencers. While prices per post can be a wide range due to various factors such as follower count or type of content, the key to leveraging its impact lies in selecting the most relevant and effective creators that aligns with your brand and product. 

Some things to take into consideration can include: 

  • Engagement rate and reach 
  • Post-effectiveness in terms of sponsored vs organic posts 
  • Type of content and channel used 
  • Number of post you require 
  • Is usage rights to run ads required 

Pay per post also serves as a perfect opportunity to gain a deeper understanding into your influencer marketing strategy. Establishing attribution and tracking allows you to track your influencers’ contribution to your goals while analyzing the type of content your audience are compelled to. This data will definitely help you refine and strengthen your campaigns to improve your ROI overtime. 

3. Performance-based Payments

Image Credit: @taco_and_milky

Performance-based payments compensate influencers based on conversions and/or an action. This way of work has been popular due to trackability and ease of execution. 

Some possible actions include: 

  • Purchase of brand’s products/services 
  • Subscription of brand’s program 
  • Signups 
  • Account creation 

Such a form of incentivisation puts the responsibility on creators to convince their followers to convert — the more they influence, the more they earn! 

Brands can therefore enjoy the benefits of quality content that sells, and effectively track creator performance for campaign optimisation at the same time. Sounds like a win-win situation if you ask us!

While it may be a relatively cost-effective approach (pay per result), it’s prudent to keep into consideration that this may not be the most favorable method amongst creators. Brands would often have to offer something valuable such as free products or a base pay to kickstart the partnership.

However, it may be a worthwhile investment to build long-term relationships. Always remember, by giving your creators a good collaborative experience, they’d only have praises to sing!

Not all influencers want the same thing

Similar to the aspects of influencer marketing, incentivizing isn’t one size fits all. Make the effort — add a touch of personalization to show you care and provide value to your creators. 

While the ever-growing industry of influencer marketing urges brands to diversify the type of influencer they work with, marketers will also need to learn how to establish partnerships that are mutually beneficial yet cost-effective. 

A general rule of thumb is to always compensate creators fairly to foster a collaborative relationship with mutual respect and understanding. Work within your limits and focus on building relationships with influencers who can deliver results for you.

There! You’re all set and ready to explore the diverse world of influencer marketing.