Pawjourr Creators – Pawjourr

Meet Luna and Lumi

Our veteran #PawjourrCreator is known for their talents in modeling and creating content, perfect for marketing assets of any kind — stills, videos, product reviews, they got it covered!

In front of the camera, they are nothing short of poise and elegance, because according to their pawmom, Wan Ting, “they are vain like that!” Luna and Lumi find pleasure in dressing up, and the perks that come with the job; new treats now and then.

But don’t be fooled by their appearances. Behind cameras, they are playful, clingy, and always curious. Their adventurous nature makes it an ease for their cheeky pawmom to put on elaborate costumes on them – and they’ll remain unfazed!

Luna and Lumi donning their Halloween costume

The beginning of their content creator journey

It was in 2021 when our creators joined the #Pawjourr community. But their content creation journey started before that. As a first-time pet owner, Wan Ting was introduced to the foreign concept of being a pet creator.

With no social media habits, Wan Ting simply used their Instagram account as a photo dump of her fur kids’ lives. But soon enough, a company reached out for a collaboration, and that’s when they secured their first gig.

Crafting captions, doing up the deliverables, and planning her angles. These did not come naturally to her. Wan Ting was so nervous about completing her first gig with her fur kids. As she looks back, she recalls, “ It was all for the fun of it, and it still is for us now for all the campaigns we take on.”

Luna licking lips with @applawssg

It never gets old

But now, present-day Wan Ting is no stranger to being a pet creator. Luna and Lumi have appeared in advertisement videos, and countless campaigns with brands like Farmer’s Market, NUTRIPE, Applaws, Aatas Cat.

They have even taken part in on-site video shoots, where they helped create marketing assets for ByteDance!

Luna on set for a photoshoot with ByteDance

Work with Pawjourr’s pool of creators today!

Our creators have come a long way, but this is just the beginning. Having worked on countless campaigns, and helping out on many shoots, Luna and Lumi have experience that so few out there have. And they’re going to keep growing!

Want to work with talented pet models like xoxomeows? Reach out to hello@pawjourr.com today!

It’s never a walk in the park to launch a campaign that stands out among thousands out there. Especially so, when you’re up against marketing campaigns with budgets, double or even 10 times yours.

But is having a high budget the reason behind successful campaigns?

Key to a successful marketing campaign

You may be bold, loud, and even humorous, but if your brand or product isn’t able to resonate with your target consumers, your campaign is likely to crumble before it begins.

While your campaign budget forms the skeleton, it’s crucial to consider your campaign objectives and target audience. It’s crucial to understand what your consumers want. Specifically, what they have to gain from your product or service — echoing this in your marketing campaign is the first step in the right direction.

The next step? It’s time to customize your campaign so it’s tailored to your objectives. It is never a good idea to imitate or follow what other brands are doing. Following cookie-cutter tactics can be tempting, but what may work for others, may not work for you!

One brand that managed to achieve this is The Daily Barf.

The Daily Barf’s 7-day BARF Diet plan

Earlier this year, The Daily Barf was on the search for influencers to promote their 7-day BARF Diet plan.

Influencers Requirement:

Based in Malaysia
Pet or human creators with min. 2k and 10k followers respectively
Owners who are interested in or already are feeding their furkids a BARF diet
To share their 7-day experience (including a before and after) on Instagram

What’s so unique about this campaign?

The Daily Barf was able to work with influencers of different types, not just cat and dog creators. Their campaign also involved human creators that have a furpal or two!

With Pawjourr’s vast network of creators, The Daily Barf is able to select creators they’d like to engage. And before these KOLs are selected, they are reviewed thoroughly to match the campaign’s requirements through our platform.

For example, The Daily Barf was looking for creators based in selected regions of Malaysia, hoping to improve their fur kids’ health condition (fur cat health, weight management, overall appetite).

Selected KOLs received a sponsored package based on their pet type, age, and weight, to ensure the diet catered to their needs. It was also compulsory for their fur kids to consume deworming tablets before starting their BARF diet.

Launching campaigns that convert

The Daily Barf now finds itself with access to a ton of marketing assets, produced by these KOLs. They’re also able to leverage their testimonials to boost their social proof in this day and age where product reviews dominate consumers’ purchasing decisions.

Engaging influencers for your marketing campaigns can take on many forms, but it can be intricate to find influencers that fit the bill. Thanks to Pawjourr, The Daily Barf was able to launch a perfectly-designed campaign that aligns with its branding and meets the needs of its consumers.

Remember, there are no hard rules to launching a campaign. So reach out to us at hello@pawjourr.com and learn the endless possibilities our marketplace has to offer.

Featured image credit: @allysazy