Categories
Brand's Resources

Pawjourr’s Creator: Taco_and_Milky

Our latest Pawjourr’s Spotlight needs no introduction… 

Brought together by fate 

A familiar face among our local pet community, Taco and Milky are known for their witty captions and adorable smiles. Taco, a two-year-old Shiba Inu, resided in China — where he was born — for a year before moving to sunny Singapore. A year later, Milky the Pomapoo, joined the family during Deepavali of 2021. 

During every trip, vets would notice that Taco is the ‘zen’ Shiba, who stays out of ‘trouble’. But Milky, on the other hand, is that mischievous playful younger sibling that loves to pester Taco — never a boring day with these two. 

According to their hoodad Irwin, a sign that it was all meant to be, is the fact that both Taco and Milky have the same birthday as hoomom Leah. 

Taco and Milky are all dressed up for the Lunar New Year

Behind our successful superstars…there are their managers

Besides working hard to increase their treats’ fund, both Irwin and Leah, also run their social media account. As a creator, they would connect with other hoodads and hoomoms like them, and share various tips and tricks to provide their fur kids with the best.

Leah has a talent for taking the ‘perfect’ shots while incorporating her creativity into them. Taco and Milky are also natural in front of the camera, always staying calm which allows Leah to take the shots she needs. 

This extra “oomph” gives their assets the personal touch it needs to stand out from the crowd. This led Taco and Milky to score an ambassadorship with YoDoggo. 

Taco enjoying YoDoggo’s convenient meal fix after a long walk

6 months YoDoggo Ambassadorship

YoDoggo’s objective was to find committed brand ambassadors, able to promote their brand and products while sharing the same value of providing the best nutrients for dogs — and Taco fit the bill!

As an ambassador for YoDoggo, Taco can enjoy the perks that come with the job!   

  • Monthly meals delivered to their doorstep for 6 months
  • A personalized discount code for followers 
  • Attractive referral commissions
  • Monthly cash reimbursement

In exchange, they would actively promote the brand on their social media for their tenure as ambassadors. 

Endless experience in pet modeling

Besides being YoDoggo’s ambassadors, Taco and Milky continue to build their pet modeling portfolio by participating in various campaigns. Milky has appeared in a campaign for Himalaya Pet Wellness and Taco for Beco Pets.

Taco for our #LifeatPawjourr campaign

And that’s not all, Taco also has the experience as an on-site talent for our #LifeatPawjourr campaign. Both Taco and Milky are very easy to work with, as they’re not shy about being in front of the camera, able to take picture-perfect shots and videos which brands can find useful. After every campaign, brands are presented with new assets that they can utilize as User-generated Content (UGC) for their marketing campaign. 

Milky posing for Himalaya Pet Wellness

Tap into our vast network of creators

Want to work with experienced pet models like Taco and Milky? Reach out to us at hello@pawjourr.com

Categories
Case Studies

How to customize your campaigns to fit your goals

It’s never a walk in the park to launch a campaign that stands out among thousands out there. Especially so, when you’re up against marketing campaigns with budgets, double or even 10 times yours. 

But is having a high budget the reason behind successful campaigns? 

Key to a successful marketing campaign

You may be bold, loud, and even humorous, but if your brand or product isn’t able to resonate with your target consumers, your campaign is likely to crumble before it begins. 

While your campaign budget forms the skeleton, it’s crucial to consider your campaign objectives and target audience. It’s crucial to understand what your consumers want. Specifically, what they have to gain from your product or service — echoing this in your marketing campaign is the first step in the right direction.

The next step? It’s time to customize your campaign so it’s tailored to your objectives. It is never a good idea to imitate or follow what other brands are doing. Following cookie-cutter tactics can be tempting, but what may work for others, may not work for you!

One brand that managed to achieve this is The Daily Barf.

The Daily Barf’s 7-day BARF Diet plan

Earlier this year, The Daily Barf was on the search for influencers to promote their 7-day BARF Diet plan.

Influencers Requirement:

  • Based in Malaysia
  • Pet or human creators with min. 2k and 10k followers respectively
  • Owners who are interested in or already are feeding their furkids a BARF diet
  • To share their 7-day experience (including a before and after) on Instagram
Photo credit: @__lunaandthecats_

What’s so unique about this campaign?

The Daily Barf was able to work with influencers of different types, not just cat and dog creators. Their campaign also involved human creators that have a furpal or two! 

With Pawjourr’s vast network of creators, The Daily Barf is able to select creators they’d like to engage. And before these KOLs are selected, they are reviewed thoroughly to match the campaign’s requirements through our platform.

For example, The Daily Barf was looking for creators based in selected regions of Malaysia, hoping to improve their fur kids’ health condition (fur cat health, weight management, overall appetite).

Selected KOLs received a sponsored package based on their pet type, age, and weight, to ensure the diet catered to their needs. It was also compulsory for their fur kids to consume deworming tablets before starting their BARF diet.

Photo credit: @thebaby_duoduo

Launching campaigns that convert

The Daily Barf now finds itself with access to a ton of marketing assets, produced by these KOLs. They’re also able to leverage their testimonials to boost their social proof in this day and age where product reviews dominate consumers’ purchasing decisions.

Engaging influencers for your marketing campaigns can take on many forms, but it can be intricate to find influencers that fit the bill. Thanks to Pawjourr, The Daily Barf was able to launch a perfectly-designed campaign that aligns with its branding and meets the needs of its consumers. 

Remember, there are no hard rules to launching a campaign. So reach out to us at hello@pawjourr.com and learn the endless possibilities our marketplace has to offer.

Featured image credit: @allysazy 

Categories
Creator's Academy

How To Become A Pet Influencer Parent

We all click photos of our pets and pamper them with our love. Occasionally, we also post some cuteness-overloaded pictures for all to enjoy across social media platforms. Generally, images and videos of pets garner greater attention. Have you ever considered making a career using this natural attention that your pet receives?

Like all content creators, a pet influencer must have a recognizable personality. Our pets cannot talk to us, but they have quirks and traits that differentiate them from others. We should emphasize characteristics that make them weird, fun, and lovable. We all talk to our pets and imagine a reply they would give us in our heads. Put that out for the public to enjoy and create a consistent persona with our pet’s characteristics.

Grow Your Skills And Followers

A full-time job requires investment. Therefore, planning to be a pet influencer’s parent will require time, money, and dedication. Social media is filled with influencers coming up with new content ideas every other day. To stand out, we need to polish our skills and methods

Equipment

Tripods are important : Smartphones can take decent images and videos to get us started with our pet influencer account. But, to grow our social media account into a full-time hustle, pet videos and pictures must be high in quality. Therefore, we must invest in equipment like lights, cameras, tripods, and stabilizers. 

Photography and Cinematography Skills

Proper equipment can only alleviate our images and videos to a certain extent. However, truly bringing the best out of our pets requires learning new skills and techniques. We should practice taking pictures of our pets and try to improve upon them.

Learn about the camera

Photography and cinematography courses are readily available across the internet, and they can help us understand the minute details that are too complicated for a casual hobbyist. For example, how to utilize natural and artificial light in our photos and videos, use tripods and stabilizers, the correct camera setting depending on the environment, etc. 

Followers

With a unique personality, the proper equipment, and the necessary skills, we can start building a fanbase. Consistency is required when it comes to social media following. Utilizing photographs, videos, stories, shorts, reels, and live features of a platform is necessary to maintain consistency. To be consistent on instagram, you can use an Instagram reel maker to create posts quickly and easily.

Track activity and engagement

Using stories and comment sections, we should interact with the pages and accounts of different pet influencers to attract followers of our own. We can also use hashtags to increase the visibility of our pet influencer content. 

Start Monetizing

Once we have built up a loyal fanbase of a considerable amount, say 10,000 followers, we should start looking for sponsors relevant to the page. Like all other businesses, influencer management is also dependent upon networking. Some brands might approach us themselves for paid promotions , but we should also prepare ourselves to pitch our business to the brands.

What to Pitch?

It is important to define clear goals and requirements. While brands usually engage in paid sponsorships, some might offer an exchange of products and/or services, and some offer a mixture. Receiving perks like a day at a pet spa or free access to toys and other goodies is lucrative. But we should always assess the worth of our page and quote a fair price.

Dog spa and grooming

Firstly, we should get a rough idea from other social media accounts. Brands that usually sponsor those accounts will be interested in our social media page.

Next, approaching brands via email is the best method. We should highlight to the sponsor that our pet regularly uses and loves their products. Mentioning the natural, strong growth of our pet influencer account is necessary. It will help us ask for a price that we think is fair.

And finally, we should stay in our domain. Reaching sponsors that are relevant to our pets is very important. Endorsing a dog skincare product if our pet is a Persian cat makes little sense.

Affiliate Programs

Affiliate marketing can help us earn a good amount of money. It is a referral program where a retailer pays us commissions for every purchase made using our affiliate link. We need to divert traffic from our social media page to the retailer site to earn money. For example, if we have a YouTube Petfluencer account, we can make youtube videos and put a link in description to promote affiliate products.

Affiliate merchant

Joining the correct affiliate merchant can be a tricky part. Some merchants provide better commissions, sales, and bonuses over others. We should do proper research before partnering with a merchant.

Promoting products we vouch for is a healthy way to gain the trust of our followers. But it is not always the case. We can promote products we have not personally used if we are assured of their quality. Moreover, affiliates and sponsored posts should be mandatorily disclosed, and we should follow all the guidelines.

Merch is Cute and Profitable

Thanks to our lovable pets’ unique personalities and fan following, merchandise will sell like hotcakes. Physical products with cute designs and photos of our pets can be sold at merchant websites that act like affiliates.

These merchants stock up on socks, shirts, t-shirts, hoodies, and even pillows. They are direct-to-print merchants that print a design only after an order is placed. Therefore, inventory management is a non-issue. They are the ones who build websites for our products; we only need to design and promote them. Instagram is a great platform to promote merchandise. To create some engaging stories with minimal effort, you can use some prebuilt Instagram story templates.

Pet merchandise

Wrapping Up

While being a pet influencer parent is a full-time job, it is one of the most rewarding and fun career paths. However, it can be difficult to make a living from it. Earnings come from sponsors, affiliates, and merch only after we have built our brand using interesting content. Interactive social media filters, apps, and tools like Instagram reel makers to produce content on the go. All this can be done alongside having fun with our pets!

Categories
Brand's Resources Case Studies

Optimize your marketing budget and work with more influencers today.

Influencer marketing can be tricky and confusing – no doubt, there are many nuances, and compensation structure is one of them. We wrote an article that deep-dives into this topic here: compensating your influencers.

Can I simply pay a fixed rate to all of the influencers?

There are many factors which determine how much a content is worth: follower count, engagement rate or even non-quantifiable factors like talent, relevancy, production and quality of the content all plays a part. 

Most marketers we know have an excel spreadsheet with the rates from all these influencers, comparing and negotiating the rates with each of them. It’s a full-time job managing anything more than 15 profiles, and that’s why platforms like Pawjourr exist to make it easy for you

Pawjourr helps you with all these … for free! 

Yes you heard that right, we don’t charge you a monthly fee to use our platform. 

Think of it like an e-wallet: you top-up $500. With each approved profile, we deduct their quoted rates from your wallet. This approach ensures that you don’t go over-budget, and easily compare rates from different influencers before confirmation. 

You must be thinking “Well surely, I can do this easily with an excel sheet?’ Yes you can, but why do that when you can automate the process for free with us? 

With Pawjourr, everything you need is on a consolidated dashboard: 

  • Immediate access to a pool of freelancers excited about your job
  • Key insights to their profile (i.e. engagement, fake followers)
  • Pet’s demographics (useful for targeted campaigns e.g. senior dogs)
  • Compare rates amongst all interested applicants, and negotiate 

So sit back and relax whilst the influencers pitch themselves to your brand! Best part? No subscription fees. No lock-in. No contracts. It’s 100% a plug and play model with zero commitments. 

Here’s an example of how Tailspring leveraged Pawjourr to get some really great content and conversation going when they launch their goat milk products: 

Tailspring Goat Milk Toppers

In April, Tailspring wanted to showcase their new line of goat milk products. With Pawjourr, they are able to: 

  • Gain immediate access to a network of 15K+ influencers across US
  • Receive their first pitch within the first 24 hours 
  • Focus on their core business activities, all whilst the campaign runs on the platform 24/7 
Photo credit: @fuzziepals_

Through the platform’s filtering system, Tailspring decided on 20 influencers, with fees ranging from $400 – $2000 for their launch campaign. 

The appeal of a retainer model means they are able to work with profiles with varying influence to promote their products. 

How you can get started

Pawjourr can help to make your campaign recruitment much more effective and efficient. Being able to control the budget down to each influencer means you can work with profiles with varying influence and do A/B testing to determine which group performs the best. 

Working with influencers from different tiers also allows you to broaden your reach and check the boxes to a successful campaign. For example, working with macro-influencers gives you the reach you need because of their audience size, whilst working with micro-influencers allow their followers to follow their journey with a specific brand.

Ultimately, your campaign goals will decide how you can play around with influencer marketing. 

Need help getting started?

Growing your business has never been easier. Reach out to us at hello@pawjourr.com to explore all that Pawjourr’s marketplace has to offer.

Categories
Brand's Resources Case Studies

Memorable campaigns only at Pawjourr!

Here at Pawjourr, we offer a variety of jobs catered to furkids of various nature, from dogs to bunnies, you name it! Together with our vast network of pet creators, we’ve worked on all sorts of campaigns. 

Everyone knows DC’s Superman and Batman, but this time, their furry sidekicks took the spotlight. Naturally, Vitakraft partnered with us to make their dreams come true, and we’re so excited to share with you how we made one of our biggest events happen! 

Our mission

Vitakraft, known for their sugar-free recipes and palatable pet food, had collaborated with SUPERPETS to promote their products and the highly anticipated movie, DC League of Super-Pets.

DC League of Super-Pets was set to screen their first show on September 1 – and Pawjourr’s pet creators were given the chance to catch the movie for free!

Selected influencers received an exclusive PR kit containing SUPERPETS merch and Vitakraft goodies — what a treat!

Photo credit: @caliethecottonbud

Funan’s outdoor screening cinema

Ever wanted to bring your furkids out to the movies? Well, Golden Village and Funan must have heard you. ‘Movies under the Moonlight’, an outdoor movie screening of ‘DC League of Super-Pets’ at Funan’s Rooftop Garden was a result of their collaboration — and that’s right, ‘SUPERPETS’ were welcomed!

Viewers’ tickets came with a free goodie bag, popcorn, drink, and picnic mat. Additionally, they were given headphones for a better viewing experience. 

Photo credit: @ttangkongchan

Unique campaign to remember

Calie, with her pawmom Allexisse, had a blast soaking up Singapore’s cityscape at night. What hooked Allexisse to be part of this event was its inclusivity. 

“It was so nice of a change to have a pet-friendly movie screening outdoors and knowing we were allowed to bring our furkids with us did make the experience a lot more wholesome as well!”

Besides being a great opportunity for hoomans to bond with their furkids, the collaborative event was targeted to both humans and animals, allowing them to enjoy different parts of the campaign. Which made Allexisse to find this unique campaign to be an experience to remember.  “I do hope we can have more projects like this available in the future!” 

Photo credit: @ttangkongchan

A myriad of jobs available

We are thrilled to be able to put together a campaign that proved so successful for our influencers and the brands involved. The memorable event coupled with their striking PR kits made it an experience you can’t forget for everyone involved!

Our collaboration with Vitakraft X Super-Pets is definitely one for the history books. It’s not everyday you’re given the opportunity to be part of such a Super campaign.

Interested in making history? Let’s explore how we can work together at hello@pawjourr.com

Categories
Creator's Academy

Pawjourr’s Creators: Allthatauss

Have you ever come across a mother-daughter pawdel duo? Uncommon, but not a rare sight. Let me introduce you to Scarlett and Penne!

The AUSSventures begins

Scarlett is a two and a half years old Red Merle Mini American Shepherd, also known as Mini Aussie. Penne, a Red Tri Mini American Shepherd, is her four-month-old daughter.

Their story began in May when Scarlett gave birth to a litter of eight puppies*; four boys and four girls. The entire litter of puppies was named after Pasta noodles — voted via Instagram polls — with Penne being the second pup to enter the world!

*Check out their Instagram Stories to watch Scarlett’s entire pregnancy journey.

The litter has since gone their separate ways, renamed, and taken into different families. However, the puppies would appear on their social media now and then for a mini-reunion, staying connected forever!

Zeus (left) spending time with his mom, Scarlett (right)

Thrill-seeking Aussies

Miniature Shepherds are active and athletic, and our two Aussies are no exception! Scarlett is the master of tricks — knowing 10 — Penne, on the other hand, is still a work in progress. But one day she will know just as many as her mom!

Their parents love making reels of all the crazy things they do, especially documenting all the AUSSventures they partake in on Instagram and TikTok. They can be frequently spotted taking boat rides, swimming, hiking, and playing tug of war with each other — what an adventure!

Scarlett becomes a #PawjourrPetCreator 

It’s a dog life

Our favorite Aussies appeared in many campaigns this year, which allows their hooman to put their skills to the test.

Since joining Pawjourr as a pet creator, Scarlett has been a part of two campaigns. As Scarlett tends to get anxious easily, it only makes sense that our creators worked with Finn and Tailspring. Scarlett has benefited a lot from Finn supplements and Tailspring goat milk toppers, these calming aids have helped Scarlett in more than one way; these calming aids do not just soothe Scarlett, they also serve as nutritious treats!

Daughter Penne was featured in her first campaign this past August – yay! Unlike her mom Scarlett, Penne isn’t suitable for all the campaigns available. However, Aroma Paws pet shampoo is perfect for young pups like her. This is because their coats are softer and more delicate, which requires more care.

Scarlett and Penne hoping to join their hoomans in Italy

Versatile creators 

The brands that Scarlett and Penne have worked with this year all share one thing in common: pet wellness and health.

Our creators do not just share the action-packed adventures they take on. They also use their experience and exposure to good use, showcasing brands that aim to improve the lives of pets.

As doggos of different ages, Scarlett and Penne would require different products that meet their different needs. This would come in handy as it allows our creators to showcase a variety of products to target a wide range of audiences — the perfect fit if you’re looking for creators that are versatile. 

Want to connect with creators like Scarlett and Penne? Reach out via hello@pawjourr.com now!

Categories
Community Stories

Upcoming Halloween Campaigns to F(r)ight For!

Here at Pawjourr, we run a self-serve marketplace for you to find jobs for your pets. In lieu of the spooky season, here are our Halloween themed campaigns you can’t miss!

1. Applaws Halloween for Dogs

They’re looking for pet influencers to celebrate Halloween all treats, no tricks way! They are encouraging users all over Singapore to showcase their best spooky meals or talented tricks in their campaign. 

Applications are now OPEN. Link [here].

2. Burp Everyday Indulgence for Cats

To promote their latest range of wet canned food, Burp is encouraging pet owners to come up with fun Halloween themed recipes with their product. Keep an eye out for a wide range of cat-friendly snacks to hit your social media this October! 

If you’d like to try it out, feel free to join this campaign too!

Applications are now OPEN. Link [here]

3. Trick or Treat with Pets Club SG

This Halloween, they are looking forward to showcasing your pet’s best talents. If you are feeling particularly mischievous, you can also opt to ‘trick’ your pets. In exchange, redeem delicious cheese-based snacks for your pet.

Get creative!

Applications are now OPEN. Link [here]

Our pet job portal helps pet influencers work with the Brands that they love. We are currently hosting pet influencer campaigns all around the globe. See what’s available for you here.

It’s definitely fun to bring your furkids out during this trick or treat season. However, they might feel overwhelmed in all the festivities, or you may get carried away with the celebration. Worry not, here is a checklist to help you prepare, so you can party to your heart’s content. Stay safe and stay spooky!

Categories
Brand Highlights

4 Dog-Friendly Recipes feat. Bronco Always Good Peanut Butter!

Last month, we launched our very first The Woof Agency (TWA) Cookoff featuring Bronco Always Good Peanut Butter.

Inspired by @dubuwubu, pet owners were invited to concoct their very own dog-friendly recipes with Bronco Peanut Butter. We were truly impressed with the creativity of our paw-rents.

1. Dubu’s Satay

We kicked things off with Dubu’s amazing satay meal. Her dish inspired other pet owners to experiment and create their own recipes with Bronco peanut butter.

Photo and Recipe Credit: @dubuwubu

With that– Check out our Top 3 entries!

2. Truffle’s 5-course Meal

Photo Credit: Instagram @truffleruffel
Photo Credit: Instagram @truffleruffel

Carrot and Cheese Pizza

Ingredients

  • Minced Meat (Pork)
  • Carrot
  • Cheese
  • Bronco Peanut Butter

Steps

  1. Shape minced pork loin into a circle, about 1cm in height
  2. Bake it for 4 mins at 180 degree celsius
  3. Remove from oven and let it cool to room temperature
  4. Spread peanut butter onto cooled minced pork
  5. Top with carrot cubes and mozzarella cheese
  6. Bake it for another 10 minutes at 180 degree celsius

Peanut Butter Soy Milk Shake

Ingredients

  • Unsweetened soy milk or Goat milk
  • Bronco Peanut Butter

Steps

  1. Mix a small amount of peanut butter into milk
  2. Dip the back of a spoon into peanut butter
  3. Take a shot glass and run the back of the spoon up the inner side of the cup
  4. Pour in mixed milk

See Truffle’s full collection of recipes here.

3. Latte and Croissant’s Dumplings

Photo Credit: Instagram @idiot_and_kosong

Peanut Dumplings

Ingredients

  • Minced pork
  • Bronco Peanut Butter
  • Half-cut deshelled peanuts
  • Chopped carrots
  • Bamboo leaves
  • String
  • Boiled egg yolk (optional)

Steps

  1. Wrap minced pork in bamboo leaves while incorporating peanuts and carrots until half full
  2. Insert peanut butter in the core – Boiled egg yolk can be added here, depending on how large your dumplings are
  3. Wrap pork around fillings until the desired shape
  4. Secure it with a string
  5. Boil dumplings in boiling water and pork are fully cooked

Check out Latte and Croissant’s post here.

4. [WINNER] Kobe’s Satay BeeHoon

Photo Credit: Instagram @furrychua
Photo Credit: @furrychua

Kobe’s Satay Beehoon

Ingredients

  • Bronco Peanut Butter
  • Bee Hoon (Vermicelli)
  • Meat (Chicken or Beef)
  • Mussels
  • Prawn
  • Egg
  • Chicken Stock (Optional)

Steps

  1. Soak Bee Hoon in water till soft
  2. Wash ingredients and place in a bowl.
  3. Steam ingredients for 20-30 minutes.
  4. Cook egg in boiling water for 10 minutes.
  5. Assemble steamed ingredients and egg. Add in Bronco Peanut Butter and enjoy!

Check out Kobe’s winning entry here.


We would like to thank all our participants for their wonderful entries. In no particular order: Bai.leywatch | be_like_chewie | Billie_barkington | Bingo_binguu | Corgicallednugget | Corgimochichan | dailyy.cocoa | hey.buibui | Ilikethatcookie | itsbailey2017 | Lexi.the.spitz | miku_pomapoo | Milky_thesillydog | Mizuthecorgi | Peanut_thelittleboss | promisethedoggie | shooting.star.cockapoo | Twinkle_themaltipoo

Check out everyone’s amazing recipes. Linked above.

Stay tuned for more campaigns like this with Pawjourr’s Pet Jobs Portal.

Let us know in the comments if you’d be trying out these recipes soon!

Categories
Creator's Academy

How do I Become a Pet Influencer?

A pet influencer refers to a famous dog, cat or other furry, or scaly animal whose presence is notable on social media. These “infurrencers” engage their pet owners and other interested audiences through cute and engaging posts. At times, they can be called upon to promote Brands that are outside of the pet industry– notable collaborations can include Mercedes Benz, The Body Shop and even makeup brand Urban Decay.

To define your fluffy friend as a pet influencer, they must first meet the criteria below:

  1. Own a social media account
  2. Actively Engage their Followers
  3. Take part in Brand Endorsements

Owning a Social Media Account

Though the popular choice of many influencers would be Instagram, it might be worthwhile to explore other alternatives such as TikTok and YouTube to amass a wider audience. 

Each social media platform has its benefits, so take time to look closely into how the platform can best accommodate the type of content your pet would most likely perform best in. 

For example, Instagram would be great for pet owners whose pets enjoy posing in front of the camera. If you have an active pet whose personality shines best through the moving image, Tiktok’s video-based social media platform might be the better choice for you!

At any rate, it’s always good to explore and try out each platform. You can even amass audiences via multiple platforms!

Engaging Your Followers

To maintain your pet’s image as a notable influencer, it is best to actively engage followers via content. As a pet owner, you are likely to have many images of your furry best friend (as we do!). Upload these images to keep their followers updated on what your pet is up to! 

Keeping a strong relationship with your audience is a great way to maintain media engagement, and to ensure their followers are continually excited for what’s to come.

Brand Endorsements

Last but not least, securing an endorsement deal with Brands is a great way to reaffirm your pet’s position as a pet influencer.

Here at Pawjourr powered by The Woof Agency, we provide many job opportunities for pet owners to connect with international Brands. Our ever-growing list of Brand connections ensure that there is something for everyone– be it the Brands you already love, or to try something new, check out our list of campaigns here!

Do take note of the eligibility criteria before applying.

Alternatively, you can also join us as a pet influencer here!


To be a pet influencer is not an easy task. It requires patience on your part to continually upload and work hard to engage with your pet’s followers. Regardless, pet influencing also invites you to bond with your pet. 

From taking pictures to trying out new snacks together, Pet influencing is a hobby (for some, a career!) that is rewarding to both you, and your adorable pet.

Categories
Brand Highlights

Reviewing Fish4Dogs – Yummy, Fuss-Free and Full of Protein Dog Treats

Many dog owners are looking for alternative sources of protein. Fish is a great easy to digest protein, as it boasts incredible benefits such as improving your dog’s eyesight, maintaining coat health and strengthening their joints and bones. 

Fish4Dogs is fish-based dog food and dog treat brand. Founded by a community of dog owners who care deeply about their pet’s health, the brand promises products that are:

  • Contains Omega 3
  • Grain-free recipe
  • Assist with Puppy development
  • Maintain Skin and Coat support
  • Strengthen joint health
  • Regulate weight control

We recently worked with pet influencers and invited them to review Fish4Dogs’ selection. Each pet influencer received a customised selection of treats that catered to their dog’s needs.

We reached out to @dear.dexter and his owner, Shermaine, to hear their overall thoughts and comments on our Fish4Dogs campaign. Through this, we heard more about the Brand’s suitability for dogs, and how its individual variants catered to Dexter’s needs.

@dear.dexter poses with his selection of Fish4Dogs products

How did you find out about this campaign?

Shermaine: I found out about the campaign through TWA’s Instagram – They were looking for toy breed applicants so I applied to find out more!

Through the course of our campaign, we provided Fish4Dogs products that catered to the specific needs of dog size breeds. Fish4Dogs food and treats come in a variety of sizes to best accommodate the dietary needs of your pup.

What products did you receive from the campaign?

Shermaine: Dexter and I received Finest Salmon Complete Toy Breed Kibbles, Training Super Stars Sardine, and Training Freeze Dried Whitefish.

What was your dog’s favourite product and why?

Shermaine: Dexter appears to have enjoyed both the Training Superstars Sardine and Training Freeze-Dried Whitefish! The smell of the treats really got to him.

In order to assess the Brands’ palatability for dogs, we also reached out to inquire about Dexter’s mealtime experience with said treats.

With regards to the Salmon kibble, how did you find the size of the biscuits, and was it easy for your dog to eat it?

Shermaine: The size of the kibbles was just nice for him. They were similar to his usual kibbles hence it was not difficult to introduce the new kibbles to him.

With regards to the Training Super Stars Sardine and Training Freeze-Dried Whitefish, did your dog struggle to break off or chew said treats?

Shermaine: For Training Super Stars Sardine – it had a similar texture to kibble and was on the tougher side compared to the Training Freeze-Dried White Fish variant.

I fed him these treats as a reward for doing tricks. However, I soon realised that he was not chewing the treats properly due to his excitement. 

As such, I made the decision to switch to the Freeze-dried White Fish which were a lot softer and easier to chew. It had more of a crispy texture. Dexter much prefers this variant. Each treat came in a bite-sized cube which was easy to feed. Very convenient for trick learning! The fish smell is quite strong however I do not really mind it.

@dear.dexter’s favourite treats– Fish4Dogs’ Training Freeze Dried Whitefish

Any additional observations with regards to Fish4Dogs products?

Shermaine: As mentioned, the products from Fish4Dogs has quite a strong smell. I don’t mind it – just got to wash my hands after feeding him the treats. Plus, I believe the smell helps me get dexter’s attention since he is a very easily distracted pup.

A definite highlight for me is that the Freeze-Dried Whitefish is made out of 100% white fish!!! Very happy that it contains no other weird ingredients – I can feed Dexter with peace of mind.

Through our campaigns, we hope that pet owners are better able to assess the taste and preference of their pets by trying out different types of foods. Hence, we also inquired about Shermaine’s decision to re-purchase the products after the campaign. This helps us gain a better understanding of our target audience- the dogs, and their interest in certain products.

Did you continue to purchase Fish4Dogs? What was the main reason why you decided to do so?

Shermaine: I’m really satisfied with the freeze-dried products so I continued to re-purchase those. In fact, I have 3 bottles with me on hand now.

The main few reasons I’m a convert is because: 

  1. Dexter enjoys it. 
  2. Small bite-size makes it easy to eat – I don’t have to worry about Dexter not chewing well or choking 
  3. It comes in a convenient bottle.
  4. It’s affordable!! Plus, a bottle lasts me about a month or so because I don’t feed it to him every day. For pet owners that choose to feed regularly, it might not be that worth it.

Would you recommend this product to other pet owners?

Shermaine: Yes! Dexter absolutely loves it and he is a really fussy boy. I would also recommend it to other small dog owners. Moreover, the ingredient list is very wholesome!

We would like to thank Shermaine and Dexter for their invaluable input. Our Fish4Dogs campaign has since ended. However, do continue to check out other pet owners who participated in this campaign. 

Featured below @oolongmilkytea. Milky received a customised set for larger breeds.

Photo Credit: Instagram @oolongmilkytea

Stay tuned for more campaigns, or sign up to receive products as a Pet Influencer here.