Damien Poh – Page 3 – Pawjourr

Meet SoCal’s fearless duo

Amanda and her one-year-old Golden Retriever pup, Lilly, are roaring for adventures as they spend most of their time in the Atlantic Ocean.

If Moana was a four-legged canine, she would be Lilly! When owner Amanda says the word “swimming”, electrified Lilly can be seen waiting by the door to jump straight in the car, ready to chase some ocean waves.

Golden Retrievers are said to be active by nature and playful by heart. At the beach, Lilly proves them right by frolicking around, making pit holes, getting all wet and muddy. Lilly can always be seen chasing after anything: seagulls, crows, pelicans — you name it!

@lillygirlthegolden soaking up the SoCal sun

A company of two

Amanda, with her flair for creative writing and video editing, loves to share their water adventures with their followers — originally an Instagram exclusive, they have since expanded to platforms like TikTok and their new blog, ‘The Golden Life of Lilly’!

By sharing their oceanic escapades online, it allows Amanda to showcase her skills in writing, composing and editing. From high-quality photos to product reviews, Amanda got it covered!

She immersed herself in the online community in hopes to inspire others, and also learn from creators like herself. This exposure introduced Amanda to a lot of fur-ever friends where she picked up numerous tips and tricks on pet ownership and content creation.

@lillygirlthegolden looking playful with her tennis ball

Always putting Lilly first

As a hooman working for Beach Patrol, Amanda and her pup would spend the entire day at the beach — a win for Lilly! But the long hours could take a toll on Lilly, causing Amanda to be more aware of her fur kid’s well-being.

With that, Amanda is always on the hunt for the best products that seeks to improve Lilly’s health through community recommendations or even branded collaborations.

@lillygirlthegolden loving Oxyfresh’s water additive dental care

For instance, our golden duo has recently partnered with Oxyfresh, to showcase their Premium Pet Dental Water Additive on Instagram. Brands like Oxyfresh, who strives to improve the lives of pets, are exactly what Amanda looks out for!

Experts of their craft

Our golden duo incorporates products they love into their everyday lives and most of their content features brings a fresh ocean breeze to the niche community of pet-product reviews!

@lillygirlthegolden winding down at the beach

Their potential is endless! Our California girls can certainly spice up your campaign with the right amount of sand and waves.

Whether your objective is to raise brand awareness or creating curated content, their ability to feature authentic and engaging content can provide numerous opportunities to give your brand the edge you seek.

Ready to work with creators like Amanda and Lilly? Reach out to us at hello@pawjourr.com today!

Negotiating a mutually beneficial collaboration with content creators can be a daunting task – Must I really pay? How much should I pay? What if I’m on a limited budget?

Well, creators don’t work for free so it’s important to understand the different types of incentives that brands can offer — and how you can make use of a combination in order to make your partnerships work.

Read on to find out how you can keep your influencers engaged and excited about your brand with our handy guide to incentivizing your influencers the right way.

Ways to incentivize influencers

1. #Gifted (Product Sponsorships)

Image Credit: @huckleberryandmiley_mncorgis

When we think about influencer marketing, the first thing that comes to mind is product sponsorships/gifting; providing free products or services in exchange for a shoutout.

Product sponsorships are one of the most budget-friendly ways to reach your target audience effectively, when approached with realistic expectations.

For small campaigns on a limited budget, this is definitely a good starting point to reach out to audiences through micro or nano influencers, who are more receptive to gifting partnerships. Albeit a smaller audience size, these influencers make it up with higher engagement rates.

Pro tip:

Top-level creators still seek out gift-only collaborations to build their portfolio and create long-term relationships. Hence, it’s important to establish a valuable partnership: Influencers these days may not get too excited to post about a free sample pack or work with brands that are not respectful towards the creators they’re working with.

While product sponsorships are a great way to get your brand out there, they can only go so far and as with all marketing strategies, it does not guarantee returns.

Nonetheless, when coupled with other incentivization methods, product sponsorships can help to build on your brand’s relationship with influencers — a crucial factor if you want to maximize your brand’s fullest potential when it comes to influencer marketing!

2. Paid Campaigns / Pay per post

Image Credit: @maiathemeow

Like product sponsorships, paid campaigns are also a very common way of incentivizing influencers. While prices per post can be a wide range due to various factors such as follower count or type of content, the key to leveraging its impact lies in selecting the most relevant and effective creators that aligns with your brand and product.

Some things to take into consideration can include:

Engagement rate and reach
Post-effectiveness in terms of sponsored vs organic posts
Type of content and channel used
Number of post you require
Is usage rights to run ads required

Pay per post also serves as a perfect opportunity to gain a deeper understanding into your influencer marketing strategy. Establishing attribution and tracking allows you to track your influencers’ contribution to your goals while analyzing the type of content your audience are compelled to. This data will definitely help you refine and strengthen your campaigns to improve your ROI overtime.

3. Performance-based Payments

Image Credit: @taco_and_milky

Performance-based payments compensate influencers based on conversions and/or an action. This way of work has been popular due to trackability and ease of execution.

Some possible actions include:

Purchase of brand’s products/services
Subscription of brand’s program
Signups
Account creation

Such a form of incentivisation puts the responsibility on creators to convince their followers to convert — the more they influence, the more they earn!

Brands can therefore enjoy the benefits of quality content that sells, and effectively track creator performance for campaign optimisation at the same time. Sounds like a win-win situation if you ask us!

While it may be a relatively cost-effective approach (pay per result), it’s prudent to keep into consideration that this may not be the most favorable method amongst creators. Brands would often have to offer something valuable such as free products or a base pay to kickstart the partnership.

However, it may be a worthwhile investment to build long-term relationships. Always remember, by giving your creators a good collaborative experience, they’d only have praises to sing!

Not all influencers want the same thing

Similar to the aspects of influencer marketing, incentivizing isn’t one size fits all. Make the effort — add a touch of personalization to show you care and provide value to your creators.

While the ever-growing industry of influencer marketing urges brands to diversify the type of influencer they work with, marketers will also need to learn how to establish partnerships that are mutually beneficial yet cost-effective.

A general rule of thumb is to always compensate creators fairly to foster a collaborative relationship with mutual respect and understanding. Work within your limits and focus on building relationships with influencers who can deliver results for you.

There! You’re all set and ready to explore the diverse world of influencer marketing.