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Case Studies

How to customize your campaigns to fit your goals

It’s never a walk in the park to launch a campaign that stands out among thousands out there. Especially so, when you’re up against marketing campaigns with budgets, double or even 10 times yours. 

But is having a high budget the reason behind successful campaigns? 

Key to a successful marketing campaign

You may be bold, loud, and even humorous, but if your brand or product isn’t able to resonate with your target consumers, your campaign is likely to crumble before it begins. 

While your campaign budget forms the skeleton, it’s crucial to consider your campaign objectives and target audience. It’s crucial to understand what your consumers want. Specifically, what they have to gain from your product or service — echoing this in your marketing campaign is the first step in the right direction.

The next step? It’s time to customize your campaign so it’s tailored to your objectives. It is never a good idea to imitate or follow what other brands are doing. Following cookie-cutter tactics can be tempting, but what may work for others, may not work for you!

One brand that managed to achieve this is The Daily Barf.

The Daily Barf’s 7-day BARF Diet plan

Earlier this year, The Daily Barf was on the search for influencers to promote their 7-day BARF Diet plan.

Influencers Requirement:

  • Based in Malaysia
  • Pet or human creators with min. 2k and 10k followers respectively
  • Owners who are interested in or already are feeding their furkids a BARF diet
  • To share their 7-day experience (including a before and after) on Instagram
Photo credit: @__lunaandthecats_

What’s so unique about this campaign?

The Daily Barf was able to work with influencers of different types, not just cat and dog creators. Their campaign also involved human creators that have a furpal or two! 

With Pawjourr’s vast network of creators, The Daily Barf is able to select creators they’d like to engage. And before these KOLs are selected, they are reviewed thoroughly to match the campaign’s requirements through our platform.

For example, The Daily Barf was looking for creators based in selected regions of Malaysia, hoping to improve their fur kids’ health condition (fur cat health, weight management, overall appetite).

Selected KOLs received a sponsored package based on their pet type, age, and weight, to ensure the diet catered to their needs. It was also compulsory for their fur kids to consume deworming tablets before starting their BARF diet.

Photo credit: @thebaby_duoduo

Launching campaigns that convert

The Daily Barf now finds itself with access to a ton of marketing assets, produced by these KOLs. They’re also able to leverage their testimonials to boost their social proof in this day and age where product reviews dominate consumers’ purchasing decisions.

Engaging influencers for your marketing campaigns can take on many forms, but it can be intricate to find influencers that fit the bill. Thanks to Pawjourr, The Daily Barf was able to launch a perfectly-designed campaign that aligns with its branding and meets the needs of its consumers. 

Remember, there are no hard rules to launching a campaign. So reach out to us at hello@pawjourr.com and learn the endless possibilities our marketplace has to offer.

Featured image credit: @allysazy 

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Brand's Resources Case Studies

Optimize your marketing budget and work with more influencers today.

Influencer marketing can be tricky and confusing – no doubt, there are many nuances, and compensation structure is one of them. We wrote an article that deep-dives into this topic here: compensating your influencers.

Can I simply pay a fixed rate to all of the influencers?

There are many factors which determine how much a content is worth: follower count, engagement rate or even non-quantifiable factors like talent, relevancy, production and quality of the content all plays a part. 

Most marketers we know have an excel spreadsheet with the rates from all these influencers, comparing and negotiating the rates with each of them. It’s a full-time job managing anything more than 15 profiles, and that’s why platforms like Pawjourr exist to make it easy for you

Pawjourr helps you with all these … for free! 

Yes you heard that right, we don’t charge you a monthly fee to use our platform. 

Think of it like an e-wallet: you top-up $500. With each approved profile, we deduct their quoted rates from your wallet. This approach ensures that you don’t go over-budget, and easily compare rates from different influencers before confirmation. 

You must be thinking “Well surely, I can do this easily with an excel sheet?’ Yes you can, but why do that when you can automate the process for free with us? 

With Pawjourr, everything you need is on a consolidated dashboard: 

  • Immediate access to a pool of freelancers excited about your job
  • Key insights to their profile (i.e. engagement, fake followers)
  • Pet’s demographics (useful for targeted campaigns e.g. senior dogs)
  • Compare rates amongst all interested applicants, and negotiate 

So sit back and relax whilst the influencers pitch themselves to your brand! Best part? No subscription fees. No lock-in. No contracts. It’s 100% a plug and play model with zero commitments. 

Here’s an example of how Tailspring leveraged Pawjourr to get some really great content and conversation going when they launch their goat milk products: 

Tailspring Goat Milk Toppers

In April, Tailspring wanted to showcase their new line of goat milk products. With Pawjourr, they are able to: 

  • Gain immediate access to a network of 15K+ influencers across US
  • Receive their first pitch within the first 24 hours 
  • Focus on their core business activities, all whilst the campaign runs on the platform 24/7 
Photo credit: @fuzziepals_

Through the platform’s filtering system, Tailspring decided on 20 influencers, with fees ranging from $400 – $2000 for their launch campaign. 

The appeal of a retainer model means they are able to work with profiles with varying influence to promote their products. 

How you can get started

Pawjourr can help to make your campaign recruitment much more effective and efficient. Being able to control the budget down to each influencer means you can work with profiles with varying influence and do A/B testing to determine which group performs the best. 

Working with influencers from different tiers also allows you to broaden your reach and check the boxes to a successful campaign. For example, working with macro-influencers gives you the reach you need because of their audience size, whilst working with micro-influencers allow their followers to follow their journey with a specific brand.

Ultimately, your campaign goals will decide how you can play around with influencer marketing. 

Need help getting started?

Growing your business has never been easier. Reach out to us at hello@pawjourr.com to explore all that Pawjourr’s marketplace has to offer.

Categories
Brand's Resources Case Studies

Memorable campaigns only at Pawjourr!

Here at Pawjourr, we offer a variety of jobs catered to furkids of various nature, from dogs to bunnies, you name it! Together with our vast network of pet creators, we’ve worked on all sorts of campaigns. 

Everyone knows DC’s Superman and Batman, but this time, their furry sidekicks took the spotlight. Naturally, Vitakraft partnered with us to make their dreams come true, and we’re so excited to share with you how we made one of our biggest events happen! 

Our mission

Vitakraft, known for their sugar-free recipes and palatable pet food, had collaborated with SUPERPETS to promote their products and the highly anticipated movie, DC League of Super-Pets.

DC League of Super-Pets was set to screen their first show on September 1 – and Pawjourr’s pet creators were given the chance to catch the movie for free!

Selected influencers received an exclusive PR kit containing SUPERPETS merch and Vitakraft goodies — what a treat!

Photo credit: @caliethecottonbud

Funan’s outdoor screening cinema

Ever wanted to bring your furkids out to the movies? Well, Golden Village and Funan must have heard you. ‘Movies under the Moonlight’, an outdoor movie screening of ‘DC League of Super-Pets’ at Funan’s Rooftop Garden was a result of their collaboration — and that’s right, ‘SUPERPETS’ were welcomed!

Viewers’ tickets came with a free goodie bag, popcorn, drink, and picnic mat. Additionally, they were given headphones for a better viewing experience. 

Photo credit: @ttangkongchan

Unique campaign to remember

Calie, with her pawmom Allexisse, had a blast soaking up Singapore’s cityscape at night. What hooked Allexisse to be part of this event was its inclusivity. 

“It was so nice of a change to have a pet-friendly movie screening outdoors and knowing we were allowed to bring our furkids with us did make the experience a lot more wholesome as well!”

Besides being a great opportunity for hoomans to bond with their furkids, the collaborative event was targeted to both humans and animals, allowing them to enjoy different parts of the campaign. Which made Allexisse to find this unique campaign to be an experience to remember.  “I do hope we can have more projects like this available in the future!” 

Photo credit: @ttangkongchan

A myriad of jobs available

We are thrilled to be able to put together a campaign that proved so successful for our influencers and the brands involved. The memorable event coupled with their striking PR kits made it an experience you can’t forget for everyone involved!

Our collaboration with Vitakraft X Super-Pets is definitely one for the history books. It’s not everyday you’re given the opportunity to be part of such a Super campaign.

Interested in making history? Let’s explore how we can work together at hello@pawjourr.com