Case study – Pawjourr | Blog contributors

Here at Pawjourr, we offer a variety of jobs catered to furkids of various nature, from dogs to bunnies, you name it! Together with our vast network of pet creators, we’ve worked on all sorts of campaigns.

Everyone knows DC’s Superman and Batman, but this time, their furry sidekicks took the spotlight. Naturally, Vitakraft partnered with us to make their dreams come true, and we’re so excited to share with you how we made one of our biggest events happen!

Our mission

Vitakraft, known for their sugar-free recipes and palatable pet food, had collaborated with SUPERPETS to promote their products and the highly anticipated movie, DC League of Super-Pets.

DC League of Super-Pets was set to screen their first show on September 1 – and Pawjourr’s pet creators were given the chance to catch the movie for free!

Selected influencers received an exclusive PR kit containing SUPERPETS merch and Vitakraft goodies — what a treat!

Photo credit: @caliethecottonbud

Funan’s outdoor screening cinema

Ever wanted to bring your furkids out to the movies? Well, Golden Village and Funan must have heard you. ‘Movies under the Moonlight’, an outdoor movie screening of ‘DC League of Super-Pets’ at Funan’s Rooftop Garden was a result of their collaboration — and that’s right, ‘SUPERPETS’ were welcomed!

Viewers’ tickets came with a free goodie bag, popcorn, drink, and picnic mat. Additionally, they were given headphones for a better viewing experience.

Photo credit: @ttangkongchan

Unique campaign to remember

Calie, with her pawmom Allexisse, had a blast soaking up Singapore’s cityscape at night. What hooked Allexisse to be part of this event was its inclusivity.

“It was so nice of a change to have a pet-friendly movie screening outdoors and knowing we were allowed to bring our furkids with us did make the experience a lot more wholesome as well!”

Besides being a great opportunity for hoomans to bond with their furkids, the collaborative event was targeted to both humans and animals, allowing them to enjoy different parts of the campaign. Which made Allexisse to find this unique campaign to be an experience to remember. “I do hope we can have more projects like this available in the future!”

Photo credit: @ttangkongchan

A myriad of jobs available

We are thrilled to be able to put together a campaign that proved so successful for our influencers and the brands involved. The memorable event coupled with their striking PR kits made it an experience you can’t forget for everyone involved!

Our collaboration with Vitakraft X Super-Pets is definitely one for the history books. It’s not everyday you’re given the opportunity to be part of such a Super campaign.

Interested in making history? Let’s explore how we can work together at hello@pawjourr.com!

When it comes to generating awareness and encouraging conversions, brand ambassadors have assumed a central role in the marketing strategy of many brands.

Who are they? Brand ambassadors are individuals who represent a brand, in a positive light or what others may call, the “face” of the brand. With an established network, not only are they valuable as advocates of your brand, they’re also increasingly strategic if you’re hoping to cut through the noise in our crowded digital setting.

Ambassadorships

Ambassadors can be anyone who aligns with your brand values and loves the work you do as a brand! Their trusted voices within their niche community have the power to influence decisions which can increase visibility and credibility.

Every brand has a group of advocates they can tap into so let’s take a look at why you should implement a brand ambassadorship program just like how YoDoggo did.

Why you need brand ambassadors

If you’re looking to take your marketing campaign to the next level, you’re at the right place!

Increase trust and brand awareness

It can be a struggle trying to get your products and services out there, while facing stiff competition. One way to make your brand stand out among the crowd is through brand ambassadors that serves as a tool to legitimize your brand.

If you’re familiar with user-generated content (UGC), you’d know it’s true when they say it serves as a powerful addition to your marketing campaign.

Audiences look at UGCs as trusted advice the same way they’d ask their family and friends. Such posts legitimize the product or service, acting as social proof that has the potential to turn viewers into consumers.

Cost effectiveness and efficiency

UGC is not just a great way to reach new audiences and gain trust, it also allows you to save costs by leveraging it for marketing outreach. It also allows you to save time to procure these assets.

Sometimes it’s cheaper and faster to search through hundreds of UGCs, than to create content in-house. With UGC, consumers are creating these assets for you — use it!

Photo credit: @taco_and_milky

The YoDoggo Pack

Earlier this May, we worked with YoDoggo to find the perfect influencers that fit their campaign. Let’s take a look at how they’ve increased and strengthened their presence in the community!

YoDoggo is a newly launched pet food brand in Singapore. They specialize in making completely balanced, 100% human-grade food for dogs — seeking to reimagine the quality of dog food — using 90% fresh meat and 10% vegetables, power seeds, and antioxidants.

With this pathos, they targeted our local community of pet content creators for collaboration to help increase brand recognition in Singapore.

Photo credit: @hoshisheltie

Finding the perfect ambassadors

YoDoggo’s objective was to find committed brand ambassadors who share the same values of providing the best nutrition for their dogs.

Through a collaborative social search, we organized an open call, to recruit passionate content creators who were keen to join the #yodoggopack.

Here are some of the perks they could enjoy:

Monthly meals delivered to their doorstep for 6 months
A personalized discount code for ambassadors’ followers
Attractive referral commissions
Monthly cash reimbursement

Ambassadors were selected based on their ability to collaborate effectively and efficiently while building customer loyalty and commitment. Most importantly, they believed in what the brand stands for and are committed to advocating for the YoDoggo diet!

As ambassadors for YoDoggo, the four creators would actively promote the brand through Instagram reels, images, and stories for a period of 6 months.

Photo credit: @bubbles_thepompom

Building a successful ambassadorship program

Implementing a successful ambassadorship program can be a daunting task which is why we’re here to share some must-follow steps:

Define the rules, scope and benefits of your ambassadorship program
Identify and reach out to your current/potential power users
Communicate the benefits of your brand ambassadorship in detail – give them a reason to become active advocates!
Establish proper contracts for long-term partnerships
Create and share content with your ambassadors – supporting them with the latest events and promotions makes it easy for them to share content frequently
Measure the impact of brand ambassadorship with proper tracking systems such as personalized discount codes
Recognize and reward your brand advocates!

Need help getting started?

Making brand ambassadorships a part of your marketing strategy can go a long way in reaching a wider audience.

Feel inspired by YoDoggo’s success but not sure where to start? Count on us to make your efforts more efficient! We help you take the hassle out of understanding the dos and don’ts of ambassadorships, saving you time on recruitment and management.
Reach out to us at hello@pawjourr.com today!