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Creator's Academy

4 Ways Pawjourr supports your journey as a Pet Influencer

Starting your journey as a pet influencer?

Here at Pawjourr powered by The Woof Agency, we work to support and create job opportunities for pet influencers. We have taken the liberty of breaking down our resources to provide you with a comprehensive look at what we have to offer for every budding influencer.

Not sure what a pet influencer is? Check out our previous articles on pet influencers and pet marketing here.


1. Finding your Community

Photo Credit: Instagram @woof_sushi

Joining a community of like-minded influencers can help you connect and work with people (and pets!) that share similar interests. 

You can also gain ideas for your posts by interacting and checking out what your furfriends are up to! Having content that builds upon, or speaks to pre-existing influencers can also help to boost your follower count.

Further tips!

  • Connect with our pet influencers by joining our network here.
  • Find your community on Instagram by commenting and following pet accounts that you resonate with!

2. Discover your Pet’s Taste

Photo Credit: Instagram @babyeuruschan

Pet influencers also help to educate pet owners on the list of available Brands the pet industry has to offer. In order to educate and advise, it is important you are well-versed in the products available in the pet industry and know what works best for your pet.

If you deem a product suitable, you can definitely promote it and help other pet owners discover new Brands for their darling furkids!

We currently offer a Sampling program, in which you can redeem free samples for your pet! All you have to do is cover the delivery fee, which ranges from $2-3 and leave an informative review for each redemption!

Our range of samples are updated weekly, so you can continually try out new things. 

Further tips

  • You can also establish your pet’s taste profile on their social media, attracting pet owners whose pets share the same preferences.

3. Collaborate with Brands

Photo Credit: Instagram @nickyfats_

Once you are able to generate a sizeable audience for your content, it’s time to take the next big step– working with Brands via paid OR product partnerships!

It is every influencer’s dream to gain Brand recognition. Working with the Brands you love can also help you get products for free! Talk about a Win-Win situation. Representing these Brands will also help you to educate your audience on their benefits, and help you present a well-detailed review for each product.

Boost your pet’s social media presence by working hard to promote only the best for these animals!

Further Tips

  • Check out our list of ongoing campaigns here. Do take note of the eligibility criteria before applying.
  • Brands are likely to engage with social media accounts that have excellent photos and large followings. Keep an eye out for our upcoming articles on pet photography tips!

4. Become a Paw-del

Photo Credit: Instagram @oolongmilkytea

Lastly, once your pet has grown accustomed to the influencer lifestyle, you can attempt to register them as paw-dels.

Paw-dels are pet models who can be called upon to participate in photoshoots be it for film, marketing or even a TV commercial. Although this process does involve a stringent auditioning process, the results will be well worthwhile for you and your pet!


So remember the essential 4 Steps

  1. Find Community
  2. Discover Pet’s Taste
  3. Collaborate with Brands
  4. Lastly, become a Paw-del!!

Wherever you are, we will work with you to ensure that your Pet Influencer journey is as smooth as possible. 

Stay tuned for more Pet Influencer resources.

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Creator's Academy

5 MORE Tik Tok challenges to do with your pets!

With TikTok being increasingly popular amongst social media users, your friendly pals at The Woof Agency have decided to introduce to you guys 5 MORE challenges that you can do with your pets!

These activities are simple and lots of fun, good luck!

1. Squeaky Toy Challenge 

Credit: https://vt.tiktok.com/ZSJFg5HuK/

This challenge will definitely get you and your family going “Awww…”. Use the audio with the squeaky toy sound available on TikTok, and film a video of your pup reacting to the sound. Most of the time, the pups tend to look at you with their heads adorably tilted wondering what’s

Let your hearts melt as you watch them tilt their heads in complete curiosity and excitement! 

2. Saying your dog’s favourite words Challenge 

Credit: https://vt.tiktok.com/ZSJFgkRC3/

Sit down and have a conversation with your dog. As you talk, casually mention their favourite words and activities such as “walk”, “treats”, “outside”, “play”, and other things your furkid absolutely loves to do.

Just wait for awhile, and watch out for their adorable reaction as they move their ears and tilt their heads while paying more attention to what you’re trying to say. Of course, be sure to follow up on those words if you can (especially when it’s about treats)!

3. Kiss your pet on their head and see their reaction

Credits: https://vt.tiktok.com/ZSJFgQkWN/

Show some love to your furbaby by giving them a kiss on the head! Their reactions are definitely the definition of wholesome. I mean, what gets better than when your hooman gives you unlimited love and treats?

From dogs who would happily kiss their humans back to kittens who just aren’t having it at all, these videos proves to us that each and every of our pets have their own unique personalities. 

4. Get your dog ready for a walk and pretend to forget them

Credits: https://vt.tiktok.com/ZSJFgrbxs/

For this challenge, prepare your dog with their walk necessities and guide them to the door. Have them to stay put while you leave the house as you “forget them”.

Witness their confused self walk around the area near the door trying to process what just happened. Make sure to have your cameras set up inside to record their reactions! Also, please bring them out on a long walk after toying with their feelings! 

5. Invisible challenge 

Credits: https://vt.tiktok.com/ZSJFvwfUN/

With this invisible challenge, you’ll get to confuse your dog or cat with a plastic wrap wall. Cover a hallway or an open doorway with some plastic wrap and call them over, then let your dog do its thing. Sit back and have a good laugh as you watch them stop before that “wall” to inspect and think of a way to get past it. 

We hope you’ve enjoyed learning about the current TikTok trends going on for pets. If we’ve missed any trends that you think deserve to be promoted, drop us a comment and let us know!

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Creator's Academy

Top 5 Tik Tok challenges to try with your pets

Tik Tok: I’m sure many of you should know, or at least have heard about this social media platform before. The app is commonly used by the younger crowd as an outlet to express themselves through the content that they create and share across the community. It usually comes in the form of singing, dancing, comedy sketches and sometimes even lip syncing. The list goes on!

Of course, another popular type of “challenge” content on TikTok are those that involve our favourite furkids. As the use of this social media platform has been on the rise lately, we’ll be sharing some fun TikTok trends for you to try with you furbabies! 

1. Imaginary Treats Challenge 

Credit : https://vt.tiktok.com/ZSJN2DS3J/

Bring out your pet’s favourite treats and pretend to put a handful of it in your hands then “feed” it to them one by one. Watch them get confused as they continue to gobble down their imaginary treats!

More often than not, they tend to realise the game that we’re playing and they end up just looking at you with pure disappointment.

We highly recommend feeding them real treats after that!

2. Giving your pet a confusing command Challenge

Credit : https://vt.tiktok.com/ZSJN2uppo/

For this challenge, you’ll need to prepare your pet for their meal or treat, and have them stay put while they wait for their command word to eat.

Here’s the twist: Rather than giving them their command word such as “okay!”, say something else like “octopus” or “oklahoma” to confuse them. Watch them rush towards their food and stop after realisation. So cute!

3. Obstacle Challenge 

Credit: https://vt.tiktok.com/ZSJN29Bb2/

Let this be the test of your furbaby’s grace! Set up an obstacle course of objects on the floor to block the walkway and see how your kitty or pup manages to move through the obstacle without knocking anything over. 

Most of the time, though, our feline friends have seemed to have the upper hand. Let us know how your pets fared with this challenge in the comments below!

4. Blanket Challenge 

Credit: https://vt.tiktok.com/ZSJN2CsDe/

It’s magic time! Trick your dog into thinking that you’ve disappeared by holding up a blanket to cover yourself and then running away as you drop it.

Make sure to have your cameras set up to watch their adorable reaction as they wonder where you went, and start to search all over the place for you!

5. Level Up Challenge 

Credit : https://vt.tiktok.com/ZSJNjSSLs/

Here’s a perfect challenge for you after you’ve stocked up the toilet roll supply at home! With this challenge, you’ll get to test your pet’s agility by having them jump over a toilet roll wall that gets taller with each level. Prepared to be impressed by what great heights your furbaby will be able to achieve!

Have a challenge that we missed out on? Let us know in the comments!

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Community Stories Creator's Academy

Starting a social media page for your pet

How to make your pet an Instagram star

Official Twitter account of my two pets

Whiskers started her own Instagram account just last year, and ever since it has garnered 130+ followers as of today. Every time she comes out to play, there would be at least one post of her mischief in the house. Now that there is another member of the family – Miku, we would need a combined social media page – in the form of a twitter account.

Typically, we would post at least one to two times whenever Whiskers is on the loose. Once, we caught her in the act of peeing on our sofa (cause she’s shameless) and it garnered just about 9 likes as of today.

Sometimes, we would just post about her being lazy and sleeping in her cage or elsewhere in our house cause rabbits can sometimes be lazy and not come out to play. Even as she lazes around, she still is cute!

Even when lazy, she still is a cutie! <3

Oftentimes, this is the spot where she likes to “camp” out since it is dark and rabbits prefer to hide in a place that is dark and sheltered from outside so that they will feel safe from predators. (Here is a vid of her eating her favorite snack while in her favorite hiding spot! => https://www.instagram.com/tv/CEbEX_lDLhR/?utm_source=ig_web_copy_link)

Another time, I took a pic of her lying down under our wooden cupboard and edited out the background to make her look like she’s at the beach in summer for a photo competition, as using filters or background effects can add more magic to your photos to make them really stand out.

This shows that sometimes, your furkid doesn’t need to be awake and active in order to be cute. Their cutest moments can come even when they are out like a light.

The day finally came when Whiskers hit 100 followers on Instagram, and she is ready to do a sponsored post. I celebrated it by doing an IG story with party filters (which has now disappeared due to the nature of IG stories).

When Miku finally came to our family late last year, I was wondering whether to make a combined page for them since someone already started an IG account for her. Then, I decided to turn to twitter and make a combined account specially for both fur kids. One of the pics I uploaded for Miku was this:

Still pic of Miku in 2020

With a combined twitter account I can finally post pics and vids of both of these two furry friends, or simply type a tweet like making a 10-word blog about the rabbit and the pomapoo. Occasionally, I would tweet about some cute bunny vids that I find on IG. Twitter can also be a way to promote Whiskers’ Instagram account, while I use instagram to promote their twitter at the same time so both pages end up helping each other.

My tweet promoting whiskers_hollandlop on IG

So what are you waiting for? Go and follow Miku and Whiskers on Twitter and Instagram to show them some love! Links are embedded in the first paragraph! <3<3<3

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Community Stories

Be a Contributor!

You don’t have to be a long-time pet owner to share your experiences!

We are also looking for small businesses, shelter volunteers, vets, therapists and many more!

1. Start by Signing Up!

Sign Up

Register as an author by heading to https://contributors.pawjourr.com, and clicking “LOGIN/REGISTER”! An activation email will be sent to the email address used to sign up.


P.S.: We suggest using your pet’s Instagram handle as your username!

2. Set Up Your Profile!

Writer Profile

A profile speaks a thousand words. Let your readers know more about you! Your bio will be reflected at the end of your articles when published.

  • Indicate your phone number if you prefer to claim your remuneration via PayNow
  • Indicate your email address if you prefer to claim your remuneration via Paypal

3. Write an Article!

New Post

Simply log in to your writer account start writing at your own pace!

  1. Check the right categories, depending on the topic you are writing. This should include the pet type relevant to your topic.
  2. Add relevant tags which are not found in the categories above.
  3. Include a featured image, this is what readers will see before clicking on your article.

Don’t forget to include headings and images to make your writing come to life. Do note to include references and hyperlinks for information taken from external sources.

Once you have included the relevant options, click on ‘Submit to Workflow’ at the top. Select ‘thewoofagency’ as assigned actor to send your article for a review. Click on ‘Submit to Workflow’ again at the bottom to submit your article. Voilà! Your article is now in review.

Generally, your article will be live within 1-2 working days. Don’t forget to share your article around and get your friends to leave a comment!

4. Token of Appreciation

Amount reflected in your writer dashboard is in USD. You may withdraw your fees via (1) PayNow, (2) bank transfer or (3) Paypal. The minimum amount for each withdrawal is USD$10

Claim the amount here!

Photo by Life Of Pix from Pexels

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Community Stories

FAQ: Blog Contributors

How do I be a contributor?

Drop us a DM on Instagram @pawjourr or simply get registered on our blog as an author!

As a registered author, you’re able to write multiple articles at your own pace as and when you like! There is also no number of words required for each article.

What can I write about?

Pawjourr advocate genuine experiences and knowledge. Here are some questions you can ask yourself while brainstorming for a topic!

  • Have my pet thrived on a particular product or diet?
  • What have I successfully accomplished as a pet owner which I hope more owners can learn about?
  • Learnt something the hard way which no owners should have been through?
  • Have my pet suffered from a particular medical condition?
  • What aspects of advice did I look out for as a new pet owner?
  • What is important to me and my pet?
  • How can I help new pet owners?
  • What are some issues that pet owners should be made aware and knowledgeable about?

As a #nofilter content hub, contributors are allowed to write their thoughts and feelings so long as there is no factually wrong information. You don’t have to worry

Don’t forget to use headings to section your writing if you are mentioning different points!

After submitting to the workflow, there will be a review process before your article gets published.

Is there a word limit?

There are absolutely no restrictions on the word limit. However, all articles should be substantial. We suggest separating your idea into different articles with an area of focus each.

Thank you!

As a form of appreciation, we offer a minimum USD2.50 for every article written by a contributor. The intention is for contributors to share their experiences.

The amount reflected in the writer dashboard is in USD. The minimum amount of each withdrawal is USD$10, with payment methods via PayNow, Paypal or bank transfer. Click here to withdraw your fees!


Have any queries? Drop us a DM and we may or may not send you memes. ?

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Community Stories

How did Tuti and Yuki become stars on Tiktok?

How did we start?

We are two sisters who stumbled upon Tiktok in August 2019. Out of curiosity, we downloaded it. We were just scrolling through and came across a “petswave” trend. We found it cute, and thought of trying it out. Within a few minutes of posting, there were already views, likes and comments. By the next day, it was already 20,000 views.

After the first video, we started to grow a huge interest in Tiktok. We decided to try a dance that was trending on Tiktok. We thought to ourselves that since people liked the first video, which was Tuti nodding her head and swaying, people would like her dancing. To our surprise, it got 100,000 views in a day.

What were the challenges we faced?

Even though we did trends and had views for some of our videos at the start, not every video thereafter did well. There were also some videos that did not do well. We did struggle for some time to find our niche. We kept trying trends and never gave up even when we didn’t get views or followers.

Cats are not easy to train, we would reward them with snacks after completing a Tiktok video. To add on, coming up with creative content ideas was tough as well. Not every trend was easy to fit into our niche. Sometimes, we would not be able to execute some ideas and have to think of others.

How did we gain 800,000 followers?

Our account grew slowly. It was only after we found our niche that we were able to grow more. When we did Yuki’s first positive video, we had around 100,000 followers. Yuki’s positive video was what people loved, and finally we found a niche for Yuki! We found Tuti’s niche by doing a trend which showed a point of view of Tuti being a boss cat, and it went viral with over 13 million views!

How do we come up with content ideas?

Content ideas are not easy, and we struggle till today to come up with them! There are also videos that we have done but never posted because we feel like the execution is poor.

It does take up time, Tiktok videos are mostly 15-60 seconds, but it mostly takes us hours to execute just one video.

Why we love doing Tiktoks?

After getting known for Yuki’s positive videos, we would receive messages everyday on our Tiktok and on our Instagram, of how much Yuki’s video has helped them! It is truly heartwarming, as we didn’t expect we could be helping people. People started saying that even Tuti makes them happy!

As for Yuki’s positive videos, we would use our own emotions and feelings to keep it as real as possible.

We are extremely grateful for all of our supporters! It feels surreal that we receive fan arts and fan edits everyday. We never thought we would reach this far the moment we started Tiktok.