content creator – Page 3 – Pawjourr

Earlier this week, we gave you a small glimpse of the perks of using an Instagram Creator Account (you can read about it here). One of the big game-changers you get that personal accounts don’t get is the Insights feature. By looking at insights, creators like you will be able to identify how your followers engage with your content, which will improve your Instagram strategy.

?? Does that sound too complicated???
Well, let’s make it easy to understand!

“Reach” out to your audience effectively

In the ‘Reach’ section, you will get a good idea of how many people are looking at your posts. Your reach covers data like :

Impressions – How often your posts were seen (if the same person looks at it 5 times, that is also 5 impressions)
Account Activity – When someone visits your Profile
Top Posts – Posts that your followers keep going back to
Top Stories – Instagram Stories posts that got the most views and engagement.

Top IGTV Videos – IGTV videos that have the most views and comments

You can also see the insights for a single Instagram post too! Each image in your profile will have its own “view insights” button. These insights will show what actions users took on your profile when they see your post. If your post includes links to other sites, the insights will reflect those site visits as well!

Know how “Discovery” affects your engagement

If you’ve been using Instagram long enough, you’ll know that there are many ways for users to find your post. To name a few:

From your Home page
By visiting your profile
Through the Explore tab
By searching specific hashtags
By seeing posts from similar location tags

Insights on the “Discover” tab will let you know how each post is found. It also shows how likely the post was seen by someone who has not yet followed you. Having a good amount of reach is a healthy sign that your pawpals are being spotted. ??

Story Insights are slightly different

Your Instagram Stories, as fleeting as they are, are more than just one-time videos of your pawpals doing zoomies in the park. Because of how easy it is to watch, it can end up being really effective in sharing quick content. Some data unique to Story Insights include:

Taps Forward / Taps Back – The number of times your story gets skipped to your next one, or tapped to show your previous story
Replies – How many times someone starts a conversation by replying to your story
Swipe Aways / Exits – More brutal than your taps forward, these refer to the number of times users skip your stories, either to the next account’s stories, or to go back to their home feed.

Now that you know…

Now that you know how to look at your insights, you’ll be able to come up with better strategies to reach out to other pawrents (and even collaborators!) Here are some strategies you can follow:

Tip 1: Make Content that Collaborators will like

Through insights, you will know which posts and stories get more impressions. If the insights show that your followers like a picture of your cat having an existential crisis more than one of your cat just looking at the camera, then it’s time to consider posting more comical content that shows off your pawpal’s character and personality.

Tip 2 : Scheduling your Posts

Your audience is sure to see your content at different times of the day, but your insights will reveal that they have a preferred time to browse Instagram. Once you know that, you can time your posts so that they can appear when you have the most of your followers online

Tip 3 : Include the right hashtags

It’s important to make sure that your posts aren’t just seen by your followers, but also by brands and other users that haven’t followed you. Using the “Discovery” feature, you will now understand which hashtags Instagrammers are more likely to use. From there, it is just a matter of using the right hashtags for your posts for a wider reach.

You can also use hashtag generators that can recommend the right hashtags based on your post. Just drop the photo or the post and watch the magic happen!

Instagram doesn’t have to be all business. Click here to find out how you can do more with your pets on Instagram.

Featured image by No Longer Here on Pixabay

Is your pet more famous than you on social media? Do you put more effort into taking pictures of your pet than you do for yourself? Is your pet’s fanbase more than just your friends and family? If the answer is yes to all three of these questions, then you probably have a pet influencer in the making.

Here at Pawjourr, we help your furkids reach new heights by collaborating with brands and causes that they love. You may even have already read our previous article about how to meet the criteria for becoming a pet influencer. However, pet ownership can be made much more enjoyable with the content you create for your loved one. Here are some tips that you can follow with your pet on Instagram:

Have a persona
Find out what everyone’s up to
#Feedgoals
Vary your stories
Quality over quantity

Have a persona

How do you share moments of your furbaby with the world? You can do so with a Hooman voice or your Pawpal voice. A Hooman voice is essentially you talking about your pet from your perspective. By giving your friends a look into your journey as a pet owner, other pawrents will find you more relatable and even chat with you for a playdate!

Let the world know what your furbabies are up to! Did your cat scratch the sofa? How naughty, you should talk about that! Did your birb dance to a catchy tune? Adorable! We want to see it too!

You can give your pets more personality with a Pawpal Voice. You’d pretty much be giving your fans a look into your pet’s thoughts and musings. How they interact with their hooman and the world around them. You could even try using unique or funny language styles in the captions to have more fun with the moment!

If ur pet iz derp,
play wif words.
If your pet… is slow… and listless… your posts… could reflect that… as well…

View this post on Instagram

A post shared by The Lord’s Kingdom and Friends (@lordxiaohei)

Find out what everyone’s up to

Instagram is a good way for your pawpal to make more friends. Keep exploring various activities with your pet and find what makes for a fun time for the both of you! Look at the hashtags and trends that other pawrents are doing with their pawpals and consider trying them out too. When your pet is having fun, other pawrents will want to join in. Warm up to having conversations with them and before you know it, your doggos will be out on playdates with other pawpals!

#Feedgoals

If you would like to get noticed by collaborators and brands, it is important that you are not all business. Our furbabies’ comfort and joy are paramount after all! You can always post pictures that give products and brands a shoutout, but we recommend not doing so too often. Plan a schedule for yourself, decide when you will be posting more content and use a consistent editing style for your photos (we’ll go into that later). A good mix of casual posts to product shoutouts — say, 3 casual posts for every 1 product shoutout — would make your profile more authentic and fun.

Vary your stories

Instagram Stories come in many forms like Boomerangs, Layouts, and just the simple but versatile Create function. All of these are fun ways to quickly share pictures and videos of your pawpals.

• Boomerang — Create videos that make your pet look like they’re derping back and forth
• Layouts — Make collages out of multiple photos and share them as either a story or a post
• Create — Engage your audience through a variety of prompts and customisations

By adding various quick edits like filters, stickers, and music, your precious moments can become even prettier!

View this post on Instagram

A post shared by b♾merang (@boomerangfrominstagram)

Quality over Quantity

As you have realised, our furbabies will not always be in the mood to sit around for us to take pictures of them. You won’t be able to post new content everyday. So rather than trying to flood your Instagram feed with posts every day, you could instead take more shots at one time and spread those posts over a few days and weeks.

As for the photos that you post, you could make them prettier with photo editing apps like VSCO and Snapseed. A simple snapshot of your favourite pawpal could look magical through a quick edit!

Photo credit : @hoshisheltie

That’s all the tips we have for now!
Find out how the folks at Pawjourr supports your journey as a content creator. For more photography tips, you can read this article!

Stay tuned on this space for more content, we look forward to your new curated instafeed!