creator account – Pawjourr | Blog contributors

Now that you have an Instagram Creator Account, you will have noticed a new button below your posts: “Boost Post”. What does it do? Can you really boost a post? We’ll give you a quick tour of this new function for your pet influencing journey.

What does it mean to boost posts?

When you boost a post on Instagram, you’re making it more visible to a targeted group of people on Instagram. By paying social media platforms, you can amplify your reach to your followers, a recommended audience, or a targeted audience. Your boosted post will then show up as a sponsored post on your audience’s feed.

How to boost your posts

1. Click the “Promote” button at the bottom of your post.

2. Pick a goal.

To boost your post, you need to first know what the boost does for it — that is your goal. Do you want more people to visit your profile? Do you want them to click a link to another website? Or do you want them to message you more? Whatever your goal is for the specific post you want to boost, make sure you choose the option that best aligns with it.

3. Choose an audience.

After choosing your goal, you can pick from three different targeting options: Special requirements, Automatic, and Create your own.

Special Requirements lets you target based on very niche categories.

Automatic tells Instagram to target people who have similar demographics and browsing trends as your followers.

Create Your Own lets you target specific people, based on their age, location and interests.

4. Set your budget and duration.

Based on the budget and duration you set, Instagram will estimate the expected reach and clicks that your post will attract after you set your post’s budget and ad duration.

Expected reach refers to the estimated number of users who might see your post.

Budget refers to how much money you’re willing to spend to reach your target audience.

Duration refers to how long your boost will last. It can be as short as one day, and as long as one month.

5. Review

Check that your settings are all in order before confirming your boost!

Now that you know how to boost your posts, you can reach out to more audiences!

To find out more about pet influencing, click here.

Ready to kickstart your pet-fluencing journey? Join our community of pet influencers and explore opportunities here.

Instagram Creator Accounts are perfect for pawrents looking to make the most out of their instagram experience. If you’re looking to find out more about the relationship between your audience and the content you post, this article will bring you up to speed.

Detailed insights and analytics

Insights are pivotal to growing your presence on Instagram. By understanding how your audience feels about the content you create, you also understand what they want to see more of, and therefore better engage with them. Insights and analytics include:

Overview of Reach and Impressions

This basically refers to what people have done on your profile

Audience Insights

Audience insights includes the tally of accounts followed or unfollowed, the age range of your audience, where they are most likely to interact with you from geographically, and when they are most active

Content Performance

The performance of your posts, Instagram Stories, and IGTVs are measured through customisable factors like Impressions, likes, comments, follows, and many others

Streamlined Messaging

To make messaging easier and less cluttered, Instagram’s Creator Accounts help to organise your messages into 3 boxes:

Primary

Your Primary Inbox is the tab that you’d like to see first. It will be set for keeping in contact with people you follow or interact with often. You will want to be notified whenever they reach out to you.

General

The General Inbox will be for followers interacting with you for the first time. Notifications are turned off for messages in the general tab, but you can always turn them on later.

Requests

Requests are messages from accounts that you do not follow. Spam-related messages also fall into this category.

Flexibility to brand your name

Instagram Creator Accounts have the option to choose a category label that allows for other brands and companies to identify you. Many of these categories are better aligned for personal brands and influencers, rather than businesses. This way, you will be able to find something that resonates with your brand.

On the business side of things, category labels are great for classifying what you are specialised in. A brand who sees your profile will know at a glance if your values align with theirs, so it saves both your time and theirs!

Shoppable Posts

For the inner entrepreneur in you, Instagram has an easy way to turn your followers into customers. Using a function known as Instagram Shoppable posts, you can link photos of your products — or products of brand partners — to the Instagram Shop catalog. Shoppable posts are great for promoting your personal fan merchandise as they allow you to combine valuable context (e.g. size options, colour palette, etc.) without cluttering your captions, and also gives a direct route to the shop.

Now that you are more familiar with Instagram’s Creator Account functions, you will be able to make a more informed decision on setting it up. Are you ready to make the switch?

Image Credits : Cover Photo by energepic.com from Pexels