Tag: pawjourr spotlight

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Brand's Resources

Pawjourr’s Creator: Taco_and_Milky

Our latest Pawjourr’s Spotlight needs no introduction… 

Brought together by fate 

A familiar face among our local pet community, Taco and Milky are known for their witty captions and adorable smiles. Taco, a two-year-old Shiba Inu, resided in China — where he was born — for a year before moving to sunny Singapore. A year later, Milky the Pomapoo, joined the family during Deepavali of 2021. 

During every trip, vets would notice that Taco is the ‘zen’ Shiba, who stays out of ‘trouble’. But Milky, on the other hand, is that mischievous playful younger sibling that loves to pester Taco — never a boring day with these two. 

According to their hoodad Irwin, a sign that it was all meant to be, is the fact that both Taco and Milky have the same birthday as hoomom Leah. 

Taco and Milky are all dressed up for the Lunar New Year

Behind our successful superstars…there are their managers

Besides working hard to increase their treats’ fund, both Irwin and Leah, also run their social media account. As a creator, they would connect with other hoodads and hoomoms like them, and share various tips and tricks to provide their fur kids with the best.

Leah has a talent for taking the ‘perfect’ shots while incorporating her creativity into them. Taco and Milky are also natural in front of the camera, always staying calm which allows Leah to take the shots she needs. 

This extra “oomph” gives their assets the personal touch it needs to stand out from the crowd. This led Taco and Milky to score an ambassadorship with YoDoggo. 

Taco enjoying YoDoggo’s convenient meal fix after a long walk

6 months YoDoggo Ambassadorship

YoDoggo’s objective was to find committed brand ambassadors, able to promote their brand and products while sharing the same value of providing the best nutrients for dogs — and Taco fit the bill!

As an ambassador for YoDoggo, Taco can enjoy the perks that come with the job!   

  • Monthly meals delivered to their doorstep for 6 months
  • A personalized discount code for followers 
  • Attractive referral commissions
  • Monthly cash reimbursement

In exchange, they would actively promote the brand on their social media for their tenure as ambassadors. 

Endless experience in pet modeling

Besides being YoDoggo’s ambassadors, Taco and Milky continue to build their pet modeling portfolio by participating in various campaigns. Milky has appeared in a campaign for Himalaya Pet Wellness and Taco for Beco Pets.

Taco for our #LifeatPawjourr campaign

And that’s not all, Taco also has the experience as an on-site talent for our #LifeatPawjourr campaign. Both Taco and Milky are very easy to work with, as they’re not shy about being in front of the camera, able to take picture-perfect shots and videos which brands can find useful. After every campaign, brands are presented with new assets that they can utilize as User-generated Content (UGC) for their marketing campaign. 

Milky posing for Himalaya Pet Wellness

Tap into our vast network of creators

Want to work with experienced pet models like Taco and Milky? Reach out to us at hello@pawjourr.com. 

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Community Stories

Pawjourr’s Spotlight: Vet.lo.robinson

Dr. Laura testing Haute Wheels Dog Wheelchair

Starting the new year with another addition to our Pawjourr Spotlight series, where we highlight unique creators and the jobs they have taken on to showcase our pool of talents and how they work with brands. 

Introducing… Dr. Laura

Growing up in sunny SoCal, Dr. Laura experienced firsthand the different ways people view animals based on their cultural differences. She believes that as an animal health care professional, one’s utmost duty is to be an advocate for the safety and well-being of all pets. Especially improving the quality of life for all animals.

After graduating from the Western University of Health Sciences, Dr. Laura went on to work at Pawp, as a lead veterinarian. She served as an advisor and consultant to their network of pet owners – sounds exciting if you ask me!

Dr. Laura is also very passionate about pet food and nutrition and has worked with various brands as a consultant, along with crafting recipes for different clients.

Dr. Laura, like the rest of us, love warm hugs

“Vet Lo where the pets go”

Similarly, with Pawjourr, Dr. Laura serves as a veterinarian advisor and consultant. 

In 2022, Animal Ortho Care wanted to work with vets through Pawjourr to promote their bracing products. We engaged Dr Laura who is an active content creator and practicing vet to take part in this campaign. 

Dr. Laura worked with her patients to understand their conditions and customized Animal Ortho Care bracing products to suit their needs. Having personally tested the bracing products on her patients, she saw how it has helped them, giving them a stamp of approval for medical products like the Haute Wheels Dog Wheelchair and Lil’ Back Bracer. 

She further shared video testimonials on her social accounts and provided testimonials to be used on the brand’s website. 

Besides testing medical products, Dr. Laura tested out pet tech gadgets too. For example, the Eufy pet camera allows you to keep an eye on your pet while you’re not home. According to Dr. Laura’s review, the device is perfect for pets with separation anxiety, as it allows you to feed treats and talk to them through the Eufy app. 

Benefits of working with vets

We previously shared about the benefits of customer reviews and how it has the power to influence consumers’ purchasing decisions. And what if I told you that a product review by an expert goes an even longer way!

A partnership between an accredited vet and a brand provides credibility and social proof for a product or service. Vets are considered experts in their field and their endorsement of a product or service can help to increase consumer trust and confidence in that product or service. 

Additionally, when a product or service is recommended by a trusted professional, it helps to increase the perceived value of the product or service, which can potentially lead to increased sales.

The advantages of getting an expert opinion are endless! These experts tend to have a greater understanding and experience of the matter, which makes their opinion much more legitimate in the eye of a consumer. In this case, Dr. Laura was able to showcase the effectiveness of certain products and share them with her loyal audience.

If you’re a brand looking to work with vets, Dr. Laura is one of our best picks! Reach out to us at hello@pawjourr.com , and we’ll connect you with the right expert..

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Brand's Resources Creator's Academy

Pawjourr’s Creators: Xoxomeows

Once again, we’re back with our Pawjourr Spotlight series where we highlight Pawjourr Creators that create content in their unique way. Today, we’ll be talking about xoxomeows; Luna the Ragdoll, and Lumi the Chinchilla Persian, aged four and three respectively.

Meet Luna and Lumi

Our veteran #PawjourrCreator is known for their talents in modeling and creating content, perfect for marketing assets of any kind — stills, videos, product reviews, they got it covered!

In front of the camera, they are nothing short of poise and elegance, because according to their pawmom, Wan Ting, “they are vain like that!” Luna and Lumi find pleasure in dressing up, and the perks that come with the job; new treats now and then. 

But don’t be fooled by their appearances. Behind cameras, they are playful, clingy, and always curious. Their adventurous nature makes it an ease for their cheeky pawmom to put on elaborate costumes on them – and they’ll remain unfazed!

Luna and Lumi donning their Halloween costume

The beginning of their content creator journey

It was in 2021 when our creators joined the #Pawjourr community. But their content creation journey started before that. As a first-time pet owner, Wan Ting was introduced to the foreign concept of being a pet creator. 

With no social media habits, Wan Ting simply used their Instagram account as a photo dump of her fur kids’ lives. But soon enough, a company reached out for a collaboration, and that’s when they secured their first gig. 

Crafting captions, doing up the deliverables, and planning her angles. These did not come naturally to her. Wan Ting was so nervous about completing her first gig with her fur kids. As she looks back, she recalls, “ It was all for the fun of it, and it still is for us now for all the campaigns we take on.”

Luna licking lips with @applawssg

It never gets old

But now, present-day Wan Ting is no stranger to being a pet creator. Luna and Lumi have appeared in advertisement videos, and countless campaigns with brands like Farmer’s Market, NUTRIPE, Applaws, Aatas Cat.

They have even taken part in on-site video shoots, where they helped create marketing assets for ByteDance!

Luna on set for a photoshoot with ByteDance

Work with Pawjourr’s pool of creators today!

Our creators have come a long way, but this is just the beginning. Having worked on countless campaigns, and helping out on many shoots, Luna and Lumi have experience that so few out there have. And they’re going to keep growing!

Want to work with talented pet models like xoxomeows? Reach out to hello@pawjourr.com today!

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Creator's Academy

Pawjourr’s Creators: Modern.lassie

Lassie looking prettier than a rose.

Lassie and her mom-ager, Scarlett

Scarlett always knew deep down she was gonna get a dog one day. But what she didn’t know was when.

Earlier this year, she browsed through good dog, looking for available Shelties. However, the next available one was only till May, and she couldn’t wait to be a pawmom! She went on to search for Collies, unable to resist their cuteness. As if it was predestined, the moment she laid eyes on Lassie (then Sophie), Scarlett knew she was special — and she was available!

“She looked energetic, sassy, smartypants, and had a beautiful sable color. And I immediately applied for her and everything is history,” Scarlett added.

Lassie, a farm girl from a breeder in Danville, Pennsylvania, has now found a forever home in Washington, DC, with Scarlett, and her sister Luna, a two-year-old pure white cat.

Lassie enjoying her well-deserved treats.

More than a pawdel

At first glance, Lassie is the prettiest pawdel you’ve ever seen. But once you get to know her, you’d realize she is more than just a pretty face.

Lassie is highly-intelligent, with a ton of tricks up her sleeves. Of course, Scarlett is always working on a new one, currently teaching her “sit pretty” — getting her to pose with both paws up, and with Luna.

And that’s not all! Lassie is very obedient and calm, able to be still even without a leash, allowing her pawmom to take the perfect shots. Coupled with her amazing side profile (thanks to her long face), she makes the pawfect pawdel. This makes outdoor photoshoots for pet apparels with Lassie a breeze!

“Lassie believes she can fly… and touch the sky.”

Besides being the best pet model you could ever ask for, Lassie is a graceful sprinter too. Rough Collies are known for their beautiful long coat that flows as they run, and Lassie is no exception!

Lassie pays the rent

Our DC residents have been a #PawjourrCreator since August and they have participated in various campaigns. Mom-ager Scarlett, knowing her baby’s talent, has a knack for choosing campaigns that are best suited for Lassie. 

What would they be you ask? Well, Rough Collies thrive with companionships, and outdoor activities everyday. Which makes sense for them to be part of Doggy Style’s campaign, allowing Scarlett to find suitable playdates for Lassie!

Their engaging and elaborative guide to the Doggy Style app is a sure-fire way to get sign-ups for the new app! Our talented creators don’t just post the best stills, they showcase their creativity through their videos too!

Scarlett finds herself to be very active on Instagram, specifically on Lassie’s profile. She mainly connects with other pawrents, who are just as excited to schedule playdates now and then. Through their interactions, she is able to learn the latest tips and tricks by sharing their experiences and adventures with one another.

Furthermore, pet creators Scarlett and Lassie are able to earn through influencers campaigns with Pawjourr — sounds pretty neat if you ask me!

Lassie enjoying her delicious supplement from Balanced Breed.

A well-deserved spotlight

Their followers aren’t the only ones fawning over Lassie’s luscious locks. A little birdie tells me that Lassie is featured on DC Dog Moms’ 2023 calendar where you can spot Lassie in the month of September! 

At 11-month-old, Lassie has made a huge mark on DC’s pet community and It’s not a surprise that she is the latest addition to our series #PawjourrSpotlight!

When it comes to pet influencers (both human and pet creators), a flair for pet modeling can be a great way to boost your portfolio. Supplement this essential skill with videography and great caption-writing, and you’re set! 

Think you got what it takes? Drop us a DM or email and share what makes you unique!

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Creator's Academy

Pawjourr’s Creators: Allthatauss

Have you ever come across a mother-daughter pawdel duo? Uncommon, but not a rare sight. Let me introduce you to Scarlett and Penne!

The AUSSventures begins

Scarlett is a two and a half years old Red Merle Mini American Shepherd, also known as Mini Aussie. Penne, a Red Tri Mini American Shepherd, is her four-month-old daughter.

Their story began in May when Scarlett gave birth to a litter of eight puppies*; four boys and four girls. The entire litter of puppies was named after Pasta noodles — voted via Instagram polls — with Penne being the second pup to enter the world!

*Check out their Instagram Stories to watch Scarlett’s entire pregnancy journey.

The litter has since gone their separate ways, renamed, and taken into different families. However, the puppies would appear on their social media now and then for a mini-reunion, staying connected forever!

Zeus (left) spending time with his mom, Scarlett (right)

Thrill-seeking Aussies

Miniature Shepherds are active and athletic, and our two Aussies are no exception! Scarlett is the master of tricks — knowing 10 — Penne, on the other hand, is still a work in progress. But one day she will know just as many as her mom!

Their parents love making reels of all the crazy things they do, especially documenting all the AUSSventures they partake in on Instagram and TikTok. They can be frequently spotted taking boat rides, swimming, hiking, and playing tug of war with each other — what an adventure!

Scarlett becomes a #PawjourrPetCreator 

It’s a dog life

Our favorite Aussies appeared in many campaigns this year, which allows their hooman to put their skills to the test.

Since joining Pawjourr as a pet creator, Scarlett has been a part of two campaigns. As Scarlett tends to get anxious easily, it only makes sense that our creators worked with Finn and Tailspring. Scarlett has benefited a lot from Finn supplements and Tailspring goat milk toppers, these calming aids have helped Scarlett in more than one way; these calming aids do not just soothe Scarlett, they also serve as nutritious treats!

Daughter Penne was featured in her first campaign this past August – yay! Unlike her mom Scarlett, Penne isn’t suitable for all the campaigns available. However, Aroma Paws pet shampoo is perfect for young pups like her. This is because their coats are softer and more delicate, which requires more care.

Scarlett and Penne hoping to join their hoomans in Italy

Versatile creators 

The brands that Scarlett and Penne have worked with this year all share one thing in common: pet wellness and health.

Our creators do not just share the action-packed adventures they take on. They also use their experience and exposure to good use, showcasing brands that aim to improve the lives of pets.

As doggos of different ages, Scarlett and Penne would require different products that meet their different needs. This would come in handy as it allows our creators to showcase a variety of products to target a wide range of audiences — the perfect fit if you’re looking for creators that are versatile. 

Want to connect with creators like Scarlett and Penne? Reach out via hello@pawjourr.com now!

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Creator's Academy

Pawjourr’s Creators: Lillygirlthegolden

Meet SoCal’s fearless duo

Amanda and her one-year-old Golden Retriever pup, Lilly, are roaring for adventures as they spend most of their time in the Atlantic Ocean.

If Moana was a four-legged canine, she would be Lilly! When owner Amanda says the word “swimming”, electrified Lilly can be seen waiting by the door to jump straight in the car, ready to chase some ocean waves.

Golden Retrievers are said to be active by nature and playful by heart. At the beach, Lilly proves them right by frolicking around, making pit holes, getting all wet and muddy. Lilly can always be seen chasing after anything: seagulls, crows, pelicans — you name it!

@lillygirlthegolden soaking up the SoCal sun

A company of two

Amanda, with her flair for creative writing and video editing, loves to share their water adventures with their followers — originally an Instagram exclusive, they have since expanded to platforms like TikTok and their new blog, ‘The Golden Life of Lilly’!

By sharing their oceanic escapades online, it allows Amanda to showcase her skills in writing, composing and editing. From high-quality photos to product reviews, Amanda got it covered!

She immersed herself in the online community in hopes to inspire others, and also learn from creators like herself. This exposure introduced Amanda to a lot of fur-ever friends where she picked up numerous tips and tricks on pet ownership and content creation.

@lillygirlthegolden looking playful with her tennis ball

Always putting Lilly first

As a hooman working for Beach Patrol, Amanda and her pup would spend the entire day at the beach — a win for Lilly! But the long hours could take a toll on Lilly, causing Amanda to be more aware of her fur kid’s well-being.

With that, Amanda is always on the hunt for the best products that seeks to improve Lilly’s health through community recommendations or even branded collaborations. 

@lillygirlthegolden loving Oxyfresh’s water additive dental care

For instance, our golden duo has recently partnered with Oxyfresh, to showcase their Premium Pet Dental Water Additive on Instagram. Brands like Oxyfresh, who strives to improve the lives of pets, are exactly what Amanda looks out for! 

Experts of their craft 

Our golden duo incorporates products they love into their everyday lives and most of their content features brings a fresh ocean breeze to the niche community of pet-product reviews! 

@lillygirlthegolden winding down at the beach

Their potential is endless! Our California girls can certainly spice up your campaign with the right amount of sand and waves.   

Whether your objective is to raise brand awareness or creating curated content, their ability to feature authentic and engaging content can provide numerous opportunities to give your brand the edge you seek. 

Ready to work with creators like Amanda and Lilly? Reach out to us at hello@pawjourr.com today!