The Daily Barf – Pawjourr | Blog contributors

This article was brought to you by our collaboration with The Daily Barf.

Many dog owners have heard of the BARF diet, but they often wonder what it stands for.

BARF. Also known as “biologically appropriate raw foods” or “bones and raw food” is a diet that practices raw feeding to your pets.

There are many misconceptions surrounding BARF diets. “Is it good for my pet? Is it bad?” Well, we are here to debunk those myths, and tell you how your pets can benefit from a BARF diet!

Myth #1: Dry foods are healthier than raw food

The truth is that commercial dry foods can cause obesity, diabetes, allergies, cancer, and other health issues. This is because store-bought products usually contain a long list of ingredients and preservatives that are not healthy for your pets.

Additionally, these products also tend to contain animal and grain by-products that we humans wouldn’t eat. Overall, these ingredients can contribute to health problems for your pets as they are not part of their natural diet.

Myth #2: Feeding your pets raw meat and bones is dangerous

There is a difference between raw and cooked bones. Raw bones are soft, easy to digest, and provide a major source of calcium and phosphorus.

On the other hand, cooked bones are dangerous for your pet as moisture is removed from the bones making them brittle and splinter when eaten.

Furthermore, dogs and cats are descendants of wolves and wildcats. As part of their ancestral diet, they survive purely on raw meat, bones, and organs. These foods give them the nutrients they need to keep their bodies healthy and strong.

Myth #3: Raw meat makes my pets more aggressive

This is false. As your pet transitions to a BARF diet, they may appear more possessive of their raw meat and bones as they view those with a higher value than a regular bowl of kibbles.

If you’re feeding 2 or more of your pets, it’s best to feed them separately to avoid any aggression between them. Over time, when your pet realizes this isn’t a one-off treat for them, the protectiveness would gradually disappear.

Myth #4: Feeding raw meat places your dog at risk of Salmonella

Dogs and cats are not created the same. Uncooked meat that would make us sick does not affect canines in the same way.

The hydrochloric acid in the stomach is a protective enzyme against bacteria, viruses, or other microorganisms that can cause disease.

Secondly, a cat/dog’s stomach is highly acidic and, combined with its short digestive tract, is designed to push bacteria out quickly without giving it time to stay.

Thirdly, the natural flora digestive enzymes and bile in their body help them process bacteria without upsetting their healthy balance.

Myth #5: Cooked diets contain more nutrients

On the contrary, raw meat is easier to digest than cooked meat. Dogs and cats have evolved over thousands of years to break down and absorb the essential nutrition from raw meat, not cooked meat or grains.

Furthermore, cooked meat lacks the benefits of raw meat as well as essential nutrients because the act of cooking destroys or alters the protein, fats, vitamins, and minerals it originally contains.

How to get started

Transition from kibbles to BARF diet:

When introducing your pets to raw diets, you’d want to take things slow and see how they react to them. Your pets would require some time to adjust to the change in diet. Observe their behavioral changes and specifically their bowel movements.

Here’s a guide you can follow:

Feeding guide:

A rule of thumb is to feed 2-4% of your pet’s body weight depending on the activity level of your pet. If your pet is highly active, we would recommend feeding 3-4% of its current body weight. For pets at home who do not get much exercise daily, we recommend about 2-3% of their current body weight.

How it benefits your pet

The BARF diet has a ton of benefits, containing all the important nutrients your pets need to live a long and healthy life!

It can improve your pet’s immune system, improve their energy levels, healthier skin and coat, and many more! You can read more about the benefits of the BARF diet here!

What are you waiting for? Get your pet started on a BARF diet here.

It’s never a walk in the park to launch a campaign that stands out among thousands out there. Especially so, when you’re up against marketing campaigns with budgets, double or even 10 times yours.

But is having a high budget the reason behind successful campaigns?

Key to a successful marketing campaign

You may be bold, loud, and even humorous, but if your brand or product isn’t able to resonate with your target consumers, your campaign is likely to crumble before it begins.

While your campaign budget forms the skeleton, it’s crucial to consider your campaign objectives and target audience. It’s crucial to understand what your consumers want. Specifically, what they have to gain from your product or service — echoing this in your marketing campaign is the first step in the right direction.

The next step? It’s time to customize your campaign so it’s tailored to your objectives. It is never a good idea to imitate or follow what other brands are doing. Following cookie-cutter tactics can be tempting, but what may work for others, may not work for you!

One brand that managed to achieve this is The Daily Barf.

The Daily Barf’s 7-day BARF Diet plan

Earlier this year, The Daily Barf was on the search for influencers to promote their 7-day BARF Diet plan.

Influencers Requirement:

Based in Malaysia
Pet or human creators with min. 2k and 10k followers respectively
Owners who are interested in or already are feeding their furkids a BARF diet
To share their 7-day experience (including a before and after) on Instagram

What’s so unique about this campaign?

The Daily Barf was able to work with influencers of different types, not just cat and dog creators. Their campaign also involved human creators that have a furpal or two!

With Pawjourr’s vast network of creators, The Daily Barf is able to select creators they’d like to engage. And before these KOLs are selected, they are reviewed thoroughly to match the campaign’s requirements through our platform.

For example, The Daily Barf was looking for creators based in selected regions of Malaysia, hoping to improve their fur kids’ health condition (fur cat health, weight management, overall appetite).

Selected KOLs received a sponsored package based on their pet type, age, and weight, to ensure the diet catered to their needs. It was also compulsory for their fur kids to consume deworming tablets before starting their BARF diet.

Launching campaigns that convert

The Daily Barf now finds itself with access to a ton of marketing assets, produced by these KOLs. They’re also able to leverage their testimonials to boost their social proof in this day and age where product reviews dominate consumers’ purchasing decisions.

Engaging influencers for your marketing campaigns can take on many forms, but it can be intricate to find influencers that fit the bill. Thanks to Pawjourr, The Daily Barf was able to launch a perfectly-designed campaign that aligns with its branding and meets the needs of its consumers.

Remember, there are no hard rules to launching a campaign. So reach out to us at hello@pawjourr.com and learn the endless possibilities our marketplace has to offer.

Featured image credit: @allysazy