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What is the BARF diet and how can it benefit your pet’s health?

This article was brought to you by our collaboration with The Daily Barf.

Many dog owners have heard of the BARF diet, but they often wonder what it stands for. 

BARF. Also known as “biologically appropriate raw foods” or “bones and raw food” is a diet that practices raw feeding to your pets.

There are many misconceptions surrounding BARF diets. “Is it good for my pet? Is it bad?” Well, we are here to debunk those myths, and tell you how your pets can benefit from a BARF diet!

Myth #1: Dry foods are healthier than raw food

The truth is that commercial dry foods can cause obesity, diabetes, allergies, cancer, and other health issues. This is because store-bought products usually contain a long list of ingredients and preservatives that are not healthy for your pets. 

Additionally, these products also tend to contain animal and grain by-products that we humans wouldn’t eat. Overall, these ingredients can contribute to health problems for your pets as they are not part of their natural diet.

Myth #2: Feeding your pets raw meat and bones is dangerous

There is a difference between raw and cooked bones. Raw bones are soft, easy to digest, and provide a major source of calcium and phosphorus.

On the other hand, cooked bones are dangerous for your pet as moisture is removed from the bones making them brittle and splinter when eaten.

Furthermore, dogs and cats are descendants of wolves and wildcats. As part of their ancestral diet, they survive purely on raw meat, bones, and organs. These foods give them the nutrients they need to keep their bodies healthy and strong. 

Myth #3: Raw meat makes my pets more aggressive

This is false. As your pet transitions to a BARF diet, they may appear more possessive of their raw meat and bones as they view those with a higher value than a regular bowl of kibbles.

If you’re feeding 2 or more of your pets, it’s best to feed them separately to avoid any aggression between them. Over time, when your pet realizes this isn’t a one-off treat for them, the protectiveness would gradually disappear.

Myth #4: Feeding raw meat places your dog at risk of Salmonella

Dogs and cats are not created the same. Uncooked meat that would make us sick does not affect canines in the same way.

The hydrochloric acid in the stomach is a protective enzyme against bacteria, viruses, or other microorganisms that can cause disease. 

Secondly, a cat/dog’s stomach is highly acidic and, combined with its short digestive tract, is designed to push bacteria out quickly without giving it time to stay.

Thirdly, the natural flora digestive enzymes and bile in their body help them process bacteria without upsetting their healthy balance.

Myth #5: Cooked diets contain more nutrients

On the contrary, raw meat is easier to digest than cooked meat. Dogs and cats have evolved over thousands of years to break down and absorb the essential nutrition from raw meat, not cooked meat or grains.

Furthermore, cooked meat lacks the benefits of raw meat as well as essential nutrients because the act of cooking destroys or alters the protein, fats, vitamins, and minerals it originally contains.

How to get started

Transition from kibbles to BARF diet:

When introducing your pets to raw diets, you’d want to take things slow and see how they react to them. Your pets would require some time to adjust to the change in diet. Observe their behavioral changes and specifically their bowel movements.

Here’s a guide you can follow:

Read more about transition diets here.

Feeding guide:

A rule of thumb is to feed 2-4% of your pet’s body weight depending on the activity level of your pet. If your pet is highly active, we would recommend feeding 3-4% of its current body weight. For pets at home who do not get much exercise daily, we recommend about 2-3% of their current body weight.

How it benefits your pet

The BARF diet has a ton of benefits, containing all the important nutrients your pets need to live a long and healthy life!

It can improve your pet’s immune system, improve their energy levels, healthier skin and coat, and many more! You can read more about the benefits of the BARF diet here!

What are you waiting for? Get your pet started on a BARF diet here.

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Brand Highlights Community Stories

Why premium food is important for your pets!

This article is brought to you by Pets Club SG.

Pet foods come in various shapes and sizes. Our furry friends may be blessed with an array of options, but for our pet owners, it can be daunting to choose the ‘perfect’ one, faced with countless brands out there claiming to be the best for your pets.

Why is premium better?

Pet foods that are certified ‘complete and balanced, containing all the essential nutrients, vitamins, and minerals to meet your pets’ daily nutritional needs. When picking premium quality foods, you will see that they are often formulated functionally to reduce the risk of stomach upsets, vomiting, and diarrhea.

Additionally, they are exceptional value for money! You get what you pay for, and paying for better quality food equates to paying for nutritionally richer, cleaner, and more effective formulas for your pets to absorb nutrients effectively for their long-term health.

Lesser quality foods are often made with fillers like grains, weeds, straw, low-grade fibers, etc. All these ingredients are bad for your pet’s health. They provide almost no nutritional value for your furry companion. In the long run, they’ll be chronically deprived of the number of nutrients they need. 

Poor quality ingredients can lead to:

  • Increased shedding
  • Intermittent vomiting
  • Gassiness 
  • Chronically loose stools
  • Obesity

What is high-quality?

High-quality pet food consists of unrefined, minimally processed foods like vegetables, fruits, whole grains, healthy fats, and plenty of proteins. It should not contain any by-products, fillers, or gum — only the good stuff!

These diets may contain natural supplements like omega-3 fatty acids and omega-6 fatty acids. The best part about these diets is that they’re rich in nutrients. Hence, it is important to check the labels for the ingredients list, because when it comes to pet food, quality is everything.

NUTRIPE Pure’s signature ingredient, green tripe, is a prime example of high quality.

What makes NUTRIPE premium?

NUTRIPE’s products only contain free-range tripe from New Zealand and Australia, working with ethical and sustainable farms to ensure the quality of their ingredients. They are gently rinsed with cold water, unprocessed, and unbleached, retaining their rich nutrients.

Green tripe is a premium superfood for cats and dogs as it contains an impressive range of proteins, vitamins, minerals, essential fatty acids, and digestive enzymes, designed to support your pets with a healthy gut microbiome which is essential to their well-being!

This is why NUTRIPE Pure specializes in maximizing the benefits of green tripe as their signature ingredient. A healthy gut accounts for 70% of their immune system, and with a healthy gut microbiome, your pets’ health is in good hands.

Available for both cats and dogs, NUTRIPE Pure is designed to make a difference in your furkid’s health and diet. So what’s stopping you from trying out some premium food? Try it out today!

Things to note

There are no strict rules when it comes to commercial pet foods as it comes in various forms, dry and wet. However, it is important to read the label, and check the ingredients listed. You should find out where the products are made, including the source of their ingredients. Ethically sourced ingredients guarantee the quality of the product!

So, opt for higher quality products because your pets do not just deserve the best, they need it!

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Brand Highlights

4 Dog-Friendly Recipes feat. Bronco Always Good Peanut Butter!

Last month, we launched our very first The Woof Agency (TWA) Cookoff featuring Bronco Always Good Peanut Butter.

Inspired by @dubuwubu, pet owners were invited to concoct their very own dog-friendly recipes with Bronco Peanut Butter. We were truly impressed with the creativity of our paw-rents.

1. Dubu’s Satay

We kicked things off with Dubu’s amazing satay meal. Her dish inspired other pet owners to experiment and create their own recipes with Bronco peanut butter.

Photo and Recipe Credit: @dubuwubu

With that– Check out our Top 3 entries!

2. Truffle’s 5-course Meal

Photo Credit: Instagram @truffleruffel
Photo Credit: Instagram @truffleruffel

Carrot and Cheese Pizza

Ingredients

  • Minced Meat (Pork)
  • Carrot
  • Cheese
  • Bronco Peanut Butter

Steps

  1. Shape minced pork loin into a circle, about 1cm in height
  2. Bake it for 4 mins at 180 degree celsius
  3. Remove from oven and let it cool to room temperature
  4. Spread peanut butter onto cooled minced pork
  5. Top with carrot cubes and mozzarella cheese
  6. Bake it for another 10 minutes at 180 degree celsius

Peanut Butter Soy Milk Shake

Ingredients

  • Unsweetened soy milk or Goat milk
  • Bronco Peanut Butter

Steps

  1. Mix a small amount of peanut butter into milk
  2. Dip the back of a spoon into peanut butter
  3. Take a shot glass and run the back of the spoon up the inner side of the cup
  4. Pour in mixed milk

See Truffle’s full collection of recipes here.

3. Latte and Croissant’s Dumplings

Photo Credit: Instagram @idiot_and_kosong

Peanut Dumplings

Ingredients

  • Minced pork
  • Bronco Peanut Butter
  • Half-cut deshelled peanuts
  • Chopped carrots
  • Bamboo leaves
  • String
  • Boiled egg yolk (optional)

Steps

  1. Wrap minced pork in bamboo leaves while incorporating peanuts and carrots until half full
  2. Insert peanut butter in the core – Boiled egg yolk can be added here, depending on how large your dumplings are
  3. Wrap pork around fillings until the desired shape
  4. Secure it with a string
  5. Boil dumplings in boiling water and pork are fully cooked

Check out Latte and Croissant’s post here.

4. [WINNER] Kobe’s Satay BeeHoon

Photo Credit: Instagram @furrychua
Photo Credit: @furrychua

Kobe’s Satay Beehoon

Ingredients

  • Bronco Peanut Butter
  • Bee Hoon (Vermicelli)
  • Meat (Chicken or Beef)
  • Mussels
  • Prawn
  • Egg
  • Chicken Stock (Optional)

Steps

  1. Soak Bee Hoon in water till soft
  2. Wash ingredients and place in a bowl.
  3. Steam ingredients for 20-30 minutes.
  4. Cook egg in boiling water for 10 minutes.
  5. Assemble steamed ingredients and egg. Add in Bronco Peanut Butter and enjoy!

Check out Kobe’s winning entry here.


We would like to thank all our participants for their wonderful entries. In no particular order: Bai.leywatch | be_like_chewie | Billie_barkington | Bingo_binguu | Corgicallednugget | Corgimochichan | dailyy.cocoa | hey.buibui | Ilikethatcookie | itsbailey2017 | Lexi.the.spitz | miku_pomapoo | Milky_thesillydog | Mizuthecorgi | Peanut_thelittleboss | promisethedoggie | shooting.star.cockapoo | Twinkle_themaltipoo

Check out everyone’s amazing recipes. Linked above.

Stay tuned for more campaigns like this with Pawjourr’s Pet Jobs Portal.

Let us know in the comments if you’d be trying out these recipes soon!

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Brand Highlights

Bronco Pâté a Day for a Happy Doggy

Here at Pawjourr, we offer a variety of free samples for our pet influencers to try.

Recently, we released a collection of Bronco Pâté, offering up to 7 different flavours. 

Bronco Pâté recipes are formulated without any grains, artificial preservatives or added colouring. Plus, their use of organic ingredients provides the necessary nutrients to your dog’s diet. 

We reached out to jr.boyboy and his owner to find out more about their experience with Bronco Pâté.

Jr. Wong Boyboy is an adorable Shih Tzu dog who currently has over 1k followers on Instagram.

Interview with Jr.Boyboy

Hi there! I would love to know more about Jr’s mealtime habits. What would you consider your top concerns regarding Jr’s diet?

Jr usually has home-cooked food for his meals, boiled meat with vegetables (with the broth/soup because he doesn’t drink often from his water bowl hahaha).

Luckily, he doesn’t really have any preference because he is very food driven! My top concerns are mostly centred around his meat allergies because his skin is very sensitive.

Alongside his meals, there are supplements we add on such as glucosamine & coconut oil with his breakfast and fish oil, vitamin E, and rosehip with dinner.

How did you first hear about Bronco Pâté and what drew you to acquire said product?

I first heard of it through TWA/Pawjourr and it interested me because of the ingredient list. I liked that the pates have limited ingredients because many other affordable wet food brands contain unhealthy components such as salt, baking soda, etc.

Some even have vague terms like “meat flavour” which usually contains chicken.

What was your impression of Bronco Pâté?

Aside from the beneficial ingredients, I like that the portion is just right for Jr because I prefer to purchase wet food in smaller packaging since he doesn’t eat wet foods often.

The design is also simple yet effective, the colours and visuals complement each other.

How did Jr take to Bronco Pâté?

Jr loved it when he first had it! Hahaha he gets very excited about wet food.

How does Bronco Pâté help to address the concerns you had for Jr?

I like that the ingredient list contains the specific proteins so, I need not worry about triggering his skin.

We understand that you have since converted to Bronco Pâté. How has Jr improved since feeding Bronco Pâté? 

Jr still gets very excited when we feed him Bronco on the weekends as ‘fast food’, haha! He runs after us when we take out the pates and scarfs down the entire bowl.

Would you recommend this product to pet owners? Why or why not?

Yes! I would recommend this to other pet owners because it is a healthier alternative to other brands that contain vague and/or unhealthy ingredients. It is convenient and affordable, especially for small dogs.

For bigger dogs, I’d suggest for them to get the canned versions since it has more.


We would love to know your thoughts and opinions on our Pawjourr samples. If you are a pet owner who feels strongly about a product, reach out to us via Instagram and get a chance to be featured in our articles!

We once again thank jr.boyboy and his owner for their time and effort in answering our questions.

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Community Stories

Say Goodbye to Buyer’s Remorse with Pawjourr Sampling!

Do you know that pet owners can redeem samples for their pet?

Sampling programs help owners locate and identify the best pet food variant suitable for their pets. It helps to save time and money, especially so for new pet owners who may be unfamiliar with their pet’s food preferences.

Each sampling program depends on their distributor – Here at Pawjourr, we offer free samples in exchange for reviews. This means that pet owners are able to redeem up to 5 FREE assorted samples within one transaction. After trying and reviewing them on our main site, their cart opens up once more and they can proceed with a new transaction.

We interviewed lexi.the.spitz to find out more about their experience with Pawjourr sampling program! Read on below to find out if we are the sampling program for you!


Photo Credit: Instagram @lexi.the.spitz

What is your main concern when it comes to providing for Lexi? (in terms of food etc)

Lexi truly enjoys eating all kinds of food! However, it is always reassuring to know that food or supplements are well-liked by her before committing or purchasing the full-sized product.

For grooming and cleaning products, it is important for us to check their effectiveness of it for Lexi’s current needs. My family has a really sensitive nose so the products have to be well-scented. We would also like to ensure she has no allergic reactions to the product.

Lastly, being more budget-conscious, I would only be willing to pay knowing that a product is really good for my dog. It also reduces wastage since you only buy products that you have confidence in!

How did you hear about Pawjourr’s Sampling system?

I was first introduced to Pawjourr through Instagram stories by various pet owners. They had just expanded their product redemptions from 3 to 5 items and had released a full-size sample product! After seeing several more stories about Pawjourr, it led me to sign up for their Pawjourr+ membership to give it a try.

How was the redemption process like?

It has been really simple and smooth since the beginning! The website is easily accessible on your phone or laptop, and you’d be spoilt for choice with the number of samples available! Each sample would include the ingredients used, where you could buy it and reviews from past user redemptions.

With a flat delivery fee, the item usually arrives at my doorstep within a few days.

Just for fun, I also did a 1-minute cart out challenge for Pawjourr’s sampling redemption! My record is currently at 40 seconds!

Double click to watch their 1-minute cart out challenge!

Awesome! We are impressed at the speed of your check out. What kind of Samples have you redeemed thus far?

We have redeemed all kinds of samples through Pawjourr – wet canned food, kibbles, dental chews, pee pad, waste bags, food toppers, single-ingredient treats, supplements, grooming and cleaning essentials.

Dry/Wet Food Samples

Grooming and Cleaning Samples

Each sample would include the ingredients used, where you could buy it and reviews from past user redemptions.

lexi.the.spitz

Treats (Dental/Single-ingredient/General)

What appeals to you most about Pawjourr’s samples?

The sample sizes always come in ample quantities and are well-sealed! Even when it is repackaged, the team at Pawjourr labels it clearly.

There have been a few brands that have given wonderful full-sized products such as JJ E-Homes Pee Pad Pack, Chuku’s Kitchen, The Grateful Dog Ready Meals and OneV.

Photo Credit: Instagram @lexi.the.sptiz

Treats are always Lexi’s favourites!

lexi.the.spitz

Samples are a great way to get to know your dog’s needs or wants. These can be exemplified by the incidents below.

Incident 1

We were looking for a new kibble to let Lexi try, and my mum was eyeing the Absolute Holistic Vegan Diet with Oats and Peas. For a dog who loves all kinds of food, this was the first time she outright rejected the kibble on its own. She would only begrudgingly eat the kibble when mixed with her other food. We were thankful that we did not commit to buying it!

Incident 2

With the release of supplements, it gave Lexi a chance to try all types ranging from chews, soft gels, powdered and tablets. Some tablets were too large and she simply would not swallow it even when mixed with food. For the smaller tablets, she could only eat it when hidden into her meals. After that experience, I would only purchase supplements in soft chew form.

Lexi’s supplement collection so far!

Through the positive and not-so-positive experiences, sampling allows pet owners to understand their dog’s likes and dislikes. It allows us as owners to make the best decision for them when purchasing new products.

Do you recommend sampling from Pawjourr? Why or why not?

We highly recommend everyone to try sampling from Pawjourr as it can benefit all kinds of pet owners! Whether you are just curious and would like to try more doggy products, or considering purchasing an item but aren’t sure whether your dog would like it – Pawjourr sampling helps resolve it!

Personally, it has been a lot of fun trying out different products, writing reviews and taking photos and videos of Lexi! It gives me a reason to spend time with her and capture precious moments. She definitely enjoys the fruits of her labour (aka. treats) too!

Since being with Pawjourr’s sampling programme, it has helped me to understand Lexi’s likes and dislikes. It introduced me as a first-time dog owner to the huge variety of products available to dogs! Most importantly, the products purchased after trying them through Pawjourr’s sampling programme are those that I have full confidence in. Say goodbye to buyer’s remorse! 😉

Have you since re-purchased any of the samples?

Yes, we have found a few brands or products that we enjoyed! There are many other samples the hooman would like to re-purchase, but it takes some time for one dog to go through her food and treats.

Here is the list of samples we eventually purchased:

Earthbath Oatmeal and Aloe Conditioner

The smell is really lovely, and Lexi kept sniffing it. The effects were immediately soft fur! As a bonus, the price is incredibly reasonable for a good amount.

Pet Natural’s of Vermont Daily Probiotic

I fell in love with the cute bone-like shape! I was honestly kind of disappointed when the full-size product from iHerb came in a rectangular shape instead. It has a stronger smell because it’s duck flavoured. Love how it has pre-and probiotics in one tiny chew!

Instinct Grain-free Wet Topper

Lexi really enjoyed the wet topper provided in the sample! When Pawjourr finally released the full-sized product on their Shopee shop, we decided to get a different kind under their limited ingredients series (lamb/turkey). It is individually packed to mix up your dog’s meals!

Chuku’s Kitchen Fresh Food

Eco-friendly packaging, customized meals based on each pup’s nutritional requirements, fresh and delicious fuss-free meals for your dog. Bought one subscription to help with Lexi’s post-spay healing. She was jumping like a kangaroo by the end of it!

Doggiebalm

Though the price-point is a little much for this hooman, I got these at a great deal during their clearance promotion. My favourite must-have item from Doggiebalm is the Natural Coconut Shampoo and Conditioner!

Natural Cologne Spritz

It left a great smell on my dog and clothes for a few days. Great to cover-up the “dog” smell or to freshen up in-between baths.

100% Natural Leave-in Conditioner

Bought it to assist during brushing sessions, as it helps to detangle her fur.

Natural Coconut Shampoo and Conditioner

A soap-free quick rinse-off formula that is similar to castile soap. It works great after walks or for weekly freshening up (especially during hot weather seasons) without drying out your dog’s hair.

NaturVet Tear Stain Supplement

I like supplements which look like treats since Lexi is extremely food motivated. Since trying the product, her tears will still occur (it’s not a miracle worker). However, we clean her eyes at least twice a day after meals and it prevents the staining.


Check out Pawjourr’s sampling program here to redeem your free samples 🙂

Thank you lexi.the.spitz for their invaluable input. Follow them via Instagram.

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Brand Highlights

Reviewing Fish4Dogs – Yummy, Fuss-Free and Full of Protein Dog Treats

Many dog owners are looking for alternative sources of protein. Fish is a great easy to digest protein, as it boasts incredible benefits such as improving your dog’s eyesight, maintaining coat health and strengthening their joints and bones. 

Fish4Dogs is fish-based dog food and dog treat brand. Founded by a community of dog owners who care deeply about their pet’s health, the brand promises products that are:

  • Contains Omega 3
  • Grain-free recipe
  • Assist with Puppy development
  • Maintain Skin and Coat support
  • Strengthen joint health
  • Regulate weight control

We recently worked with pet influencers and invited them to review Fish4Dogs’ selection. Each pet influencer received a customised selection of treats that catered to their dog’s needs.

We reached out to @dear.dexter and his owner, Shermaine, to hear their overall thoughts and comments on our Fish4Dogs campaign. Through this, we heard more about the Brand’s suitability for dogs, and how its individual variants catered to Dexter’s needs.

@dear.dexter poses with his selection of Fish4Dogs products

How did you find out about this campaign?

Shermaine: I found out about the campaign through TWA’s Instagram – They were looking for toy breed applicants so I applied to find out more!

Through the course of our campaign, we provided Fish4Dogs products that catered to the specific needs of dog size breeds. Fish4Dogs food and treats come in a variety of sizes to best accommodate the dietary needs of your pup.

What products did you receive from the campaign?

Shermaine: Dexter and I received Finest Salmon Complete Toy Breed Kibbles, Training Super Stars Sardine, and Training Freeze Dried Whitefish.

What was your dog’s favourite product and why?

Shermaine: Dexter appears to have enjoyed both the Training Superstars Sardine and Training Freeze-Dried Whitefish! The smell of the treats really got to him.

In order to assess the Brands’ palatability for dogs, we also reached out to inquire about Dexter’s mealtime experience with said treats.

With regards to the Salmon kibble, how did you find the size of the biscuits, and was it easy for your dog to eat it?

Shermaine: The size of the kibbles was just nice for him. They were similar to his usual kibbles hence it was not difficult to introduce the new kibbles to him.

With regards to the Training Super Stars Sardine and Training Freeze-Dried Whitefish, did your dog struggle to break off or chew said treats?

Shermaine: For Training Super Stars Sardine – it had a similar texture to kibble and was on the tougher side compared to the Training Freeze-Dried White Fish variant.

I fed him these treats as a reward for doing tricks. However, I soon realised that he was not chewing the treats properly due to his excitement. 

As such, I made the decision to switch to the Freeze-dried White Fish which were a lot softer and easier to chew. It had more of a crispy texture. Dexter much prefers this variant. Each treat came in a bite-sized cube which was easy to feed. Very convenient for trick learning! The fish smell is quite strong however I do not really mind it.

@dear.dexter’s favourite treats– Fish4Dogs’ Training Freeze Dried Whitefish

Any additional observations with regards to Fish4Dogs products?

Shermaine: As mentioned, the products from Fish4Dogs has quite a strong smell. I don’t mind it – just got to wash my hands after feeding him the treats. Plus, I believe the smell helps me get dexter’s attention since he is a very easily distracted pup.

A definite highlight for me is that the Freeze-Dried Whitefish is made out of 100% white fish!!! Very happy that it contains no other weird ingredients – I can feed Dexter with peace of mind.

Through our campaigns, we hope that pet owners are better able to assess the taste and preference of their pets by trying out different types of foods. Hence, we also inquired about Shermaine’s decision to re-purchase the products after the campaign. This helps us gain a better understanding of our target audience- the dogs, and their interest in certain products.

Did you continue to purchase Fish4Dogs? What was the main reason why you decided to do so?

Shermaine: I’m really satisfied with the freeze-dried products so I continued to re-purchase those. In fact, I have 3 bottles with me on hand now.

The main few reasons I’m a convert is because: 

  1. Dexter enjoys it. 
  2. Small bite-size makes it easy to eat – I don’t have to worry about Dexter not chewing well or choking 
  3. It comes in a convenient bottle.
  4. It’s affordable!! Plus, a bottle lasts me about a month or so because I don’t feed it to him every day. For pet owners that choose to feed regularly, it might not be that worth it.

Would you recommend this product to other pet owners?

Shermaine: Yes! Dexter absolutely loves it and he is a really fussy boy. I would also recommend it to other small dog owners. Moreover, the ingredient list is very wholesome!

We would like to thank Shermaine and Dexter for their invaluable input. Our Fish4Dogs campaign has since ended. However, do continue to check out other pet owners who participated in this campaign. 

Featured below @oolongmilkytea. Milky received a customised set for larger breeds.

Photo Credit: Instagram @oolongmilkytea

Stay tuned for more campaigns, or sign up to receive products as a Pet Influencer here.

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Community Stories

Now Available! Single Ingredient All-Natural Pet Treats

Check out this variety of all natural and healthy treats that are guaranteed to impress even the pickiest of pets!

Recently, preservative and additive-free diets have been proven beneficial for pets. Our range of all-natural single-ingredient treats offers the benefits of such a diet, however with the additional care of dental health. Begone are the days of sweeteners and preservatives, your pet deserves only the best with these high-quality snacks. Our snacks can be redeemed as samples for Pawjourr members or purchased independently through Shopee.

Take a look at our full collection of treats below and seek what is most suitable for your pet!

Seafood Variety

 Fish meats are sustainably sourced from Australia and are completely natural.

Sardines

These sardines snacks are allergen-free and rich in Omega 3 fatty acids. This will help improve the condition of your dog’s coat and joints, whilst also being a fun snack to chew on. Each sardine is full-sized and delicious to consume. This product is suitable for all dogs.

Now available at Shopee for $15.90 per 100 grams.

Gummy Shark Fish Jerky Strips (Cat and Dog Friendly)

Suitable for both dogs and cats, Gummy Shark Fish Jerky Strips are also rich in Omega 3, however, they have the added benefit of protein. Your pet will enjoy nibbling on these satisfying snacks made from the leftovers of sustainably sourced fish. For cat owners, this is a great way to introduce variety into your cat’s diet!

Now available at Shopee for $17.90 per 100 grams.

Mackerel Skin Twists

Do you have a large and hyperactive dog who enjoys chewing? Try our Mackerel Skin Twists which are a chewy and delicious dental snack. This treat will keep your dog entertained for a long time. Chewing on our Mackerel Twists will also help to clean your dog’s teeth. Keep your pets occupied for a long time whilst ensuring they are enjoying the best.

Now available at Shopee for $17.90 per 125 grams.

Meat

All meats are sourced sustainably from Australia and New Zealand to ensure the highest quality for optimal snack time.

Sheep Ears

Dehydrated sheep ears are small and easy for your dog to chew. It is also suitable for puppies who have begun teething. You can build up your pup’s muscle mass, sustain strong healthy teeth and bones with these low-calorie snacks. Do take note that the colour of the ears may vary depending on the colour of sheep acquired. 

Now available at Shopee for $14.90 per 100 grams.

Lamb Liver (Cat and Dog Friendly)

Feeding the liver to your pets helps cleanse their blood of toxins and improves their vision. This variant is suitable for both cats and dogs! It also contains essential nutrients such as Vitamin A, B, and fatty acids. Lamb livers are excellent as training snacks or a quick treat, depending on your furkid’s needs. It can also be broken up into smaller pieces so you can best maximise each piece!

Now available at Shopee for $13.90 per 100 grams.

Pork Pillows

For that extra protein punch, do consider our pork pillows made out of the pig’s scrotum. These treats are rather large hence are more suitable for medium to large dogs. Do be warned though! These snacks are rather oily and messy to consume, hence are much more preferable as an outdoor treat. Regardless, it is rich with flavour, hence it is not to be missed!

Now available at Shopee for $17.90 per 200 grams.

Chicken Neck

Invite your pup to nibble on these chicken necks which are high in chondroitin and glucosamine. These are important in supporting joint health and mobility. In addition, chicken necks are also easily digestible and are enticing to dogs who prefer a good crunch in their daily diet. 

Now available at Shopee for $10.90 per 100 grams.

Beef Spare Ribs

A popular choice are these beef spare ribs made of 100% all-natural Australian beef. Due to it being dried, it is less susceptible to bone breakage thus it is safe for your pet to consume freely. Regardless, the durable bone will help dislodge leftover food, plaque, and tartar.

Now available at Shopee for $18.90 per 150 grams.

Kangaroo Meat

For pet owners who are interested in trying something new– our collection also boasts a large selection of Kangaroo treats, from the heart to the kidney. 

Kangaroo meat is one of the leanest red meat protein sources and is ideal for furkids who require a low-fat diet. They also contain a high amount of antioxidants and Omega 3, making it the most well-rounded snack option available for your pet.

Kangaroo Heart

Our Kangaroo heart treats come in bite-size portions however can be broken off into smaller portions if necessary. These are low in energy and would not fill up your pet, hence feel free to feed these crunchy snacks to them whenever you feel like they deserve something special! 

Now available as Samples or can be purchased via Shopee for $16.90 per 100 grams.

Kangaroo Tendons

These tendons are another great dental choice for your dog. Each tendon comes with ‘bulb’s at the end to ensure a satisfying chew. We predict these treats to last from 15 minutes to an hour, however, large dogs are expected to finish these rather quickly! These are great for small to medium dogs looking for something fun and delicious to nibble on. 

Now available at Shopee for $17.90 per 150 grams.

Kangaroo Puff Cubes

Made and hand-cut from a kangaroo’s lung, these puff cubes are great bite-size snacks due to their small yet gratifying crunch. These treats also do not contain chemicals, antibiotics, or feed as they are sourced from free-roaming kangaroos. These are suitable for pet owners who are looking for a simple and easy treat for their dogs, without any hassle!

Now available as Samples or can be purchased via Shopee for $14.90 per 100 grams.

Kangaroo Kidney (Cat and Dog Friendly)

Cats can also try out this desirable meat! Kangaroo kidneys are packed with zinc and are considered a more preferable option to muscle meat. They also carry plenty of Vitamin B3 which are essential for your pet’s immune system. It also helps with blood circulation. One whiff of these delectable snacks and your furkids will be jumping for joy!

Now available as Samples or can be purchased via Shopee for $15.90 per 100 grams.


These snacks are limited in quantity so do purchase as soon as possible to avoid disappointments! In the event you are interested in trying out multiple variants, do consider our variety packs. We are offering 4 types, catered to your furkid’s individual needs.

Starter Pack (Cat and Dog Friendly)

Interested in developing your pet’s taste for natural snacks? Our starter pack includes Lamb Liver, Chicken Neck, Fish Jerky Strips, and Kangaroo Tendons. This selection offers a good range of dental and single-ingredient snacks which are also safe options for that picky pet. Additionally, this starter pack also includes the full range of treats that we deem most suitable for cats! 

Now retailing on Shopee for $19.90. Packed by weight.

Standard Pack

Unsure of which to try first? Our standard pack allows you to try most of the variants. In this pack, you will receive 1 each of the Sardines, Chicken Neck, Pig Snout, Beef Spare Ribs, Kangaroo Tendons, and Sheep Ears. It is also a cheaper option for pet owners who are unsure of their pet’s tastes. Entice them with variety!

Now retailing on Shopee for $16.90.

Deluxe Edition Pack

For that true luxe experience, consider investing in our Deluxe Edition pack. In this pack, you will receive a Pork Pillow, Beef Spare Ribs, Mackerel Skin Twists, Kangaroo Tendon and Pig Snout. All of the variants here are rich with flavour and brimming with meat so your pet has a truly delectable dining experience. Great for a special occasion or when you think your furkid deserves a bit of pampering!

Now retailing on Shopee for $24.90. Packed by weight.

Puppy Pack

Lastly, we have also curated a special pack that caters to all you puppy-loving pet owners out there! Get your dog started on natural treats at a young age! This pack includes Gummy Shark Fish Jerky Strips, Sheep Ears, Lamb Liver, Chicken Neck, and Kangaroo Puff Cubes. These treats are bite-sized and easy to consume, ensuring your puppy’s dental care and health would be well taken care of. Starting your pup on a preservative and additive-free diet is the best way to ensure their well-being growing up. 

Now retailing on Shopee for $24.90. Packed by weight. 


Don’t miss out on these treats!

Categories
Creator's Academy

Pet Owners! Sign Up Now and Get Paid to Promote Kakato!

Featured Photo Credit: @myyzephyr

The Woof Agency has partnered up with KAKATO to locate 2000 pet owners to promote their premium canned food. Unlike other paid campaigns, KAKATO has not set any requirements, thus inviting any and all SG-based pet owners to sign up as part of their promotional campaign!

Sign Up Process

I recently tried the campaign myself, as I found myself enticed by the promised ease and fun bonding experience it offers. The sign-up process was indeed simple and quick to complete. Interested parties only need to sign up through the form located on the Woof Agency website.

The campaign offers two methods of gaining reimbursement. 

  • Purchase KAKATO cans yourself for SGD30 compensation 
  • Opt for delivery for SGD20 compensation

Further details can be found below.

I opted to purchase the cans myself, which were relatively inexpensive and easy to find. You can buy Kakato cans directly from their SG online store, https://sg.maxipronline.com/.

The campaign also provides the option for you to post on Instagram and/or Facebook. They are not strict on sign-ups so a way to hack the system is to post multiple times across different accounts. That way you can best maximise the campaign’s reimbursements! 

Earn up to SGD120 by posting multiple times across several accounts!

Posting on Instagram

 I chose to post via my cat’s Instagram account. Since the said account was relatively new and had few followers, my deliverables were as such: IG post and an IG story. 

The campaign sets different deliverables according to your follower count, so remember to follow the instructions provided carefully!

I found the experience extremely entertaining. My cat, Sir Nicky, greatly enjoyed the experience and seemed eager to try out the canned food. As a relatively old (and picky) cat, I wanted to ensure the best for him. Kakato is great because:

  • Premium meats are sourced from the finest farms in New Zealand
  • Hormone-free and safe from diseases
  • Fish meats are 100% seawater, dolphin-safe, and from sustainable sources.

Did I mention that their food is suitable for both cats and dogs?

Sir Nicky tried out their Chicken and Pumpkin flavor, which he loved and finished within a matter of minutes!

Photo Credit: Instagram @nickyfats_

Taking the campaign pictures together was also a great bonding opportunity for the both of us especially since I have been busy with school work. I think Sir Nicky liked the amount of attention I pandered towards him during the photoshoot too!

Overall, it was an amazing and smooth sailing experience. We posted the deliverables soon after and I was able to claim my reimbursement with ease. If you have completed or are thinking about participating in this campaign, remember to fill out the forms sent by Woof Agency ambassadors to claim your payout!

So, what are you waiting for?

The Kakato Campaign is ONGOING! If you are a pet owner, or know someone who owns a pet, sign up now at bit.ly/kakato2021 and claim your benefits today!

Categories
Brand Highlights Community Stories

The Grateful Pet Redefines Food, Nourishment and Health Standards for Dogs

SINGAPORE (9 March 2021) – Bolstered by a year-on-year increase in demand for their fresh dog food, The Grateful Pet (formerly known as The Grateful Dog), a pet nutrition company founded in 2017 introduces two new ranges of ready-to-feed frozen food for canines packed with premium superfoods and nutritious ingredients, available either gently cooked or raw. Each meal is high in lean animal-based protein and boosted with functional Asian and Western superfoods.

Gently Cooked Dog Food Chicken Recipe

Targeted at modern pet owners who are on the go and want the best for their pets, the range of hassle-free meals takes out the guesswork involved in preparing fresh meals at home.  All recipes are calibrated to be nutritionally balanced and complete for dogs according to AAFCO guidelines. Ready in under three minutes, pet owners simply need to feed the number of pouches based on their dog’s weight as the daily caloric requirements are already accounted for.

Meals are made with 100% natural whole foods

Flat packed for easy freezer storage, The Grateful Pet meals are made with 100% natural wholefoods, with each ingredient clearly labelled so that pet owners can feed their companions with an absolute ease of mind.

How did the company start

The Grateful Dog has since been renamed to The Grateful Pet.

Founded by two friends who are passionate animal lovers, what began as a simple search for home-prepared recipes for their dogs, Lucy and Clash, sent the pair on a personal quest to create the healthiest and most irresistible meals for their best friends to enjoy. This served as the catalyst for The Grateful Dog in 2017, a fresh dog food company established in Singapore offering gently cooked meals. In 2021, The Grateful Dog was renamed The Grateful Pet to reflect the company’s expanded nutritional offerings for both dogs and cats.

8 Flavors For You To Choose From

There is a total of 8 flavours to choose from

All ingredients are responsibly sourced from reputable human-grade suppliers and prepared on an AVS-certified premise to ensure the quality of each meal.

The Grateful Pet product range includes:

  • Gently cooked Dog Food (8 flavors)
    Each box contains 8 pouches of the same flavor x 250g (total 2kg). Prices start from $38/box.
    Salmon & Sardine, Grass-fed Beef, Cage-free Chicken, Cage-free Duck, Grass-fed Venison, Free-range Lamb, Wild Kangaroo, Crate-free Pork
  • Raw Dog Food (7 flavours)

Each box contains 8 pouches of the same flavor x 250g (total 2kg). Prices start from $39/box.
Grass-fed Beef, Cage-free Chicken, Cage-free Duck, Grass-fed Venison, Free-range Lamb, Wild Kangaroo, Crate-free Pork

Feeding guide

As a way of giving back to the animal shelter community in Singapore, proceeds from each sale are donated through The Grateful Give Back—the company’s community outreach arm, to Causes for Animals Singapore.

Are your tails wagging already?

To learn more about The Grateful Pet and to place an order, visit https://thegratefulpet.sg or check out their store listing on Pawjourr here.

Pet owners can enjoy 10% off their first a la carte purchase with a discount code < DROOL >. The offer is valid till 3 June 2021. (EXPIRED)


This article is written by Jane Peh.

Categories
Brand Highlights Community Stories

Brands pup-proved by Milky (Part 1)

Who is guilty of buying a tad too much when it comes to their furkids? Definitely me ?

I love to shop for Milky, but sometimes it seems to me that there are only that few vendors whom I can buy stuff for him – mainly those who enjoy high visibility on Instagram. I always wondered if there’s a way for us to dig the hidden gems (amongst the many, many on Instagram).

So here are some of the hidden gems I’ve unearthed through my times on Instagram (I will try notttt to mention the well-known ones), and just in time for Christmas! ?


1. Cakki.co

  • Website: https://cakkicollective.com/
  • Instagram: https://www.instagram.com/cakki.co/
Source: https://cakkicollective.com

Cakki Collective is a boutique brand from Philippines which specialises in rope leashes, bandanas + more. ⁣ Their products are handmade & carefully curated⁣ with love.

Their bandanas range between S$6 – 15, depending on the size you are looking at.

Milky sporting this new bandana from Cakki

What I love about this brand

  • Obviously very much in love for their Instagram aesthetic and game
  • Super friendly and nice business owner
  • Handmade and their designs are really nice

I guess the only con is that since they are based overseas, I have to gather or consolidate orders before the worldwide shipping fee makes sense.


2. Truffleruffel Treats

  • Instagram: https://www.instagram.com/truffleruffel_treats
Source: https://www.instagram.com/p/CGRWhCsDi5M/

I came to know about this home-based store only because the owner is an influencer under our network. We worked with them for some campaigns and she very kindly gifted us some free samples to try!

Just look at the greedy face!

Pawjourr organised a Secret Santa gift exchange this year, and I would be sending some of her treats to my Santee! ? We also featured her bone broth recipe on The Woof Agency’s Instagram earlier this year and the effort is ?!! You can buy them bone broth at a super affordable price too

Source: https://www.instagram.com/p/CC0VgT_jVKo/

▫️24 cubes – 295-310g @ $6.50
▫️28 cubes – 355g-370g @$7.50

You can check out how she boil the bone broth here!


3. Husse Singapore

  • Website: https://www.husse.sg/
  • Instagram: https://www.instagram.com/hussesg/
Source: https://www.instagram.com/p/CGSAAV2nM7Z/

Husse is a new brand which entered the Singapore market late 2019. They hail from Sweden and pride themselves in high quality pet food, specialising in not just dog & cats, but also horses! ?

Milky loves his Taste of the wild, so we won’t be talking about their kibbles range. Instead, we are a huge huge fan of their Laxolja (also known as salmon oil ?).

This is Milky a month after being on their salmon oil.

We sprinkle the salmon oil over his food and he gobbles them up like a cookie monster. It makes the entire meal looks much appetising and there’s definitely an improvement on his coat condition which is visible to the eye.

We have been on this product for the past 3 – 6 months and we highly recommend pawrents out there to consider trying it! ?

They are having a Christmas promo bundle now; 2 for $42 (UP $56)

I’ve also gifted other friends some of their other products, including their Vermi Tab (dewormer for dogs).

Pro Tip: Check out their tagged photos for discount codes from their ambassadors! ??


4. Instinct Pet Food

  • Website: https://www.lazada.sg/shop/instinct-pet-food-official-store/
  • Instagram: https://www.instagram.com/instinctpetfood_asia/
Source: https://www.instagram.com/p/CDOaf02DcYY/

I think Instinct Pet Food has been around for quite some time, but only became aggressive with their sales recently in Singapore. They are part of the Nature’s variety group – and the ladies who work there are so so so nice!

Source: https://www.instagram.com/p/CC8eq-CjOdG/

To be honest, there is a very low chance of us converting to 100% raw for Milky as we are not very confident about the food handling (though we have been tempted a few times by the benefits and The Dog Chef on Tik Tok).

So Instinct Pet is one of the brands we try to play around with the idea but with freeze dried nuggets etc. I’m very confident about the quality of their food and I’ve never heard anything about worms / weevils in their food vs. some other brands I see on Instagram. ?

I spoke to the owners before and I know how strict they are with the end-to-end (source of ingredients -> final product). But okay, it is on the expensive side since Milky is a big dog and eats quite a bit.

For the wet food, we alternate between their wet pouches and Bronco pate. As for the raw toppers, it’s really when he is being a good boy (but now we know he is okay with them and won’t “laosai”.

Everyone in the company actually love their products so much that we decided to bring them in and sell on our shopee! We only sell in bundles since Shopee has a lot of restriction around the shipping fees.

You can buy here: https://shopee.sg/pawjourr


5. Kin+Kind Singapore

  • Website: https://www.howlisticlife.com/kin-kind
  • Instagram: https://www.instagram.com/kinandkind_singapore/

We got to know about Kin+Kind pet supplements through the sampling program offered by Pawjourr.

Pawjourr has a sampling program where pet owners pay $4.90 per month to check-out unlimited samples to try. In exchange, leave a review to help other pet owners make an informed choice.

They are also adding in more verticals like groomers, clinics, trainers etc. It is positioned to be the one-stop pet parenting app to make pet ownership easier, cheaper & much more convenient! ❤️

Source: https://www.instagram.com/p/CHhI20eDjbW/

The pet supplements include:

+ Urinary Tract support: Free sample here!

+ Multi-vitamins: Free sample here!

+ Hip & Joint support: Free sample here!

Source: https://www.instagram.com/p/CH2W2-YD_Vi/

Check out #Whatsinmybowl flex with Milky! Special guest appearance by Clear Dog Treats (Shark cartilage powder) which you can find here, which I am obsessed with as well.


I hope this has been helpful to pet owners out there looking for some new websites or brands to stalk! ?

I think some of the brands here are pretty well-known already in the pets community, but there are a few other supplements which you can try and buy via Amazon.sg!

If you are like me and love finding new brands and products for your furkids to try, you should definitely give Pawjourr+ a go! ?