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Brand's Resources

A quick guide to compensating influencers!

Negotiating a mutually beneficial collaboration with content creators can be a daunting task – Must I really pay? How much should I pay? What if I’m on a limited budget?

Well, creators don’t work for free so it’s important to understand the different types of incentives that brands can offer — and how you can make use of a combination in order to make your partnerships work.

Read on to find out how you can keep your influencers engaged and excited about your brand with our handy guide to incentivizing your influencers the right way. 

Ways to incentivize influencers

1. #Gifted (Product Sponsorships)

Image Credit: @huckleberryandmiley_mncorgis

When we think about influencer marketing, the first thing that comes to mind is product sponsorships/gifting; providing free products or services in exchange for a shoutout.

Product sponsorships are one of the most budget-friendly ways to reach your target audience effectively, when approached with realistic expectations.


For small campaigns on a limited budget, this is definitely a good starting point to reach out to audiences through micro or nano influencers, who are more receptive to gifting partnerships. Albeit a smaller audience size, these influencers make it up with higher engagement rates. 

Pro tip: 

Top-level creators still seek out gift-only collaborations to build their portfolio and create long-term relationships. Hence, it’s important to establish a valuable partnership: Influencers these days may not get too excited to post about a free sample pack or work with brands that are not respectful towards the creators they’re working with. 

While product sponsorships are a great way to get your brand out there, they can only go so far and as with all marketing strategies, it does not guarantee returns. 

Nonetheless, when coupled with other incentivization methods, product sponsorships can help to build on your brand’s relationship with influencers — a crucial factor if you want to maximize your brand’s fullest potential when it comes to influencer marketing!

2. Paid Campaigns / Pay per post 

Image Credit: @maiathemeow

Like product sponsorships, paid campaigns are also a very common way of incentivizing influencers. While prices per post can be a wide range due to various factors such as follower count or type of content, the key to leveraging its impact lies in selecting the most relevant and effective creators that aligns with your brand and product. 

Some things to take into consideration can include: 

  • Engagement rate and reach 
  • Post-effectiveness in terms of sponsored vs organic posts 
  • Type of content and channel used 
  • Number of post you require 
  • Is usage rights to run ads required 

Pay per post also serves as a perfect opportunity to gain a deeper understanding into your influencer marketing strategy. Establishing attribution and tracking allows you to track your influencers’ contribution to your goals while analyzing the type of content your audience are compelled to. This data will definitely help you refine and strengthen your campaigns to improve your ROI overtime. 

3. Performance-based Payments

Image Credit: @taco_and_milky

Performance-based payments compensate influencers based on conversions and/or an action. This way of work has been popular due to trackability and ease of execution. 

Some possible actions include: 

  • Purchase of brand’s products/services 
  • Subscription of brand’s program 
  • Signups 
  • Account creation 

Such a form of incentivisation puts the responsibility on creators to convince their followers to convert — the more they influence, the more they earn! 

Brands can therefore enjoy the benefits of quality content that sells, and effectively track creator performance for campaign optimisation at the same time. Sounds like a win-win situation if you ask us!

While it may be a relatively cost-effective approach (pay per result), it’s prudent to keep into consideration that this may not be the most favorable method amongst creators. Brands would often have to offer something valuable such as free products or a base pay to kickstart the partnership.

However, it may be a worthwhile investment to build long-term relationships. Always remember, by giving your creators a good collaborative experience, they’d only have praises to sing!

Not all influencers want the same thing

Similar to the aspects of influencer marketing, incentivizing isn’t one size fits all. Make the effort — add a touch of personalization to show you care and provide value to your creators. 

While the ever-growing industry of influencer marketing urges brands to diversify the type of influencer they work with, marketers will also need to learn how to establish partnerships that are mutually beneficial yet cost-effective. 

A general rule of thumb is to always compensate creators fairly to foster a collaborative relationship with mutual respect and understanding. Work within your limits and focus on building relationships with influencers who can deliver results for you.

There! You’re all set and ready to explore the diverse world of influencer marketing.

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Brand's Resources Creator's Academy

Instagram Reels vs TikTok: Which is better?

It can be hard to figure out which media channels to use for your company. Every social media platform has a different type of distribution content, not to mention different target audiences and media cultures. 

Fret not. Once you understand how the different platforms work and what kind of content best fits the audiences, you’ll be going viral and gaining a following in no time. Right now, video content is crucial in marketing your products and getting your brand out there. What’s the difference between Instagram reels and TikTok videos? 

By Pawjourr

Instagram Reels

For starters, just because they’re both video-based content doesn’t mean they are the same. The two media platforms are giants in their own way and have different ways to connect to audiences. 

Instagram, the old classic. It’s been around for a long time and chances are, your company already has an Instagram page of its own where you post your own branded content. Mainly a platform that posts images instead of videos, all that changed when Instagram reels were introduced in 2020. 

Typically lasting 15 to 60 seconds, these reels allow you to further your audience and reach. While Instagram stories are tied to your page and only your followers are privy to your content, your reels are discoverable through the ‘Explore’ page on Instagram and there’s a higher chance of your video being seen by new users. 

By Pawjourr

Due to the nature of the platform, content on Instagram is inclined to be a little more formal. That doesn’t mean all the fun stuff should be taken away but rather, educational videos for your brand’s community and polished informative videos are more likely to do better. 

You can also decide whether or not to have it displayed on your grid layout – you can move it to the reels tab instead. That way, your content can be curated in a different way than your images. Personalised vlogs, special takeovers and campaign videos all fit the bill! 

Statistics show that Instagram reels earn up to 22% more engagement than video posts shared on the native feed, so next time you want to post a video, you might want to publish it as a reel instead. 

TikTok 

The underdog that grew in popularity during the pandemic, is not to be taken lightly either. Even though it hasn’t been around as long as Instagram, the chances of going viral tend to be much higher and your content has way more chances of reaching new users due to the platform’s ‘For You Page’ algorithms. 

It might seem like TikTok isn’t the best platform for marketing your brand but it’s a huge window of opportunity. In fact, 84% of marketers are diverting their attention to TikTok. The emphasis on community and vlogging allows brands to connect with their customers while marketing their products with ease. 

By Pawjourr

The nature of TikTok videos tends to be more candid and real. Think of funny sketches, down-to-earth conversations and product reviews. In truth, it can be anything. The beauty of TikTok is that, unlike Instagram, there’s less pressure to curate your feed and create a unified brand of content. Since users are mainly scrolling through videos on their FYP, your videos will most likely be viewed individually. 

By Pawjourr

When to use IG Reels or TikTok

Even though there isn’t a strict rulebook you have to follow, after trial and error, you’ll find that your brand will be connecting with different communities on both platforms. Social media statistics show that TikTok’s users point to its rising popularity amongst teenagers while Instagram frequents both young adults and teens. 

The advertising opportunities on the platforms differ slightly. While Instagram is no stranger to including ads in your feed, TikTok puts a big emphasis on creator-based ads against Instagram’s ‘shopping’ section and shoppable ads. 

TikTok also tracks both the brand’s profile as a whole and the individual video performance. This means overall metrics, total playtime and geolocation. Instagram reels offer the general analytics you’re used to, interactions, reach, and engagement statistics with reel-specific data to get insights on. 


Take a look at the CatCare Water Fountain campaign in partnership with DogCare. Featuring Pawjourr’s pawfluencers, the two platforms saw different engagement statistics and results. Since the creative briefs were the same for the campaign, the style and content of the posts remain the same – the only difference was the social media platforms

By @maiathemeow on Instagram

The combined reach of the campaign, with 18 pawfluencers, was 129,000 accounts reached  with 4,300 profile engagements. 

Similarly, the campaign was also held on TikTok, featuring 12 pawcreators from Pawjourr. The results were 539,000 accounts reached with 6,900 profile engagements. 

By @tabbyandtuxedocat on TikTok

 Ultimately, you get to decide how your brand intends to curate your content and persona on these platforms. The difference between Instagram and TikTok might be confusing, but once you get the hang of it, it’s really rewarding. 

Don’t forget that your brand stands a good chance of reaching different audiences through the two different platforms. Growing your community and brand awareness is essential in building your brand, but remember to keep your content authentic and sincere. 

This way, no matter what you do, your content is sure to do well no matter what the platform is. 

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Creator's Academy

5 ways to become a great paw-fluencer

1. Having your own style

Image credit: @nikki.pompom

Every content creator has their own way of doing things. When you’re an influencer, your social media page is your brand – no matter if you’re a human or pawpal! Whether you’re just embarking on your journey in social media, or you’ve already established a good following and online presence, take time to reevaluate what your style is. It could be anything from the types of pictures you post, the tone your captions have or a whole concept that you and your pawpal are going for. Get creative and have fun. The most important thing is finding a style that represents you. Think authentic and real. We love it when creators get genuine and honest – it doesn’t hurt that your pawpal will look cute doing anything!

2. Engage your audience even when no one is looking

Image credit: @kopi.thedog

No one likes one-sided relationships. If your followers leave comments, questions, or even message you just to say hi, reply to them! When you step into the world of influencing, you aren’t doing it for the fame or popularity, you’re doing it to create a community of like-minded people (and pawpals) and form genuine connections. I created my dog’s Instagram a year ago, and I’ve made so many new friends from all walks of life. 

From learning about the best walking routes to sharing common struggles, it’s the community that eventually keeps you going when the going gets tough. Don’t stress about statistics or clinching partnerships with reputable brands, engaging your audience and finding out why they care about the content you create will get you there in due time.

3. Be reliable

Image credit: @goldengirlbellagomes

When you’re working with brands and sponsorships, it’s a major red flag if you aren’t keeping up with communication. Running an Instagram account is no different from running a ‘brand’ of your own – your pawpals! Having a good channel of healthy communication builds a good relationship between you and your sponsors, ensuring that the content creation gets done successfully. 

It also doesn’t reflect well if you ignore briefs or take more than one working day to respond to emails or messages. Let companies know what you and your furry friend are struggling with. Is your pet under the weather? Does he have mixed reactions to the sponsored products? Communicate that. This ensures that the needs of both you and your pet are taken seriously.

4. Sincerity goes a long way

Image credit: @goldengirlbellagomes

Authenticity matters. It shouldn’t matter how many followers you have, how many campaigns you’ve done or how successful you’ve been. Every job matters. Go the extra mile to understand what the company’s vision is for content curation, what exactly they need from your page and how you can best achieve that. Trust me, brands will remember your sincerity and earnest interest in the campaign. In fact, they’ll probably want to work with you again or even recommend you to other brands for different projects.

5. Make everyday moments magical

Image credit: @ziggy.thepomsky

It’s a common misconception that an influencer’s life needs to be luxurious or fashionable. Go with real. I’ve seen many accounts of pets in private planes, eating the best foods and wearing customised fits. You don’t need all of that. Your followers on your page very likely don’t have access to such things and making relatable content goes a long way. A walk in the park? A scuffle in the mud with your dog? A little scratch on your arm from your kitten? Share it! Chances are, everyone will love it.

Being a pawfluencer isn’t meant to be stressful or challenging. It’s about having fun with your furkid and creating a community where you can be yourself!  Pawjourr exists to help you and your furkid have the best time creating content you both love. From taking your pick of the jobs (you never need to take on something you don’t like), to getting help throughout the whole process – it’s as easy as getting your dog to come over when you have food in your hands. Plus, it’s extra sweet when all compensation from every job is yours to keep. All we ask for is that you have fun and stay true to what you’re creating. Do all that and you’re already the best kind of pawfluencer you can be.