paid collaborations

Influencer marketing can be tricky and confusing – no doubt, there are many nuances, and compensation structure is one of them. We wrote an article that deep-dives into this topic here: compensating your influencers.

Can I simply pay a fixed rate to all of the influencers?

There are many factors which determine how much a content is worth: follower count, engagement rate or even non-quantifiable factors like talent, relevancy, production and quality of the content all plays a part.

Most marketers we know have an excel spreadsheet with the rates from all these influencers, comparing and negotiating the rates with each of them. It’s a full-time job managing anything more than 15 profiles, and that’s why platforms like Pawjourr exist to make it easy for you.

Pawjourr helps you with all these … for free!

Yes you heard that right, we don’t charge you a monthly fee to use our platform.

Think of it like an e-wallet: you top-up $500. With each approved profile, we deduct their quoted rates from your wallet. This approach ensures that you don’t go over-budget, and easily compare rates from different influencers before confirmation.

You must be thinking “Well surely, I can do this easily with an excel sheet?’ Yes you can, but why do that when you can automate the process for free with us?

With Pawjourr, everything you need is on a consolidated dashboard:

Immediate access to a pool of freelancers excited about your job
Key insights to their profile (i.e. engagement, fake followers)
Pet’s demographics (useful for targeted campaigns e.g. senior dogs)
Compare rates amongst all interested applicants, and negotiate

So sit back and relax whilst the influencers pitch themselves to your brand! Best part? No subscription fees. No lock-in. No contracts. It’s 100% a plug and play model with zero commitments.

Here’s an example of how Tailspring leveraged Pawjourr to get some really great content and conversation going when they launch their goat milk products:

Tailspring Goat Milk Toppers

In April, Tailspring wanted to showcase their new line of goat milk products. With Pawjourr, they are able to:

Gain immediate access to a network of 15K+ influencers across US
Receive their first pitch within the first 24 hours
Focus on their core business activities, all whilst the campaign runs on the platform 24/7

Photo credit: @fuzziepals_

Through the platform’s filtering system, Tailspring decided on 20 influencers, with fees ranging from $400 – $2000 for their launch campaign.

The appeal of a retainer model means they are able to work with profiles with varying influence to promote their products.

How you can get started

Pawjourr can help to make your campaign recruitment much more effective and efficient. Being able to control the budget down to each influencer means you can work with profiles with varying influence and do A/B testing to determine which group performs the best.

Working with influencers from different tiers also allows you to broaden your reach and check the boxes to a successful campaign. For example, working with macro-influencers gives you the reach you need because of their audience size, whilst working with micro-influencers allow their followers to follow their journey with a specific brand.

Ultimately, your campaign goals will decide how you can play around with influencer marketing.

Need help getting started?

Growing your business has never been easier. Reach out to us at hello@pawjourr.com to explore all that Pawjourr’s marketplace has to offer.

Paid Collaborations and Product Sponsorships may seem like the same thing, but this can’t be further from the truth. Well, you’re in luck! We’re here to cover the key differences and similarities between these common incentivizing methods that brands are in love with.

Read on to find out how you can use your newfound knowledge to your advantage!

What are the differences?

Paid Collaborations are collaborations that often result in an exchange of products and monetary rewards for content.

Product Sponsorship is when a product is gifted, or reimbursed in exchange for content.

This content can come in various forms, videos, posts, or blog articles – just to name a few.

How you can benefit from them

You might be the new kid on the block, and you’re looking to make money by becoming an influencer. It can be daunting when you’re not entirely sure about the distinct rewards that supplement Paid Collaborations and Product Sponsorships. Fret not, cause we got you!

Product Sponsorships

As a fresh creator on social media, you should definitely look out for Product Sponsorships!

Product Sponsorships aren’t bad by any means. In fact, they are a great way to build an audience with up-and-coming products that might just be the next big thing. It allows you to try different products and be more honest with your audience, boosting your credibility on the platform.

Smaller brands (and even bigger ones), love handing out free products to niche communities of influencers. Why? Because it increases visibility, which in turn generates sales.

And how does it benefit you? it allows them to leverage the content you’ve created for marketing purposes — in turn bringing more coverage for your own influencer branding!

Paid Collaborations aka. Paid Partnerships are very popular, especially on Instagram. A higher number of followers and percentage of engagement allows you to quote for higher rates. However, there are more benefits to it than just monetary ones.

By taking on these Paid Collaborations, you can increase your number of followers, and working with various brands allows you to reach accounts that relate to them. When your followers increase, your monetary gains will also increase adjunctively!

Things to take note

While it’s great to accept what comes your way, it’s also equally important to align yourself with brands that fit your own branding. You wouldn’t want to promote a product/service that doesn’t resonate with your audience.

It is also a misconception that unpaid campaigns are bad. There are countless brands that exclusively run product-only campaigns.

Relationships are a fundamental part of influencer marketing. Consider cultivating a long-term partnership with various brands. This way, you can organically recommend their products/services rather than one-time posts that may bring down your credibility.

This is very important because the recommendations and reviews you make do contribute to the consumer’s purchasing decision.

Conclusion

Remember, whether you’re a full-time influencer or doing it as a side hustle, there is always a slice of the ‘money pie’ for everyone — so have fun, get out there, and explore the diverse world of influencer marketing!