Tag: pet influencer

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Creator's Academy

Life as a Pet Influencer!

I’ve always heard hoomans complaining about how they’ve had to “work like a dog”. As a dog, I kinda like my work. You’ve probably heard of the term “Pet Influencer”, aka Pawfluencer,  from the other dogs in the park. It’s the job everyone can put their paw in and start with no fuss. But you might not really know what we do, so let me tell you more about Pawfluencing and why you can dip your toebeans into this! 

Photo by @benjithechicky

Spending time together

Whenever my pawmom heads out to work, I definitely feel a little sad inside. I don’t see her as much as a few years ago, when she had to stay home for days on end. Becoming a Pawfluencer really opened up the ways we spend our quality time together. Every new pet job is a chance at trying new pet toys, grooming products, and pet food I wouldn’t have been able to find at the local pet store.

One of my paid partnerships gave me the chance to play with a ball — with treats inside! I could smell the kibbles hiding in there so I had to boop my snout on it until the treats could fall out for me to munch on. I was all tuckered out from all that moving, it felt like a mini-workout!

Photo by @benjithechicky

From trying out new toys and treats, to getting dressed up and posing for pictures together, there’s never a dull day. 

You can call it work, but really, it’s about having fun and spending time together. 

Becoming a pawfluencer makes staying at home even more fun than usual! There have been many times now that a night in means being together with my human and trying something new together. Because content creation comes from almost anything, it’s usually a ball of fun.

Photo by @benjithechicky

It also makes me happy that I am working from home now, just like my pawparents did. 

Getting That Coin 

If there’s anything I need to say to convince you, it’s this. You earn money for your favourite treats! 

When you become a pawfluencer, you get to keep all that you’ve earned from the content you’re creating. After earning my first paycheck, my pawparents realised that earning while having fun together was possible. 

Photo by @benjithechicky

Even if you’re camera shy, it’s really not that hard. Our humans are taking photos of us all the time anyway. Just wait for them to prepare their lights and props, sit pretty for the camera, and smile! Watch your treat jar fill up just like that. 

My human is calling me over to try out this new brand of dog food, and after we’ll head out for some fun at the nearby park. You know what they say – work hard, have fun, make history. Trust me, you have what it takes to become a content creator and I promise that it’ll be worth it! 

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Creator's Academy

5 ways to become a great paw-fluencer

1. Having your own style

Image credit: @nikki.pompom

Every content creator has their own way of doing things. When you’re an influencer, your social media page is your brand – no matter if you’re a human or pawpal! Whether you’re just embarking on your journey in social media, or you’ve already established a good following and online presence, take time to reevaluate what your style is. It could be anything from the types of pictures you post, the tone your captions have or a whole concept that you and your pawpal are going for. Get creative and have fun. The most important thing is finding a style that represents you. Think authentic and real. We love it when creators get genuine and honest – it doesn’t hurt that your pawpal will look cute doing anything!

2. Engage your audience even when no one is looking

Image credit: @kopi.thedog

No one likes one-sided relationships. If your followers leave comments, questions, or even message you just to say hi, reply to them! When you step into the world of influencing, you aren’t doing it for the fame or popularity, you’re doing it to create a community of like-minded people (and pawpals) and form genuine connections. I created my dog’s Instagram a year ago, and I’ve made so many new friends from all walks of life. 

From learning about the best walking routes to sharing common struggles, it’s the community that eventually keeps you going when the going gets tough. Don’t stress about statistics or clinching partnerships with reputable brands, engaging your audience and finding out why they care about the content you create will get you there in due time.

3. Be reliable

Image credit: @goldengirlbellagomes

When you’re working with brands and sponsorships, it’s a major red flag if you aren’t keeping up with communication. Running an Instagram account is no different from running a ‘brand’ of your own – your pawpals! Having a good channel of healthy communication builds a good relationship between you and your sponsors, ensuring that the content creation gets done successfully. 

It also doesn’t reflect well if you ignore briefs or take more than one working day to respond to emails or messages. Let companies know what you and your furry friend are struggling with. Is your pet under the weather? Does he have mixed reactions to the sponsored products? Communicate that. This ensures that the needs of both you and your pet are taken seriously.

4. Sincerity goes a long way

Image credit: @goldengirlbellagomes

Authenticity matters. It shouldn’t matter how many followers you have, how many campaigns you’ve done or how successful you’ve been. Every job matters. Go the extra mile to understand what the company’s vision is for content curation, what exactly they need from your page and how you can best achieve that. Trust me, brands will remember your sincerity and earnest interest in the campaign. In fact, they’ll probably want to work with you again or even recommend you to other brands for different projects.

5. Make everyday moments magical

Image credit: @ziggy.thepomsky

It’s a common misconception that an influencer’s life needs to be luxurious or fashionable. Go with real. I’ve seen many accounts of pets in private planes, eating the best foods and wearing customised fits. You don’t need all of that. Your followers on your page very likely don’t have access to such things and making relatable content goes a long way. A walk in the park? A scuffle in the mud with your dog? A little scratch on your arm from your kitten? Share it! Chances are, everyone will love it.

Being a pawfluencer isn’t meant to be stressful or challenging. It’s about having fun with your furkid and creating a community where you can be yourself!  Pawjourr exists to help you and your furkid have the best time creating content you both love. From taking your pick of the jobs (you never need to take on something you don’t like), to getting help throughout the whole process – it’s as easy as getting your dog to come over when you have food in your hands. Plus, it’s extra sweet when all compensation from every job is yours to keep. All we ask for is that you have fun and stay true to what you’re creating. Do all that and you’re already the best kind of pawfluencer you can be.

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Creator's Academy

How to Prepare Your Pet for the Influencer Life

Your furry friend might have star quality, but making it big as a pet influencer is tougher than it may seem! While the leading pet influencers have massive followings –– 2 million Instagram followers for a husky mix named Loki and 1.9 million for Marnie the 17-year-old Shih Tau, according to Influencive –– it takes more than good looks and a cute groom to get to that point. Indeed, just as human influencers work hard to build brands, create content, and attract followers, it’s hard work to establish a star pet on social.

But if you want your pet to break out on social media, here’s how you can prepare them:

Train your pet to do basic poses and tricks

Just like the pets mentioned above, your furry loved one needs to be entertaining and engaging to shine on social media. Apart from being able to show off a few good poses (which is often as much about staging as anything else), they should ideally be able to pull off some tricks for their social followers.

While there are many ways to go about teaching tricks, The Spruce Pets recommends dog obedience programs to set the foundation for your furry friend. This teaches them how to follow basic commands, while also setting them up for more advanced training –– like learning on-command poses and tricks. You can also integrate games and treats into your training program, so that your pet can have fun while learning some moves. And remember, most pets thrive on the intellectual and social stimulation of training, anyway!

Keep your furry friend in the best shape

It’s not easy to live the influencer life! You may find that you need to uphold a regular schedule to keep the updates coming for followers, and it’s even conceivable that your pet will secure some more formal work for brand partners. Amidst everything that may be going on with a pet influencer though, it’s still your duty to protect their health and wellbeing.

This mostly means helping them maintain a proper diet and having regular check-ups. However, there are also unexpected issues that can arise with any pet, which is why advance protection (in the form of insurance) is a good idea as well. Sound Dollar notes that pet insurance can cover things like accidents or illnesses, as well as surgery costs and certain medications. Of course, the hope is that you never have to rely on any of this, but having insurance in place will ensure that your pet gets the best possible care if something ever comes up. Most importantly, this will keep them healthy and safe! But it will also help them meet influencer demands as regularly as possible (and uphold any agreements with those brand partners!).

Help your pet get used to the camera

Yes, pets can also become camera shy! Our previous article “Lights, Cameowra!” shared the story of petfluencer Kyubi, whose attention lasted for only two to three minutes during their first few photoshoots. But since Kyubi’s owner, Jane, is a skilled photographer, she knew that it was essential to be patient with Kyubi, and let her get used to the camera in time.

On top of that, Jane conveyed that you have to reward your pets with a good treat for behaving during photoshoots. With a bit of patience and positive reinforcement, you can help your pet become a natural in front of the camera –– and they’ll be a better influencer for it!

Recognize and respect their limitations

Although your pet may be willing to do a few poses and tricks, it’s still important for you to recognize and respect any limitations they might have.

Aurélie Four, the owner of pet influencer Marcel, warned in a piece at Medium that pet owners shouldn’t try too hard to get their furry friends famous. She says that Marcel and all pets tell the truth in their eyes, which is why it’s important to know what’s okay for your pet and when to stop. While plenty of pets enjoy things like training, new activities, and being the center of attention, others may have less patience for (or interest in) the process.

It takes a lot of work for you to train a pet influencer, so to speak. More than teaching your pet how to pose in front of a camera, you have to build a healthy and happy relationship with them so you can make the most of your time together. If it all works out though, you’ll have a blast watching your furry best friend becoming a minor celebrity online!

Cover image by Karsten Winegeart on Unsplash

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Creator's Academy

Ten TikTok Talents To Tune in To

TikTok’s users number in the millions, and each of them has the ability to do wondrous things with the challenges, sounds, and prompts they can find through the app’s community-driven algorithm. We have our own TikTok account too, filled with interesting comedy skits about our staff and resident doggos. So follow us, and these 10 TikTok accounts that will inspire you to make more content with your pawpals!

1. Lifewithkleekai

The daily lives of two Alaskan Klee Kais are loaded with comedy when their pawrents are always finding new ways to tease them. Skye (black and white) and Copper (brown) show a wide range of emotions in their videos and are sure to inspire you to try various prompts with your pawpal. Follow their Youtube channel for longer videos that include petcare for the relatively rare breed!

@lifewithkleekai

Link to uncut YouTube version in bio 👻

♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
@lifewithkleekai

It be like that #dog #cutedogs

♬ original sound – Nick Flint

2. Corgidailylife 

Corgidailylife effectively demonstrates the height of TikTok content creation in various ways:

  1. Education/Guides – Without channel goes through various dog care tips and tricks to promote good dog hygiene.
  2. Sound – A microphone is placed dead centre to where the action is — paw-scrubbing, fur-brushing, (Corgi-snoring?) etc. to give viewers an audial treat. Well, it’s not ASMR, but it’s as good as ASMR. 
  3. Timing – And especially, comedic timing. Each dog care video begins with the pawrent dragging the apathetic corgi across the screen to begin the routine. By the end of it, the doggo is left satisfied, and the viewers can tell by how it sleeps ‘soundfully’.
  4. Content Appeal – Fluffy, chonky, Corgi booty. 
@petslover88

Reply to @michaeljames20052 That dog’s paws were originally red,and the foot bath bubbles won’t hurt their paws,they just clenaned away the dirt.

♬ original sound – Dog Lover 💕
@petslover88

Reply to @zvosec23 Click on my homepage link to buy 🥰#pet #puppy #corgi #nailclippers

♬ original sound – Dog Lover 💕

3. Monkeycatluna 

While many pawrents focus on the paws and claws, Luna found herself with an interesting superpower: her fangs! On top of making an assortment of simple TikTok content, the feline is well-known for her #CrunchyCat videos; the oh-so-satisfying crunch sound she makes as she chomps down on snacks is in itself a treat for the viewers on earphones.

https://www.tiktok.com/@monkeycatluna/video/7049172409072553222?is_from_webapp=1&sender_device=pc&web_id7038414917137647106
@monkeycatluna

Cats all day: #crunchycat #catsoftiktok #fyp #asmr

♬ original sound – Leah❤️‍🔥

4. Tutiandyuki 

Social media may be a place where people are fed insecurities, but it doesn’t have to be that way. Felines Tuti and Yuki make wholesome TikToks that are equal parts adorable and encouraging. Let their slow, feel-good videos warm the cockles of your heart in a sea of dynamic, attention-grabbing videos.

https://www.tiktok.com/@tutiandyuki/video/7054207461976182018?is_from_webapp=1&sender_device=pc&web_id7038414917137647106
https://www.tiktok.com/@tutiandyuki/video/7044155885412814082?is_from_webapp=1&sender_device=pc&web_id7038414917137647106

5. Thatgoldendoodle 

Malibu and Murphy are two best friends who can’t get enough of each other. In fact, the two Labradoodles have been caught in the middle of some new mischief every time. Catch their shenanigans and root for them to have their way!

@thatgoldendoodle

Money well spent

♬ armadillos keep digging – Lord of the Tok👑
@thatgoldendoodle

somebody come get her 🥺 #LoveMeMode #RefundGlowUp #SayQuayNotKway #youcanthandle

♬ original sound – andipfromtennessee

6. Thatlittlepuff 

Puff started her journey accompanying his pawrents in the kitchen. He was so enthralled by the way they prepared food, he couldn’t stand just watching and decided to lend a paw. A few videos later, Puff became a reaction creator! Join Puff as he tries out new TikTok recipes and 5-minute crafts.

@thatlittlepuff

OK so I forgot to put the iron in the water 😂 #ThatLittlePuff #catsoftiktok #puffknowsbetter

♬ original sound – ThatLittlePuff
@thatlittlepuff

It must be the oven, not Puff! Tell him if it happened to you 🤣🤣🤣 #ThatLittlePuff #puffknowsbetter #FritoLayRickRoll #catsoftiktok

♬ original sound – ThatLittlePuff

7. Whataboutbunny 

Alexis Devine puts to rest the age-old question, “What if my dog could talk?” Meet Bunny, a Sheepadoodle that has learned the English language — well, sort of. Using a soundboard of associative keywords, Bunny has learnt to speak hooman to communicate with Alexis, with varying degrees of accuracy. To all Pokemon fans: If Bunny could learn hooman, perhaps one day, your pawpal could be like Meowth too.

@whataboutbunny

💔😭I’ll never leave again. #loveyou #dogsarefamily #pure #objectpermanence #foryou

♬ original sound – I am Bunny
@whataboutbunny

Small rain works right?? #fog #howstheweather #foryou #talkingdog #smalltalk #bunnythedog

♬ original sound – I am Bunny

8. My_aussie_gal 

It’s no secret that Mary and Secret are best friends. The Australian Shepard does everything with her hooman — be it music, laundry, or even yoga. Having a pawpal that shares the same vibes as you means your hobbies are twice as fun!

@my_aussie_gal

Morning doga #yoga #doga #australianshepherd #dogs #dogsoftiktok

♬ Grow as We Go – Ben Platt
@my_aussie_gal

This was so fun! #hideandseekchallenge #dogsoftiktok #bestfriendscheck

♬ Treasure#1 – Bruno Mars

9. Scottyhubs 

Scott Hubbard shows off what could possibly be the world’s chill-est and sexiest Chihuahua, Gracie. Scott’s sketches with Gracie always leave viewers in awe of the doggo’s laidback energy, making them wish they had swagger like hers in her thirst trap TikToks.

@scottyhubs

Beware of dog 😈 #dog #ourtable #bewareofdog

♬ Я буду ебать – Moreart
@scottyhubs

Take her to the moon ❤️ #corememories #dog #givingszn

♬ original sound – .

10. Papayaho.cat 

An adorable British Shorthair spends her days playing with her hooman on TikTok. Papaya shows just how versatile the format can be with her various prompts, sounds, and sketches that are sure to make you swoon.

@papayaho.cat

Nom nom nom🤤#catsoftiktok#cutepet#fyp

♬ original sound – kennn 💝
@papayaho.cat

Whoops👀#catsoftiktok#cutepet#britishshorthair #fyp

♬ apple pay w brittany laugh – requiem for a meme
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Creator's Academy

How to Improve Videos and Views on TikTok

Continuing from our Tip-Top TikTok Tips, Part 4 of our TikTok introduction will touch on three more tips that will improve your videos. Make your videos that much more polished and — by extension — more likely to be viewed by others on TikTok with these tips.

Plan Your Videos First

While some viral TikToks are born from absolute spontaneity, not everyone will have such an incredible stroke of luck. The most consistent way to make a good TikTok video is to first plan what you’re going to say and do. 

Long, unnecessary pauses and stammering in a video are huge turn-offs for viewers. And if you don’t have a clear image of what your sketch is about, you will end up doing retakes and end up feeling like “it’s not what I’m looking for” without knowing what your video is supposed to look like. Instead, show that you know what you’re doing; plan how your sketch will look from scene to scene. Not only will it help you, but it’ll also help your pawpal too. Pets may not have as much attention span to do repeated takes for a photo (let alone a video) and are likely to lose interest. Cats are especially temperamental, and won’t be as willing to entertain you if you test their patience for too long.

Practise, Practise, Practise

If you see a pawsome #PetTok out there and think, “No way my pawpal can do that, it’s too complicated!”, don’t beat yourself up about it. Chances are this Pet TikTok did not record their video in one take anyway. Especially where our furry friends are concerned, no video is perfect on the first take. Rehearse with yourself first how you will be carrying it out, then train your pawpal to do the thing.

@scottyhubs

WAP Dance but with a Dog 😂 #MeTime #wap #dog #fyp

♬ WAP（feat. Megan Thee Stallion） – Cardi B
@scottyhubs

On the other hand, candid TikTok challenges that you do with your pawpal do just as well when it’s not rehearsed. That’s because candid TikToks are supposed to show off their honest reactions. So bloopers and bad takes won’t seem like such a bad thing now, do they?

@betty_and_bean

Betty & Bean:TikTok vs. Reality #bettyandbean #tiktokvsreality #behindthescenes #bts #dogmeme #funnydogvideo #dogsoftiktok #fyp #keepitreal #dogsfunny

♬ original sound – Matty Chymbor
@betty_and bean

Your Pet Isn’t Mute, They Just Can’t Speak Hooman

But wouldn’t it be neat if they did? Save for maybe pet whisperers, pet owners all over the world scratch heads at the age-old question: What is on your pawpal’s mind? Make your pet relatable not only to other furry friends, but also to humans! Capture their emotions with human vocabulary and caption them in the video. On TikTok you can go even further and give your pawpal and audible voice with the Voiceover function. Alternatively, you can use the text-to-speech feature to have a computer-generated narration for your captions.

@hammyandolivia

In the popcorn line of fire #dogsoftiktok #funny #war #fyp

♬ original sound – Hammy & Olivia Corgi
@hammyandolivia

Now that you know…

It’s important to stress that TikTok is wildly experimental. However, it also means you will be seeing content of all levels of polished, organic or otherwise. As a pet influencer, it is recommended to produce content that is more put-together, and spend more time rehearsing to minimise retakes. Look forward to seeing your videos on our For You page!

Photo by Artem Beliaikin on Unsplash

Follow Pawjourr on TikTok to catch our whacky shenanigans!

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Creator's Academy

Getting started on TikTok

It needs no explanation that Tiktok is a staple for content creation in the digital age: it is the 4th most downloaded app in Singapore and has 689 million active users worldwide. Most people prefer short clips over static photos, and TikTok is the perfect platform for such content. Videos on TikTok can be made much more easily compared to fully 16-minute Youtube videos and can be completely edited on the go. 

So here’s what you’ll need:

  1. Camera phone
  2. The TikTok App

Content creation in TikTok takes advantage of the new, mobile-first generation. Like Twitter and Instagram, the app is driven by discovery and self-expression. Done right, your content can reach a wide audience. Done better, it can leave a positive impact on your viewers and inspire them to make a difference. 

Making TikTok work for your pawpals

Keep it simple!

As short as TikTok already is, try to keep your content between 15-30 seconds long to hold your viewers’ attention without it feeling too long. Your video will be one of tens or hundreds that your audience will be seeing in one sitting. Keep your message simple and they’re more likely to remember it.

Shoot vertically

Take advantage of the full-screen experience! TikTok is one place where you don’t want to be rotating your phone for every next video (also because their app layout is fixed vertically). The recommended aspect ratio is 9:16. Shooting 16:9 just makes the video very small since you can’t zoom-in a video the way you would an Instagram post.

Use effects and texts

One thing that you might underestimate is the variety of effects and modes TikTok offers (we’ll cover this in another article). It helps if your video feels like something that can only be made with TikTok and not Instagram Stories or YouTube Shorts, so try to utilise all the tools at your disposal.

Use a good cover photo

A tried and tested formula from Youtube’s development: Choose your cover photo. A cover video serves as a glimpse of the video and the viewers should expect. If you don’t choose it, TikTok’s A.I. picks it for you.

TikTok is wildly experimental, so don’t be afraid of making new content. You can also follow us on tiktok @pawjourr to see how we make our content. Next week, we’ll be covering various TikTok functions, so stay tuned!

Photo by cottonbro from Pexels

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Creator's Academy

How to get your pet sponsored

Now you have a Creator Account, and you know your Insights. The next grand step is to get brands to look at your furbaby. It’s time to strike a deal.

Know what makes your furbaby special

Like any other pawrent, our furbabies are our pride and joy. We know what makes them one of a kind, even if it isn’t as apparent to others. When showing your furbabies to the world, it’s important to know what makes them special, and present brands or topics related to them. That is a niche.

Profile : @kiki.catto on Instagram

When you have a niche, you can work with your furbaby to make an Instagram profile that specially features brands from that niche to attract their attention. For instance, @kiki.catto ‘s niche is in cat fashion, so their profile has been tailored to feature apparel and accessories.

Once you have built your niche, your audience will also shift to be those with similar interests as well. Brands and businesses will also start to identify you with that niche, and contact you for collaborations related to those.

The more your furbaby is comfortable with that specialty, the more content you can both present to potential partners.

Know the people in the scene

It goes without saying that if you have a niche, you should know who provides goods and services for that niche. If your pawpal is a homebody who prefers to laze around, you would not want to reach out to  sponsors for outdoor accessories for pets. In kopi.thedog ‘s case, Kopi is good at modelling, so her pawrent chose to let her represent brands like @_furristictales and @how.bow.that that allow her to stay true to her personality.


Profile : @kopi.thedog on Instagram

Reaching out to potential partners — Do’s and Don’ts

DO: Introduce yourself

Let your potential partners know who your furbaby is. Explain what your niche is and why collaborating with you would be a good move — not just for you, but also for their business. 

DON’T: Flex

While showing potential partners your follower count does indicate your potential for massive outreach, you should not let that confidence cloud your judgement. Saying “my pet has over 800 followers on Instagram” is not an instant ticket to getting sponsored. Likewise, if your potential partner turns down your pitch, you’ll stand to leave a positive impression by responding graciously.

DO: Show how effective your platform can be for them

It is good to include data like your follower count and your insights. These numbers will give your potential partners the assurance that you can provide the outreach and engagement they are looking for.

Here’s what potential partners might like to know:

  • Who is your audience? 
  • Are they the kind of audience who will support the things you’re promoting?
  • What kind of content gets you the most engagement?

DON’T: Make unreasonable demands.

You should know your worth and be confident in asking for what you think you deserve. But you need to be realistic, flexible, and open to discussion.

Do : Be patient

If you’re reaching out to your potential partner, chances are you’re not the only one. In fact, brands receive collaboration requests all the time. Don’t feel discouraged from rejection! Fall seven times and stand up. While you might get a “no” 3 times, it’s the 4th brand you contact that might give you a “yes.”

When a brand contacts you for potential partnerships

  1. Read the offer carefully

Understand where the brand is coming from, and what exactly they are looking for.

  1. Don’t be afraid to ask questions

Always make sure you are 100% sure of the terms. If something is not mentioned (e.g. payout, duration, restrictions, etc.), make sure to clarify before taking up their offer.

  1. Know when to say “no”

Negotiation is key! If you know you are worth more than what they can offer, you can kindly discuss the terms. Don’t be afraid to say no to a partnership that is not mutually beneficial.

Instagram doesn’t have to be all business. Click here to find out how you can do more with your pets on Instagram.

Featured Image by KoolShooters from Pexels

Categories
Creator's Academy

Understanding Instagram Insights

Earlier this week, we gave you a small glimpse of the perks of using an Instagram Creator Account (you can read about it here). One of the big game-changers you get that personal accounts don’t get is the Insights feature. By looking at insights, creators like you will be able to identify how your followers engage with your content, which will improve your Instagram strategy.

?? Does that sound too complicated???
Well, let’s make it easy to understand!

“Reach” out to your audience effectively

In the ‘Reach’ section, you will get a good idea of how many people are looking at your posts. Your reach covers data like :

  • Impressions – How often your posts were seen (if the same person looks at it 5 times, that is also 5 impressions)
  • Account Activity – When someone visits your Profile
  • Top Posts – Posts that your followers keep going back to
  • Top Stories – Instagram Stories posts that got the most views and engagement.

Top IGTV Videos – IGTV videos that have the most views and comments

You can also see the insights for a single Instagram post too! Each image in your profile will have its own “view insights” button. These insights will show what actions users took on your profile when they see your post. If your post includes links to other sites, the insights will reflect those site visits as well!

Know how “Discovery” affects your engagement

If you’ve been using Instagram long enough, you’ll know that there are many ways for users to find your post. To name a few:

  • From your Home page
  • By visiting your profile
  • Through the Explore tab
  • By searching specific hashtags
  • By seeing posts from similar location tags

Insights on the “Discover”  tab will let you know how each post is found. It also shows how likely the post was seen by someone who has not yet followed you. Having a good amount of reach is a healthy sign that your pawpals are being spotted. ??

Story Insights are slightly different

Your Instagram Stories, as fleeting as they are, are more than just one-time videos of your pawpals doing zoomies in the park. Because of how easy it is to watch, it can end up being really effective in sharing quick content. Some data unique to Story Insights include:

  • Taps Forward / Taps Back – The number of times your story gets skipped to your next one, or tapped to show your previous story
  • Replies – How many times someone starts a conversation by replying to your story
  • Swipe Aways / Exits – More brutal than your taps forward, these refer to the number of times users skip your stories, either to the next account’s stories, or to go back to their home feed.

Now that you know…

Now that you know how to look at your insights, you’ll be able to come up with better strategies to reach out to other pawrents (and even collaborators!) Here are some strategies you can follow:

Tip 1: Make Content that Collaborators will like

Through insights, you will know which posts and stories get more impressions. If the insights show that your followers like a picture of your cat having an existential crisis more than one of your cat just looking at the camera, then it’s time to consider posting more comical content that shows off your pawpal’s character and personality.



Photo Credits : @zil.zed.bsh

Tip 2 : Scheduling your Posts

Your audience is sure to see your content at different times of the day, but your insights will reveal that they have a preferred time to browse Instagram. Once you know that, you can time your posts so that they can appear when you have the most of your followers online

Tip 3 : Include the right hashtags

It’s important to make sure that your posts aren’t just seen by your followers, but also by brands and other users that haven’t followed you. Using the “Discovery” feature, you will now understand which hashtags Instagrammers are more likely to use. From there, it is just a matter of using the right hashtags for your posts for a wider reach.

You can also use hashtag generators that can recommend the right hashtags based on your post. Just drop the photo or the post and watch the magic happen!

Instagram doesn’t have to be all business. Click here to find out how you can do more with your pets on Instagram.

Featured image by No Longer Here on Pixabay

Categories
Creator's Academy

5 tips to up your Instagram game!

Is your pet more famous than you on social media? Do you put more effort into taking pictures of your pet than you do for yourself? Is your pet’s fanbase more than just your friends and family? If the answer is yes to all three of these questions, then you probably have a pet influencer in the making. 

Here at Pawjourr, we help your furkids reach new heights by collaborating with brands and causes that they love. You may even have already read our previous article about how to meet the criteria for becoming a pet influencer. However, pet ownership can be made much more enjoyable with the content you create for your loved one. Here are some tips that you can follow with your pet on Instagram:

  • Have a persona
  • Find out what everyone’s up to
  • #Feedgoals
  • Vary your stories
  • Quality over quantity

Have a persona

How do you share moments of your furbaby with the world? You can do so with a Hooman voice or your Pawpal voice. A Hooman voice is essentially you talking about your pet from your perspective. By giving your friends a look into your journey as a pet owner, other pawrents will find you more relatable and even chat with you for a playdate!

Let the world know what your furbabies are up to! Did your cat scratch the sofa? How naughty, you should talk about that! Did your birb dance to a catchy tune? Adorable! We want to see it too!

You can give your pets more personality with a Pawpal Voice. You’d pretty much be giving your fans a look into your pet’s thoughts and musings. How they interact with their hooman and the world around them. You could even try using unique or funny language styles in the captions to have more fun with the moment!

If ur pet iz derp, 
play wif words.
If your pet… is slow… and listless… your posts… could reflect that… as well…

Find out what everyone’s up to

Instagram is a good way for your pawpal to make more friends. Keep exploring various activities with your pet and find what makes for a fun time for the both of you! Look at the hashtags and trends that other pawrents are doing with their pawpals and consider trying them out too. When your pet is having fun, other pawrents will want to join in. Warm up to having conversations with them and before you know it, your doggos will be out on playdates with other pawpals!

#Feedgoals

If you would like to get noticed by collaborators and brands, it is important that you are not all business. Our furbabies’ comfort and joy are paramount after all! You can always post pictures that give products and brands a shoutout, but we recommend not doing so too often. Plan a schedule for yourself, decide when you will be posting more content and use a consistent editing style for your photos (we’ll go into that later). A good mix of casual posts to product shoutouts — say, 3 casual posts for every 1 product shoutout — would make your profile more authentic and fun.

Vary your stories

Instagram Stories come in many forms like Boomerangs, Layouts, and just the simple but versatile Create function. All of these are fun ways to quickly share pictures and videos of your pawpals.

• Boomerang — Create videos that make your pet look like they’re derping back and forth
• Layouts — Make collages out of multiple photos and share them as either a story or a post
• Create — Engage your audience through a variety of prompts and customisations

By adding various quick edits like filters, stickers, and music, your precious moments can become even prettier!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 

A post shared by b♾merang (@boomerangfrominstagram)

Quality over Quantity

As you have realised, our furbabies will not always be in the mood to sit around for us to take pictures of them. You won’t be able to post new content everyday. So rather than trying to flood your Instagram feed with posts every day, you could instead take more shots at one time and spread those posts over a few days and weeks.

As for the photos that you post, you could make them prettier with photo editing apps like VSCO and Snapseed. A simple snapshot of your favourite pawpal could look magical through a quick edit!

  • Original
  • With Photo Edits
  • Using Preset

Photo credit : @hoshisheltie

That’s all the tips we have for now!
Find out how the folks at Pawjourr supports your journey as a content creator. For more photography tips, you can read this article!

Stay tuned on this space for more content, we look forward to your new curated instafeed!

Categories
Creator's Academy

Converting To A Creator Account : What to expect

Instagram Creator Accounts are perfect for pawrents looking to make the most out of their instagram experience. If you’re looking to find out more about the relationship between your audience and the content you post, this article will bring you up to speed.

Detailed insights and analytics

Insights are pivotal to growing your presence on Instagram. By understanding how your audience feels about the content you create, you also understand what they want to see more of, and therefore better engage with them. Insights and analytics include:

  1. Overview of Reach and Impressions

This basically refers to what people have done on your profile

  1. Audience Insights

Audience insights includes the tally of accounts followed or unfollowed, the age range of your audience, where they are most likely to interact with you from geographically, and when they are most active

  1. Content Performance

The performance of your posts, Instagram Stories, and IGTVs are measured through customisable factors like Impressions, likes, comments, follows, and many others

Streamlined Messaging

To make messaging easier and less cluttered, Instagram’s Creator Accounts help to organise your messages into 3 boxes:

  1. Primary

Your Primary Inbox is the tab that you’d like to see first. It will be set for keeping in contact with people you follow or interact with often. You will want to be notified whenever they reach out to you.

  1. General 

The General Inbox will be for followers interacting with you for the first time. Notifications are turned off for messages in the general tab, but you can always turn them on later.

  1. Requests 

Requests are messages from accounts that you do not follow. Spam-related messages also fall into this category.

Flexibility to brand your name

Instagram Creator Accounts have the option to choose a category label that allows for other brands and companies to identify you. Many of these categories are better aligned for personal brands and influencers, rather than businesses. This way, you will be able to find something that resonates with your brand.

On the business side of things, category labels are great for classifying what you are specialised in. A brand who sees your profile will know at a glance if your values align with theirs, so it saves both your time and theirs!

Shoppable Posts

For the inner entrepreneur in you, Instagram has an easy way to turn your followers into customers. Using a function known as Instagram Shoppable posts, you can link photos of your products — or products of brand partners — to the Instagram Shop catalog. Shoppable posts are great for promoting your personal fan merchandise as they allow you to combine valuable context (e.g. size options, colour palette, etc.) without cluttering your captions, and also gives a direct route to the shop.

Now that you are more familiar with Instagram’s Creator Account functions, you will be able to make a more informed decision on setting it up. Are you ready to make the switch?

Image Credits : Cover Photo by energepic.com from Pexels