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Creator's Academy

Making (Sponsored) Videos

Congratulations on scoring that pet job! You’ve followed our tips on content creation for apps, content ideas to engage your audience, and now you’re confident to partner with a brand to promote their products. How will you be promoting them to your followers, though? There are a few methods, so let’s look at five ways to make sponsored videos!

On Brands

Character

More often than not, brands — and by extension, their products — carry a tone that they would like to convey. Pet toys brands, for instance, are warm and enthusiastic to mirror the joy your pawpal can get from playing with them. You can see a brand’s character through various methods, namely their website, social media accounts, and product packaging design, if any. If you have trouble finding the right tone to help promote the brand/product, it’s always good to start by emulating their character.

Credibility

Credibility can be split into two forms: heritage, and reviews. Brands and products that have stood the test of time and remained relevant are seen as reliable and trustworthy. Pet Lovers Centre, established in 1973, remains a household brand synonymous with pet ownership. For new brands that do not have the luxury of heritage, it’ll be better to look at their consumer reviews to promote them to your followers.

Benefits and Unique Selling Point (USP)

When looking at a product, service, or brand in its entirety, what draws consumers to purchase them are their benefits and USPs. Benefits tend to be physical and tangible, e.g. “X-Supplements are made with 100% natural ingredients and are perfectly healthy for your pawpal”. On the other hand, USPs can be tangible or intangible, e.g. “Be the hero your dog deserves”. Knowing these will help to influence if you want to do a Tactical Review or a Creative Integration.

Tactical Reviews

1. Product Testimonials

Product Testimonials take a straightforward approach to the promotion. Without going too deep into functions and technicalities, these videos are generally shorter and summarised so viewers can understand the benefits and visit the product site without scrolling away.

2. Product Breakdown

Centred on benefits and functions, product breakdowns are the most technical of the three. Product Breakdowns tend to be longer and more insightful, and aimed at your more interested followers who might have already heard of the products know more about the product. However, because of that, you might stand to lose out on casual followers who are just scrolling through their feed.

3. Product Demonstration

Product Demonstrations are the most engaging of the three. Let your pawpal try the product — be it toys or food — to give your followers a visual representation of how the product works. By showing more and telling less, viewers can immediately see the benefits and features in action, so it entices them to want to know more.

Creative Integration

4. Selling a concept

Instead of doing the direct approach and telling your followers what’s good about a product, you can do a conceptual video that shows your followers how this product changes your pawpal’s life. This works especially well when promoting an entire brand. Ruffwear’s “Becoming” video shows viewers the products for sale but talks about none of it. Instead, the narrator talks about their philosophy, mission, and vision. Similarly, you can film a sketch to show your pet will a transformed lifestyle thanks to this brand or product you are using.

5. Production, Process, BTS

Much better if you are advertising for your own new release of products, as the process is not something your partnered brand would show you. If you do decide to release your own products, say, home-baked pet treats, you could show a video of you choosing the ingredients (to indicate quality/freshness), the baking process (to emphasise it being homemade), and arrange the food on a nice set-up for presentation (allows followers to imagine how it could look for their pawpal).

Now that you know…

More often than not, the type of video you will make also depends on the requests of your partner when you take up pet jobs. However, for pet jobs with more creative freedom, you will have a better understanding of how you can promote the brand and its products to your followers!

Photo by Polina Tankilevitch from Pexels

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Creator's Academy

Timeless Ideas To Kickstart Your TikTok Content

Welcome back to the fifth instalment of our TikTok feature! Today we are going to look at some content you can make with your pawpal, so you won’t run on empty in the ideas department! 

Sounds

A lot of TikTok’s content can be defined by the sounds they use, as they easily set the tone for the video. If it’s a commonly used sound or even a sound from a well-known source, chances are you’ll be able to set up some expectations and hook them in. They’ll want to stay and see how the video ends!

Here are some common sounds that pawrents are using on their TikToks:

Holidays

Share how you celebrate the holidays with your pawpals! Holidays, National Events, and Celebrations are all over the calendar. Use this opportunity to share costumes, family practices, or just you and your furry friends enjoying some quality time together.

Vlogs

While all of TikTok is already in video format, you can use the app to share quirky traits about your pet and see if others may have similar experiences. TikTok’s community-driven functionality allows you to duet people’s prompts too, which creates a whole carousel of reactions.

@marleymalin

Let me know if you want a second part to this video! 😽💞 #catsoftiktok #foryou #fyp #catvids

♬ 아무노래 – ZICO

If you’re confident about your knowledge in pet care, or if you’re just enthusiastic about sharing your petcare routines on social media, you’ll be surprised how many people will appreciate it! Beyond entertainment, people do view TikTok as a platform to learn something new, so don’t be shy about sharing the knowledge and experiences you’ve had up till now!

Challenges

According to TikTok, cats love it when you brush their fur with a wet toothbrush; it supposedly reminds them of their mother. And did you know that if you play the iconic screech from the 1960 film “Psycho”, the sound will scare dogs?

It isn’t 100% accurate, but there’s only one way to find out — try it out with your pawpals! Challenges are quick, easy-to-make, and quirky content that you can make together. You’ve probably thought of doing some of these, but always passed it off as outrageous anyway!

Need more help with TikTok?

Here’re our TikTok articles to give you a boost. From understanding the app’s functions to knowing how to optimise your videos for the algorithm, we have it all!

Part 1: Getting Started on TikTok

Part 2: Exploring TikTok Functions

Part 3: Tip-Top TikTok Tips

Part 4:  How to Improve Videos and Views on TikTok
Photo by FLOUFFY on Unsplash

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Creator's Academy

10 Instagram Accounts You Should Be Following

With our guides on making the most out of Instagram complete, we have shortlisted accounts that we feel make the cut for content creation. These pawpals serve a particular type of content, and they do it well enough that you can take inspiration from them for your own pawpal! From paw vloggers to fashion pawdels, stay-home cats to outdoor doggos, here are 10 Instagram accounts you should be following.

1. spongecake_thescottishfold

What do Sponge Cake, Mocha, and Donut have in common? No, they’re not confectionery, they’re cats! @spongecake_thescottishfold follows Sponge Cake and his two siblings as they travel around the world in their hooman’s arms. In between photos of the felines posing in their new ribbons, they also upload very wholesome Instagram videos of them walking down the bustling streets.

2. tuckerbudzyn

Pet parenting is a topic that all pawrents can relate to. @tuckerbudzyn is a Golden Retriever who wears his heart on his hekkin sleeve for his pawrent (or momager as they would call it) to share with the world. Now with a new son @toddbudzyn, Tucker has to show his journey as a pawrent too!

3. goodboyhuds

@goodboyhuds’ curated Instagram feed invites users to a snow-white landscape made possible by the light tones in his props, furniture, and even his environment. With all the elements out of the way, Hudson’s bronze coat holds your attention, putting the pup centre-stage.

4. _missygigi_

Gigi and her hooman chronicle their daily lives in their detailed photo journal, @_missygigi_. In perhaps an intentional design choice, Gigi’s photos are made dimmer and given the vignette finish to emphasise the memory embedded between the lines of each post caption.

5. myyzephyr

True to his name, Zephyr’s (@myyzephyr) feed shows the doggo having the time of his life with the wind blowing through his fur. While Zephyr’s photos are varied in styles, one thing’s constant — his hooman knows how to catch him at his best angles!

6. polar.woof

Polaris (@polar.woof) guides his followers around the great outdoors in his many adventures on his Instagram. Every photo transports you to another environment with the Samoyed’s sense of wonder pulling you into the thick of it all.

7. didi_the_fluffy_cat

Nothing says ‘classy’ like a furfriend who knows how to dress. Didi (@didi_the_fluffy_cat) fills her feed with OOTDs and costumes. With a wide range of outfits and a swagger to match, Didi shows her viewers who coolest cat on the block really is.

8. kyubi.ninetales

Fall in love with the magic of preparation and creativity when you look through Kyubi’s (@kyubi.ninetales) photos. Kyubi’s hooman takes photo shoots to the next level by making thematic photos out of various props and costumes, even making their own props like ribbons out of lottery tickets.

9. freyastormbreaker

Freya and Burger (@freyastormbreaker) are two tiny guardians with big hearts. The captions in their posts reveal a beautiful narrative (as interpreted by their hooman) and give their followers a peek into what makes these two puppers tick.

10. fuzziepals_

Two paws are better than one; double the trouble and still just as fun. Rigel and Gale (@fuzziepals_) play to their hearts’ content and cuddle with their hooman all day. Their open affection for each other can warm anyone’s heart on a cold day.

Feeling the spark yet?

Once you’ve ironed out the content that works best for your pawpal, get to creating! One day, you’ll be featured as a recommended Pawpal to follow on Instagram too!

Need more help on Instagram? Check out the links below :

5 Tips to up your Instagram game!

Top 5 Petfluencer Photography Tips

Exploring Instagram’s Functions

Cover photo by @kyubi.ninetails

Categories
Creator's Academy

How to Improve Videos and Views on TikTok

Continuing from our Tip-Top TikTok Tips, Part 4 of our TikTok introduction will touch on three more tips that will improve your videos. Make your videos that much more polished and — by extension — more likely to be viewed by others on TikTok with these tips.

Plan Your Videos First

While some viral TikToks are born from absolute spontaneity, not everyone will have such an incredible stroke of luck. The most consistent way to make a good TikTok video is to first plan what you’re going to say and do. 

Long, unnecessary pauses and stammering in a video are huge turn-offs for viewers. And if you don’t have a clear image of what your sketch is about, you will end up doing retakes and end up feeling like “it’s not what I’m looking for” without knowing what your video is supposed to look like. Instead, show that you know what you’re doing; plan how your sketch will look from scene to scene. Not only will it help you, but it’ll also help your pawpal too. Pets may not have as much attention span to do repeated takes for a photo (let alone a video) and are likely to lose interest. Cats are especially temperamental, and won’t be as willing to entertain you if you test their patience for too long.

Practise, Practise, Practise

If you see a pawsome #PetTok out there and think, “No way my pawpal can do that, it’s too complicated!”, don’t beat yourself up about it. Chances are this Pet TikTok did not record their video in one take anyway. Especially where our furry friends are concerned, no video is perfect on the first take. Rehearse with yourself first how you will be carrying it out, then train your pawpal to do the thing.

@scottyhubs

On the other hand, candid TikTok challenges that you do with your pawpal do just as well when it’s not rehearsed. That’s because candid TikToks are supposed to show off their honest reactions. So bloopers and bad takes won’t seem like such a bad thing now, do they?

@betty_and bean

Your Pet Isn’t Mute, They Just Can’t Speak Hooman

But wouldn’t it be neat if they did? Save for maybe pet whisperers, pet owners all over the world scratch heads at the age-old question: What is on your pawpal’s mind? Make your pet relatable not only to other furry friends, but also to humans! Capture their emotions with human vocabulary and caption them in the video. On TikTok you can go even further and give your pawpal and audible voice with the Voiceover function. Alternatively, you can use the text-to-speech feature to have a computer-generated narration for your captions.

@hammyandolivia

Now that you know…

It’s important to stress that TikTok is wildly experimental. However, it also means you will be seeing content of all levels of polished, organic or otherwise. As a pet influencer, it is recommended to produce content that is more put-together, and spend more time rehearsing to minimise retakes. Look forward to seeing your videos on our For You page!

Photo by Artem Beliaikin on Unsplash

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