Tag: Creators

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Brand's Resources

2022 Instagram Algorithm Explained – and what it means for brands

Instagram’s algorithm has been a topic of interest among users, brands, and even celebrities, who are desperately trying to figure out and “play the game” to simply make their posts seen by their followers. 

For those who aren’t familiar with Instagram, prior to 2016, Instagram’s feed has been displayed in chronological order, no matter how much you’ve interacted with the profile. But it all changed when Instagram launched an update, where user’s feeds are now curated based on their activity on the app… until 2022.

What changed in 2016?

Since 2016,  Instagram has an algorithm (or more accurately, algorithms) that helps them determine which posts to show you, in no particular order. Which means you might miss a post or two, from an account you love but “rarely interact” because they aren’t as active as other profiles. 

According to Instagram, their algorithm is made up of different algorithms, and processors to determine which posts make it. Not only that, different portions of the app have their respective algorithms. Which explains why the Explore page is so different from Reels. 

Instagram’s 2022 algorithm

Earlier this year, Instagram introduced the ability for users to switch between chronological order, as well as the feed that Instagram’s processes have worked hard to curate for users on the platform. 

In a tweet by the Head of Instagram, Adam Mosseri, users can choose between these three options:

  • Home 
  • Favorites 
  • Following 

With Favorites, Instagram is letting users play a bigger role in controlling their feed. You can curate your own feed by adding profiles you love to the list, with a maximum of 50 (for now anyways). And that’s not even the best part!

Even under a different feed, like “Home”, profiles in your “Favorites” list will rank higher up in your feed. This is a big change for business and brands who are struggling to gain visibility, and feeling like they’re constantly getting “shadowbanned”.

  1. “Shadowbanning doesn’t exist”

Last year, Adam Mosseri also debunked misconceptions about Instagram’s processes and assured users that shadowbanning does not exist. He attributes reasons why followers aren’t interacting with (your) posts is due to their tendency of looking “at less than half of their feed”. 

There are ways to avoid this by creating consistent and quality content that resonates with your audience, which reflects your brand’s image. 

Pro-tip: Find out the performance of your posts with Instagram Insights

  1. Leverage Instagram’s analytics tool

Instagram is currently providing insights in areas such as:

  • Accounts engaged – likes, saves, shares, and comments
  • Accounts reached – users who have seen your post/on screen
  • Overall content – data that represents your audience’s behavior/interaction with your content (link clicks, ad taps)

Keeping your audience engaged should remain a top priority no matter your goals, and you can do just that with the statistics provided. By leveraging Instagram’s analytics tool, you’d be able to gain better insights into your posts. 

  1. Putting your audience first

You’d find that trying to gain visibility is no longer a challenge, if you simply deliver content that they want. With that approach, you’re bound to appear on their feed, and hopefully even in their “Favorites” list.

Instagram is constantly changing and developing to make the platform more accessible for brands, businesses, consumers and creators alike. So, keep a lookout for future updates for creators!  

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Case Studies

How to customize your campaigns to fit your goals

It’s never a walk in the park to launch a campaign that stands out among thousands out there. Especially so, when you’re up against marketing campaigns with budgets, double or even 10 times yours. 

But is having a high budget the reason behind successful campaigns? 

Key to a successful marketing campaign

You may be bold, loud, and even humorous, but if your brand or product isn’t able to resonate with your target consumers, your campaign is likely to crumble before it begins. 

While your campaign budget forms the skeleton, it’s crucial to consider your campaign objectives and target audience. It’s crucial to understand what your consumers want. Specifically, what they have to gain from your product or service — echoing this in your marketing campaign is the first step in the right direction.

The next step? It’s time to customize your campaign so it’s tailored to your objectives. It is never a good idea to imitate or follow what other brands are doing. Following cookie-cutter tactics can be tempting, but what may work for others, may not work for you!

One brand that managed to achieve this is The Daily Barf.

The Daily Barf’s 7-day BARF Diet plan

Earlier this year, The Daily Barf was on the search for influencers to promote their 7-day BARF Diet plan.

Influencers Requirement:

  • Based in Malaysia
  • Pet or human creators with min. 2k and 10k followers respectively
  • Owners who are interested in or already are feeding their furkids a BARF diet
  • To share their 7-day experience (including a before and after) on Instagram
Photo credit: @__lunaandthecats_

What’s so unique about this campaign?

The Daily Barf was able to work with influencers of different types, not just cat and dog creators. Their campaign also involved human creators that have a furpal or two! 

With Pawjourr’s vast network of creators, The Daily Barf is able to select creators they’d like to engage. And before these KOLs are selected, they are reviewed thoroughly to match the campaign’s requirements through our platform.

For example, The Daily Barf was looking for creators based in selected regions of Malaysia, hoping to improve their fur kids’ health condition (fur cat health, weight management, overall appetite).

Selected KOLs received a sponsored package based on their pet type, age, and weight, to ensure the diet catered to their needs. It was also compulsory for their fur kids to consume deworming tablets before starting their BARF diet.

Photo credit: @thebaby_duoduo

Launching campaigns that convert

The Daily Barf now finds itself with access to a ton of marketing assets, produced by these KOLs. They’re also able to leverage their testimonials to boost their social proof in this day and age where product reviews dominate consumers’ purchasing decisions.

Engaging influencers for your marketing campaigns can take on many forms, but it can be intricate to find influencers that fit the bill. Thanks to Pawjourr, The Daily Barf was able to launch a perfectly-designed campaign that aligns with its branding and meets the needs of its consumers. 

Remember, there are no hard rules to launching a campaign. So reach out to us at hello@pawjourr.com and learn the endless possibilities our marketplace has to offer.

Featured image credit: @allysazy 

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Creator's Academy

How to pitch a brand as a content creator

Pitching yourself to other brands can be intimidating, especially if you’re just starting your #PawjourrCreator journey. As a new face, you may be wondering “How do I secure partnerships?”, “Am I good enough for the job?” Well, all you have to do is ask!

How do you ask? Through pitch emails and even decks! While creators with larger profiles are commonly approached by these brands for partnerships, partnerships can form the other way round.

What is a brand pitch?

A brand pitch is designed to convince a brand to work with you. It should include:

  • A brief introduction of yourself including statistics of your profile audience 
  • What you love about their brand/product 
  • Media kit with your own rates
  • Past partnerships/experience

How do you pitch to brands as a creator?

The importance of these pitches is to convey what you can offer and why you’re the perfect influencer for the job. Less on how badly you want the job. Remember to keep the pitch brief – within 2 to 3 paragraphs – as an overview of your performance in achieving various campaign objectives; building awareness or increasing conversions.

While 2 to 3 paragraphs might seem very short, a proper structure can help make the most of your “word count”:

  1. The perfect hook
  2. Introduce yourself 
  3. Why you love the brand/product 
  4. Include your media kits and quote your rates
  5. Call-to-action (CTA)

#1: The perfect hook

Whenever you’re applying for the campaign, remember that the person receiving it is probably receiving hundreds of applications too. So make sure yours stands out among hundreds by keeping it short, direct, and memorable.

It should also include the benefits to the brand, and including emojis or small greetings helps to grab attention. 

The goal here is to convince the reader to read the entirety of your pitch. 

#2: Introduce yourself

This section can be kept as short as possible! The quickest way is to direct them to your profile. So don’t forget to add in links straight away. Highlight and showcase your personal brand by focusing on information that really matters – what makes you stand out from the crowd. 

#3: Why you love the brand/product

Brands gravitate towards influencers who have used their products, and loving them is a bonus! Working with a brand that you love makes the partnership a lot more genuine, allowing you to come up with content easily.

While writing your pitch, use these prompts to get the ball rolling:

  • What about their product/service that stands out to you?
  • Has the brand done anything specific that resonated with you?
  • Does the brand value and mission align with yours?

Show them that there’s a reason you’re reaching out to them, and you’ve done your research. Give them an outline on how you want to work together within a sentence or two.

Pro-tip: by focusing on shared values, brands are more likely to view you as a perfect fit. 

#4: Include a media kit and quote your rates

When pitching to brands, having a media kit helps to highlight your work. Think of it like a CV or portfolio! Important information to include:

  • Your bio and contact information
  • Your audience’s demographic – age, country, gender, and interests
  • Previous partnerships and testimonies (optional but appreciated)
  • Overview of your rates

By including your rates, brands are able to save time by gauging whether they have enough budget to partner with you. 

With Pawjourr, you can save the hassle with the Creator Dashboard. As a #PawjourrCreator, your details are automatically saved in your profile where brands can view them in an instant. While applying for campaigns, you can also  quote your own rates depending on the job!

#5: Call-to-action (CTA)

You may think that your write-up has ended here, but remember what you want your reader to do, after reading your pitch. Don’t forget to let them know how to contact you in the future, especially if they plan to continue the conversation.  And always give your pitch a second read, to avoid any spelling mistakes which can form a bad impression.

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Brand's Resources

Instagram scheduling – and what it means for brands

If you haven’t already heard, Instagram has just released a brand new function for creators. So, buckle up ‘cause you’re in for a treat!

What’s new on Instagram?

Wait for it… an in-app scheduling tool!

This new update comes in after weeks of testing with selected users, and it’s officially available for professional accounts on the platform. With this new tool, creators can schedule Photo and Carousel posts, and Reels up to 75 days in advance — doesn’t that sound sick?

And that’s not all! Instagram has also launched “Achievements” celebrating the efforts Instagram creators have put into their Reels. 

How does the in-app scheduling work?

Looking to schedule your first Instagram Reel? Head over to “Advanced Settings”, where you can find “Schedule this post”. Select the time and date that you want the post to go live, click “Schedule” and there, you’re set!

There are three ways you can unlock various “Achievements”:

  1. Collaborate with other creators on the platform using Add Yours stickers, or collab tools 
  2. Interact with the community by making your Reels more interactive (with stickers like Polls, Quizzes, etc.)
  3. Join conversations by using trending audio or effects

How does it change the way you work?

SAVE TIME

Whether you’re a creator or working as a social media manager, you’d know all too well about third-party scheduling tools like Hootsuite or Planoly, used to schedule posts on social media platforms like Instagram, Facebook, Twitter, and even LinkedIn.

You’d also know that these tools are not 100% foolproof and might fail you from time to time. However, you can now save time with Instagram’s latest feature. You no longer have to jump across multiple third-party tools and tabs just to schedule a single carousel post. 

SAVE COST

That’s not the only thing you’re saving! These third-party scheduling tools do come with a price; a subscription fee. Now, with Instagram’s in-app scheduling feature, you no longer need subscription plans across multiple tools. I’m talking about $20 to $50 a month per tool, so if you’re currently subscribed to multiple, that’d be almost $100  — creators and brands rejoice!

EASY TO USE

If you own a creator account, and you aren’t scheduling your posts, now’s the time to do so. By scheduling your post, you’re able to upload real-time updates. For example, if you’re hoping to upload seasonal posts or preparing for product launches, scheduling allows you to post them at the exact date and time you want. 

Additionally, you can now work with a better schedule as it allows you to plan your content accordingly. Rushing through content and only posting whenever you’re done can lead to inconsistency in your feed. Furthermore, your posts can get lost in your follower’s feed or drowned out by the algorithms, if you have a sporadic posting schedule.  

Instagram’s newest feature makes it convenient for creators who are new to scheduling. 

Conclusion

Instagram’s latest tool allows you to accomplish what some of the aforementioned third-party tools can’t (like Carousel posts, location tagging, etc.). Which is bound to come in handy with the holiday season coming up. What are you waiting for? Get to scheduling!

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Creator's Academy

Paid Collaborations vs Product Sponsorships

Paid Collaborations and Product Sponsorships may seem like the same thing, but this can’t be further from the truth. Well, you’re in luck! We’re here to cover the key differences and similarities between these common incentivizing methods that brands are in love with.

Read on to find out how you can use your newfound knowledge to your advantage!

What are the differences?

Paid Collaborations are collaborations that often result in an exchange of products and monetary rewards for content. 

Product Sponsorship is when a product is gifted, or reimbursed in exchange for content. 

This content can come in various forms, videos, posts, or blog articles – just to name a few.

How you can benefit from them

You might be the new kid on the block, and you’re looking to make money by becoming an influencer. It can be daunting when you’re not entirely sure about the distinct rewards that supplement Paid Collaborations and Product Sponsorships. Fret not, cause we got you!

Product Sponsorships

As a fresh creator on social media, you should definitely look out for Product Sponsorships!

Product Sponsorships aren’t bad by any means. In fact, they are a great way to build an audience with up-and-coming products that might just be the next big thing. It allows you to try different products and be more honest with your audience, boosting your credibility on the platform.

Smaller brands (and even bigger ones), love handing out free products to niche communities of influencers. Why? Because it increases visibility, which in turn generates sales. 

And how does it benefit you? it allows them to leverage the content you’ve created for marketing purposes — in turn bringing more coverage for your own influencer branding! 

Photo credit: @herro_im_bo

Paid Collaborations

Paid Collaborations aka. Paid Partnerships are very popular, especially on Instagram. A higher number of followers and percentage of engagement allows you to quote for higher rates. However, there are more benefits to it than just monetary ones. 

By taking on these Paid Collaborations, you can increase your number of followers, and working with various brands allows you to reach accounts that relate to them. When your followers increase, your monetary gains will also increase adjunctively!

Photo credit: @teddy.the.prince

Things to take note

While it’s great to accept what comes your way, it’s also equally important to align yourself with brands that fit your own branding. You wouldn’t want to promote a product/service that doesn’t resonate with your audience. 

It is also a misconception that unpaid campaigns are bad. There are countless brands that exclusively run product-only campaigns. 

Relationships are a fundamental part of influencer marketing. Consider cultivating a long-term partnership with various brands. This way, you can organically recommend their products/services rather than one-time posts that may bring down your credibility. 

This is very important because the recommendations and reviews you make do contribute to the consumer’s purchasing decision.  

Conclusion

Remember, whether you’re a full-time influencer or doing it as a side hustle, there is always a slice of the ‘money pie’ for everyone — so have fun, get out there, and explore the diverse world of influencer marketing!

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Creator's Academy

Pawjourr’s Creators: Lillygirlthegolden

Meet SoCal’s fearless duo

Amanda and her one-year-old Golden Retriever pup, Lilly, are roaring for adventures as they spend most of their time in the Atlantic Ocean.

If Moana was a four-legged canine, she would be Lilly! When owner Amanda says the word “swimming”, electrified Lilly can be seen waiting by the door to jump straight in the car, ready to chase some ocean waves.

Golden Retrievers are said to be active by nature and playful by heart. At the beach, Lilly proves them right by frolicking around, making pit holes, getting all wet and muddy. Lilly can always be seen chasing after anything: seagulls, crows, pelicans — you name it!

@lillygirlthegolden soaking up the SoCal sun

A company of two

Amanda, with her flair for creative writing and video editing, loves to share their water adventures with their followers — originally an Instagram exclusive, they have since expanded to platforms like TikTok and their new blog, ‘The Golden Life of Lilly’!

By sharing their oceanic escapades online, it allows Amanda to showcase her skills in writing, composing and editing. From high-quality photos to product reviews, Amanda got it covered!

She immersed herself in the online community in hopes to inspire others, and also learn from creators like herself. This exposure introduced Amanda to a lot of fur-ever friends where she picked up numerous tips and tricks on pet ownership and content creation.

@lillygirlthegolden looking playful with her tennis ball

Always putting Lilly first

As a hooman working for Beach Patrol, Amanda and her pup would spend the entire day at the beach — a win for Lilly! But the long hours could take a toll on Lilly, causing Amanda to be more aware of her fur kid’s well-being.

With that, Amanda is always on the hunt for the best products that seeks to improve Lilly’s health through community recommendations or even branded collaborations. 

@lillygirlthegolden loving Oxyfresh’s water additive dental care

For instance, our golden duo has recently partnered with Oxyfresh, to showcase their Premium Pet Dental Water Additive on Instagram. Brands like Oxyfresh, who strives to improve the lives of pets, are exactly what Amanda looks out for! 

Experts of their craft 

Our golden duo incorporates products they love into their everyday lives and most of their content features brings a fresh ocean breeze to the niche community of pet-product reviews! 

@lillygirlthegolden winding down at the beach

Their potential is endless! Our California girls can certainly spice up your campaign with the right amount of sand and waves.   

Whether your objective is to raise brand awareness or creating curated content, their ability to feature authentic and engaging content can provide numerous opportunities to give your brand the edge you seek. 

Ready to work with creators like Amanda and Lilly? Reach out to us at hello@pawjourr.com today! 

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Creator's Academy General Updates

What’s new on Pawjourr: September 2022

An experience designed with creators in mind.

We’re proud to finally introduce the brand new Pawjourr Creator Dashboard with key features that will help you make the most out of your content creator experience. Expect a full rundown of what it is, how it works, and what’s new!

Everything you need in one place

Say goodbye to forgotten applications. With the new dashboard, you can now manage your profile and track your campaign progress on your homepage – allowing you to keep track of your application status and earnings efficiently!

In addition, we made sure it’s easier than before to upload your drafts. Ongoing Jobs allows you to view your active campaigns in greater detail and upload your content with ease – isn’t that such a breeze?

Watch your funds fill up

That’s not all! You no longer have to worry about how much you’ve earned or how much you’re making from your campaigns. 

Your Treat Jar helps you to keep tabs on your earnings and you can be an expert navigator by following these steps:

Step 1: Choose your preferred payment method.

Step 2: Add and save your preferred payout method for easy withdrawals.

Step 3: Keep track of your earnings and withdrawals through your transaction history.

Level up your job search

Skip the endless scrollings! With our improved filters, your next opportunity is only a few clicks away.  Select specific requirements based on your campaign preferences using the search filter on the left. From countries to creator types, we got them all!

Have a question?

For new creators, fret not! With the Pawjourr Help Center, you can easily access FAQs and answers to your questions. You can even connect with our team directly via our chatbot and we’ll be there for you in a jiffy!

Now that everything you need is all in one place, we hope you are ready to navigate your way through the world of exciting and fun branded opportunities. 

Let us know what you think about our new release!