Here at Pawjourr, we offer a variety of jobs catered to furkids of various nature, from dogs to bunnies, you name it! Together with our vast network of pet creators, we’ve worked on all sorts of campaigns.
Everyone knows DC’s Superman and Batman, but this time, their furry sidekicks took the spotlight. Naturally, Vitakraft partnered with us to make their dreams come true, and we’re so excited to share with you how we made one of our biggest events happen!
Our mission
Vitakraft, known for their sugar-free recipes and palatable pet food, had collaborated with SUPERPETS to promote their products and the highly anticipated movie, DC League of Super-Pets.
DC League of Super-Pets was set to screen their first show on September 1 – and Pawjourr’s pet creators were given the chance to catch the movie for free!
Selected influencers received an exclusive PR kit containing SUPERPETS merch and Vitakraft goodies — what a treat!
Photo credit: @caliethecottonbud
Funan’s outdoor screening cinema
Ever wanted to bring your furkids out to the movies? Well, Golden Village and Funan must have heard you. ‘Movies under the Moonlight’, an outdoor movie screening of ‘DC League of Super-Pets’ at Funan’s Rooftop Garden was a result of their collaboration — and that’s right, ‘SUPERPETS’ were welcomed!
Viewers’ tickets came with a free goodie bag, popcorn, drink, and picnic mat. Additionally, they were given headphones for a better viewing experience.
Photo credit: @ttangkongchan
Unique campaign to remember
Calie, with her pawmom Allexisse, had a blast soaking up Singapore’s cityscape at night. What hooked Allexisse to be part of this event was its inclusivity.
“It was so nice of a change to have a pet-friendly movie screening outdoors and knowing we were allowed to bring our furkids with us did make the experience a lot more wholesome as well!”
Besides being a great opportunity for hoomans to bond with their furkids, the collaborative event was targeted to both humans and animals, allowing them to enjoy different parts of the campaign. Which made Allexisse to find this unique campaign to be an experience to remember. “I do hope we can have more projects like this available in the future!”
Photo credit: @ttangkongchan
A myriad of jobs available
We are thrilled to be able to put together a campaign that proved so successful for our influencers and the brands involved. The memorable event coupled with their striking PR kits made it an experience you can’t forget for everyone involved!
Our collaboration with Vitakraft X Super-Pets is definitely one for the history books. It’s not everyday you’re given the opportunity to be part of such a Super campaign.
Interested in making history? Let’s explore how we can work together at hello@pawjourr.com!
Every content creator has their own way of doing things. When you’re an influencer, your social media page is your brand – no matter if you’re a human or pawpal! Whether you’re just embarking on your journey in social media, or you’ve already established a good following and online presence, take time to reevaluate what your style is. It could be anything from the types of pictures you post, the tone your captions have or a whole concept that you and your pawpal are going for. Get creative and have fun. The most important thing is finding a style that represents you. Think authentic and real. We love it when creators get genuine and honest – it doesn’t hurt that your pawpal will look cute doing anything!
2. Engage your audience even when no one is looking
No one likes one-sided relationships. If your followers leave comments, questions, or even message you just to say hi, reply to them! When you step into the world of influencing, you aren’t doing it for the fame or popularity, you’re doing it to create a community of like-minded people (and pawpals) and form genuine connections. I created my dog’s Instagram a year ago, and I’ve made so many new friends from all walks of life.
From learning about the best walking routes to sharing common struggles, it’s the community that eventually keeps you going when the going gets tough. Don’t stress about statistics or clinching partnerships with reputable brands, engaging your audience and finding out why they care about the content you create will get you there in due time.
When you’re working with brands and sponsorships, it’s a major red flag if you aren’t keeping up with communication. Running an Instagram account is no different from running a ‘brand’ of your own – your pawpals! Having a good channel of healthy communication builds a good relationship between you and your sponsors, ensuring that the content creation gets done successfully.
It also doesn’t reflect well if you ignore briefs or take more than one working day to respond to emails or messages. Let companies know what you and your furry friend are struggling with. Is your pet under the weather? Does he have mixed reactions to the sponsored products? Communicate that. This ensures that the needs of both you and your pet are taken seriously.
Authenticity matters. It shouldn’t matter how many followers you have, how many campaigns you’ve done or how successful you’ve been. Every job matters. Go the extra mile to understand what the company’s vision is for content curation, what exactly they need from your page and how you can best achieve that. Trust me, brands will remember your sincerity and earnest interest in the campaign. In fact, they’ll probably want to work with you again or even recommend you to other brands for different projects.
It’s a common misconception that an influencer’s life needs to be luxurious or fashionable. Go with real. I’ve seen many accounts of pets in private planes, eating the best foods and wearing customised fits. You don’t need all of that. Your followers on your page very likely don’t have access to such things and making relatable content goes a long way. A walk in the park? A scuffle in the mud with your dog? A little scratch on your arm from your kitten? Share it! Chances are, everyone will love it.
Being a pawfluencer isn’t meant to be stressful or challenging. It’s about having fun with your furkid and creating a community where you can be yourself! Pawjourr exists to help you and your furkid have the best time creating content you both love. From taking your pick of the jobs (you never need to take on something you don’t like), to getting help throughout the whole process – it’s as easy as getting your dog to come over when you have food in your hands. Plus, it’s extra sweet when all compensation from every job is yours to keep. All we ask for is that you have fun and stay true to what you’re creating. Do all that and you’re already the best kind of pawfluencer you can be.
In 2020, global pet care sales grew a whopping 8.7% (Petfoodprocessing, 2021). The reason? Many people are turning to pet ownership as a means to cope with the pandemic blues.
If you are one of these individuals, you may have recently discovered that the world of pet ownership is difficult and tiresome to navigate. Our pets are not verbal creatures (obviously) and hence require lots of time and attention in order to receive the care they deserve. This can come at the expense of your finances and efforts.
To better guide yourself through pet ownership, it is important to locate resources that can turn your rocky journey into a smooth-sailing one.
1. Learn from experienced pet owners
Many pet owners have experienced what you are currently going through. Locating an accessible resource to learn from these pet owners is a great way to aid you through the pet ownership journey. Their experience and insight may significantly speed up your knowledge on pet parenting, and help you hear tips and tricks from genuine pet owners.
2. Meet like-minded pet owners
A great way to further connect with your pet owner community is through social media! Many pet owners have resorted to platforms such as Instagram and Tiktok to reach out to fellow pet owners.
At times, these platforms can also be utilised to share products and brands that they love. Locate campaigns to seek out opportunities that can help you meet pet owners who share the same interests as you.
3. Get to know your pet
Many platforms offer sample sizes for pet products. Pets are just like us, they have preferences too! To avoid wasting money experimenting with products, check to see if your local pet store carries samples. Testing out your pet’s response with sample sizes is a great way to get to know your pet’s wants, as well as discover allergies or dislikes.
Overall, work hard to familiarise yourself with your pet. Lots of patience and care goes a long way in forming strong relationships with your animals.
Pawjourr works hard to create a platform that is easy to navigate and accessible for all pet owners. Locate campaigns, read our blog and redeem samples all in one place. Remember to explore our site here, and follow our Instagram account.
Do you know that pet owners can redeem samples for their pet?
Sampling programs help owners locate and identify the best pet food variant suitable for their pets. It helps to save time and money, especially so for new pet owners who may be unfamiliar with their pet’s food preferences.
Each sampling program depends on their distributor – Here at Pawjourr, we offer free samples in exchange for reviews. This means that pet owners are able to redeem up to 5 FREE assorted samples within one transaction. After trying and reviewing them on our main site, their cart opens up once more and they can proceed with a new transaction.
We interviewed lexi.the.spitz to find out more about their experience with Pawjourr sampling program! Read on below to find out if we are the sampling program for you!
Photo Credit: Instagram @lexi.the.spitz
What is your main concern when it comes to providing for Lexi? (in terms of food etc)
Lexi truly enjoys eating all kinds of food! However, it is always reassuring to know that food or supplements are well-liked by her before committing or purchasing the full-sized product.
For grooming and cleaning products, it is important for us to check their effectiveness of it for Lexi’s current needs. My family has a really sensitive nose so the products have to be well-scented. We would also like to ensure she has no allergic reactions to the product.
Lastly, being more budget-conscious, I would only be willing to pay knowing that a product is really good for my dog. It also reduces wastage since you only buy products that you have confidence in!
How did you hear about Pawjourr’s Sampling system?
I was first introduced to Pawjourr through Instagram stories by various pet owners. They had just expanded their product redemptions from 3 to 5 items and had released a full-size sample product! After seeing several more stories about Pawjourr, it led me to sign up for their Pawjourr+ membership to give it a try.
How was the redemption process like?
It has been really simple and smooth since the beginning! The website is easily accessible on your phone or laptop, and you’d be spoilt for choice with the number of samples available! Each sample would include the ingredients used, where you could buy it and reviews from past user redemptions.
With a flat delivery fee, the item usually arrives at my doorstep within a few days.
Just for fun, I also did a 1-minute cart out challenge for Pawjourr’s sampling redemption! My record is currently at 40 seconds!
Double click to watch their 1-minute cart out challenge!
Awesome! We are impressed at the speed of your check out.What kind of Samples have you redeemed thus far?
We have redeemed all kinds of samples through Pawjourr – wet canned food, kibbles, dental chews, pee pad, waste bags, food toppers, single-ingredient treats, supplements, grooming and cleaning essentials.
Dry/Wet Food Samples
Grooming and Cleaning Samples
Each sample would include the ingredients used, where you could buy it and reviews from past user redemptions.
lexi.the.spitz
Treats (Dental/Single-ingredient/General)
What appeals to you most about Pawjourr’s samples?
The sample sizes always come in ample quantities and are well-sealed! Even when it is repackaged, the team at Pawjourr labels it clearly.
There have been a few brands that have given wonderful full-sized products such as JJ E-Homes Pee Pad Pack, Chuku’s Kitchen, The Grateful Dog Ready Meals and OneV.
Photo Credit: Instagram @lexi.the.sptiz
Treats are always Lexi’s favourites!
lexi.the.spitz
Samples are a great way to get to know your dog’s needs or wants. These can be exemplified by the incidents below.
Incident 1
We were looking for a new kibble to let Lexi try, and my mum was eyeing the Absolute Holistic Vegan Diet with Oats and Peas. For a dog who loves all kinds of food, this was the first time she outright rejected the kibble on its own. She would only begrudgingly eat the kibble when mixed with her other food. We were thankful that we did not commit to buying it!
Incident 2
With the release of supplements, it gave Lexi a chance to try all types ranging from chews, soft gels, powdered and tablets. Some tablets were too large and she simply would not swallow it even when mixed with food. For the smaller tablets, she could only eat it when hidden into her meals. After that experience, I would only purchase supplements in soft chew form.
Lexi’s supplement collection so far!
Through the positive and not-so-positive experiences, sampling allows pet owners to understand their dog’s likes and dislikes. It allows us as owners to make the best decision for them when purchasing new products.
Do you recommend sampling from Pawjourr? Why or why not?
We highly recommend everyone to try sampling from Pawjourr as it can benefit all kinds of pet owners! Whether you are just curious and would like to try more doggy products, or considering purchasing an item but aren’t sure whether your dog would like it – Pawjourr sampling helps resolve it!
Personally, it has been a lot of fun trying out different products, writing reviews and taking photos and videos of Lexi! It gives me a reason to spend time with her and capture precious moments. She definitely enjoys the fruits of her labour (aka. treats) too!
Since being with Pawjourr’s sampling programme, it has helped me to understand Lexi’s likes and dislikes. It introduced me as a first-time dog owner to the huge variety of products available to dogs! Most importantly, the products purchased after trying them through Pawjourr’s sampling programme are those that I have full confidence in. Say goodbye to buyer’s remorse! 😉
Have you since re-purchased any of the samples?
Yes, we have found a few brands or products that we enjoyed! There are many other samples the hooman would like to re-purchase, but it takes some time for one dog to go through her food and treats.
Here is the list of samples we eventually purchased:
Earthbath Oatmeal and Aloe Conditioner
The smell is really lovely, and Lexi kept sniffing it. The effects were immediately soft fur! As a bonus, the price is incredibly reasonable for a good amount.
Pet Natural’s of Vermont Daily Probiotic
I fell in love with the cute bone-like shape! I was honestly kind of disappointed when the full-size product from iHerb came in a rectangular shape instead. It has a stronger smell because it’s duck flavoured. Love how it has pre-and probiotics in one tiny chew!
Instinct Grain-free Wet Topper
Lexi really enjoyed the wet topper provided in the sample! When Pawjourr finally released the full-sized product on their Shopee shop, we decided to get a different kind under their limited ingredients series (lamb/turkey). It is individually packed to mix up your dog’s meals!
Chuku’s Kitchen Fresh Food
Eco-friendly packaging, customized meals based on each pup’s nutritional requirements, fresh and delicious fuss-free meals for your dog. Bought one subscription to help with Lexi’s post-spay healing. She was jumping like a kangaroo by the end of it!
Doggiebalm
Though the price-point is a little much for this hooman, I got these at a great deal during their clearance promotion. My favourite must-have item from Doggiebalm is the Natural Coconut Shampoo and Conditioner!
Natural Cologne Spritz
It left a great smell on my dog and clothes for a few days. Great to cover-up the “dog” smell or to freshen up in-between baths.
100% Natural Leave-in Conditioner
Bought it to assist during brushing sessions, as it helps to detangle her fur.
Natural Coconut Shampoo and Conditioner
A soap-free quick rinse-off formula that is similar to castile soap. It works great after walks or for weekly freshening up (especially during hot weather seasons) without drying out your dog’s hair.
NaturVet Tear Stain Supplement
I like supplements which look like treats since Lexi is extremely food motivated. Since trying the product, her tears will still occur (it’s not a miracle worker). However, we clean her eyes at least twice a day after meals and it prevents the staining.
Check out Pawjourr’s sampling program here to redeem your free samples 🙂
Thank you lexi.the.spitz for their invaluable input. Follow them via Instagram.
You don’t have to be a long-time pet owner to share your experiences!
We are also looking for small businesses, shelter volunteers, vets, therapists and many more!
1. Start by Signing Up!
Sign Up
Register as an author by heading to https://contributors.pawjourr.com, and clicking “LOGIN/REGISTER”! An activation email will be sent to the email address used to sign up.
P.S.: We suggest using your pet’s Instagram handle as your username!
2. Set Up Your Profile!
Writer Profile
A profile speaks a thousand words. Let your readers know more about you! Your bio will be reflected at the end of your articles when published.
Indicate your phone number if you prefer to claim your remuneration via PayNow
Indicate your email address if you prefer to claim your remuneration via Paypal
3. Write an Article!
New Post
Simply log in to your writer account start writing at your own pace!
Check the right categories, depending on the topic you are writing. This should include the pet type relevant to your topic.
Add relevant tags which are not found in the categories above.
Include a featured image, this is what readers will see before clicking on your article.
Don’t forget to include headings and images to make your writing come to life. Do note to include references and hyperlinks for information taken from external sources.
Once you have included the relevant options, click on ‘Submit to Workflow’ at the top. Select ‘thewoofagency’ as assigned actor to send your article for a review. Click on ‘Submit to Workflow’ again at the bottom to submit your article. Voilà! Your article is now in review.
Generally, your article will be live within 1-2 working days. Don’t forget to share your article around and get your friends to leave a comment!
4. Token of Appreciation
Amount reflected in your writer dashboard is in USD. You may withdraw your fees via (1) PayNow, (2) bank transfer or (3) Paypal. The minimum amount for each withdrawal is USD$10
Drop us a DM on Instagram @pawjourr or simply get registered on our blog as an author!
As a registered author, you’re able to write multiple articles at your own pace as and when you like! There is also no number of words required for each article.
What can I write about?
Pawjourr advocate genuine experiences and knowledge. Here are some questions you can ask yourself while brainstorming for a topic!
Have my pet thrived on a particular product or diet?
What have I successfully accomplished as a pet owner which I hope more owners can learn about?
Learnt something the hard way which no owners should have been through?
Have my pet suffered from a particular medical condition?
What aspects of advice did I look out for as a new pet owner?
What is important to me and my pet?
How can I help new pet owners?
What are some issues that pet owners should be made aware and knowledgeable about?
As a #nofilter content hub, contributors are allowed to write their thoughts and feelings so long as there is no factually wrong information. You don’t have to worry
Don’t forget to use headings to section your writing if you are mentioning different points!
After submitting to the workflow, there will be a review process before your article gets published.
Is there a word limit?
There are absolutely no restrictions on the word limit. However, all articles should be substantial. We suggest separating your idea into different articles with an area of focus each.
Thank you!
As a form of appreciation, we offer a minimum USD2.50 for every article written by a contributor. The intention is for contributors to share their experiences.
The amount reflected in the writer dashboard is in USD. The minimum amount of each withdrawal is USD$10, with payment methods via PayNow, Paypal or bank transfer. Click here to withdraw your fees!
Have any queries? Drop us a DM and we may or may not send you memes. ?
