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Brand's Resources

How customer reviews can help your brand

You probably read the title and hoped to find some answers. But before we dive into what you’re here for, let me ask you this: How many times have you looked up something and gone straight to the customer reviews section?

Exactly. In this day and age, online shopping is so convenient, and checking out is just a few clicks away. But before completing our purchase, we as consumers, feel the need to check out existing reviews — a second nature to us. 

But why are customer reviews so important to us?

Boost credibility & social proof

It is true when they say “your reputation precedes you” because even tech giants like Apple and Microsoft have based their success on credibility. They are able to amass huge sales numbers, thanks to their ability to increase their social proof. 

Product reviews are powerful testimonies that can be featured on all your marketing touchpoints, from your e-commerce platform to social media pages. So, why do consumers trust these reviews so much?

Because they are able to gain a greater insight into the business’s service and the brand’s product. 88% of potential consumers trust reviews as much as personal recommendations. After all, consumers are spoilt for choices, and these reviews serve as simple guidance that differentiates countless products and services out there.

Photo credit: @stanleytuccithedog

Better understand your consumers 

Reviews left behind by consumers provide insight into the overall customer experience and satisfaction. With access to such opinions, you’ll know what are the gaps in your service/product. And by implementing changes and improvements, your consumers will know that their voices are heard.

Therefore, collecting and analyzing consumer reviews can help improve your business, increase brand awareness, and more. 

Photo credit: @kojiandme

Generates more SEO & Improves SEO ranking

Customer reviews don’t just provide feedback and boost your brand’s credibility among consumers. They also generate more searches and sales. Search Engine Optimization (SEO) is all about what people are searching for online, the answers they’re seeking, and the products/services they need. 

The words they’re using matter a lot to your brand. For example, if your business sells pet shampoo and you have great reviews, when someone searches for ‘great pet shampoo’, Google will bump up your website. With a better perspective of the product, potential consumers are more susceptible to take action after reading a positive review. 

Pawjourr is here to help

By choosing Pawjourr, we bring you closer to the pet community. And this doesn’t just consist of well-known pet influencers. I’m talking about your day-to-day pet owners that would offer genuine insights into the brand’s product or service. 

Followers of these creators also trust them more. However, these nano influencers are not just trustworthy, they are also much more excited and willing to work with you! 

A US-based treat brand used Pawjourr to engage product testers for all their products. The goal? To gain insights among the pet community, and improve their formulations and packaging. Ultimately, they were able to increase sales by 70%!

Stay ahead with customer reviews

They’re a great way to grab the attention of potential customers. By failing to encourage them to leave reviews of their own, your band loses out as they’re simply a great avenue to increase sales. 

Online customer reviews are here to stay. As the number of internet users grows, the importance of customer reviews will continue to grow as well.

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Community Stories

Review of KONG Toys: The good and the meh

My tiny almost 2kg dog is a land shark. She’s currently teething and is ready to destroy all the toys (and furniture) that comes her way. We’ve invested a lot in Kong toys due to their reputation of being sturdy but not all of them are equally well made.

Read our review below to know which toys are worth it and which toys you can give a miss:

KONG Classic:

This rubber toy is extremely durable. It’s able to withstand my puppy’s constant chewing and as an added bonus, treats inside keep her busy for long periods of time. This is a classic toy for a reason-only downside is it’s not the most budget friendly toy.

Rating: 9.5/10

Taken from Kong’s Website

Dental Stick

The dental stick allows dog owners to hide treats for puppies to slowly chew their way through. Without treats, my pup is disinterested in the toy but with treats, it does its job of keeping a dog busy for minutes. Due to its many crevices, it is a pain to clean.

Rating: 8/10

Taken from Kong’s Website

KONG Cozie

I was so excited to get the KONG Cozie because before this point, all the KONG toys we got were extremely durable. Sad to say this wasn’t the same case with this toy. Within 5 minutes my 2kg puppy was pulling out the fur of the moose and making a mess everywhere. For the price point and the quality, I don’t recommend this at all-the only upside is she seems to enjoy destroying it.

Rating: 1.5/10

Taken from KONG’s website

SqueakAir Balls

We got our dog these tiny squeaking tennis balls thinking (again) that it would be durable. She ended up biting out the fur, making a mess and eating some of the fur out. My dog did love chasing it around. Though you’re better off getting a regular tennis ball for a cheaper price.

Rating: 2/10

Taken from Kong’s Website

Hope my review has helped you! For more questions, feel free to DM us on IG at donut.pawfriend

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Community Stories

My rabbit’s favorite toys that I recommend you to try

Toys your bun can play with based on my personal experience

Ever wondered how intelligent your furry friends with long ears are? Well, they are actually more intelligent than you think. Rabbits have about the same IQ as the average cat or dog, and given their IQ, they need constant mental and physical stimulation with toys and plenty of exercise. It is important to change toys every once in a while so that they do not get bored. Just like us humans, rabbits will get bored very easily if they were made to eat the same foods, do the same things or play with the same exact toys everyday without a change in routine.

Here are a few of the toys that we have that may actually be useful for your little furry one. 😉

1. Ball of Apple Twigs from RHQ

https://www.instagram.com/p/CEGuY6jDAIV/?utm_source=ig_web_copy_link

We got this toy for her about one month ago from RHQ Rabbit Headquarters. The ball is made of apple twigs that is safe to consume for rabbits. Just like any other bunny, Whiskers likes to chew on stuff, so this ball would be perfect for her. Since rabbit teeth are constantly growing just like our nails, they need to chew on something to prevent their teeth from overgrowing to the point that they become too long for them to eat anything.

Any chew toy should be made safe to eat for bunnies, and this ball manages to kill two birds with one stone by being both a chew toy for her to use her teeth on and a consumable product made with delicious apple twigs that she can feast on whenever she’s hungry. This can help to keep her busy while we’re at work so we don’t have to worry about her not being occupied with something. Since it’s a consumable product, it will run out once your rabbit has ate all of it and you will have to replace it with a new one. The ball can undo itself easily so you will need to pick up the pieces when it happens.

Pros:
– Made of natural edible material
– Allows them to play and eat healthily

Cons:
– Untangles itself easily due to weak material used, forcing you to clean up the mess whenever it occurs
– Not an infinite object – will run out once your bun consumes all of it and you will have to get a new one

2. Dangling wooden toy

The wooden toy hanging in Whiskers’ cage after the string broke and we have to fix it

Bunnies like to chew on anything, especially if it’s made of wood. Chewing not only prevents their teeth from overgrowing but it is also therapeutic for the bunny’s soul, just like hitting a punching bag is therapeutic for a human’s soul. If you have a lot of wooden furniture at home that you do not wish for your bunny to chew on, then this wooden toy should serve as an alternative to wooden furniture for them.

This toy is made entirely out of wood, attached to a string that connects it to a wooden hook to hang it on the ceiling of the cage. It is perfect for little critters who just can’t help but find wood to chew on. The toy stimulates them mentally so that they will not get bored, but the string is so brittle that it will break when your bun pulls it too hard.

We got this toy for her since she always likes to run into the master bedroom where most of the furniture is made of wood and we’ve had enough of her chewing on the wooden tables, walls, and any furniture from our living room that is made of wood. We thought that this toy would keep her from chewing other stuff so we got this for her. We also got this as an alternative to a small wooden log that we got for her before since she chewed only a small portion of that log and got bored of it that she resorted back to chewing our wooden furniture.

The wooden toy was hanging in her cage for two years until one day, in a fit of rage, she pulled it down, breaking the string that held it up. She probably got bored of it for being in her cage for two years. We had to put it back together since the string broke. Right now, it is still hanging up there in her cage but as a decoration rather than as a chew toy. She hardly ever touches it again since right now there are other toys that she prefers to this and her body is too obese for her to lift up her front legs to reach it.

Pros:
– Made of wood so it is good material for chewing and relieving stress
– Keeps rabbit entertained when left in the cage for hours

Cons:
– String is too weak. Will break if rabbit pulls it too hard
– Design is too simple and rabbit will grow bored of it after a few months.
– Some rabbits may not be able to reach the toy if it’s placed too high up

3. Toilet paper roll

https://www.instagram.com/tv/CBpKcX3DX0w/?utm_source=ig_web_copy_link
The cardboard tube is her favorite toy now

Do you know that toilet paper rolls are actually safe to consume for rabbits? It can also serve as a chew toy!

Toilet paper rolls are made of cardboard material that is safe to ingest for rabbits and satisfying for them to chew on. To make it even better, you should stuff some hay and other smaller snacks into the cardboard tube to add more variety to his/her diet. Make it more challenging by stuffing the hay in tightly and hide the tube with food in one place for extra difficulty 😉

Likewise, cardboard boxes are also a good toy for them and safe to consume. You can take pieces of cardboard and put them together to make a little house! 😉 You can cut square holes in the cardboard for them to jump through and play hide-and-seek. Just make sure to file the sharp edges with sandpaper so that they don’t get hurt from playing. Who knows? Maybe one day the cardboard house will become your little one’s favorite playground! 😀

Also, if you have some old phone books, don’t throw them away! It’s good to keep some old phone books and get your friends to do the same thing. Your little furry friend will really love to tear through the pages and rip the phone books into shreds, so be sure to save some old phone books for them! 😉

As you can see in the IGTV vid here, Whiskers really likes to play with the toilet paper roll. Ever since, we don’t see her chewing on our wooden furniture anymore now that the toilet paper roll has already made up for her boring wooden toy. The toilet paper rolls have proven time and time again that you don’t have to spend money to keep your little furry friend entertained. Sometimes, all it takes is a little creativity. 😉

Pros:
– Cost effective
– Can be used as a foraging toy
– Safe to consume

Cons:
– Not infinite. Must be replaced if all is eaten up by rabbit

4. Metal ball with bell

https://www.instagram.com/p/CB3HszajML0/?utm_source=ig_web_copy_link
The toy in question is seen in most of Whiskers’ IG vids and photos

This is a round-shaped metal cage for you to stuff with hay. As they eat, the cage will shake and cause the bell to make a satisfying “ding” sound for their ears to pick up. Every time Whiskers brushes past it, she would trigger the bell sound. The bell sound is quite relaxing for a rabbit and not as loud as music from the radio.

The metal ball cage needs to be replenished with hay frequently since they consume hay in large amounts every day because hay forms a large part of a rabbit’s diet. Whenever there is no more hay left in this ball, Whiskers will get annoyed and thump her feet at us to show her disapproval. She’s like a five-year-old human kid who is addicted to sugar and gets mad when he runs out of sweets so he demands his mom for more sweets. These little critters are so adorable even when they get mad at us. XD <3

It’s best to replenish it with hay when it’s left half-full as their rate of hay consumption per day is quite high. They’ll get dissatisfied when the metal ball of hay is less than half-full and thump their feet at you like an angry rabbit. After all, it’s hay that they should consume more of and not carrots, so take that Bugs Bunny! 😀

See the source image
Source: https://facebookcovers.iorbix.com/facebook-cover-photos-timeline/characters/Bugs-Bunny-Whats-Up-Doc

When they’re not eating, you can ring that little bell for them to signal that it’s playtime. Sometimes, when your eyes are not on them, they may even ring the bell to communicate something to you, or to just show you that they are awake and hyper and cannot wait for playtime! XD

Pros:
– Metal chain is strong enough to hold the ball up so that it won’t break when pulled
– Perfect for hay storage. Can possibly be a foraging toy. 🙂
– Bell ringing is soft and ASMR. Most relaxing sound for a rabbit.

Cons:
– Not a suitable toy for chewing.

Conclusion

So here are the toys that we own which may be useful for your little one. What do you guys think of this list? Do you have any rabbit toys that are not listed here which can be fun and beneficial for your bunny? Share with us in the comments below! 🙂

Categories
Community Stories

Cheap and good deals on Truffle’s recommendations! Part 1

Who am I?

I am a shopaholic, love Shopee and managed my dog’s Instagram @truffleruffel . My blog posts will be filled with awesome deals on Shopee and product reviews.

Truffle and I

Truffle is on home cooked food hence the need for good quality containers for storing, which led me to find many other amazing kitchen tools/ dog accessories on Shopee.

Generally, I look for products that are

1) Good quality
2) Effectiveness
3) Affordability

Join my telegram group for more recommendations! https://t.me/joinchat/DTxdXRudKXYs1GxCGe0hPQ


1. Storage

Silicone collapsible containers.

Silicone collapsible containers

https://shp.ee/9gxwbqw

This is my go to container for home cooked food storing! It is collapsible so it saves a lot of space. The lid is pretty air tight as well, no leaks. Silicone are lightweight, able to withstand extreme variations of temperatures, non toxic and the list goes on. A must have product!

~

Reusable zip-lock bags

Reusable zip-lock bags

https://shp.ee/ezwpd5u

I am not a fan of plastic waste and prepping home cooked food takes up a lot of freezer space, this is compact and reusable.
Very thick and good quality, also suitable for raw feeders to store bones!

~

Ice cube tray with lid

Ice cube tray with lid

https://shp.ee/8zs3y94

I use this to freeze my bone broth.

The bottom part of the ice cube tray is quite soft and made of silicone, easy to pop the cubes right out. Just squeeze a little and bam!It is also BPA-free and stack-able.

~


2. Pet related products

Snuffle mat (1)

Snuffle mat (rectangular)

https://shp.ee/cymrjg4

This snuffle mat comes with straps to fasten it against the table/chair to prevent slipping.

Colorful and different elements to engage your fur-kids. Very cheap compared to other retails and the size is big too.

~

Interactive puzzle

Interactive puzzle for pets

https://shp.ee/7p7ynj4

Interactive toy puzzles are beneficial in ways such as developing problem solving skills, prevent anxiety, prevent dementia in older pets and many more.

I highly recommend getting 2-3 different types of interactive puzzle or snuffle mats and switch it around!

~

Zippy Paws burrow toys

Zippy paws burrow toys

https://shopee.sg/Zippypaws-Burrow-Dog-Toy-i.239260607.4326224042?deep_and_deferred=1&pid=partnerize_int&af_click_lookback=7d&is_retargeting=true&af_reengagement_window=7d&af_installpostback=false&af_sub2=SHOPEE&clickid=1011lgPsPUm2&af_siteid=1100l171822&utm_source=1100l171822&utm_medium=affiliates

This is another interactive toy for your fur-kids!

Zippy paws toys are of good quality, squeaky and colorful. Truffle love burrow toys and I often hide small pieces of treats and can keep him entertained for 5-10 minutes.

~

Soft plush bed

Round soft plush bed

https://shp.ee/r2s56kt

This bed was popular among the Instagram community for awhile. The reviews for this seller is pretty good and there are many colors available too!

Instagram worthy bed.

~

Dog brush (Fine pin)

Pet grooming brush

https://shp.ee/ccevptu

THIS IS SUPER GOOD. It combs out Truffle’s poodle curls and he look super super fluffy every time after combing.

Mine is type B (Fine pin) ?
Easy removal of fur due to the self cleaning function.

Good handle and brush quality, comes with cap to protect the brush.

~

E-collar

Elizabethan collar

https://shp.ee/qzp9ypg

Truffle bite/shake off other e-collars but only tolerate this e-collar.

This is soft, comfortable to sleep in and wide enough to prevent fur-kids from licking/scratching their wounds.

Get one to set aside for emergencies!

~

Paw shaver

USB paw shaver set

https://shp.ee/mbh6ycu

I shave Truffle’s paws every 1-2 weeks using this, the sound is not very loud and the blades are not too sharp to the point where it will cut the paws.

It is very important that paw pads are shaved and clean to prevent skidding and bacterial growth.

~

YU oriental dry clean spray

YU Oriental Natural Peony Anti-Bacteria Dry Clean Spray for Pets

https://shp.ee/pa7s3jy

My favorite scent on Truffle!

We are using the Peony dry clean spray and he always smell so good and kissable.

It contains Peony extract + Epilobium fleischeri extract + Witch hazel + Allantoin. All of which is safe for pets. Peony essence controls bacteria and prevents skin infections.

145ml.


Stay tuned for more of Truffle’s recommendations!

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