When looking back at 2020, I’m sure all anyone can remember is the COVID-19 pandemic. But with the rise of COVID-19 cases, 2020 also saw a huge rise in the appeal and consumption of short-form video — especially on the app, TikTok.
Vine walked so TikTok could run
Short-form content — content less than a minute long — is not new to us. It has long existed since 2013, popularized by the now-defunct platform, Vine. This all began when users on that platform would create 6-second looped videos, creating all sorts of content, from synchronized dancing to “meme-worthy” comedy videos.
Consuming content on the go
Now, short-form content is even more popular than before thanks to TikTok, and Instagram’s Reels.
This trend can be attributed to a number of factors, including the shortened attention spans of consumers. In an age of constant distractions and an overwhelming amount of information available at our fingertips, people are less likely to spend a long time engaging with a piece of content. Instead, they want to quickly consume information and move on to the next big thing.
Another key driver is the increasing use of mobile devices. With the convenience that smartphones and tablets bring, more people are consuming content on the go. Hence, they are looking for shorter, bite-sized pieces of content that are easy to consume on a small screen.
Leverage short-form content
Platforms like TikTok, Instagram, and Twitter are designed for quick, snackable content, and they have become a go-to destination for millions of people looking for entertainment, news, and information. And leveraging them is easier than you think!
We previously talked about the power of customer reviews, and how it has the power to influence potential consumer’s purchasing decisions. Instagram Reels makes it really easy for you to share testimonies — simply repost any User-Generated Content (UGC) by getting existing consumers to contribute a video testimonial.
With the increase of users on these platforms each year, demand for short-form content continues to grow. Therefore, the number of users marketers can reach with ads on platforms like Instagram’s Reels feed and TikTok is bound to increase.
Is going viral a bad marketing strategy?
Both Instagram Reels and TikTok present an endless potential; it allows you to reach new audiences that seemed impossible, simply with a trending video.
Now, wanting to go viral isn’t bad. But trying to go viral isn’t a good marketing strategy. The internet and its algorithm are unpredictable, and unless you have the pulse of knowing what the next big thing is, it’s always safer to create authentic content true to your brand.
It is also what makes them hooked. Relatability is the strongest tool in short-form content, and when executed correctly, it helps you stand out in the loud market we’re living in. Remember, audiences want to connect with your content, and that connection is what makes people share your videos around!
Our latest Pawjourr’s Spotlight needs no introduction…
Brought together by fate
A familiar face among our local pet community, Taco and Milky are known for their witty captions and adorable smiles. Taco, a two-year-old Shiba Inu, resided in China — where he was born — for a year before moving to sunny Singapore. A year later, Milky the Pomapoo, joined the family during Deepavali of 2021.
During every trip, vets would notice that Taco is the ‘zen’ Shiba, who stays out of ‘trouble’. But Milky, on the other hand, is that mischievous playful younger sibling that loves to pester Taco — never a boring day with these two.
According to their hoodad Irwin, a sign that it was all meant to be, is the fact that both Taco and Milky have the same birthday as hoomom Leah.
Taco and Milky are all dressed up for the Lunar New Year
Behind our successful superstars…there are their managers
Besides working hard to increase their treats’ fund, both Irwin and Leah, also run their social media account. As a creator, they would connect with other hoodads and hoomoms like them, and share various tips and tricks to provide their fur kids with the best.
Leah has a talent for taking the ‘perfect’ shots while incorporating her creativity into them. Taco and Milky are also natural in front of the camera, always staying calm which allows Leah to take the shots she needs.
This extra “oomph” gives their assets the personal touch it needs to stand out from the crowd. This led Taco and Milky to score an ambassadorship with YoDoggo.
Taco enjoying YoDoggo’s convenient meal fix after a long walk
6 months YoDoggo Ambassadorship
YoDoggo’s objective was to find committed brand ambassadors, able to promote their brand and products while sharing the same value of providing the best nutrients for dogs — and Taco fit the bill!
As an ambassador for YoDoggo, Taco can enjoy the perks that come with the job!
Monthly meals delivered to their doorstep for 6 months
A personalized discount code for followers
Attractive referral commissions
Monthly cash reimbursement
In exchange, they would actively promote the brand on their social media for their tenure as ambassadors.
Endless experience in pet modeling
Besides being YoDoggo’s ambassadors, Taco and Milky continue to build their pet modeling portfolio by participating in various campaigns. Milky has appeared in a campaign for Himalaya Pet Wellness and Taco for Beco Pets.
Taco for our #LifeatPawjourr campaign
And that’s not all, Taco also has the experience as an on-site talent for our #LifeatPawjourr campaign. Both Taco and Milky are very easy to work with, as they’re not shy about being in front of the camera, able to take picture-perfect shots and videos which brands can find useful. After every campaign, brands are presented with new assets that they can utilize as User-generated Content (UGC) for their marketing campaign.
Starting the new year with another addition to our Pawjourr Spotlight series, where we highlight unique creators and the jobs they have taken on to showcase our pool of talents and how they work with brands.
Introducing… Dr. Laura
Growing up in sunny SoCal, Dr. Laura experienced firsthand the different ways people view animals based on their cultural differences. She believes that as an animal health care professional, one’s utmost duty is to be an advocate for the safety and well-being of all pets. Especially improving the quality of life for all animals.
After graduating from the Western University of Health Sciences, Dr. Laura went on to work at Pawp, as a lead veterinarian. She served as an advisor and consultant to their network of pet owners – sounds exciting if you ask me!
Dr. Laura is also very passionate about pet food and nutrition and has worked with various brands as a consultant, along with crafting recipes for different clients.
Dr. Laura, like the rest of us, love warm hugs
“Vet Lo where the pets go”
Similarly, with Pawjourr, Dr. Laura serves as a veterinarian advisor and consultant.
In 2022, Animal Ortho Care wanted to work with vets through Pawjourr to promote their bracing products. We engaged Dr Laura who is an active content creator and practicing vet to take part in this campaign.
Dr. Laura worked with her patients to understand their conditions and customized Animal Ortho Care bracing products to suit their needs. Having personally tested the bracing products on her patients, she saw how it has helped them, giving them a stamp of approval for medical products like the Haute Wheels Dog Wheelchair and Lil’ Back Bracer.
She further shared video testimonials on her social accounts and provided testimonials to be used on the brand’s website.
Besides testing medical products, Dr. Laura tested out pet tech gadgets too. For example, the Eufy pet camera allows you to keep an eye on your pet while you’re not home. According to Dr. Laura’s review, the device is perfect for pets with separation anxiety, as it allows you to feed treats and talk to them through the Eufy app.
Benefits of working with vets
We previously shared about the benefits of customer reviews and how it has the power to influence consumers’ purchasing decisions. And what if I told you that a product review by an expert goes an even longer way!
A partnership between an accredited vet and a brand provides credibility and social proof for a product or service. Vets are considered experts in their field and their endorsement of a product or service can help to increase consumer trust and confidence in that product or service.
Additionally, when a product or service is recommended by a trusted professional, it helps to increase the perceived value of the product or service, which can potentially lead to increased sales.
The advantages of getting an expert opinion are endless! These experts tend to have a greater understanding and experience of the matter, which makes their opinion much more legitimate in the eye of a consumer. In this case, Dr. Laura was able to showcase the effectiveness of certain products and share them with her loyal audience.
If you’re a brand looking to work with vets, Dr. Laura is one of our best picks! Reach out to us at hello@pawjourr.com , and we’ll connect you with the right expert..
There are billions of people across the many social media platforms out there, and this number is bound to increase with each passing year. From Facebook to Twitter, brands and businesses are always looking for ways to connect with their audience, be it in the form of tweets or branded assets.
However, as simple as it may be, oftentimes these brands and influencers tend to make the same mistakes over and over again. This causes them to ask the same old questions, “Why are my followers not seeing my posts?”, “Why am I not seeing results?”, “Why am I not growing?”.
Therefore, we present to you 7 common mistakes in social media management — a handy guide in ensuring you don’t make the same rookie mistakes.
Not switching to a Business account
First and foremost, not updating your Instagram profile to a business one can harm your brand. While Instagram Business and Creator profiles might look similar to each other, they are intended for different purposes and users.
Creator profiles are suited for influencers, creators, celebrities, and artists. Whereas Business profiles are intended for brands and organizations.
Making this switch allows you to unlock Instagram’s tools and features that are designed to help you grow — most importantly, Instagram in-app analytics.
Not leveraging Instagram Stories
Introduced in 2016, it was initially seen as Instagram’s efforts to imitate the Snapchat feature with the same name. However, it has grown to become a key feature and marketing tool on Instagram as it allows users to post whatever they want for a limited time.
Unlike evergreen content that is meant to stay forever (depending on the user’s intention), Instagram Stories are ephemeral content that’d last for 24 hours before disappearing forever (unless posted on “Highlights”).
So why does ephemeral content work? Well, it’s natural to have a fear of missing out (also known as FOMO). And just like limited sales, it evokes a sense of excitement and inclusivity which encourages users to check out this fleeting content before it’s gone forever.
Buying likes and followers
It’s true that having big numbers says a lot about a company, celebrity, influencer, and creator. However, there is also a misconception that the amount of likes and followers measures the level of one’s success.
Well, most influencers receive money in exchange for a post or two, having a large community of followers doesn’t guarantee the success you think it does. Using these gimmicks to grow your profile, not only goes against the platform’s guidelines but also diminishes your credibility and tarnishes your reputation.
But rather, focus on building your engagement rate which allows you to grow without vanity metrics. Vanity metrics are statistics that may appear spectacular on the surface, but don’t translate to any business value. For example, follower and view count.
Failing to engage in conversations with your audience
On that note, prioritizing follower count over engagement rate is also a mistake that’s going to cost you in the long run. If you’re just starting, sure, it’s good to strive for a higher follower count. However, the higher your follower count, the harder it is for you to achieve a good engagement rate. Hence, when you’re starting, engagement rate might not be an issue.
What many users fail to understand is that there is no use having millions of followers, with an engagement rate of less than 1%. That is why you need to start boosting your engagement rate, by simply creating content that people want to engage with.
If your posts aren’t gaining any form of engagement, it’s a sign for you to reevaluate the type of content you’re putting out. And when your audience is finally engaging with your content, don’t forget to engage back!
Not defining your target audience
There are millions of users out there. This makes it crucial to streamline your audience, so it reaches the right users.
Not everyone on the platform will relate and connect with your content, and no matter what hard work you put in, if you aren’t able to understand your audience, you’ll struggle to achieve the results you want.
Therefore, defining your target audience, allows you to focus your marketing efforts on users that matter.
Treating all social media platforms the same
Another rookie mistake is to treat all social media platforms the same. Each platform is unique and users on each platform digest content differently.
By seeking to understand how each platform works, you’d be able to learn the language of each platform and better communicate your objectives without missing the mark.
Understanding your audience can also help you to increase visibility and with engagement from the right audience, processors would be able to promote your posts to the right audience.
Coming on a little too strong
With billions of combined users on social media, content fatigue is very real. It describes the exhaustion users face by constantly being surrounded with NEW content all the time, and being unable to keep up with them.
To stand out among the crowd, you need to engage and not flood your followers’ feeds with content every second of the day. By doing so, you’re causing your followers to dislike your brand. And soon enough, you’ll see your follower count take a nosedive.
Therefore, it’s okay to take a break once in a while, and only put out content that matters — not for the sake of putting them out and overwhelming your audience.
Bonus: Not tracking or using analytics tools
Your social media strategy should be constantly updated to keep up with this ever-changing industry. A great way to move forward is to see the impact and performance of your past efforts.
Therefore, by tracking your posts and using analytics to gather insights, you’re able to weed out content that underperformed or failed to achieve its intended purpose. It also allows you to know which content your followers are engaging well with, which only means one thing; you’re on the right track!
Instagram’s algorithm has been a topic of interest among users, brands, and even celebrities, who are desperately trying to figure out and “play the game” to simply make their posts seen by their followers.
For those who aren’t familiar with Instagram, prior to 2016, Instagram’s feed has been displayed in chronological order, no matter how much you’ve interacted with the profile. But it all changed when Instagram launched an update, where user’s feeds are now curated based on their activity on the app… until 2022.
What changed in 2016?
Since 2016, Instagram has an algorithm (or more accurately, algorithms) that helps them determine which posts to show you, in no particular order. Which means you might miss a post or two, from an account you love but “rarely interact” because they aren’t as active as other profiles.
According to Instagram, their algorithm is made up of different algorithms, and processors to determine which posts make it. Not only that, different portions of the app have their respective algorithms. Which explains why the Explore page is so different from Reels.
Instagram’s 2022 algorithm
Earlier this year, Instagram introduced the ability for users to switch between chronological order, as well as the feed that Instagram’s processes have worked hard to curate for users on the platform.
In a tweet by the Head of Instagram, Adam Mosseri, users can choose between these three options:
Home
Favorites
Following
With Favorites, Instagram is letting users play a bigger role in controlling their feed. You can curate your own feed by adding profiles you love to the list, with a maximum of 50 (for now anyways). And that’s not even the best part!
Even under a different feed, like “Home”, profiles in your “Favorites” list will rank higher up in your feed. This is a big change for business and brands who are struggling to gain visibility, and feeling like they’re constantly getting “shadowbanned”.
“Shadowbanning doesn’t exist”
Last year, Adam Mosseri also debunked misconceptions about Instagram’s processes and assured users that shadowbanning does not exist. He attributes reasons why followers aren’t interacting with (your) posts is due to their tendency of looking “at less than half of their feed”.
There are ways to avoid this by creating consistent and quality content that resonates with your audience, which reflects your brand’s image.
Instagram is currently providing insights in areas such as:
Accounts engaged – likes, saves, shares, and comments
Accounts reached – users who have seen your post/on screen
Overall content – data that represents your audience’s behavior/interaction with your content (link clicks, ad taps)
Keeping your audience engaged should remain a top priority no matter your goals, and you can do just that with the statistics provided. By leveraging Instagram’s analytics tool, you’d be able to gain better insights into your posts.
Putting your audience first
You’d find that trying to gain visibility is no longer a challenge, if you simply deliver content that they want. With that approach, you’re bound to appear on their feed, and hopefully even in their “Favorites” list.
Instagram is constantly changing and developing to make the platform more accessible for brands, businesses, consumers and creators alike. So, keep a lookout for future updates for creators!
Once again, we’re back with our Pawjourr Spotlight series where we highlight Pawjourr Creators that create content in their unique way. Today, we’ll be talking about xoxomeows; Luna the Ragdoll, and Lumi the Chinchilla Persian, aged four and three respectively.
Meet Luna and Lumi
Our veteran #PawjourrCreator is known for their talents in modeling and creating content, perfect for marketing assets of any kind — stills, videos, product reviews, they got it covered!
In front of the camera, they are nothing short of poise and elegance, because according to their pawmom, Wan Ting, “they are vain like that!” Luna and Lumi find pleasure in dressing up, and the perks that come with the job; new treats now and then.
But don’t be fooled by their appearances. Behind cameras, they are playful, clingy, and always curious. Their adventurous nature makes it an ease for their cheeky pawmom to put on elaborate costumes on them – and they’ll remain unfazed!
Luna and Lumi donning their Halloween costume
The beginning of their content creator journey
It was in 2021 when our creators joined the #Pawjourr community. But their content creation journey started before that. As a first-time pet owner, Wan Ting was introduced to the foreign concept of being a pet creator.
With no social media habits, Wan Ting simply used their Instagram account as a photo dump of her fur kids’ lives. But soon enough, a company reached out for a collaboration, and that’s when they secured their first gig.
Crafting captions, doing up the deliverables, and planning her angles. These did not come naturally to her. Wan Ting was so nervous about completing her first gig with her fur kids. As she looks back, she recalls, “ It was all for the fun of it, and it still is for us now for all the campaigns we take on.”
But now, present-day Wan Ting is no stranger to being a pet creator. Luna and Lumi have appeared in advertisement videos, and countless campaigns with brands like Farmer’s Market, NUTRIPE, Applaws, Aatas Cat.
They have even taken part in on-site video shoots, where they helped create marketing assets for ByteDance!
Luna on set for a photoshoot with ByteDance
Work with Pawjourr’s pool of creators today!
Our creators have come a long way, but this is just the beginning. Having worked on countless campaigns, and helping out on many shoots, Luna and Lumi have experience that so few out there have. And they’re going to keep growing!
It’s never a walk in the park to launch a campaign that stands out among thousands out there. Especially so, when you’re up against marketing campaigns with budgets, double or even 10 times yours.
But is having a high budget the reason behind successful campaigns?
Key to a successful marketing campaign
You may be bold, loud, and even humorous, but if your brand or product isn’t able to resonate with your target consumers, your campaign is likely to crumble before it begins.
While your campaign budget forms the skeleton, it’s crucial to consider your campaign objectives and target audience. It’s crucial to understand what your consumers want. Specifically, what they have to gain from your product or service — echoing this in your marketing campaign is the first step in the right direction.
The next step? It’s time to customize your campaign so it’s tailored to your objectives. It is never a good idea to imitate or follow what other brands are doing. Following cookie-cutter tactics can be tempting, but what may work for others, may not work for you!
One brand that managed to achieve this is The Daily Barf.
The Daily Barf’s 7-day BARF Diet plan
Earlier this year, The Daily Barf was on the search for influencers to promote their 7-day BARF Diet plan.
Influencers Requirement:
Based in Malaysia
Pet or human creators with min. 2k and 10k followers respectively
Owners who are interested in or already are feeding their furkids a BARF diet
To share their 7-day experience (including a before and after) on Instagram
The Daily Barf was able to work with influencers of different types, not just cat and dog creators. Their campaign also involved human creators that have a furpal or two!
With Pawjourr’s vast network of creators, The Daily Barf is able to select creators they’d like to engage. And before these KOLs are selected, they are reviewed thoroughly to match the campaign’s requirements through our platform.
For example, The Daily Barf was looking for creators based in selected regions of Malaysia, hoping to improve their fur kids’ health condition (fur cat health, weight management, overall appetite).
Selected KOLs received a sponsored package based on their pet type, age, and weight, to ensure the diet catered to their needs. It was also compulsory for their fur kids to consume deworming tablets before starting their BARF diet.
The Daily Barf now finds itself with access to a ton of marketing assets, produced by these KOLs. They’re also able to leverage their testimonials to boost their social proof in this day and age where product reviews dominate consumers’ purchasing decisions.
Engaging influencers for your marketing campaigns can take on many forms, but it can be intricate to find influencers that fit the bill. Thanks to Pawjourr, The Daily Barf was able to launch a perfectly-designed campaign that aligns with its branding and meets the needs of its consumers.
Remember, there are no hard rules to launching a campaign. So reach out to us at hello@pawjourr.com and learn the endless possibilities our marketplace has to offer.
This Pembroke Welsh Corgi goes by the name of Loki and is no different from his namesake. This poster child of mischief is always roaring for adventure, especially eyeing some delicious treats.
Three-year-old Loki has been on a raw diet since maturing. Though he enjoys fresh food, there are some challenges faced, when sticking to a raw diet:
YoDoggo began its humble journey with a mission to reimagine dog food here in Singapore. We all know the importance of choosing pet food made with premium ingredients, all for the well-being of our doggos. But these premium quality foods are typically very expensive, making the search for premium food to screeching halts.
However, with YoDoggo, you no longer have to break the bank to provide your fur kids with the best! All you have to do is fill up a form, and YoDoggo does the rest — getting high-quality food has never been easier!
Through this form, they’re able to assess the nutrients that your pet needs, based on its age, breed, size, etc. With this information, the experts at YoDoggo are able to recommend the perfect plan for your fur kid. So you don’t have to worry about a thing.
Benefits of choosing YoDoggo
COMPLETE AND BALANCED DIET
YoDoggo’s gently cooked, freeze-dried fresh food is formulated with your dogs’ well-being in mind. Simply feed your doggos the meals just as it is, and enjoy its benefits — the same nutrients as fresh food, just without the hassle and mess!
Additionally, YoDoggo’s meals are developed based on the dog’s ancestral diets, which contain high levels of proteins, balanced fats, and low carbohydrates. All recipes have 90% fresh human-grade ingredients!
CONVENIENCE
With their mission to provide easier access to premium quality food, their food packs are portable in all occasions. Especially since their food packs mustn’t always be frozen! You can even bring it outdoors while going on a hike, or chasing some ocean waves with your fur pal.
MONTHLY SUBSCRIPTION
Subscribe to one of their many plans and you’ll receive monthly meals delivered directly to your doorstep. So you no longer have to stock up which compromises the freshness and quality of your pet’s food.
Final thoughts
Loki really enjoyed YoDoggo’s gently cooked, freeze-dried food packs — devouring them in a matter of seconds. Hence, we’d usually serve it in a slow-feed bowl, to prevent Loki from eating it too quickly and throwing up afterward.
The convenience YoDoggo food packs bring is endless! Now you can save time on meal prep, while your fur kids enjoy tasty, nutritious food, anytime and anywhere.
A treat just for you
Always wanted to get started on your YoDoggo journey? Now’s the time as YoDoggo has a surprise for you!
They are giving away a 30-day food pack to ONE lucky winner, part of their giveaway till 2 December 2022. Head over to our Instagram for more information!
But wait there’s more! Before you go and participate in the exclusive giveaway, YoDoggo is also having a promotion; 10% off for first month new users! So what are you waiting for? Start your YoDoggo journey today.
Pitching yourself to other brands can be intimidating, especially if you’re just starting your #PawjourrCreator journey. As a new face, you may be wondering “How do I secure partnerships?”, “Am I good enough for the job?” Well, all you have to do is ask!
How do you ask? Through pitch emails and even decks! While creators with larger profiles are commonly approached by these brands for partnerships, partnerships can form the other way round.
What is a brand pitch?
A brand pitch is designed to convince a brand to work with you. It should include:
A brief introduction of yourself including statistics of your profile audience
What you love about their brand/product
Media kit with your own rates
Past partnerships/experience
How do you pitch to brands as a creator?
The importance of these pitches is to convey what you can offer and why you’re the perfect influencer for the job. Less on how badly you want the job. Remember to keep the pitch brief – within 2 to 3 paragraphs – as an overview of your performance in achieving various campaign objectives; building awareness or increasing conversions.
While 2 to 3 paragraphs might seem very short, a proper structure can help make the most of your “word count”:
The perfect hook
Introduce yourself
Why you love the brand/product
Include your media kits and quote your rates
Call-to-action (CTA)
#1: The perfect hook
Whenever you’re applying for the campaign, remember that the person receiving it is probably receiving hundreds of applications too. So make sure yours stands out among hundreds by keeping it short, direct, and memorable.
It should also include the benefits to the brand, and including emojis or small greetings helps to grab attention.
The goal here is to convince the reader to read the entirety of your pitch.
#2: Introduce yourself
This section can be kept as short as possible! The quickest way is to direct them to your profile. So don’t forget to add in links straight away. Highlight and showcase your personal brand by focusing on information that really matters – what makes you stand out from the crowd.
#3: Why you love the brand/product
Brands gravitate towards influencers who have used their products, and loving them is a bonus! Working with a brand that you love makes the partnership a lot more genuine, allowing you to come up with content easily.
While writing your pitch, use these prompts to get the ball rolling:
What about their product/service that stands out to you?
Has the brand done anything specific that resonated with you?
Does the brand value and mission align with yours?
Show them that there’s a reason you’re reaching out to them, and you’ve done your research. Give them an outline on how you want to work together within a sentence or two.
Pro-tip: by focusing on shared values, brands are more likely to view you as a perfect fit.
#4: Include a media kit and quote your rates
When pitching to brands, having a media kit helps to highlight your work. Think of it like a CV or portfolio! Important information to include:
Your bio and contact information
Your audience’s demographic – age, country, gender, and interests
Previous partnerships and testimonies (optional but appreciated)
Overview of your rates
By including your rates, brands are able to save time by gauging whether they have enough budget to partner with you.
With Pawjourr, you can save the hassle with the Creator Dashboard. As a #PawjourrCreator, your details are automatically saved in your profile where brands can view them in an instant. While applying for campaigns, you can also quote your own rates depending on the job!
#5: Call-to-action (CTA)
You may think that your write-up has ended here, but remember what you want your reader to do, after reading your pitch. Don’t forget to let them know how to contact you in the future, especially if they plan to continue the conversation. And always give your pitch a second read, to avoid any spelling mistakes which can form a bad impression.
There are millions of freelancers out there who are just as ready as you to take on what comes their way. And here comes the dreadful question, “What makes you special?” Then comes the spiraling of coming up with a list of reasons that makes you… you.
Building your personal branding can be intimidating and confusing when you don’t know where to begin. But you’re in luck! Here’s a guide to how you can boost your own branding — simplified of course.
Find A Niche & Create Your Mission Statement
Personal branding is for everybody. However, oftentimes creators are too focused on becoming “everything” and “everyone”. The first step to making unique branding is to find your key message.
What type of content are you creating?
What do you want people to know about you?
What do you plan to achieve by creating such content?
“I want to recommend products, especially brands that I trust, to help hoomans out there!” – @Benjithechicky, content creator with Pawjourr
It might seem strange to craft a statement, but it helps to keep you focused on what makes your brand stand out among others.
Networking & Partnerships
Embrace networking. Building partnerships and reaching out to brands is a key indicator that you’re ready to take your brand to the next level. Partnerships tend to form when brands reach out for collaborations, but who’s to stop you from contacting them
Some key questions that you should answer in your brand pitch are:
Why should brands work with you?
What can you offer them?
Besides collaborating with brands, you should also partner with other freelancers out there. Remember, expanding your network leads to a larger reach. Reaching a larger audience helps to make your brand much more recognizable.
Additionally, having personalized merchandise helps your associates to remember you and your brand better. Just starting your freelance journey and don’t have the budget for it? Well, you can always start small with budget-friendly merchandise like postcards and stickers!
SingaPrinting, an online custom sticker printing provider here in Singapore, offers a variety of products for branding needs. This one-stop shop offers stickers, labels, hang tags, and many more, suitable for marketing, events, special promotions — you name it!
With their affordable prices and an array of options, you’re bound to find excitement in expressing your unique style and personality through your very own merchandise. Check them out today!
Don’t Follow Cookie-Cutter Solutions
It can be tempting to jump on trend, and replicate what others are doing, all for the sake of going viral. But before you jump on the bandwagon, consider how the content might impact your brand and image.
If you’re planning to leverage visuals for your feed or websites, avoid using existing templates. Unless you’re starting your freelance journey, we highly advise against using commonly found templates that make your branding just like many others out there.
Alternatively, you can use these templates as references or the basis of your final design. It’s important to come up with a distinct style so that brands are able to form a unique impression of your service/skill. You don’t need to be skilled to come up with eye-catching designs. All you need is to showcase your personality and just have fun!
Things you should keep in mind
There are no hard rules to being a freelancer. As the name suggests, it should be liberating and invigorating. Don’t be afraid to try out various ventures when you’re just starting out. Explore to find what fits you and your brand, and never stop developing your personal brand!
