Once again, we’re back with our Pawjourr Spotlight series where we highlight Pawjourr Creators that create content in their unique way. Today, we’ll be talking about xoxomeows; Luna the Ragdoll, and Lumi the Chinchilla Persian, aged four and three respectively.
Meet Luna and Lumi
Our veteran #PawjourrCreator is known for their talents in modeling and creating content, perfect for marketing assets of any kind — stills, videos, product reviews, they got it covered!
In front of the camera, they are nothing short of poise and elegance, because according to their pawmom, Wan Ting, “they are vain like that!” Luna and Lumi find pleasure in dressing up, and the perks that come with the job; new treats now and then.
But don’t be fooled by their appearances. Behind cameras, they are playful, clingy, and always curious. Their adventurous nature makes it an ease for their cheeky pawmom to put on elaborate costumes on them – and they’ll remain unfazed!
Luna and Lumi donning their Halloween costume
The beginning of their content creator journey
It was in 2021 when our creators joined the #Pawjourr community. But their content creation journey started before that. As a first-time pet owner, Wan Ting was introduced to the foreign concept of being a pet creator.
With no social media habits, Wan Ting simply used their Instagram account as a photo dump of her fur kids’ lives. But soon enough, a company reached out for a collaboration, and that’s when they secured their first gig.
Crafting captions, doing up the deliverables, and planning her angles. These did not come naturally to her. Wan Ting was so nervous about completing her first gig with her fur kids. As she looks back, she recalls, “ It was all for the fun of it, and it still is for us now for all the campaigns we take on.”
But now, present-day Wan Ting is no stranger to being a pet creator. Luna and Lumi have appeared in advertisement videos, and countless campaigns with brands like Farmer’s Market, NUTRIPE, Applaws, Aatas Cat.
They have even taken part in on-site video shoots, where they helped create marketing assets for ByteDance!
Luna on set for a photoshoot with ByteDance
Work with Pawjourr’s pool of creators today!
Our creators have come a long way, but this is just the beginning. Having worked on countless campaigns, and helping out on many shoots, Luna and Lumi have experience that so few out there have. And they’re going to keep growing!
Pitching yourself to other brands can be intimidating, especially if you’re just starting your #PawjourrCreator journey. As a new face, you may be wondering “How do I secure partnerships?”, “Am I good enough for the job?” Well, all you have to do is ask!
How do you ask? Through pitch emails and even decks! While creators with larger profiles are commonly approached by these brands for partnerships, partnerships can form the other way round.
What is a brand pitch?
A brand pitch is designed to convince a brand to work with you. It should include:
A brief introduction of yourself including statistics of your profile audience
What you love about their brand/product
Media kit with your own rates
Past partnerships/experience
How do you pitch to brands as a creator?
The importance of these pitches is to convey what you can offer and why you’re the perfect influencer for the job. Less on how badly you want the job. Remember to keep the pitch brief – within 2 to 3 paragraphs – as an overview of your performance in achieving various campaign objectives; building awareness or increasing conversions.
While 2 to 3 paragraphs might seem very short, a proper structure can help make the most of your “word count”:
The perfect hook
Introduce yourself
Why you love the brand/product
Include your media kits and quote your rates
Call-to-action (CTA)
#1: The perfect hook
Whenever you’re applying for the campaign, remember that the person receiving it is probably receiving hundreds of applications too. So make sure yours stands out among hundreds by keeping it short, direct, and memorable.
It should also include the benefits to the brand, and including emojis or small greetings helps to grab attention.
The goal here is to convince the reader to read the entirety of your pitch.
#2: Introduce yourself
This section can be kept as short as possible! The quickest way is to direct them to your profile. So don’t forget to add in links straight away. Highlight and showcase your personal brand by focusing on information that really matters – what makes you stand out from the crowd.
#3: Why you love the brand/product
Brands gravitate towards influencers who have used their products, and loving them is a bonus! Working with a brand that you love makes the partnership a lot more genuine, allowing you to come up with content easily.
While writing your pitch, use these prompts to get the ball rolling:
What about their product/service that stands out to you?
Has the brand done anything specific that resonated with you?
Does the brand value and mission align with yours?
Show them that there’s a reason you’re reaching out to them, and you’ve done your research. Give them an outline on how you want to work together within a sentence or two.
Pro-tip: by focusing on shared values, brands are more likely to view you as a perfect fit.
#4: Include a media kit and quote your rates
When pitching to brands, having a media kit helps to highlight your work. Think of it like a CV or portfolio! Important information to include:
Your bio and contact information
Your audience’s demographic – age, country, gender, and interests
Previous partnerships and testimonies (optional but appreciated)
Overview of your rates
By including your rates, brands are able to save time by gauging whether they have enough budget to partner with you.
With Pawjourr, you can save the hassle with the Creator Dashboard. As a #PawjourrCreator, your details are automatically saved in your profile where brands can view them in an instant. While applying for campaigns, you can also quote your own rates depending on the job!
#5: Call-to-action (CTA)
You may think that your write-up has ended here, but remember what you want your reader to do, after reading your pitch. Don’t forget to let them know how to contact you in the future, especially if they plan to continue the conversation. And always give your pitch a second read, to avoid any spelling mistakes which can form a bad impression.
There are millions of freelancers out there who are just as ready as you to take on what comes their way. And here comes the dreadful question, “What makes you special?” Then comes the spiraling of coming up with a list of reasons that makes you… you.
Building your personal branding can be intimidating and confusing when you don’t know where to begin. But you’re in luck! Here’s a guide to how you can boost your own branding — simplified of course.
Find A Niche & Create Your Mission Statement
Personal branding is for everybody. However, oftentimes creators are too focused on becoming “everything” and “everyone”. The first step to making unique branding is to find your key message.
What type of content are you creating?
What do you want people to know about you?
What do you plan to achieve by creating such content?
“I want to recommend products, especially brands that I trust, to help hoomans out there!” – @Benjithechicky, content creator with Pawjourr
It might seem strange to craft a statement, but it helps to keep you focused on what makes your brand stand out among others.
Networking & Partnerships
Embrace networking. Building partnerships and reaching out to brands is a key indicator that you’re ready to take your brand to the next level. Partnerships tend to form when brands reach out for collaborations, but who’s to stop you from contacting them
Some key questions that you should answer in your brand pitch are:
Why should brands work with you?
What can you offer them?
Besides collaborating with brands, you should also partner with other freelancers out there. Remember, expanding your network leads to a larger reach. Reaching a larger audience helps to make your brand much more recognizable.
Additionally, having personalized merchandise helps your associates to remember you and your brand better. Just starting your freelance journey and don’t have the budget for it? Well, you can always start small with budget-friendly merchandise like postcards and stickers!
SingaPrinting, an online custom sticker printing provider here in Singapore, offers a variety of products for branding needs. This one-stop shop offers stickers, labels, hang tags, and many more, suitable for marketing, events, special promotions — you name it!
With their affordable prices and an array of options, you’re bound to find excitement in expressing your unique style and personality through your very own merchandise. Check them out today!
Don’t Follow Cookie-Cutter Solutions
It can be tempting to jump on trend, and replicate what others are doing, all for the sake of going viral. But before you jump on the bandwagon, consider how the content might impact your brand and image.
If you’re planning to leverage visuals for your feed or websites, avoid using existing templates. Unless you’re starting your freelance journey, we highly advise against using commonly found templates that make your branding just like many others out there.
Alternatively, you can use these templates as references or the basis of your final design. It’s important to come up with a distinct style so that brands are able to form a unique impression of your service/skill. You don’t need to be skilled to come up with eye-catching designs. All you need is to showcase your personality and just have fun!
Things you should keep in mind
There are no hard rules to being a freelancer. As the name suggests, it should be liberating and invigorating. Don’t be afraid to try out various ventures when you’re just starting out. Explore to find what fits you and your brand, and never stop developing your personal brand!
We all click photos of our pets and pamper them with our love. Occasionally, we also post some cuteness-overloaded pictures for all to enjoy across social media platforms. Generally, images and videos of pets garner greater attention. Have you ever considered making a career using this natural attention that your pet receives?
Like all content creators, a pet influencer must have a recognizable personality. Our pets cannot talk to us, but they have quirks and traits that differentiate them from others. We should emphasize characteristics that make them weird, fun, and lovable. We all talk to our pets and imagine a reply they would give us in our heads. Put that out for the public to enjoy and create a consistent persona with our pet’s characteristics.
Grow Your Skills And Followers
A full-time job requires investment. Therefore, planning to be a pet influencer’s parent will require time, money, and dedication. Social media is filled with influencers coming up with new content ideas every other day. To stand out, we need to polish our skills and methods.
Equipment
Tripods are important : Smartphones can take decent images and videos to get us started with our pet influencer account. But, to grow our social media account into a full-time hustle, pet videos and pictures must be high in quality. Therefore, we must invest in equipment like lights, cameras, tripods, and stabilizers.
Photography and Cinematography Skills
Proper equipment can only alleviate our images and videos to a certain extent. However, truly bringing the best out of our pets requires learning new skills and techniques. We should practice taking pictures of our pets and try to improve upon them.
Learn about the camera
Photography and cinematography courses are readily available across the internet, and they can help us understand the minute details that are too complicated for a casual hobbyist. For example, how to utilize natural and artificial light in our photos and videos, use tripods and stabilizers, the correct camera setting depending on the environment, etc.
Followers
With a unique personality, the proper equipment, and the necessary skills, we can start building a fanbase. Consistency is required when it comes to social media following. Utilizing photographs, videos, stories, shorts, reels, and live features of a platform is necessary to maintain consistency. To be consistent on instagram, you can use an Instagram reel makerto create posts quickly and easily.
Track activity and engagement
Using stories and comment sections, we should interact with the pages and accounts of different pet influencers to attract followers of our own. We can also use hashtags to increase the visibility of our pet influencer content.
Start Monetizing
Once we have built up a loyal fanbase of a considerable amount, say 10,000 followers, we should start looking for sponsors relevant to the page. Like all other businesses, influencer management is also dependent upon networking. Some brands might approach us themselves for paid promotions , but we should also prepare ourselves to pitch our business to the brands.
What to Pitch?
It is important to define clear goals and requirements. While brands usually engage in paid sponsorships, some might offer an exchange of products and/or services, and some offer a mixture. Receiving perks like a day at a pet spa or free access to toys and other goodies is lucrative. But we should always assess the worth of our page and quote a fair price.
Dog spa and grooming
Firstly, we should get a rough idea from other social media accounts. Brands that usually sponsor those accounts will be interested in our social media page.
Next, approaching brands via email is the best method. We should highlight to the sponsor that our pet regularly uses and loves their products. Mentioning the natural, strong growth of our pet influencer account is necessary. It will help us ask for a price that we think is fair.
And finally, we should stay in our domain. Reaching sponsors that are relevant to our pets is very important. Endorsing a dog skincare product if our pet is a Persian cat makes little sense.
Affiliate Programs
Affiliate marketing can help us earn a good amount of money. It is a referral program where a retailer pays us commissions for every purchase made using our affiliate link. We need to divert traffic from our social media page to the retailer site to earn money. For example, if we have a YouTube Petfluencer account, we can make youtube videos and put a link in description to promote affiliate products.
Affiliate merchant
Joining the correct affiliate merchant can be a tricky part. Some merchants provide better commissions, sales, and bonuses over others. We should do proper research before partnering with a merchant.
Promoting products we vouch for is a healthy way to gain the trust of our followers. But it is not always the case. We can promote products we have not personally used if we are assured of their quality. Moreover, affiliates and sponsored posts should be mandatorily disclosed, and we should follow all the guidelines.
Merch is Cute and Profitable
Thanks to our lovable pets’ unique personalities and fan following, merchandise will sell like hotcakes. Physical products with cute designs and photos of our pets can be sold at merchant websites that act like affiliates.
These merchants stock up on socks, shirts, t-shirts, hoodies, and even pillows. They are direct-to-print merchants that print a design only after an order is placed. Therefore, inventory management is a non-issue. They are the ones who build websites for our products; we only need to design and promote them. Instagram is a great platform to promote merchandise. To create some engaging stories with minimal effort, you can use some prebuilt Instagram story templates.
Pet merchandise
Wrapping Up
While being a pet influencer parent is a full-time job, it is one of the most rewarding and fun career paths. However, it can be difficult to make a living from it. Earnings come from sponsors, affiliates, and merch only after we have built our brand using interesting content. Interactive social media filters, apps, and tools like Instagram reel makers to produce content on the go. All this can be done alongside having fun with our pets!
Scarlett always knew deep down she was gonna get a dog one day. But what she didn’t know was when.
Earlier this year, she browsed through good dog, looking for available Shelties. However, the next available one was only till May, and she couldn’t wait to be a pawmom! She went on to search for Collies, unable to resist their cuteness. As if it was predestined, the moment she laid eyes on Lassie (then Sophie), Scarlett knew she was special — and she was available!
“She looked energetic, sassy, smartypants, and had a beautiful sable color. And I immediately applied for her and everything is history,” Scarlett added.
Lassie, a farm girl from a breeder in Danville, Pennsylvania, has now found a forever home in Washington, DC, with Scarlett, and her sister Luna, a two-year-old pure white cat.
Lassie enjoying her well-deserved treats.
More than a pawdel
At first glance, Lassie is the prettiest pawdel you’ve ever seen. But once you get to know her, you’d realize she is more than just a pretty face.
Lassie is highly-intelligent, with a ton of tricks up her sleeves. Of course, Scarlett is always working on a new one, currently teaching her “sit pretty” — getting her to pose with both paws up, and with Luna.
And that’s not all! Lassie is very obedient and calm, able to be still even without a leash, allowing her pawmom to take the perfect shots. Coupled with her amazing side profile (thanks to her long face), she makes the pawfect pawdel. This makes outdoor photoshoots for pet apparels with Lassie a breeze!
“Lassie believes she can fly… and touch the sky.”
Besides being the best pet model you could ever ask for, Lassie is a graceful sprinter too. Rough Collies are known for their beautiful long coat that flows as they run, and Lassie is no exception!
Lassie pays the rent
Our DC residents have been a #PawjourrCreator since August and they have participated in various campaigns. Mom-ager Scarlett, knowing her baby’s talent, has a knack for choosing campaigns that are best suited for Lassie.
What would they be you ask? Well, Rough Collies thrive with companionships, and outdoor activities everyday. Which makes sense for them to be part of Doggy Style’s campaign, allowing Scarlett to find suitable playdates for Lassie!
Their engaging and elaborative guide to the Doggy Style app is a sure-fire way to get sign-ups for the new app! Our talented creators don’t just post the best stills, they showcase their creativity through their videos too!
Scarlett finds herself to be very active on Instagram, specifically on Lassie’s profile. She mainly connects with other pawrents, who are just as excited to schedule playdates now and then. Through their interactions, she is able to learn the latest tips and tricks by sharing their experiences and adventures with one another.
Furthermore, pet creators Scarlett and Lassie are able to earn through influencers campaigns with Pawjourr — sounds pretty neat if you ask me!
Lassie enjoying her delicious supplement from Balanced Breed.
A well-deserved spotlight
Their followers aren’t the only ones fawning over Lassie’s luscious locks. A little birdie tells me that Lassie is featured on DC Dog Moms’ 2023 calendar where you can spot Lassie in the month of September!
At 11-month-old, Lassie has made a huge mark on DC’s pet community and It’s not a surprise that she is the latest addition to our series #PawjourrSpotlight!
When it comes to pet influencers (both human and pet creators), a flair for pet modeling can be a great way to boost your portfolio. Supplement this essential skill with videography and great caption-writing, and you’re set!
Think you got what it takes? Drop us a DM or email and share what makes you unique!
Paid Collaborations and Product Sponsorships may seem like the same thing, but this can’t be further from the truth. Well, you’re in luck! We’re here to cover the key differences and similarities between these common incentivizing methods that brands are in love with.
Read on to find out how you can use your newfound knowledge to your advantage!
What are the differences?
Paid Collaborations are collaborations that often result in an exchange of products and monetary rewards for content.
Product Sponsorship is when a product is gifted, or reimbursed in exchange for content.
This content can come in various forms, videos, posts, or blog articles – just to name a few.
How you can benefit from them
You might be the new kid on the block, and you’re looking to make money by becoming an influencer. It can be daunting when you’re not entirely sure about the distinct rewards that supplement Paid Collaborations and Product Sponsorships. Fret not, cause we got you!
Product Sponsorships
As a fresh creator on social media, you should definitely look out for Product Sponsorships!
Product Sponsorships aren’t bad by any means. In fact, they are a great way to build an audience with up-and-coming products that might just be the next big thing. It allows you to try different products and be more honest with your audience, boosting your credibility on the platform.
Smaller brands (and even bigger ones), love handing out free products to niche communities of influencers. Why? Because it increases visibility, which in turn generates sales.
And how does it benefit you? it allows them to leverage the content you’ve created for marketing purposes — in turn bringing more coverage for your own influencer branding!
Photo credit: @herro_im_bo
Paid Collaborations
Paid Collaborations aka. Paid Partnerships are very popular, especially on Instagram. A higher number of followers and percentage of engagement allows you to quote for higher rates. However, there are more benefits to it than just monetary ones.
By taking on these Paid Collaborations, you can increase your number of followers, and working with various brands allows you to reach accounts that relate to them. When your followers increase, your monetary gains will also increase adjunctively!
Photo credit: @teddy.the.prince
Things to take note
While it’s great to accept what comes your way, it’s also equally important to align yourself with brands that fit your own branding. You wouldn’t want to promote a product/service that doesn’t resonate with your audience.
It is also a misconception that unpaid campaigns are bad. There are countless brands that exclusively run product-only campaigns.
Relationships are a fundamental part of influencer marketing. Consider cultivating a long-term partnership with various brands. This way, you can organically recommend their products/services rather than one-time posts that may bring down your credibility.
This is very important because the recommendations and reviews you make do contribute to the consumer’s purchasing decision.
Conclusion
Remember, whether you’re a full-time influencer or doing it as a side hustle, there is always a slice of the ‘money pie’ for everyone — so have fun, get out there, and explore the diverse world of influencer marketing!
Have you ever come across a mother-daughter pawdel duo? Uncommon, but not a rare sight. Let me introduce you to Scarlett and Penne!
The AUSSventures begins
Scarlett is a two and a half years old Red Merle Mini American Shepherd, also known as Mini Aussie. Penne, a Red Tri Mini American Shepherd, is her four-month-old daughter.
Their story began in May when Scarlett gave birth to a litter of eight puppies*; four boys and four girls. The entire litter of puppies was named after Pasta noodles — voted via Instagram polls — with Penne being the second pup to enter the world!
*Check out their Instagram Stories to watch Scarlett’s entire pregnancy journey.
The litter has since gone their separate ways, renamed, and taken into different families. However, the puppies would appear on their social media now and then for a mini-reunion, staying connected forever!
Zeus (left) spending time with his mom, Scarlett (right)
Thrill-seeking Aussies
Miniature Shepherds are active and athletic, and our two Aussies are no exception! Scarlett is the master of tricks — knowing 10 — Penne, on the other hand, is still a work in progress. But one day she will know just as many as her mom!
Their parents love making reels of all the crazy things they do, especially documenting all the AUSSventures they partake in on Instagram and TikTok. They can be frequently spotted taking boat rides, swimming, hiking, and playing tug of war with each other — what an adventure!
Scarlett becomes a #PawjourrPetCreator
It’s a dog life
Our favorite Aussies appeared in many campaigns this year, which allows their hooman to put their skills to the test.
Since joining Pawjourr as a pet creator, Scarlett has been a part of two campaigns. As Scarlett tends to get anxious easily, it only makes sense that our creators worked with Finn and Tailspring. Scarlett has benefited a lot from Finn supplements and Tailspring goat milk toppers, these calming aids have helped Scarlett in more than one way; these calming aids do not just soothe Scarlett, they also serve as nutritious treats!
Daughter Penne was featured in her first campaign this past August – yay! Unlike her mom Scarlett, Penne isn’t suitable for all the campaigns available. However, Aroma Paws pet shampoo is perfect for young pups like her. This is because their coats are softer and more delicate, which requires more care.
Scarlett and Penne hoping to join their hoomans in Italy
Versatile creators
The brands that Scarlett and Penne have worked with this year all share one thing in common: pet wellness and health.
Our creators do not just share the action-packed adventures they take on. They also use their experience and exposure to good use, showcasing brands that aim to improve the lives of pets.
As doggos of different ages, Scarlett and Penne would require different products that meet their different needs. This would come in handy as it allows our creators to showcase a variety of products to target a wide range of audiences — the perfect fit if you’re looking for creators that are versatile.
Want to connect with creators like Scarlett and Penne? Reach out via hello@pawjourr.com now!
Amanda and her one-year-old Golden Retriever pup, Lilly, are roaring for adventures as they spend most of their time in the Atlantic Ocean.
If Moana was a four-legged canine, she would be Lilly! When owner Amanda says the word “swimming”, electrified Lilly can be seen waiting by the door to jump straight in the car, ready to chase some ocean waves.
Golden Retrievers are said to be active by nature and playful by heart. At the beach, Lilly proves them right by frolicking around, making pit holes, getting all wet and muddy. Lilly can always be seen chasing after anything: seagulls, crows, pelicans — you name it!
@lillygirlthegolden soaking up the SoCal sun
A company of two
Amanda, with her flair for creative writing and video editing, loves to share their water adventures with their followers — originally an Instagram exclusive, they have since expanded to platforms like TikTok and their new blog, ‘The Golden Life of Lilly’!
By sharing their oceanic escapades online, it allows Amanda to showcase her skills in writing, composing and editing. From high-quality photos to product reviews, Amanda got it covered!
She immersed herself in the online community in hopes to inspire others, and also learn from creators like herself. This exposure introduced Amanda to a lot of fur-ever friends where she picked up numerous tips and tricks on pet ownership and content creation.
@lillygirlthegolden looking playful with her tennis ball
Always putting Lilly first
As a hooman working for Beach Patrol, Amanda and her pup would spend the entire day at the beach — a win for Lilly! But the long hours could take a toll on Lilly, causing Amanda to be more aware of her fur kid’s well-being.
With that, Amanda is always on the hunt for the best products that seeks to improve Lilly’s health through community recommendations or even branded collaborations.
@lillygirlthegolden loving Oxyfresh’s water additive dental care
For instance, our golden duo has recently partnered with Oxyfresh, to showcase their Premium Pet Dental Water Additive on Instagram. Brands like Oxyfresh, who strives to improve the lives of pets, are exactly what Amanda looks out for!
Experts of their craft
Our golden duo incorporates products they love into their everyday lives and most of their content features brings a fresh ocean breeze to the niche community of pet-product reviews!
@lillygirlthegolden winding down at the beach
Their potential is endless! Our California girls can certainly spice up your campaign with the right amount of sand and waves.
Whether your objective is to raise brand awareness or creating curated content, their ability to feature authentic and engaging content can provide numerous opportunities to give your brand the edge you seek.
Ready to work with creators like Amanda and Lilly? Reach out to us at hello@pawjourr.com today!
We’re proud to finally introduce the brand new Pawjourr Creator Dashboard with key features that will help you make the most out of your content creator experience. Expect a full rundown of what it is, how it works, and what’s new!
Everything you need in one place
Say goodbye to forgotten applications. With the new dashboard, you can now manage your profile and track your campaign progress on your homepage – allowing you to keep track of your application status and earnings efficiently!
In addition, we made sure it’s easier than before to upload your drafts. Ongoing Jobs allows you to view your active campaigns in greater detail and upload your content with ease – isn’t that such a breeze?
Watch your funds fill up
That’s not all! You no longer have to worry about how much you’ve earned or how much you’re making from your campaigns.
Your Treat Jar helps you to keep tabs on your earnings and you can be an expert navigator by following these steps:
Step 1: Choose your preferred payment method.
Step 2: Add and save your preferred payout method for easy withdrawals.
Step 3: Keep track of your earnings and withdrawals through your transaction history.
Level up your job search
Skip the endless scrollings! With our improved filters, your next opportunity is only a few clicks away. Select specific requirements based on your campaign preferences using the search filter on the left. From countries to creator types, we got them all!
Have a question?
For new creators, fret not! With the Pawjourr Help Center, you can easily access FAQs and answers to your questions. You can even connect with our team directly via our chatbot and we’ll be there for you in a jiffy!
Now that everything you need is all in one place, we hope you are ready to navigate your way through the world of exciting and fun branded opportunities.
It can be hard to figure out which media channels to use for your company. Every social media platform has a different type of distribution content, not to mention different target audiences and media cultures.
Fret not. Once you understand how the different platforms work and what kind of content best fits the audiences, you’ll be going viral and gaining a following in no time. Right now, video content is crucial in marketing your products and getting your brand out there. What’s the difference between Instagram reels and TikTok videos?
By Pawjourr
Instagram Reels
For starters, just because they’re both video-based content doesn’t mean they are the same. The two media platforms are giants in their own way and have different ways to connect to audiences.
Instagram, the old classic. It’s been around for a long time and chances are, your company already has an Instagram page of its own where you post your own branded content. Mainly a platform that posts images instead of videos, all that changed when Instagram reels were introduced in 2020.
Typically lasting 15 to 60 seconds, these reels allow you to further your audience and reach. While Instagram stories are tied to your page and only your followers are privy to your content, your reels are discoverable through the ‘Explore’ page on Instagram and there’s a higher chance of your video being seen by new users.
By Pawjourr
Due to the nature of the platform, content on Instagram is inclined to be a little more formal. That doesn’t mean all the fun stuff should be taken away but rather, educational videos for your brand’s community and polished informative videos are more likely to do better.
You can also decide whether or not to have it displayed on your grid layout – you can move it to the reels tab instead. That way, your content can be curated in a different way than your images. Personalised vlogs, special takeovers and campaign videos all fit the bill!
The underdog that grew in popularity during the pandemic, is not to be taken lightly either. Even though it hasn’t been around as long as Instagram, the chances of going viral tend to be much higher and your content has way more chances of reaching new users due to the platform’s ‘For You Page’ algorithms.
It might seem like TikTok isn’t the best platform for marketing your brand but it’s a huge window of opportunity. In fact, 84% of marketers are diverting their attention to TikTok. The emphasis on community and vlogging allows brands to connect with their customers while marketing their products with ease.
By Pawjourr
The nature of TikTok videos tends to be more candid and real. Think of funny sketches, down-to-earth conversations and product reviews. In truth, it can be anything. The beauty of TikTok is that, unlike Instagram, there’s less pressure to curate your feed and create a unified brand of content. Since users are mainly scrolling through videos on their FYP, your videos will most likely be viewed individually.
By Pawjourr
When to use IG Reels or TikTok
Even though there isn’t a strict rulebook you have to follow, after trial and error, you’ll find that your brand will be connecting with different communities on both platforms. Social media statistics show that TikTok’s users point to its rising popularity amongst teenagers while Instagram frequents both young adults and teens.
The advertising opportunities on the platforms differ slightly. While Instagram is no stranger to including ads in your feed, TikTok puts a big emphasis on creator-based ads against Instagram’s ‘shopping’ section and shoppable ads.
TikTok also tracks both the brand’s profile as a whole and the individual video performance. This means overall metrics, total playtime and geolocation. Instagram reels offer the general analytics you’re used to, interactions, reach, and engagement statistics with reel-specific data to get insights on.
Take a look at the CatCare Water Fountain campaign in partnership with DogCare. Featuring Pawjourr’s pawfluencers, the two platforms saw different engagement statistics and results. Since the creative briefs were the same for the campaign, the style and content of the posts remain the same – the only difference was the social media platforms
By @maiathemeow on Instagram
The combined reach of the campaign, with 18 pawfluencers, was 129,000 accounts reached with 4,300 profile engagements.
Similarly, the campaign was also held on TikTok, featuring 12 pawcreators from Pawjourr. The results were 539,000 accounts reached with 6,900 profile engagements.
By @tabbyandtuxedocat on TikTok
Ultimately, you get to decide how your brand intends to curate your content and persona on these platforms. The difference between Instagram and TikTok might be confusing, but once you get the hang of it, it’s really rewarding.
Don’t forget that your brand stands a good chance of reaching different audiences through the two different platforms. Growing your community and brand awareness is essential in building your brand, but remember to keep your content authentic and sincere.
This way, no matter what you do, your content is sure to do well no matter what the platform is.
