Author: Damien Poh

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Brand's Resources

How customer reviews can help your brand

You probably read the title and hoped to find some answers. But before we dive into what you’re here for, let me ask you this: How many times have you looked up something and gone straight to the customer reviews section?

Exactly. In this day and age, online shopping is so convenient, and checking out is just a few clicks away. But before completing our purchase, we as consumers, feel the need to check out existing reviews — a second nature to us. 

But why are customer reviews so important to us?

Boost credibility & social proof

It is true when they say “your reputation precedes you” because even tech giants like Apple and Microsoft have based their success on credibility. They are able to amass huge sales numbers, thanks to their ability to increase their social proof. 

Product reviews are powerful testimonies that can be featured on all your marketing touchpoints, from your e-commerce platform to social media pages. So, why do consumers trust these reviews so much?

Because they are able to gain a greater insight into the business’s service and the brand’s product. 88% of potential consumers trust reviews as much as personal recommendations. After all, consumers are spoilt for choices, and these reviews serve as simple guidance that differentiates countless products and services out there.

Photo credit: @stanleytuccithedog

Better understand your consumers 

Reviews left behind by consumers provide insight into the overall customer experience and satisfaction. With access to such opinions, you’ll know what are the gaps in your service/product. And by implementing changes and improvements, your consumers will know that their voices are heard.

Therefore, collecting and analyzing consumer reviews can help improve your business, increase brand awareness, and more. 

Photo credit: @kojiandme

Generates more SEO & Improves SEO ranking

Customer reviews don’t just provide feedback and boost your brand’s credibility among consumers. They also generate more searches and sales. Search Engine Optimization (SEO) is all about what people are searching for online, the answers they’re seeking, and the products/services they need. 

The words they’re using matter a lot to your brand. For example, if your business sells pet shampoo and you have great reviews, when someone searches for ‘great pet shampoo’, Google will bump up your website. With a better perspective of the product, potential consumers are more susceptible to take action after reading a positive review. 

Pawjourr is here to help

By choosing Pawjourr, we bring you closer to the pet community. And this doesn’t just consist of well-known pet influencers. I’m talking about your day-to-day pet owners that would offer genuine insights into the brand’s product or service. 

Followers of these creators also trust them more. However, these nano influencers are not just trustworthy, they are also much more excited and willing to work with you! 

A US-based treat brand used Pawjourr to engage product testers for all their products. The goal? To gain insights among the pet community, and improve their formulations and packaging. Ultimately, they were able to increase sales by 70%!

Photo credit: @duffy.anya_thetoypoodle

Stay ahead with customer reviews

They’re a great way to grab the attention of potential customers. By failing to encourage them to leave reviews of their own, your band loses out as they’re simply a great avenue to increase sales. 

Online customer reviews are here to stay. As the number of internet users grows, the importance of customer reviews will continue to grow as well.

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Brand's Resources

Instagram scheduling – and what it means for brands

If you haven’t already heard, Instagram has just released a brand new function for creators. So, buckle up ‘cause you’re in for a treat!

What’s new on Instagram?

Wait for it… an in-app scheduling tool!

This new update comes in after weeks of testing with selected users, and it’s officially available for professional accounts on the platform. With this new tool, creators can schedule Photo and Carousel posts, and Reels up to 75 days in advance — doesn’t that sound sick?

And that’s not all! Instagram has also launched “Achievements” celebrating the efforts Instagram creators have put into their Reels. 

How does the in-app scheduling work?

Looking to schedule your first Instagram Reel? Head over to “Advanced Settings”, where you can find “Schedule this post”. Select the time and date that you want the post to go live, click “Schedule” and there, you’re set!

There are three ways you can unlock various “Achievements”:

  1. Collaborate with other creators on the platform using Add Yours stickers, or collab tools 
  2. Interact with the community by making your Reels more interactive (with stickers like Polls, Quizzes, etc.)
  3. Join conversations by using trending audio or effects

How does it change the way you work?

SAVE TIME

Whether you’re a creator or working as a social media manager, you’d know all too well about third-party scheduling tools like Hootsuite or Planoly, used to schedule posts on social media platforms like Instagram, Facebook, Twitter, and even LinkedIn.

You’d also know that these tools are not 100% foolproof and might fail you from time to time. However, you can now save time with Instagram’s latest feature. You no longer have to jump across multiple third-party tools and tabs just to schedule a single carousel post. 

SAVE COST

That’s not the only thing you’re saving! These third-party scheduling tools do come with a price; a subscription fee. Now, with Instagram’s in-app scheduling feature, you no longer need subscription plans across multiple tools. I’m talking about $20 to $50 a month per tool, so if you’re currently subscribed to multiple, that’d be almost $100  — creators and brands rejoice!

EASY TO USE

If you own a creator account, and you aren’t scheduling your posts, now’s the time to do so. By scheduling your post, you’re able to upload real-time updates. For example, if you’re hoping to upload seasonal posts or preparing for product launches, scheduling allows you to post them at the exact date and time you want. 

Additionally, you can now work with a better schedule as it allows you to plan your content accordingly. Rushing through content and only posting whenever you’re done can lead to inconsistency in your feed. Furthermore, your posts can get lost in your follower’s feed or drowned out by the algorithms, if you have a sporadic posting schedule.  

Instagram’s newest feature makes it convenient for creators who are new to scheduling. 

Conclusion

Instagram’s latest tool allows you to accomplish what some of the aforementioned third-party tools can’t (like Carousel posts, location tagging, etc.). Which is bound to come in handy with the holiday season coming up. What are you waiting for? Get to scheduling!

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News and Trends

4 booths you don’t want to miss at Pet Expo 2022!

Stop whatever you’re doing because PetExpo 2022 is back! 

In the past two years, PetExpo has been held online due to COVID-19 restrictions. Well, good news; it’s back as a physical event. 

It’s been a while since PetExpo was held physically, and I bet you’re hoping to find out what’s new and what you can expect at this year’s convention. So, here are 4 booths you do not want to miss at PetExpo 2022!

YoDoggo

Can’t seem to find high-quality fresh food for your doggo? Stop the search! ‘Cause beloved YoDoggo is part of this year’s lineup! 

They specialize in making completely balanced, 100% human-grade food for dogs and here’s what YoDoggo’s ambassador, Bubbles the pompom, have to say about their products:

“4 months into my YoDoggo journey, and we love how convenient YoDoggo has been as my daily protein and nutrition source. Fresh meat and veggies without freezing or thawing, how much better can it get?” 

Photo credit: @bubbles_thepompom

And they have a treat just for those who drop by their booths! There is an event-only promotion:  20% off on your first month for all new customers. So if you’re hoping to start your YoDoggo journey, now’s the time!

Booth number: M13

Pet Lovers Centre

Household name, Pet Lovers Centre (PLC) has been a familiar face at PetExpo conventions, so it’s no surprise that they’re part of this year’s lineup! 

For this year’s convention, you can expect a PLC photobooth for all three days – doesn’t that sound exciting? All you have to do is to follow their Instagram account (@plc_singapore) and:

  • Be entitled to a free dress-up photoshoot session with a variety of props to choose from
  • Get a free polaroid

Upload your photoshoot image(s) on Instagram, and tag PLC to join their giveaway with prizes worth $50. So be sure to check them out!

Booth number: L19

Levupets

It can be convenient to buy accessories off-the-shelf, but the horror of discovering it doesn’t fit your furkids can be frustrating. However, shopping for pet accessories shouldn’t be a nightmare.

Looking to spice up your furkids’ appearance with some bespoke pet accessories? We have some good news because Levupets is part of this year’s lineup and you do not want to miss their booth!

They’ll be having special promotions throughout PetExpo 2022, which you can check out here:

That’s right, your eyes aren’t playing tricks on you; with every $80 purchased, you’re entitled to a sure win scratch-card — what a steal!

But wait, there’s more! You can expect brand new products such as:

  • Harness
  • Leash
  • Hair clips

Along with their new collection, Upcycled Kimono Bow Ties. 

Don’t miss this chance to try out some bespoke accessories perfect for both dogs and cats!

Booth number: G21

Photo credit: @tomonhajime

Adoption Drive

The highly anticipated adoption drive, organized by the Animal & Veterinary Service (AVS), and supported by Animal Welfare Group (AWG) Partners is back at PetExpo 2022!

Previous years’ reception was very successful, with many rescued animals given a second chance to find their forever home.

If you’re looking to add a new member to your loving family, you don’t have to look far! There are all types of animals available at the drive, from fluffy bunnies to adorable dogs. Not sure what animals suit you? Feel free to ask the staff or volunteers that are ready to answer any questions.

Note: Being a pet owner is never easy, with many responsibilities that follow. Hence, AWGs do hold screening processes to ensure the welfare of these animals. 

Event Details 

You can buy a ticket online for PetExpo 2022 from 11 November onwards, or at the door from 25th to 27th November (Fri – Sun) at Singapore Expo Hall 6.

Opening hours

11am – 8pm on Friday

10am – 8pm on Saturday & Sunday

Admission

$5 for one-day admission

$12 for three-day admission

Free for children under 12 and all pets are welcomed!

*Bonus*

In partnership with AVS, PetExpo 2022 is bringing back the highly demanded free health check. That’s right, you heard me! You can get a free health check for your pets on-site for free. 

So what are you waiting for? Sign up here: bit.ly/avspetexpo2022

Categories
Creator's Academy

Pawjourr’s Creators: Modern.lassie

Lassie looking prettier than a rose.

Lassie and her mom-ager, Scarlett

Scarlett always knew deep down she was gonna get a dog one day. But what she didn’t know was when.

Earlier this year, she browsed through good dog, looking for available Shelties. However, the next available one was only till May, and she couldn’t wait to be a pawmom! She went on to search for Collies, unable to resist their cuteness. As if it was predestined, the moment she laid eyes on Lassie (then Sophie), Scarlett knew she was special — and she was available!

“She looked energetic, sassy, smartypants, and had a beautiful sable color. And I immediately applied for her and everything is history,” Scarlett added.

Lassie, a farm girl from a breeder in Danville, Pennsylvania, has now found a forever home in Washington, DC, with Scarlett, and her sister Luna, a two-year-old pure white cat.

Lassie enjoying her well-deserved treats.

More than a pawdel

At first glance, Lassie is the prettiest pawdel you’ve ever seen. But once you get to know her, you’d realize she is more than just a pretty face.

Lassie is highly-intelligent, with a ton of tricks up her sleeves. Of course, Scarlett is always working on a new one, currently teaching her “sit pretty” — getting her to pose with both paws up, and with Luna.

And that’s not all! Lassie is very obedient and calm, able to be still even without a leash, allowing her pawmom to take the perfect shots. Coupled with her amazing side profile (thanks to her long face), she makes the pawfect pawdel. This makes outdoor photoshoots for pet apparels with Lassie a breeze!

“Lassie believes she can fly… and touch the sky.”

Besides being the best pet model you could ever ask for, Lassie is a graceful sprinter too. Rough Collies are known for their beautiful long coat that flows as they run, and Lassie is no exception!

Lassie pays the rent

Our DC residents have been a #PawjourrCreator since August and they have participated in various campaigns. Mom-ager Scarlett, knowing her baby’s talent, has a knack for choosing campaigns that are best suited for Lassie. 

What would they be you ask? Well, Rough Collies thrive with companionships, and outdoor activities everyday. Which makes sense for them to be part of Doggy Style’s campaign, allowing Scarlett to find suitable playdates for Lassie!

Their engaging and elaborative guide to the Doggy Style app is a sure-fire way to get sign-ups for the new app! Our talented creators don’t just post the best stills, they showcase their creativity through their videos too!

Scarlett finds herself to be very active on Instagram, specifically on Lassie’s profile. She mainly connects with other pawrents, who are just as excited to schedule playdates now and then. Through their interactions, she is able to learn the latest tips and tricks by sharing their experiences and adventures with one another.

Furthermore, pet creators Scarlett and Lassie are able to earn through influencers campaigns with Pawjourr — sounds pretty neat if you ask me!

Lassie enjoying her delicious supplement from Balanced Breed.

A well-deserved spotlight

Their followers aren’t the only ones fawning over Lassie’s luscious locks. A little birdie tells me that Lassie is featured on DC Dog Moms’ 2023 calendar where you can spot Lassie in the month of September! 

At 11-month-old, Lassie has made a huge mark on DC’s pet community and It’s not a surprise that she is the latest addition to our series #PawjourrSpotlight!

When it comes to pet influencers (both human and pet creators), a flair for pet modeling can be a great way to boost your portfolio. Supplement this essential skill with videography and great caption-writing, and you’re set! 

Think you got what it takes? Drop us a DM or email and share what makes you unique!

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Brand's Resources Case Studies

Optimize your marketing budget and work with more influencers today.

Influencer marketing can be tricky and confusing – no doubt, there are many nuances, and compensation structure is one of them. We wrote an article that deep-dives into this topic here: compensating your influencers.

Can I simply pay a fixed rate to all of the influencers?

There are many factors which determine how much a content is worth: follower count, engagement rate or even non-quantifiable factors like talent, relevancy, production and quality of the content all plays a part. 

Most marketers we know have an excel spreadsheet with the rates from all these influencers, comparing and negotiating the rates with each of them. It’s a full-time job managing anything more than 15 profiles, and that’s why platforms like Pawjourr exist to make it easy for you. 

Pawjourr helps you with all these … for free! 

Yes you heard that right, we don’t charge you a monthly fee to use our platform. 

Think of it like an e-wallet: you top-up $500. With each approved profile, we deduct their quoted rates from your wallet. This approach ensures that you don’t go over-budget, and easily compare rates from different influencers before confirmation. 

You must be thinking “Well surely, I can do this easily with an excel sheet?’ Yes you can, but why do that when you can automate the process for free with us? 

With Pawjourr, everything you need is on a consolidated dashboard: 

  • Immediate access to a pool of freelancers excited about your job
  • Key insights to their profile (i.e. engagement, fake followers)
  • Pet’s demographics (useful for targeted campaigns e.g. senior dogs)
  • Compare rates amongst all interested applicants, and negotiate 

So sit back and relax whilst the influencers pitch themselves to your brand! Best part? No subscription fees. No lock-in. No contracts. It’s 100% a plug and play model with zero commitments. 

Here’s an example of how Tailspring leveraged Pawjourr to get some really great content and conversation going when they launch their goat milk products: 

Tailspring Goat Milk Toppers

In April, Tailspring wanted to showcase their new line of goat milk products. With Pawjourr, they are able to: 

  • Gain immediate access to a network of 15K+ influencers across US
  • Receive their first pitch within the first 24 hours 
  • Focus on their core business activities, all whilst the campaign runs on the platform 24/7 
Photo credit: @fuzziepals_

Through the platform’s filtering system, Tailspring decided on 20 influencers, with fees ranging from $400 – $2000 for their launch campaign. 

The appeal of a retainer model means they are able to work with profiles with varying influence to promote their products. 

How you can get started

Pawjourr can help to make your campaign recruitment much more effective and efficient. Being able to control the budget down to each influencer means you can work with profiles with varying influence and do A/B testing to determine which group performs the best. 

Working with influencers from different tiers also allows you to broaden your reach and check the boxes to a successful campaign. For example, working with macro-influencers gives you the reach you need because of their audience size, whilst working with micro-influencers allow their followers to follow their journey with a specific brand.

Ultimately, your campaign goals will decide how you can play around with influencer marketing. 

Need help getting started?

Growing your business has never been easier. Reach out to us at hello@pawjourr.com to explore all that Pawjourr’s marketplace has to offer.

Categories
Creator's Academy

Paid Collaborations vs Product Sponsorships

Paid Collaborations and Product Sponsorships may seem like the same thing, but this can’t be further from the truth. Well, you’re in luck! We’re here to cover the key differences and similarities between these common incentivizing methods that brands are in love with.

Read on to find out how you can use your newfound knowledge to your advantage!

What are the differences?

Paid Collaborations are collaborations that often result in an exchange of products and monetary rewards for content. 

Product Sponsorship is when a product is gifted, or reimbursed in exchange for content. 

This content can come in various forms, videos, posts, or blog articles – just to name a few.

How you can benefit from them

You might be the new kid on the block, and you’re looking to make money by becoming an influencer. It can be daunting when you’re not entirely sure about the distinct rewards that supplement Paid Collaborations and Product Sponsorships. Fret not, cause we got you!

Product Sponsorships

As a fresh creator on social media, you should definitely look out for Product Sponsorships!

Product Sponsorships aren’t bad by any means. In fact, they are a great way to build an audience with up-and-coming products that might just be the next big thing. It allows you to try different products and be more honest with your audience, boosting your credibility on the platform.

Smaller brands (and even bigger ones), love handing out free products to niche communities of influencers. Why? Because it increases visibility, which in turn generates sales. 

And how does it benefit you? it allows them to leverage the content you’ve created for marketing purposes — in turn bringing more coverage for your own influencer branding! 

Photo credit: @herro_im_bo

Paid Collaborations

Paid Collaborations aka. Paid Partnerships are very popular, especially on Instagram. A higher number of followers and percentage of engagement allows you to quote for higher rates. However, there are more benefits to it than just monetary ones. 

By taking on these Paid Collaborations, you can increase your number of followers, and working with various brands allows you to reach accounts that relate to them. When your followers increase, your monetary gains will also increase adjunctively!

Photo credit: @teddy.the.prince

Things to take note

While it’s great to accept what comes your way, it’s also equally important to align yourself with brands that fit your own branding. You wouldn’t want to promote a product/service that doesn’t resonate with your audience. 

It is also a misconception that unpaid campaigns are bad. There are countless brands that exclusively run product-only campaigns. 

Relationships are a fundamental part of influencer marketing. Consider cultivating a long-term partnership with various brands. This way, you can organically recommend their products/services rather than one-time posts that may bring down your credibility. 

This is very important because the recommendations and reviews you make do contribute to the consumer’s purchasing decision.  

Conclusion

Remember, whether you’re a full-time influencer or doing it as a side hustle, there is always a slice of the ‘money pie’ for everyone — so have fun, get out there, and explore the diverse world of influencer marketing!

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Brand's Resources Case Studies

Memorable campaigns only at Pawjourr!

Vitakraft X SUPERPETS Case Study

Here at Pawjourr, we offer a variety of jobs catered to furkids of various nature, from dogs to bunnies, you name it! Together with our vast network of pet creators, we’ve worked on all sorts of campaigns. 

Everyone knows DC’s Superman and Batman, but this time, their furry sidekicks took the spotlight. Naturally, Vitakraft partnered with us to make their dreams come true, and we’re so excited to share with you how we made one of our biggest events happen! 

Our mission

Vitakraft, known for their sugar-free recipes and palatable pet food, had collaborated with SUPERPETS to promote their products and the highly anticipated movie, DC League of Super-Pets.

DC League of Super-Pets was set to screen their first show on September 1 – and Pawjourr’s pet creators were given the chance to catch the movie for free!

Selected influencers received an exclusive PR kit containing SUPERPETS merch and Vitakraft goodies — what a treat!

Photo credit: @caliethecottonbud

Funan’s outdoor screening cinema

Ever wanted to bring your furkids out to the movies? Well, Golden Village and Funan must have heard you. ‘Movies under the Moonlight’, an outdoor movie screening of ‘DC League of Super-Pets’ at Funan’s Rooftop Garden was a result of their collaboration — and that’s right, ‘SUPERPETS’ were welcomed!

Viewers’ tickets came with a free goodie bag, popcorn, drink, and picnic mat. Additionally, they were given headphones for a better viewing experience. 

Photo credit: @ttangkongchan

Unique campaign to remember

Calie, with her pawmom Allexisse, had a blast soaking up Singapore’s cityscape at night. What hooked Allexisse to be part of this event was its inclusivity. 

“It was so nice of a change to have a pet-friendly movie screening outdoors and knowing we were allowed to bring our furkids with us did make the experience a lot more wholesome as well!”

Besides being a great opportunity for hoomans to bond with their furkids, the collaborative event was targeted to both humans and animals, allowing them to enjoy different parts of the campaign. Which made Allexisse to find this unique campaign to be an experience to remember.  “I do hope we can have more projects like this available in the future!” 

Photo credit: @ttangkongchan

A myriad of jobs available

We are thrilled to be able to put together a campaign that proved so successful for our influencers and the brands involved. The memorable event coupled with their striking PR kits made it an experience you can’t forget for everyone involved!

Our collaboration with Vitakraft X Super-Pets is definitely one for the history books. It’s not everyday you’re given the opportunity to be part of such a Super campaign.

Interested in making history? Let’s explore how we can work together at hello@pawjourr.com! 

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General Updates

Pawjourr: Pet Wellness Month

Woman playing with her cute cat and dog

October marks a significant month for pet owners all over the world. Why? Because it’s Pet Wellness Month of course! 

Our fur kids do not just deserve the best, they need it. We, humans, are able to communicate and express our emotions and well-being; when we’re sick. However, our pets can’t tell us when they’re under the weather. That’s why our goal as pet owners is to prioritize their well-being and it’s on us to ensure they stay healthy all year round — not just in October. 

Here’s a simple checklist of things to look out for to ensure your pet is the picture of health!

Exercise, exercise, exercise!

Like humans, the key to living a long and healthy life is exercise. All dogs should, at the minimum, go for a walk or two every day, keeping in mind the limits for puppies. Get your cats active by playing with them in short but frequent sessions.

You may also supplement with a jog, hike, swim, and even canine conditioning if your pup is ready for it. Keeping active will help develop muscles that support their joints!

Keep them occupied

It doesn’t take long for your pets to get bored, and boredom leads to different problems. Play with them, even if it’s just five minutes. Fight the boredom by giving them activities to partake in — and one healthy way is through toys.

Pets benefit from mentally stimulating activities, like chew-toys and puzzle toys with hidden treats. So, hide their toys and let them go on a treasure hunt. 

Dogs love tug of war. It is a great display of their predatory nature and it provides mental and physical exercise for them. Cats on the other hand get bored very easily. Hence, you need to understand your feline’s needs. You can get them a scratching post to help them ‘blow off some steam’ or release their excitement. Be sure to find the right one!

Keep an eye on your pet’s weight

Just like us, pets can face a number of health issues if they become too heavy. Obesity among pets has been on the rise with pet owners oblivious to the health threats that it poses to them. 

Here’s how you can keep your pet’s weight in a healthy range:

  • Feed them a diet with wholesome ingredients that meets the requirements of their size, breed, and age
  • Consider providing them with a prescription diet 
  • Schedule appointments to the vet regularly for check-up
  • Give them treats sparingly
  • Plenty of exercise

Schedule regular health appointments

Our pets age faster than we do, meaning changes in their health can occur quickly. Scheduling wellness check-ups often is the best way to keep them free from illnesses.

With a trip to the vet, you can seek medical advice regarding your pet’s health. This would often lead to certain changes in their routine, be it exercise or diet, which can prevent potential health problems. 

Additionally, a trip to the vet can also increase your pet’s chance of survival as early detection can lead to early treatment. Veterinarians would recommend a trip at least once a year.

Don’t forget about dental health

Often overlooked, dental health is just as important for pets as it is for humans. Periodontal disease can occur when plaque build-up on your pets’ teeth leads to infection in the gums and bone loss. This infection can cause pain, tooth loss, and internal organ damage if left untreated.

Luckily, there are ways to prevent it. Regular dental exams can help veterinarians detect and treat dental issues before they become irreversible. At-home dental care consists of daily brushing. You can also complement brushing with a special diet, water additives or sealants.

Prioritizing their health

There are many ways to show our pets that we care. By taking steps to promote their physical and mental health all year long, we can help keep them happy and healthy throughout their lives. 

Pet Wellness Month may be celebrated in October, but always remember that it’s a lifelong commitment that should be promoted all year long!

Categories
Creator's Academy

Pawjourr’s Creators: Allthatauss

Have you ever come across a mother-daughter pawdel duo? Uncommon, but not a rare sight. Let me introduce you to Scarlett and Penne!

The AUSSventures begins

Scarlett is a two and a half years old Red Merle Mini American Shepherd, also known as Mini Aussie. Penne, a Red Tri Mini American Shepherd, is her four-month-old daughter.

Their story began in May when Scarlett gave birth to a litter of eight puppies*; four boys and four girls. The entire litter of puppies was named after Pasta noodles — voted via Instagram polls — with Penne being the second pup to enter the world!

*Check out their Instagram Stories to watch Scarlett’s entire pregnancy journey.

The litter has since gone their separate ways, renamed, and taken into different families. However, the puppies would appear on their social media now and then for a mini-reunion, staying connected forever!

Zeus (left) spending time with his mom, Scarlett (right)

Thrill-seeking Aussies

Miniature Shepherds are active and athletic, and our two Aussies are no exception! Scarlett is the master of tricks — knowing 10 — Penne, on the other hand, is still a work in progress. But one day she will know just as many as her mom!

Their parents love making reels of all the crazy things they do, especially documenting all the AUSSventures they partake in on Instagram and TikTok. They can be frequently spotted taking boat rides, swimming, hiking, and playing tug of war with each other — what an adventure!

Scarlett becomes a #PawjourrPetCreator 

It’s a dog life

Our favorite Aussies appeared in many campaigns this year, which allows their hooman to put their skills to the test.

Since joining Pawjourr as a pet creator, Scarlett has been a part of two campaigns. As Scarlett tends to get anxious easily, it only makes sense that our creators worked with Finn and Tailspring. Scarlett has benefited a lot from Finn supplements and Tailspring goat milk toppers, these calming aids have helped Scarlett in more than one way; these calming aids do not just soothe Scarlett, they also serve as nutritious treats!

Daughter Penne was featured in her first campaign this past August – yay! Unlike her mom Scarlett, Penne isn’t suitable for all the campaigns available. However, Aroma Paws pet shampoo is perfect for young pups like her. This is because their coats are softer and more delicate, which requires more care.

Scarlett and Penne hoping to join their hoomans in Italy

Versatile creators 

The brands that Scarlett and Penne have worked with this year all share one thing in common: pet wellness and health.

Our creators do not just share the action-packed adventures they take on. They also use their experience and exposure to good use, showcasing brands that aim to improve the lives of pets.

As doggos of different ages, Scarlett and Penne would require different products that meet their different needs. This would come in handy as it allows our creators to showcase a variety of products to target a wide range of audiences — the perfect fit if you’re looking for creators that are versatile. 

Want to connect with creators like Scarlett and Penne? Reach out via hello@pawjourr.com now!

Categories
Brand's Resources

All you need to know about ambassadorships

When it comes to generating awareness and encouraging conversions, brand ambassadors have assumed a central role in the marketing strategy of many brands.

Who are they? Brand ambassadors are individuals who represent a brand, in a positive light or what others may call, the “face” of the brand. With an established network, not only are they valuable as advocates of your brand, they’re also increasingly strategic if you’re hoping to cut through the noise in our crowded digital setting.

Ambassadorships 

Ambassadors can be anyone who aligns with your brand values and loves the work you do as a brand! Their trusted voices within their niche community have the power to influence decisions which can increase visibility and credibility.

Every brand has a group of advocates they can tap into so let’s take a look at why you should implement a brand ambassadorship program just like how YoDoggo did.

Why you need brand ambassadors 

If you’re looking to take your marketing campaign to the next level, you’re at the right place!

Increase trust and brand awareness

It can be a struggle trying to get your products and services out there, while facing stiff competition. One way to make your brand stand out among the crowd is through brand ambassadors that serves as a tool to legitimize your brand.

If you’re familiar with user-generated content (UGC), you’d know it’s true when they say it serves as a powerful addition to your marketing campaign. 

Audiences look at UGCs as trusted advice the same way they’d ask their family and friends. Such posts legitimize the product or service, acting as social proof that has the potential to turn viewers into consumers.

Cost effectiveness and efficiency

UGC is not just a great way to reach new audiences and gain trust, it also allows you to save costs by leveraging it for marketing outreach. It also allows you to save time to procure these assets. 

Sometimes it’s cheaper and faster to search through hundreds of UGCs, than to create content in-house. With UGC, consumers are creating these assets for you — use it!

Photo credit: @taco_and_milky

The YoDoggo Pack 

Earlier this May, we worked with YoDoggo to find the perfect influencers that fit their campaign. Let’s take a look at how they’ve increased and strengthened their presence in the community!

YoDoggo is a newly launched pet food brand in Singapore. They specialize in making completely balanced, 100% human-grade food for dogs — seeking to reimagine the quality of dog food — using 90% fresh meat and 10% vegetables, power seeds, and antioxidants. 

With this pathos, they targeted our local community of pet content creators for collaboration to help increase brand recognition in Singapore.

Photo credit: @hoshisheltie

Finding the perfect ambassadors

YoDoggo’s objective was to find committed brand ambassadors who share the same values of providing the best nutrition for their dogs. 

Through a collaborative social search, we organized an open call, to recruit passionate content creators who were keen to join the #yodoggopack. 

Here are some of the perks they could enjoy: 

  • Monthly meals delivered to their doorstep for 6 months
  • A personalized discount code for ambassadors’ followers 
  • Attractive referral commissions
  • Monthly cash reimbursement

Ambassadors were selected based on their ability to collaborate effectively and efficiently while building customer loyalty and commitment. Most importantly, they believed in what the brand stands for and are committed to advocating for the YoDoggo diet! 

As ambassadors for YoDoggo, the four creators would actively promote the brand through Instagram reels, images, and stories for a period of 6 months. 

Photo credit: @bubbles_thepompom

Building a successful ambassadorship program 

Implementing a successful ambassadorship program can be a daunting task which is why we’re here to share some must-follow steps: 

  1. Define the rules, scope and benefits of your ambassadorship program 
  2. Identify and reach out to your current/potential power users 
  3. Communicate the benefits of your brand ambassadorship in detail – give them a reason to become active advocates! 
  4. Establish proper contracts for long-term partnerships
  5. Create and share content with your ambassadors – supporting them with the latest events and promotions makes it easy for them to share content frequently
  6. Measure the impact of brand ambassadorship with proper tracking systems such as personalized discount codes
  7. Recognize and reward your brand advocates!

Need help getting started?

Making brand ambassadorships a part of your marketing strategy can go a long way in reaching a wider audience. 

Feel inspired by YoDoggo’s success but not sure where to start? Count on us to make your efforts more efficient! We help you take the hassle out of understanding the dos and don’ts of ambassadorships, saving you time on recruitment and management. 
Reach out to us at hello@pawjourr.com today!