When looking back at 2020, I’m sure all anyone can remember is the COVID-19 pandemic. But with the rise of COVID-19 cases, 2020 also saw a huge rise in the appeal and consumption of short-form video — especially on the app, TikTok.
Vine walked so TikTok could run
Short-form content — content less than a minute long — is not new to us. It has long existed since 2013, popularized by the now-defunct platform, Vine. This all began when users on that platform would create 6-second looped videos, creating all sorts of content, from synchronized dancing to “meme-worthy” comedy videos.
Consuming content on the go
Now, short-form content is even more popular than before thanks to TikTok, and Instagram’s Reels.
This trend can be attributed to a number of factors, including the shortened attention spans of consumers. In an age of constant distractions and an overwhelming amount of information available at our fingertips, people are less likely to spend a long time engaging with a piece of content. Instead, they want to quickly consume information and move on to the next big thing.
Another key driver is the increasing use of mobile devices. With the convenience that smartphones and tablets bring, more people are consuming content on the go. Hence, they are looking for shorter, bite-sized pieces of content that are easy to consume on a small screen.
Leverage short-form content
Platforms like TikTok, Instagram, and Twitter are designed for quick, snackable content, and they have become a go-to destination for millions of people looking for entertainment, news, and information. And leveraging them is easier than you think!
We previously talked about the power of customer reviews, and how it has the power to influence potential consumer’s purchasing decisions. Instagram Reels makes it really easy for you to share testimonies — simply repost any User-Generated Content (UGC) by getting existing consumers to contribute a video testimonial.
With the increase of users on these platforms each year, demand for short-form content continues to grow. Therefore, the number of users marketers can reach with ads on platforms like Instagram’s Reels feed and TikTok is bound to increase.
Is going viral a bad marketing strategy?
Both Instagram Reels and TikTok present an endless potential; it allows you to reach new audiences that seemed impossible, simply with a trending video.
Now, wanting to go viral isn’t bad. But trying to go viral isn’t a good marketing strategy. The internet and its algorithm are unpredictable, and unless you have the pulse of knowing what the next big thing is, it’s always safer to create authentic content true to your brand.
It is also what makes them hooked. Relatability is the strongest tool in short-form content, and when executed correctly, it helps you stand out in the loud market we’re living in. Remember, audiences want to connect with your content, and that connection is what makes people share your videos around!
Our latest Pawjourr’s Spotlight needs no introduction…
Brought together by fate
A familiar face among our local pet community, Taco and Milky are known for their witty captions and adorable smiles. Taco, a two-year-old Shiba Inu, resided in China — where he was born — for a year before moving to sunny Singapore. A year later, Milky the Pomapoo, joined the family during Deepavali of 2021.
During every trip, vets would notice that Taco is the ‘zen’ Shiba, who stays out of ‘trouble’. But Milky, on the other hand, is that mischievous playful younger sibling that loves to pester Taco — never a boring day with these two.
According to their hoodad Irwin, a sign that it was all meant to be, is the fact that both Taco and Milky have the same birthday as hoomom Leah.
Taco and Milky are all dressed up for the Lunar New Year
Behind our successful superstars…there are their managers
Besides working hard to increase their treats’ fund, both Irwin and Leah, also run their social media account. As a creator, they would connect with other hoodads and hoomoms like them, and share various tips and tricks to provide their fur kids with the best.
Leah has a talent for taking the ‘perfect’ shots while incorporating her creativity into them. Taco and Milky are also natural in front of the camera, always staying calm which allows Leah to take the shots she needs.
This extra “oomph” gives their assets the personal touch it needs to stand out from the crowd. This led Taco and Milky to score an ambassadorship with YoDoggo.
Taco enjoying YoDoggo’s convenient meal fix after a long walk
6 months YoDoggo Ambassadorship
YoDoggo’s objective was to find committed brand ambassadors, able to promote their brand and products while sharing the same value of providing the best nutrients for dogs — and Taco fit the bill!
As an ambassador for YoDoggo, Taco can enjoy the perks that come with the job!
Monthly meals delivered to their doorstep for 6 months
A personalized discount code for followers
Attractive referral commissions
Monthly cash reimbursement
In exchange, they would actively promote the brand on their social media for their tenure as ambassadors.
Endless experience in pet modeling
Besides being YoDoggo’s ambassadors, Taco and Milky continue to build their pet modeling portfolio by participating in various campaigns. Milky has appeared in a campaign for Himalaya Pet Wellness and Taco for Beco Pets.
Taco for our #LifeatPawjourr campaign
And that’s not all, Taco also has the experience as an on-site talent for our #LifeatPawjourr campaign. Both Taco and Milky are very easy to work with, as they’re not shy about being in front of the camera, able to take picture-perfect shots and videos which brands can find useful. After every campaign, brands are presented with new assets that they can utilize as User-generated Content (UGC) for their marketing campaign.
There are billions of people across the many social media platforms out there, and this number is bound to increase with each passing year. From Facebook to Twitter, brands and businesses are always looking for ways to connect with their audience, be it in the form of tweets or branded assets.
However, as simple as it may be, oftentimes these brands and influencers tend to make the same mistakes over and over again. This causes them to ask the same old questions, “Why are my followers not seeing my posts?”, “Why am I not seeing results?”, “Why am I not growing?”.
Therefore, we present to you 7 common mistakes in social media management — a handy guide in ensuring you don’t make the same rookie mistakes.
Not switching to a Business account
First and foremost, not updating your Instagram profile to a business one can harm your brand. While Instagram Business and Creator profiles might look similar to each other, they are intended for different purposes and users.
Creator profiles are suited for influencers, creators, celebrities, and artists. Whereas Business profiles are intended for brands and organizations.
Making this switch allows you to unlock Instagram’s tools and features that are designed to help you grow — most importantly, Instagram in-app analytics.
Not leveraging Instagram Stories
Introduced in 2016, it was initially seen as Instagram’s efforts to imitate the Snapchat feature with the same name. However, it has grown to become a key feature and marketing tool on Instagram as it allows users to post whatever they want for a limited time.
Unlike evergreen content that is meant to stay forever (depending on the user’s intention), Instagram Stories are ephemeral content that’d last for 24 hours before disappearing forever (unless posted on “Highlights”).
So why does ephemeral content work? Well, it’s natural to have a fear of missing out (also known as FOMO). And just like limited sales, it evokes a sense of excitement and inclusivity which encourages users to check out this fleeting content before it’s gone forever.
Buying likes and followers
It’s true that having big numbers says a lot about a company, celebrity, influencer, and creator. However, there is also a misconception that the amount of likes and followers measures the level of one’s success.
Well, most influencers receive money in exchange for a post or two, having a large community of followers doesn’t guarantee the success you think it does. Using these gimmicks to grow your profile, not only goes against the platform’s guidelines but also diminishes your credibility and tarnishes your reputation.
But rather, focus on building your engagement rate which allows you to grow without vanity metrics. Vanity metrics are statistics that may appear spectacular on the surface, but don’t translate to any business value. For example, follower and view count.
Failing to engage in conversations with your audience
On that note, prioritizing follower count over engagement rate is also a mistake that’s going to cost you in the long run. If you’re just starting, sure, it’s good to strive for a higher follower count. However, the higher your follower count, the harder it is for you to achieve a good engagement rate. Hence, when you’re starting, engagement rate might not be an issue.
What many users fail to understand is that there is no use having millions of followers, with an engagement rate of less than 1%. That is why you need to start boosting your engagement rate, by simply creating content that people want to engage with.
If your posts aren’t gaining any form of engagement, it’s a sign for you to reevaluate the type of content you’re putting out. And when your audience is finally engaging with your content, don’t forget to engage back!
Not defining your target audience
There are millions of users out there. This makes it crucial to streamline your audience, so it reaches the right users.
Not everyone on the platform will relate and connect with your content, and no matter what hard work you put in, if you aren’t able to understand your audience, you’ll struggle to achieve the results you want.
Therefore, defining your target audience, allows you to focus your marketing efforts on users that matter.
Treating all social media platforms the same
Another rookie mistake is to treat all social media platforms the same. Each platform is unique and users on each platform digest content differently.
By seeking to understand how each platform works, you’d be able to learn the language of each platform and better communicate your objectives without missing the mark.
Understanding your audience can also help you to increase visibility and with engagement from the right audience, processors would be able to promote your posts to the right audience.
Coming on a little too strong
With billions of combined users on social media, content fatigue is very real. It describes the exhaustion users face by constantly being surrounded with NEW content all the time, and being unable to keep up with them.
To stand out among the crowd, you need to engage and not flood your followers’ feeds with content every second of the day. By doing so, you’re causing your followers to dislike your brand. And soon enough, you’ll see your follower count take a nosedive.
Therefore, it’s okay to take a break once in a while, and only put out content that matters — not for the sake of putting them out and overwhelming your audience.
Bonus: Not tracking or using analytics tools
Your social media strategy should be constantly updated to keep up with this ever-changing industry. A great way to move forward is to see the impact and performance of your past efforts.
Therefore, by tracking your posts and using analytics to gather insights, you’re able to weed out content that underperformed or failed to achieve its intended purpose. It also allows you to know which content your followers are engaging well with, which only means one thing; you’re on the right track!
Instagram’s algorithm has been a topic of interest among users, brands, and even celebrities, who are desperately trying to figure out and “play the game” to simply make their posts seen by their followers.
For those who aren’t familiar with Instagram, prior to 2016, Instagram’s feed has been displayed in chronological order, no matter how much you’ve interacted with the profile. But it all changed when Instagram launched an update, where user’s feeds are now curated based on their activity on the app… until 2022.
What changed in 2016?
Since 2016, Instagram has an algorithm (or more accurately, algorithms) that helps them determine which posts to show you, in no particular order. Which means you might miss a post or two, from an account you love but “rarely interact” because they aren’t as active as other profiles.
According to Instagram, their algorithm is made up of different algorithms, and processors to determine which posts make it. Not only that, different portions of the app have their respective algorithms. Which explains why the Explore page is so different from Reels.
Instagram’s 2022 algorithm
Earlier this year, Instagram introduced the ability for users to switch between chronological order, as well as the feed that Instagram’s processes have worked hard to curate for users on the platform.
In a tweet by the Head of Instagram, Adam Mosseri, users can choose between these three options:
Home
Favorites
Following
With Favorites, Instagram is letting users play a bigger role in controlling their feed. You can curate your own feed by adding profiles you love to the list, with a maximum of 50 (for now anyways). And that’s not even the best part!
Even under a different feed, like “Home”, profiles in your “Favorites” list will rank higher up in your feed. This is a big change for business and brands who are struggling to gain visibility, and feeling like they’re constantly getting “shadowbanned”.
“Shadowbanning doesn’t exist”
Last year, Adam Mosseri also debunked misconceptions about Instagram’s processes and assured users that shadowbanning does not exist. He attributes reasons why followers aren’t interacting with (your) posts is due to their tendency of looking “at less than half of their feed”.
There are ways to avoid this by creating consistent and quality content that resonates with your audience, which reflects your brand’s image.
Instagram is currently providing insights in areas such as:
Accounts engaged – likes, saves, shares, and comments
Accounts reached – users who have seen your post/on screen
Overall content – data that represents your audience’s behavior/interaction with your content (link clicks, ad taps)
Keeping your audience engaged should remain a top priority no matter your goals, and you can do just that with the statistics provided. By leveraging Instagram’s analytics tool, you’d be able to gain better insights into your posts.
Putting your audience first
You’d find that trying to gain visibility is no longer a challenge, if you simply deliver content that they want. With that approach, you’re bound to appear on their feed, and hopefully even in their “Favorites” list.
Instagram is constantly changing and developing to make the platform more accessible for brands, businesses, consumers and creators alike. So, keep a lookout for future updates for creators!
Once again, we’re back with our Pawjourr Spotlight series where we highlight Pawjourr Creators that create content in their unique way. Today, we’ll be talking about xoxomeows; Luna the Ragdoll, and Lumi the Chinchilla Persian, aged four and three respectively.
Meet Luna and Lumi
Our veteran #PawjourrCreator is known for their talents in modeling and creating content, perfect for marketing assets of any kind — stills, videos, product reviews, they got it covered!
In front of the camera, they are nothing short of poise and elegance, because according to their pawmom, Wan Ting, “they are vain like that!” Luna and Lumi find pleasure in dressing up, and the perks that come with the job; new treats now and then.
But don’t be fooled by their appearances. Behind cameras, they are playful, clingy, and always curious. Their adventurous nature makes it an ease for their cheeky pawmom to put on elaborate costumes on them – and they’ll remain unfazed!
Luna and Lumi donning their Halloween costume
The beginning of their content creator journey
It was in 2021 when our creators joined the #Pawjourr community. But their content creation journey started before that. As a first-time pet owner, Wan Ting was introduced to the foreign concept of being a pet creator.
With no social media habits, Wan Ting simply used their Instagram account as a photo dump of her fur kids’ lives. But soon enough, a company reached out for a collaboration, and that’s when they secured their first gig.
Crafting captions, doing up the deliverables, and planning her angles. These did not come naturally to her. Wan Ting was so nervous about completing her first gig with her fur kids. As she looks back, she recalls, “ It was all for the fun of it, and it still is for us now for all the campaigns we take on.”
But now, present-day Wan Ting is no stranger to being a pet creator. Luna and Lumi have appeared in advertisement videos, and countless campaigns with brands like Farmer’s Market, NUTRIPE, Applaws, Aatas Cat.
They have even taken part in on-site video shoots, where they helped create marketing assets for ByteDance!
Luna on set for a photoshoot with ByteDance
Work with Pawjourr’s pool of creators today!
Our creators have come a long way, but this is just the beginning. Having worked on countless campaigns, and helping out on many shoots, Luna and Lumi have experience that so few out there have. And they’re going to keep growing!
You probably read the title and hoped to find some answers. But before we dive into what you’re here for, let me ask you this: How many times have you looked up something and gone straight to the customer reviews section?
Exactly. In this day and age, online shopping is so convenient, and checking out is just a few clicks away. But before completing our purchase, we as consumers, feel the need to check out existing reviews — a second nature to us.
But why are customer reviews so important to us?
Boost credibility & social proof
It is true when they say “your reputation precedes you” because even tech giants like Apple and Microsoft have based their success on credibility. They are able to amass huge sales numbers, thanks to their ability to increase their social proof.
Product reviews are powerful testimonies that can be featured on all your marketing touchpoints, from your e-commerce platform to social media pages. So, why do consumers trust these reviews so much?
Because they are able to gain a greater insight into the business’s service and the brand’s product. 88% of potential consumers trust reviews as much as personal recommendations. After all, consumers are spoilt for choices, and these reviews serve as simple guidance that differentiates countless products and services out there.
Reviews left behind by consumers provide insight into the overall customer experience and satisfaction. With access to such opinions, you’ll know what are the gaps in your service/product. And by implementing changes and improvements, your consumers will know that their voices are heard.
Therefore, collecting and analyzing consumer reviews can help improve your business, increase brand awareness, and more.
Customer reviews don’t just provide feedback and boost your brand’s credibility among consumers. They also generate more searches and sales. Search Engine Optimization (SEO) is all about what people are searching for online, the answers they’re seeking, and the products/services they need.
The words they’re using matter a lot to your brand. For example, if your business sells pet shampoo and you have great reviews, when someone searches for ‘great pet shampoo’, Google will bump up your website. With a better perspective of the product, potential consumers are more susceptible to take action after reading a positive review.
Pawjourr is here to help
By choosing Pawjourr, we bring you closer to the pet community. And this doesn’t just consist of well-known pet influencers. I’m talking about your day-to-day pet owners that would offer genuine insights into the brand’s product or service.
Followers of these creators also trust them more. However, these nano influencers are not just trustworthy, they are also much more excited and willing to work with you!
A US-based treat brand used Pawjourr to engage product testers for all their products. The goal? To gain insights among the pet community, and improve their formulations and packaging. Ultimately, they were able to increase sales by 70%!
They’re a great way to grab the attention of potential customers. By failing to encourage them to leave reviews of their own, your band loses out as they’re simply a great avenue to increase sales.
Online customer reviews are here to stay. As the number of internet users grows, the importance of customer reviews will continue to grow as well.
If you haven’t already heard, Instagram has just released a brand new function for creators. So, buckle up ‘cause you’re in for a treat!
What’s new on Instagram?
Wait for it… an in-app scheduling tool!
This new update comes in after weeks of testing with selected users, and it’s officially available for professional accounts on the platform. With this new tool, creators can schedule Photo and Carousel posts, and Reels up to 75 days in advance — doesn’t that sound sick?
And that’s not all! Instagram has also launched “Achievements” celebrating the efforts Instagram creators have put into their Reels.
How does the in-app scheduling work?
Looking to schedule your first Instagram Reel? Head over to “Advanced Settings”, where you can find “Schedule this post”. Select the time and date that you want the post to go live, click “Schedule” and there, you’re set!
There are three ways you can unlock various “Achievements”:
Collaborate with other creators on the platform using Add Yours stickers, or collab tools
Interact with the community by making your Reels more interactive (with stickers like Polls, Quizzes, etc.)
Join conversations by using trending audio or effects
How does it change the way you work?
SAVE TIME
Whether you’re a creator or working as a social media manager, you’d know all too well about third-party scheduling tools like Hootsuite or Planoly, used to schedule posts on social media platforms like Instagram, Facebook, Twitter, and even LinkedIn.
You’d also know that these tools are not 100% foolproof and might fail you from time to time. However, you can now save time with Instagram’s latest feature. You no longer have to jump across multiple third-party tools and tabs just to schedule a single carousel post.
SAVE COST
That’s not the only thing you’re saving! These third-party scheduling tools do come with a price; a subscription fee. Now, with Instagram’s in-app scheduling feature, you no longer need subscription plans across multiple tools. I’m talking about $20 to $50 a month per tool, so if you’re currently subscribed to multiple, that’d be almost $100 — creators and brands rejoice!
EASY TO USE
If you own a creator account, and you aren’t scheduling your posts, now’s the time to do so. By scheduling your post, you’re able to upload real-time updates. For example, if you’re hoping to upload seasonal posts or preparing for product launches, scheduling allows you to post them at the exact date and time you want.
Additionally, you can now work with a better schedule as it allows you to plan your content accordingly. Rushing through content and only posting whenever you’re done can lead to inconsistency in your feed. Furthermore, your posts can get lost in your follower’s feed or drowned out by the algorithms, if you have a sporadic posting schedule.
Instagram’s newest feature makes it convenient for creators who are new to scheduling.
Conclusion
Instagram’s latest tool allows you to accomplish what some of the aforementioned third-party tools can’t (like Carousel posts, location tagging, etc.). Which is bound to come in handy with the holiday season coming up. What are you waiting for? Get to scheduling!
Influencer marketing can be tricky and confusing – no doubt, there are many nuances, and compensation structure is one of them. We wrote an article that deep-dives into this topic here: compensating your influencers.
Can I simply pay a fixed rate to all of the influencers?
There are many factors which determine how much a content is worth: follower count, engagement rate or even non-quantifiable factors like talent, relevancy, production and quality of the content all plays a part.
Most marketers we know have an excel spreadsheet with the rates from all these influencers, comparing and negotiating the rates with each of them. It’s a full-time job managing anything more than 15 profiles, and that’s why platforms like Pawjourr exist to make it easy for you.
Pawjourr helps you with all these … for free!
Yes you heard that right, we don’t charge you a monthly fee to use our platform.
Think of it like an e-wallet: you top-up $500. With each approved profile, we deduct their quoted rates from your wallet. This approach ensures that you don’t go over-budget, and easily compare rates from different influencers before confirmation.
You must be thinking “Well surely, I can do this easily with an excel sheet?’ Yes you can, but why do that when you can automate the process for free with us?
With Pawjourr, everything you need is on a consolidated dashboard:
Immediate access to a pool of freelancers excited about your job
Key insights to their profile (i.e. engagement, fake followers)
Pet’s demographics (useful for targeted campaigns e.g. senior dogs)
Compare rates amongst all interested applicants, and negotiate
So sit back and relax whilst the influencers pitch themselves to your brand! Best part? No subscription fees. No lock-in. No contracts. It’s 100% a plug and play model with zero commitments.
Here’s an example of how Tailspring leveraged Pawjourr to get some really great content and conversation going when they launch their goat milk products:
Tailspring Goat Milk Toppers
In April, Tailspring wanted to showcase their new line of goat milk products. With Pawjourr, they are able to:
Gain immediate access to a network of 15K+ influencers across US
Receive their first pitch within the first 24 hours
Focus on their core business activities, all whilst the campaign runs on the platform 24/7
Photo credit: @fuzziepals_
Through the platform’s filtering system, Tailspring decided on 20 influencers, with fees ranging from $400 – $2000 for their launch campaign.
The appeal of a retainer model means they are able to work with profiles with varying influence to promote their products.
How you can get started
Pawjourr can help to make your campaign recruitment much more effective and efficient. Being able to control the budget down to each influencer means you can work with profiles with varying influence and do A/B testing to determine which group performs the best.
Working with influencers from different tiers also allows you to broaden your reach and check the boxes to a successful campaign. For example, working with macro-influencers gives you the reach you need because of their audience size, whilst working with micro-influencers allow their followers to follow their journey with a specific brand.
Ultimately, your campaign goals will decide how you can play around with influencer marketing.
Need help getting started?
Growing your business has never been easier. Reach out to us at hello@pawjourr.com to explore all that Pawjourr’s marketplace has to offer.
Here at Pawjourr, we offer a variety of jobs catered to furkids of various nature, from dogs to bunnies, you name it! Together with our vast network of pet creators, we’ve worked on all sorts of campaigns.
Everyone knows DC’s Superman and Batman, but this time, their furry sidekicks took the spotlight. Naturally, Vitakraft partnered with us to make their dreams come true, and we’re so excited to share with you how we made one of our biggest events happen!
Our mission
Vitakraft, known for their sugar-free recipes and palatable pet food, had collaborated with SUPERPETS to promote their products and the highly anticipated movie, DC League of Super-Pets.
DC League of Super-Pets was set to screen their first show on September 1 – and Pawjourr’s pet creators were given the chance to catch the movie for free!
Selected influencers received an exclusive PR kit containing SUPERPETS merch and Vitakraft goodies — what a treat!
Photo credit: @caliethecottonbud
Funan’s outdoor screening cinema
Ever wanted to bring your furkids out to the movies? Well, Golden Village and Funan must have heard you. ‘Movies under the Moonlight’, an outdoor movie screening of ‘DC League of Super-Pets’ at Funan’s Rooftop Garden was a result of their collaboration — and that’s right, ‘SUPERPETS’ were welcomed!
Viewers’ tickets came with a free goodie bag, popcorn, drink, and picnic mat. Additionally, they were given headphones for a better viewing experience.
Photo credit: @ttangkongchan
Unique campaign to remember
Calie, with her pawmom Allexisse, had a blast soaking up Singapore’s cityscape at night. What hooked Allexisse to be part of this event was its inclusivity.
“It was so nice of a change to have a pet-friendly movie screening outdoors and knowing we were allowed to bring our furkids with us did make the experience a lot more wholesome as well!”
Besides being a great opportunity for hoomans to bond with their furkids, the collaborative event was targeted to both humans and animals, allowing them to enjoy different parts of the campaign. Which made Allexisse to find this unique campaign to be an experience to remember. “I do hope we can have more projects like this available in the future!”
Photo credit: @ttangkongchan
A myriad of jobs available
We are thrilled to be able to put together a campaign that proved so successful for our influencers and the brands involved. The memorable event coupled with their striking PR kits made it an experience you can’t forget for everyone involved!
Our collaboration with Vitakraft X Super-Pets is definitely one for the history books. It’s not everyday you’re given the opportunity to be part of such a Super campaign.
Interested in making history? Let’s explore how we can work together at hello@pawjourr.com!
When it comes to generating awareness and encouraging conversions, brand ambassadors have assumed a central role in the marketing strategy of many brands.
Who are they? Brand ambassadors are individuals who represent a brand, in a positive light or what others may call, the “face” of the brand. With an established network, not only are they valuable as advocates of your brand, they’re also increasingly strategic if you’re hoping to cut through the noise in our crowded digital setting.
Ambassadorships
Ambassadors can be anyone who aligns with your brand values and loves the work you do as a brand! Their trusted voices within their niche community have the power to influence decisions which can increase visibility and credibility.
Every brand has a group of advocates they can tap into so let’s take a look at why you should implement a brand ambassadorship program just like how YoDoggo did.
Why you need brand ambassadors
If you’re looking to take your marketing campaign to the next level, you’re at the right place!
Increase trust and brand awareness
It can be a struggle trying to get your products and services out there, while facing stiff competition. One way to make your brand stand out among the crowd is through brand ambassadors that serves as a tool to legitimize your brand.
If you’re familiar with user-generated content (UGC), you’d know it’s true when they say it serves as a powerful addition to your marketing campaign.
Audiences look at UGCs as trusted advice the same way they’d ask their family and friends. Such posts legitimize the product or service, acting as social proof that has the potential to turn viewers into consumers.
Cost effectiveness and efficiency
UGC is not just a great way to reach new audiences and gain trust, it also allows you to save costs by leveraging it for marketing outreach. It also allows you to save time to procure these assets.
Sometimes it’s cheaper and faster to search through hundreds of UGCs, than to create content in-house. With UGC, consumers are creating these assets for you — use it!
Photo credit: @taco_and_milky
The YoDoggo Pack
Earlier this May, we worked with YoDoggo to find the perfect influencers that fit their campaign. Let’s take a look at how they’ve increased and strengthened their presence in the community!
YoDoggo is a newly launched pet food brand in Singapore. They specialize in making completely balanced, 100% human-grade food for dogs — seeking to reimagine the quality of dog food — using 90% fresh meat and 10% vegetables, power seeds, and antioxidants.
With this pathos, they targeted our local community of pet content creators for collaboration to help increase brand recognition in Singapore.
Photo credit: @hoshisheltie
Finding the perfect ambassadors
YoDoggo’s objective was to find committed brand ambassadors who share the same values of providing the best nutrition for their dogs.
Through a collaborative social search, we organized an open call, to recruit passionate content creators who were keen to join the #yodoggopack.
Here are some of the perks they could enjoy:
Monthly meals delivered to their doorstep for 6 months
A personalized discount code for ambassadors’ followers
Attractive referral commissions
Monthly cash reimbursement
Ambassadors were selected based on their ability to collaborate effectively and efficiently while building customer loyalty and commitment. Most importantly, they believed in what the brand stands for and are committed to advocating for the YoDoggo diet!
As ambassadors for YoDoggo, the four creators would actively promote the brand through Instagram reels, images, and stories for a period of 6 months.
Photo credit: @bubbles_thepompom
Building a successful ambassadorship program
Implementing a successful ambassadorship program can be a daunting task which is why we’re here to share some must-follow steps:
Define the rules, scope and benefits of your ambassadorship program
Identify and reach out to your current/potential power users
Communicate the benefits of your brand ambassadorship in detail – give them a reason to become active advocates!
Establish proper contracts for long-term partnerships
Create and share content with your ambassadors – supporting them with the latest events and promotions makes it easy for them to share content frequently
Measure the impact of brand ambassadorship with proper tracking systems such as personalized discount codes
Making brand ambassadorships a part of your marketing strategy can go a long way in reaching a wider audience.
Feel inspired by YoDoggo’s success but not sure where to start? Count on us to make your efforts more efficient! We help you take the hassle out of understanding the dos and don’ts of ambassadorships, saving you time on recruitment and management. Reach out to us at hello@pawjourr.com today!
