Tag: influencer marketing

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Case Studies

How to customize your campaigns to fit your goals

It’s never a walk in the park to launch a campaign that stands out among thousands out there. Especially so, when you’re up against marketing campaigns with budgets, double or even 10 times yours. 

But is having a high budget the reason behind successful campaigns? 

Key to a successful marketing campaign

You may be bold, loud, and even humorous, but if your brand or product isn’t able to resonate with your target consumers, your campaign is likely to crumble before it begins. 

While your campaign budget forms the skeleton, it’s crucial to consider your campaign objectives and target audience. It’s crucial to understand what your consumers want. Specifically, what they have to gain from your product or service — echoing this in your marketing campaign is the first step in the right direction.

The next step? It’s time to customize your campaign so it’s tailored to your objectives. It is never a good idea to imitate or follow what other brands are doing. Following cookie-cutter tactics can be tempting, but what may work for others, may not work for you!

One brand that managed to achieve this is The Daily Barf.

The Daily Barf’s 7-day BARF Diet plan

Earlier this year, The Daily Barf was on the search for influencers to promote their 7-day BARF Diet plan.

Influencers Requirement:

  • Based in Malaysia
  • Pet or human creators with min. 2k and 10k followers respectively
  • Owners who are interested in or already are feeding their furkids a BARF diet
  • To share their 7-day experience (including a before and after) on Instagram
Photo credit: @__lunaandthecats_

What’s so unique about this campaign?

The Daily Barf was able to work with influencers of different types, not just cat and dog creators. Their campaign also involved human creators that have a furpal or two! 

With Pawjourr’s vast network of creators, The Daily Barf is able to select creators they’d like to engage. And before these KOLs are selected, they are reviewed thoroughly to match the campaign’s requirements through our platform.

For example, The Daily Barf was looking for creators based in selected regions of Malaysia, hoping to improve their fur kids’ health condition (fur cat health, weight management, overall appetite).

Selected KOLs received a sponsored package based on their pet type, age, and weight, to ensure the diet catered to their needs. It was also compulsory for their fur kids to consume deworming tablets before starting their BARF diet.

Photo credit: @thebaby_duoduo

Launching campaigns that convert

The Daily Barf now finds itself with access to a ton of marketing assets, produced by these KOLs. They’re also able to leverage their testimonials to boost their social proof in this day and age where product reviews dominate consumers’ purchasing decisions.

Engaging influencers for your marketing campaigns can take on many forms, but it can be intricate to find influencers that fit the bill. Thanks to Pawjourr, The Daily Barf was able to launch a perfectly-designed campaign that aligns with its branding and meets the needs of its consumers. 

Remember, there are no hard rules to launching a campaign. So reach out to us at hello@pawjourr.com and learn the endless possibilities our marketplace has to offer.

Featured image credit: @allysazy 

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Creator's Academy

How to pitch a brand as a content creator

Pitching yourself to other brands can be intimidating, especially if you’re just starting your #PawjourrCreator journey. As a new face, you may be wondering “How do I secure partnerships?”, “Am I good enough for the job?” Well, all you have to do is ask!

How do you ask? Through pitch emails and even decks! While creators with larger profiles are commonly approached by these brands for partnerships, partnerships can form the other way round.

What is a brand pitch?

A brand pitch is designed to convince a brand to work with you. It should include:

  • A brief introduction of yourself including statistics of your profile audience 
  • What you love about their brand/product 
  • Media kit with your own rates
  • Past partnerships/experience

How do you pitch to brands as a creator?

The importance of these pitches is to convey what you can offer and why you’re the perfect influencer for the job. Less on how badly you want the job. Remember to keep the pitch brief – within 2 to 3 paragraphs – as an overview of your performance in achieving various campaign objectives; building awareness or increasing conversions.

While 2 to 3 paragraphs might seem very short, a proper structure can help make the most of your “word count”:

  1. The perfect hook
  2. Introduce yourself 
  3. Why you love the brand/product 
  4. Include your media kits and quote your rates
  5. Call-to-action (CTA)

#1: The perfect hook

Whenever you’re applying for the campaign, remember that the person receiving it is probably receiving hundreds of applications too. So make sure yours stands out among hundreds by keeping it short, direct, and memorable.

It should also include the benefits to the brand, and including emojis or small greetings helps to grab attention. 

The goal here is to convince the reader to read the entirety of your pitch. 

#2: Introduce yourself

This section can be kept as short as possible! The quickest way is to direct them to your profile. So don’t forget to add in links straight away. Highlight and showcase your personal brand by focusing on information that really matters – what makes you stand out from the crowd. 

#3: Why you love the brand/product

Brands gravitate towards influencers who have used their products, and loving them is a bonus! Working with a brand that you love makes the partnership a lot more genuine, allowing you to come up with content easily.

While writing your pitch, use these prompts to get the ball rolling:

  • What about their product/service that stands out to you?
  • Has the brand done anything specific that resonated with you?
  • Does the brand value and mission align with yours?

Show them that there’s a reason you’re reaching out to them, and you’ve done your research. Give them an outline on how you want to work together within a sentence or two.

Pro-tip: by focusing on shared values, brands are more likely to view you as a perfect fit. 

#4: Include a media kit and quote your rates

When pitching to brands, having a media kit helps to highlight your work. Think of it like a CV or portfolio! Important information to include:

  • Your bio and contact information
  • Your audience’s demographic – age, country, gender, and interests
  • Previous partnerships and testimonies (optional but appreciated)
  • Overview of your rates

By including your rates, brands are able to save time by gauging whether they have enough budget to partner with you. 

With Pawjourr, you can save the hassle with the Creator Dashboard. As a #PawjourrCreator, your details are automatically saved in your profile where brands can view them in an instant. While applying for campaigns, you can also  quote your own rates depending on the job!

#5: Call-to-action (CTA)

You may think that your write-up has ended here, but remember what you want your reader to do, after reading your pitch. Don’t forget to let them know how to contact you in the future, especially if they plan to continue the conversation.  And always give your pitch a second read, to avoid any spelling mistakes which can form a bad impression.

Categories
Brand's Resources

How customer reviews can help your brand

You probably read the title and hoped to find some answers. But before we dive into what you’re here for, let me ask you this: How many times have you looked up something and gone straight to the customer reviews section?

Exactly. In this day and age, online shopping is so convenient, and checking out is just a few clicks away. But before completing our purchase, we as consumers, feel the need to check out existing reviews — a second nature to us. 

But why are customer reviews so important to us?

Boost credibility & social proof

It is true when they say “your reputation precedes you” because even tech giants like Apple and Microsoft have based their success on credibility. They are able to amass huge sales numbers, thanks to their ability to increase their social proof. 

Product reviews are powerful testimonies that can be featured on all your marketing touchpoints, from your e-commerce platform to social media pages. So, why do consumers trust these reviews so much?

Because they are able to gain a greater insight into the business’s service and the brand’s product. 88% of potential consumers trust reviews as much as personal recommendations. After all, consumers are spoilt for choices, and these reviews serve as simple guidance that differentiates countless products and services out there.

Photo credit: @stanleytuccithedog

Better understand your consumers 

Reviews left behind by consumers provide insight into the overall customer experience and satisfaction. With access to such opinions, you’ll know what are the gaps in your service/product. And by implementing changes and improvements, your consumers will know that their voices are heard.

Therefore, collecting and analyzing consumer reviews can help improve your business, increase brand awareness, and more. 

Photo credit: @kojiandme

Generates more SEO & Improves SEO ranking

Customer reviews don’t just provide feedback and boost your brand’s credibility among consumers. They also generate more searches and sales. Search Engine Optimization (SEO) is all about what people are searching for online, the answers they’re seeking, and the products/services they need. 

The words they’re using matter a lot to your brand. For example, if your business sells pet shampoo and you have great reviews, when someone searches for ‘great pet shampoo’, Google will bump up your website. With a better perspective of the product, potential consumers are more susceptible to take action after reading a positive review. 

Pawjourr is here to help

By choosing Pawjourr, we bring you closer to the pet community. And this doesn’t just consist of well-known pet influencers. I’m talking about your day-to-day pet owners that would offer genuine insights into the brand’s product or service. 

Followers of these creators also trust them more. However, these nano influencers are not just trustworthy, they are also much more excited and willing to work with you! 

A US-based treat brand used Pawjourr to engage product testers for all their products. The goal? To gain insights among the pet community, and improve their formulations and packaging. Ultimately, they were able to increase sales by 70%!

Photo credit: @duffy.anya_thetoypoodle

Stay ahead with customer reviews

They’re a great way to grab the attention of potential customers. By failing to encourage them to leave reviews of their own, your band loses out as they’re simply a great avenue to increase sales. 

Online customer reviews are here to stay. As the number of internet users grows, the importance of customer reviews will continue to grow as well.

Categories
Brand's Resources

Instagram scheduling – and what it means for brands

If you haven’t already heard, Instagram has just released a brand new function for creators. So, buckle up ‘cause you’re in for a treat!

What’s new on Instagram?

Wait for it… an in-app scheduling tool!

This new update comes in after weeks of testing with selected users, and it’s officially available for professional accounts on the platform. With this new tool, creators can schedule Photo and Carousel posts, and Reels up to 75 days in advance — doesn’t that sound sick?

And that’s not all! Instagram has also launched “Achievements” celebrating the efforts Instagram creators have put into their Reels. 

How does the in-app scheduling work?

Looking to schedule your first Instagram Reel? Head over to “Advanced Settings”, where you can find “Schedule this post”. Select the time and date that you want the post to go live, click “Schedule” and there, you’re set!

There are three ways you can unlock various “Achievements”:

  1. Collaborate with other creators on the platform using Add Yours stickers, or collab tools 
  2. Interact with the community by making your Reels more interactive (with stickers like Polls, Quizzes, etc.)
  3. Join conversations by using trending audio or effects

How does it change the way you work?

SAVE TIME

Whether you’re a creator or working as a social media manager, you’d know all too well about third-party scheduling tools like Hootsuite or Planoly, used to schedule posts on social media platforms like Instagram, Facebook, Twitter, and even LinkedIn.

You’d also know that these tools are not 100% foolproof and might fail you from time to time. However, you can now save time with Instagram’s latest feature. You no longer have to jump across multiple third-party tools and tabs just to schedule a single carousel post. 

SAVE COST

That’s not the only thing you’re saving! These third-party scheduling tools do come with a price; a subscription fee. Now, with Instagram’s in-app scheduling feature, you no longer need subscription plans across multiple tools. I’m talking about $20 to $50 a month per tool, so if you’re currently subscribed to multiple, that’d be almost $100  — creators and brands rejoice!

EASY TO USE

If you own a creator account, and you aren’t scheduling your posts, now’s the time to do so. By scheduling your post, you’re able to upload real-time updates. For example, if you’re hoping to upload seasonal posts or preparing for product launches, scheduling allows you to post them at the exact date and time you want. 

Additionally, you can now work with a better schedule as it allows you to plan your content accordingly. Rushing through content and only posting whenever you’re done can lead to inconsistency in your feed. Furthermore, your posts can get lost in your follower’s feed or drowned out by the algorithms, if you have a sporadic posting schedule.  

Instagram’s newest feature makes it convenient for creators who are new to scheduling. 

Conclusion

Instagram’s latest tool allows you to accomplish what some of the aforementioned third-party tools can’t (like Carousel posts, location tagging, etc.). Which is bound to come in handy with the holiday season coming up. What are you waiting for? Get to scheduling!

Categories
Brand's Resources Case Studies

Optimize your marketing budget and work with more influencers today.

Influencer marketing can be tricky and confusing – no doubt, there are many nuances, and compensation structure is one of them. We wrote an article that deep-dives into this topic here: compensating your influencers.

Can I simply pay a fixed rate to all of the influencers?

There are many factors which determine how much a content is worth: follower count, engagement rate or even non-quantifiable factors like talent, relevancy, production and quality of the content all plays a part. 

Most marketers we know have an excel spreadsheet with the rates from all these influencers, comparing and negotiating the rates with each of them. It’s a full-time job managing anything more than 15 profiles, and that’s why platforms like Pawjourr exist to make it easy for you. 

Pawjourr helps you with all these … for free! 

Yes you heard that right, we don’t charge you a monthly fee to use our platform. 

Think of it like an e-wallet: you top-up $500. With each approved profile, we deduct their quoted rates from your wallet. This approach ensures that you don’t go over-budget, and easily compare rates from different influencers before confirmation. 

You must be thinking “Well surely, I can do this easily with an excel sheet?’ Yes you can, but why do that when you can automate the process for free with us? 

With Pawjourr, everything you need is on a consolidated dashboard: 

  • Immediate access to a pool of freelancers excited about your job
  • Key insights to their profile (i.e. engagement, fake followers)
  • Pet’s demographics (useful for targeted campaigns e.g. senior dogs)
  • Compare rates amongst all interested applicants, and negotiate 

So sit back and relax whilst the influencers pitch themselves to your brand! Best part? No subscription fees. No lock-in. No contracts. It’s 100% a plug and play model with zero commitments. 

Here’s an example of how Tailspring leveraged Pawjourr to get some really great content and conversation going when they launch their goat milk products: 

Tailspring Goat Milk Toppers

In April, Tailspring wanted to showcase their new line of goat milk products. With Pawjourr, they are able to: 

  • Gain immediate access to a network of 15K+ influencers across US
  • Receive their first pitch within the first 24 hours 
  • Focus on their core business activities, all whilst the campaign runs on the platform 24/7 
Photo credit: @fuzziepals_

Through the platform’s filtering system, Tailspring decided on 20 influencers, with fees ranging from $400 – $2000 for their launch campaign. 

The appeal of a retainer model means they are able to work with profiles with varying influence to promote their products. 

How you can get started

Pawjourr can help to make your campaign recruitment much more effective and efficient. Being able to control the budget down to each influencer means you can work with profiles with varying influence and do A/B testing to determine which group performs the best. 

Working with influencers from different tiers also allows you to broaden your reach and check the boxes to a successful campaign. For example, working with macro-influencers gives you the reach you need because of their audience size, whilst working with micro-influencers allow their followers to follow their journey with a specific brand.

Ultimately, your campaign goals will decide how you can play around with influencer marketing. 

Need help getting started?

Growing your business has never been easier. Reach out to us at hello@pawjourr.com to explore all that Pawjourr’s marketplace has to offer.